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This paper examines how U.S. consumer intentions to adopt hemp vary across product types using the theory of planned behavior (TPB).

Data were collected via an online survey of U.S. residents in 2022 (n = 1,948). Two-step structural equation modeling is used to examine how TPB constructs and background factors influence intent to use five different hemp-based products: cannabidiol (CBD), clothing, food, personal care products, and pet products. Data are analyzed using R.

Positive attitudes towards all categories of hemp-based products increase the probability of adoption, while subjective norm and perceived behavioral control have limited and varied significant influence across product models. Age has a consistent significant and negative influence on adoption.

Findings highlight consumer segmentation and marketing opportunities, inform hemp stakeholder decision-making, and provide directions for future research. Given the absence of explanatory power of SN and PBC on most product models and the diversity of products and nuanced U.S. hemp policy, future research could investigate expanded iterations of TPB. Using revealed behavior could also highlight potential intention-behavior gaps and offer more robust insights for hemp stakeholders.

Findings contribute to a limited body of information on markets and consumer demand for hemp in the U.S.

The advent of ChatGPT has fundamentally changed the way people approach and access information. While we are encouraged to embrace the tool for its various benefits, it is yet to be known how to drive people to adopt this technology, especially to improve their life skills. Using implicit self-theories, the current research delineated the distinct way incremental (vs entity) theorists use ChatGPT, which in turn influences their attitude and hence the behavioural intention towards this technology.

The research employed a between-subject experimental design with 100 prolific participants. The manipulation materials were also pre-tested (N = 50). No confound effects such as content clarity, personal interest, and cognitive load were found. For the mediating effect, PROCESS Model 4 with bootstraps 5,000 and CI 95% were employed.

Individuals who believed that human ability to use technological applications was malleable, i.e. incremental theorists, were more likely to use ChatGPT to improve their life skills. On the other hand, when people believed that such an ability was fixed, i.e. entity theorist, they were less likely to use this new technology. The reason was that through the implicit belief, attitude towards ChatGPT was (more vs less) positively influenced which in turn motivated the behavioural intention. Further, the effect held beyond the impact of demographic factors such as age, gender, occupation, and educational level.

Even though implicit self-theories have received tremendous interest and empirical support, be it generic or domain-specific, the effect of implicit belief in technological applications was not clearly determined. The current research helps to extend the implicit self-theories into the technological domain, and in this case, the usage of ChatGPT. Moreover, the full mediating effect of attitude offers some thought about the revised models of technology acceptance. That is, perhaps it is the combination of (implicit) belief and attitude that may have better predictive power for technological adoption behaviour.

This paper seeks to investigate whether women exhibit greater risk-aversion behavior than men in investments by estimating the influence of gender on portfolio volatility.

Data on the volatility observed in the portfolio in the last six months, last twelve months and since the individual became a client at one of the largest financial institutions in Brazil – and in Latin America – that operates in the capital markets are used. In addition to the gender explanatory variable, socioeconomic variables such as age, marital status, suitability, residence in capitals and declared assets are controlled, and multiple linear regression models are controlled.

The results show that gender is statistically significant in all models estimated to explain the volatility of investment portfolios, saying that women are more risk averse than men.

These findings are useful for the scientific literature that investigates behavioral finance by bringing empirical evidence for Brazil.

This study investigates the relationship between female CEOs and SMEs’ financing decisions. The study also examined the moderating role of ownership structure (female, foreign, and state ownership) in female CEO-SMEs’ financing decisions.

The study has applied Generalized Least Square (GLS) and Binomial Logistic Regression. The study has used firm-level data from 2,700 Small and Medium Enterprises (SMEs) in the Chinese economy.

The results suggest that female CEOs use debt financing. However, the financing decision of female CEOs varies if we account for female ownership, foreign ownership, state ownership, firm association with big firms, and the industry in which the firm operates. This study also provides robust evidence that female CEOs utilize debt financing under certain conditions and that female CEOs prefer long-term debt financing to short-term debt financing when considering debt maturity choices.

Recent studies report a negative relationship between female CEOs and financing decisions based on the rationale that females are risk-averse and choose less risky financing compared to their male counterparts. This study posits new evidence that female CEO financing decisions are not always risk averse if we consider female ownership, foreign ownership, state ownership, firm association with big firms, and the industry in which the firm operates. Thus, we contribute to the corporate governance literature, and this study implies a corporate financing policy.

The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were the extracted constructs influencing consumer learning on digital platforms and finally evaluating the purchase intention of online consumers.

