Strategic Marketing: THE INTERACTIVE EVOLUTION

Abstract

Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.

Citation

Davids, M. (1994), "Strategic Marketing: THE INTERACTIVE EVOLUTION", Journal of Business Strategy, Vol. 15 No. 4, pp. 52-59. https://doi.org/10.1108/eb039648