Strategic Marketing: THE INTERACTIVE EVOLUTION
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Abstract
Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.
Citation
Davids, M. (1994), "Strategic Marketing: THE INTERACTIVE EVOLUTION", Journal of Business Strategy, Vol. 15 No. 4, pp. 52-59. https://doi.org/10.1108/eb039648
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited