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HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM

Meryl Davids (Florida‐based business journalist who writes frequently for the Journal of Business Strategy)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1999

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Abstract

An estimated 65% of customer relationship marketing applications fail. Here's how to increase the chances of success.

Citation

Davids, M. (1999), "HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM", Journal of Business Strategy, Vol. 20 No. 6, pp. 22-26. https://doi.org/10.1108/eb040040

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited