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Article
Publication date: 2 April 2021

Megha Jain, Kalyani Mulchandani and Arindam Saha

Abstract

Details

American Journal of Business, vol. 36 no. 1
Type: Research Article
ISSN: 1935-5181

Article
Publication date: 1 April 2022

Megha Jain and Simrit Kaur

The purpose of this study is to analyze and empirically test the impact of Economic Freedom [(EF) measured by size of the government] and inequality on environmental pollutants in…

Abstract

Purpose

The purpose of this study is to analyze and empirically test the impact of Economic Freedom [(EF) measured by size of the government] and inequality on environmental pollutants in addition to macroeconomic variables like per capita GDP, governance indicators, etc. along with existence of non-linear (Kuznets) postulation between economic growth and per capita emissions.

Design/methodology/approach

The paper examines the select Asian nations' data attributes, first qualitatively using correlation data technique, followed by empirical testing using differenced Generalized Methods of Moments (GMM). Using the data of selected Asian countries for the period from 1981 to 2016, the authors have applied a dynamic panel technique.

Findings

The key findings that emerge from the study are as follows: first, there is weak evidence for the existence of the Kuznets curve based on the empirical results; second, the results indicate that increased EF (by lower government size) could enable to contain carbon emissions; third, there is a negative relationship between democracy and environmental quality (corroborating to the existing studies on carbon emissions); and fourth, there is a strong statistical evidence that increasing income inequality pairs with greater emissions in the middle range of Gini.

Practical implications

The paper conforms to the universally held conviction that government interventions are essentially less productive and the desirability of a reduced size of the government in realizing sustainable green growth with equity.

Social implications

In an era of liberalization and privatization, it is argued that the role of the government needs to be redefined if not necessarily truncated.

Originality/value

The current paper incorporates Gini (inequality measure) through its intercountry range dummies to study the differential effect of Gini on carbon emissions. Also, in some of the recent studies, distributional issues have surfaced explicitly in the discussion of income–climatic change relationship, but EF largely remains missing. The purpose of the current study is to investigate the same empirically.

Details

International Journal of Social Economics, vol. 49 no. 6
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 27 July 2012

Michael Chih‐Hung Wang, Megha Jain, Julian Ming‐Sung Cheng and George Kyaw‐Myo Aung

The purpose of this paper is to empirically verify the conventional cause‐and‐effect relationship of fan identification and purchase intention in the context of Asian fans when…

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Abstract

Purpose

The purpose of this paper is to empirically verify the conventional cause‐and‐effect relationship of fan identification and purchase intention in the context of Asian fans when both the sponsoring firm and the sponsored team are Western. The paper also proposes and examines the mediating role of sponsor credibility and attitude towards sponsor in the relationship between fan identification and purchase intention.

Design/methodology/approach

A field study was conducted in Bangkok, Thailand, where 350 questionnaires were collected from football fans.

Findings

The findings reveal that, even when both the sponsoring firm and the sponsored sports team are western (i.e. foreign), Asian fans’ identification with the team increases their purchase intention for sponsoring firm's goods. The research also confirms that sponsor credibility and attitude towards sponsors partially mediate the fan identification‐purchase link.

Originality/value

The paper provides valuable insights into the under‐researched aspect of sports sponsorship, by examining the effect on Asian fans’ purchase intension when both the sponsoring firm and the sponsored sports team are western. Moreover, most of the prior literature on sports sponsorship focuses on the direct effect of fan identification on purchase intention. The current study extends the scope of knowledge on sports sponsorship by focusing on the under‐researched but crucial mediating effects of sponsor credibility and attitude towards sponsor.

Article
Publication date: 23 March 2012

Megha Jain, Shadab Khalil, Angelina Nhat‐Hanh Le and Julian Ming‐Sung Cheng

This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation…

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Abstract

Purpose

This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general.

Design/methodology/approach

The authors utilise the single case study approach to study glocalisation in international channels of distribution by conducting in‐depth interviews with the firm's senior executives.

Findings

Results reveal that the firm employs glocal channels of distribution strategies. The study specifically identifies two types of glocalisation: inter‐decision and intra‐decision, and it is found that the firm follows a combination of both. The findings also suggest that the decision on how to glocalise channel strategies is based upon the firm's global practices as well as several local conditions specific to individual markets.

