A DAY IN THE LIFE OF A BIRD WATCHER
Meryl Davids
(Lives in Coral Springs, Florida, and writes frequently for Business Strategy)
48
Abstract
Kenny Rogers Roasters has been pecking away at competitor Boston Chicken for the past three years. The company's recipe for success includes founder John Y. Brown—the ex‐Kentucky governor—Brown's pal Kenny Rogers, and executive vice president Gregory Dollarhyde, a strategist who really knows how to get a fire started.
Citation
Davids, M. (1994), "A DAY IN THE LIFE OF A BIRD WATCHER", Journal of Business Strategy, Vol. 15 No. 6, pp. 36-42. https://doi.org/10.1108/eb039666
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited