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GIBSON GREETS A NEW DAY

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1997

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57

Abstract

The nation's oldest greeting card company remakes itself with a slew of new products sold in entirely new venues.

Citation

Davids, M. (1997), "GIBSON GREETS A NEW DAY", Journal of Business Strategy, Vol. 18 No. 6, pp. 14-18. https://doi.org/10.1108/eb039891

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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