Practical implications

The study concludes that there is no uniform formula to pursue glocalisation. Firms may choose to pursue inter‐decision or intra‐decision glocalisation, or a combination of both. However, the decision should be based on a careful assessment of the firm's global philosophy, the channel decision involved, and ground realities in each market.

Originality/value

The study shows how glocalisation can be applied to international channel strategies. The study fills the gap in prior literature by throwing light on the lesser understood “global dimension” of a glocal strategy. The study may be the first to identify different types of glocal strategies and thus offers relevant insights into the concept of glocalisation. The study also adds to the limited knowledge on practicable application of glocalisation among both academics and practitioners.

Article
Publication date: 31 August 2012

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee and Megha Jain

The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its…

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Abstract

Purpose

The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand. Extension naming strategies include direct and indirect naming, while categorical fit is the similarity between an extended product and its parent brand's cognitive category. Further, the interaction effect and the relative effectiveness of various combinations of the two predictors when determining brand personality transfer are also explored.

Design/methodology/approach

A 2×2 factorial between‐subject experimental design with one covariate is used to test the proposed hypotheses. The experiment involves 242 participants from a university in Taiwan.

Findings

The findings show that consumers perceive higher brand personality transfer when a direct naming strategy is applied or when the parent brand extends to a high perceived fit product. The former is the dominant predictor of brand personality transfer. There also exists an interaction effect between extension naming strategies and categorical fit. Specifically, consumers perceive the highest brand personality transfer when a direct naming strategy is applied for a high fit extended product. Moreover, the use of a direct naming strategy for an extended product with a low categorical fit still leads to a higher degree of parent brand personality than both the other cases in which an indirect naming strategy is applied for either high or low fit extended products. Furthermore, irrespective of the degree of categorical fit, the transfer of brand personality is low when an indirect naming strategy is applied.

Originality/value

The current research is pioneer work in identifying the determinants of brand personality transfer. It also notes the interaction effect and the relative effectiveness of the determinants.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 October 2020

Ajith Tom James, Girish Kumar, Megha Bhalla, Megha Amar and Prasham Jain

The increase in automobile usage across the world has fortified the opportunities of maintenance service garages. However, there are significant numbers of challenges in front of…

Abstract

Purpose

The increase in automobile usage across the world has fortified the opportunities of maintenance service garages. However, there are significant numbers of challenges in front of maintenance service providers at all stages of the business. This paper identifies, analyzes and prioritizes various challenges associated with the establishment and survival of garages specific to Indian context.

Design/methodology/approach

In this paper, challenges for automotive service garage are identified through expert opinion, garage survey and literature. A structural hierarchical framework of the identified challenges is established through structural models, including interpretive structural modeling and analytic hierarchy process.

Findings

This paper has identified nine challenges, namely proliferation of new models and variants; technological advancements in automobile systems; demand of better service quality; space and ambience requirements; labor requirements; requirement of modern support equipments, tools and spares; safety requirements and prevention of occupational hazards; environmental norms and concerns; proper documentation requirements. The drivers and dependent variables have been identified. A hierarchical framework of challenges has been established.

Practical implications

This paper provides a comprehensive list of challenges and their priority in establishing an automobile maintenance garage business in Indian context. This will help the budding entrepreneurs and existing maintenance organizations to focus on the challenges that necessitate immediate attention and corrective actions.

Originality/value

This paper provides a significant contribution in the literature of garage maintenance services, which is established on the viewpoint of different collaborators associated with this business. This study will be a foundation to investigate further in this domain.

Details

Journal of Advances in Management Research, vol. 18 no. 3
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 21 December 2020

Mamta Kumari and Nalin Bharti

The purpose of this paper is to develop and test theory-driven hypothesis on trade costs’ effect of logistics performance (LP) and bureaucratic efficiency, primarily from SAARC…

Abstract

Purpose

The purpose of this paper is to develop and test theory-driven hypothesis on trade costs’ effect of logistics performance (LP) and bureaucratic efficiency, primarily from SAARC (South Asian Association for Regional Cooperation) perspective.

Design/methodology/approach

The paper develops hypothesis based on the review of the literature and theory linking LP, trade costs and institutions. The authors test the hypothesis using secondary data sources: World Bank-UNESCAP trade costs database, World Bank Logistics Performance Index (LPI) and Political Risk Service's Political Risk Rating. Fixed-effect approach is used to test the hypothesis.

