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1 – 10 of 72Once Atex owned editorial computing. But arrogance and complacency kept the shop from noticing that the world had changed. By the time it woke up, it was almost too late. But a…
Abstract
Once Atex owned editorial computing. But arrogance and complacency kept the shop from noticing that the world had changed. By the time it woke up, it was almost too late. But a new owner and a new strategy have given the company another chance.
An estimated 65% of customer relationship marketing applications fail. Here's how to increase the chances of success.
Bloated planning departments are history. But that doesn't mean planning's an ancient art. A number of top companies have been starting up new departments from scratch—and so can…
Abstract
Bloated planning departments are history. But that doesn't mean planning's an ancient art. A number of top companies have been starting up new departments from scratch—and so can you. Here's how.
Kenny Rogers Roasters has been pecking away at competitor Boston Chicken for the past three years. The company's recipe for success includes founder John Y. Brown—the ex‐Kentucky…
Abstract
Kenny Rogers Roasters has been pecking away at competitor Boston Chicken for the past three years. The company's recipe for success includes founder John Y. Brown—the ex‐Kentucky governor—Brown's pal Kenny Rogers, and executive vice president Gregory Dollarhyde, a strategist who really knows how to get a fire started.
Technology can be an industry's saving grace—or its undoing—particularly it the industry is defined by the technology itself. Here's how three industries are keeping ahead of the…
Abstract
Technology can be an industry's saving grace—or its undoing—particularly it the industry is defined by the technology itself. Here's how three industries are keeping ahead of the curve. But not too far ahead.
Ads for strategists—and CEOs with planning experience—have been appearing more frequently in national newspapers. We asked five companies why they wanted a strategist now and whom…
Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.
There were no dog days of summer for Cardinal Laboratories last year. In July, the $15 million pet grooming company introduced its Crazy Dog line of shampoos and sprays—heavily…
Abstract
There were no dog days of summer for Cardinal Laboratories last year. In July, the $15 million pet grooming company introduced its Crazy Dog line of shampoos and sprays—heavily scented with such whimsical fragrances as piña colada, wild cherry, and baby powder, and marketed via a fun‐loving dog caricature, “CD”—and retailers immediately clamored for an expanded product line.
Once the exclusive purview of huge multinationals, videoconferencing is now being used by to businesses of all sizes and types.
The nation's oldest greeting card company remakes itself with a slew of new products sold in entirely new venues.