A questionnaire representing these constructs was then sent to the 470 respondents on LinkedIn, and then designations like business heads, managers and faculty from educational institutions were selected using a stratified sampling technique and, finally, PLS-SEM robust computation standards aided in research model assessment and validation.

Results predicted that the variance explained by individual independent constructs defines consumer privacy as a priority for companies, followed by online advertising, consumer engagement and digital technology while measuring the final purchase intent for online consumption. Also, with dynamism in consumer sentiments and a rapidly changing technological environment, the consumer’s digital behaviour may differ in the coming future in relation to their online purchase intent.

Current research anticipates that the final online purchase intent of consumers has been vividly covered by our independent constructs, but an unexplained R² of 31% still promotes prospects related to the existing research. Furthermore, India has a huge rural population that, with a lack of money, has a complex behavioural mindset due to religious issues.

It is important to note that in a real-time market, a better understanding of the duality of persuasive and smart technology and the evaluation of the performance of social media helps in deciding the final online consumer intent.

The need for digital transformation has become an essential necessity for companies while managing the expectations and needs of the fastest-growing online consumers.

This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude.

Structural equation modeling was used to analyze the data collected from 200 clothing buyers in Mashhad, one of Iran’s religious cities.

The results indicate that intrapersonal religiosity, compared to interpersonal religiosity, has a more significant effect on Muslim consumers’ decision-making styles, and different decision-making styles of Muslim consumers affect their brand verdict through brand status and brand attitude.

The research sample consists solely of respondents from the Islamic religion. Therefore, the impact of religiosity might differ among individuals from other religions, such as Christianity and Judaism.

This study’s findings are crucial for clothing brands, both national and international, that cater to the Muslim customers’ market. They need to consider the degree of religiosity when segmenting and targeting their market. This study shows that clothing brand marketers can best influence the brand verdict of Muslim consumers by targeting those with a brand-loyal decision-making style, focusing on their religious beliefs.

To achieve success in Iran’s Muslim market, marketers must consider their consumers’ religious beliefs and tailor their marketing plans accordingly. This study aims to investigate the impact of religiosity on consumer behavior toward brands in Iran’s Muslim market.

The paper aims to explore the relationship between customer mindsets and customer citizenship behavior. This study used the cognitive-affective-behavioral model to examine how customer mindsets relate to customer citizenship behavior. In addition, it investigated the mediating effect of customer brand engagement and moderating role of brand trust.

The study used a self-administered online survey from 412 respondents using cellular mobile operating brands. Partial least square structural equation modeling was used to analyze the collected data.

The results revealed that growth-mindset customers directly and significantly influence customer citizenship behavior. The impact of a fixed mindset on customer citizenship behavior is indirect through customer brand engagement. The moderating findings revealed that the effect of brand trust on the relationship between customer brand engagement and customer citizenship behavior is higher than that between the fixed mindset and customer brand engagement.

The findings provide valuable insights for marketing and brand managers to design marketing campaigns considering different mindsets to generate customer citizenship behavior among customers.

This study provides new avenues in consumer psychology and behavior by unfolding the underlying mechanism through which mindsets lead to customer citizenship behavior, contributing to existing knowledge by extending the cognitive-affective-behavioral model.

Current evidence indicates that humans and animals are at increased risk of multiple health challenges due to microplastic (MP) profusion. However, mitigation is constrained by inadequate scientific data, further aggravated by the lack of evidence in many African countries. This review therefore synthesized evidence on the current extent of MP pollution in Africa and the analytical techniques for reporting.

A literature search was undertaken in research databases. Medical subject headings (MeSH) terms and keywords were used in the literature search. The authors found 38 studies from 10 countries that met the inclusion criteria.

Marine organisms had MPs prevalence ranging from 19% to 100%, whereas sediments and water samples had between 77 and 100%. The most common and dominant polymers included polypropylene and polyethylene.

This review shows that most studies still use methods that are prone to human errors. Therefore, the concentration of MPs is likely underestimated, even though the authors’ prevalence evaluations show MPs are still largely pervasive across multiple environmental matrices. Also, the study reveals significant spatial disparity in MP research across the African continent, showing the need for further research in other African countries.

Even though some reviews have assessed MPs pollution in Africa, they have not evaluated sample prevalence, which is necessary to understand not only concentration but pervasiveness across the continent. Secondly, this study delves deeper into various methods of sampling, extraction and analysis of MPs, as well as limitations and relevant recommendations.