Findings

The influential role of bureaucratic quality on relationship between LPI and South Asian trade costs (inter-SAARC and intra-SAARC) is evident. The results also point out that bureaucratic quality also conditions the effect of different dimensions of LPI on South Asian trade costs. Further, it is found that bureaucratic inefficiency mitigates the effects of LPI on South Asia's trade costs with its proximate trading partners APEC (Asia–Pacific Economic Cooperation) and ASEAN (Association of Southeast Asia Nations).

Research limitations/implications

The analysis is conducted using short span of data. With the availability of long span of data, the understanding of the relationship studies in this paper will improve.

Practical implications

The results suggests policymakers to improve bureaucratic efficiency for utilizing the full potential effect of LPI in deceasing trade costs. The study inspires businesses to act and advocate in favor of reforms in governance system.

Originality/value

This paper is among the first, which investigates the possibility that the relationship between LPI and trade costs depends on the bureaucratic efficiency. It provides a more detailed description of the LPI-trade costs relationship.

Details

American Journal of Business, vol. 36 no. 1
Type: Research Article
ISSN: 1935-5181

Keywords

Article
Publication date: 14 December 2021

Megha Bharti, Vivek Suneja and Ajay Kumar Chauhan

This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the…

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Abstract

Purpose

This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentation of the luxury market in both emerging and developed economies.

Design/methodology/approach

The final analysis includes 95 effect sizes from 42 studies conducted in 15 countries, spanning 5 continents, from 2000 to 2020. The review examined moderating role of Hofstede's cultural dimensions, market type (emerging vs developed) and other study characteristics.

Findings

Findings show that socio-psychological antecedents had a more salient role than personality antecedents in driving luxury purchase intention (LPI), across both emerging and developed markets. Normative influence, status consumption and materialism exhibited a stronger influence on LPI in emerging markets than developed markets. Further, stronger effects for normative influence and status consumption on LPI were found in high power distance cultures. The role of seeking uniqueness was more salient and the role of normative influence was less salient in studies with a higher percentage of females. Conspicuous consumption was a stronger driver of LPI for fashion luxury products than other luxury products. The study also proposes distinct definitions of status and conspicuous consumption as there is often theoretical overlap of these constructs in literature.

Research limitations/implications

A meta-analytic review may leave blind-spots due to lack of sufficient number of studies investigating certain theoretically relevant moderators. The authors discuss these gaps, along with study limitations.

Originality/value

To the best of the authors’ knowledge, no previous study has conducted a meta-analytic review of the antecedents and moderators of LPI. With the extension of luxury demand beyond the developed countries in the West to the “new rich” consumers in the East, it becomes imperative to conduct a meta-analysis for a richer understanding of the drivers of luxury demand across different cultural orientations and market segmentations.

Details

International Marketing Review, vol. 39 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 12 November 2018

Aparna Bhatia and Megha Mahendru

This paper aims to endeavour to assess revenue efficiency (RE) scores of Scheduled Commercial Banks operating in India. Differences in RE are studied across varying ownership as…

Abstract

Purpose

This paper aims to endeavour to assess revenue efficiency (RE) scores of Scheduled Commercial Banks operating in India. Differences in RE are studied across varying ownership as well. The study also determines the nature of return to scale of Indian SCBs as whole as well as classified across ownership. Number of banks operating as leaders and laggards has also been calculated.

Design/methodology/approach

RE of banks is calculated by using the non-parametric approach, namely, data envelopment analysis (DEA). Further, the differences in the efficiency scores are examined by applying Panel Tobit Regression.

Findings

The results of DEA suggest that none of the banks has ever achieved full RE score of 1 in any of the years under study. An inconsistent pattern of RE is seen. Private sector banks have performed better than their counterparts in public and foreign sector. Maximum number of banks operating on decreasing return to scale are from public sector, and the highest number of banks operating on constant return to scale belong to Foreign Sector. More number of banks operates as laggards in the Indian financial system. Thus, there still exists room for improvement for banks in all sectors.

Originality/value

With specific reference to India, less empirical work has been carried out with respect to RE. As only two studies so far from the literature are available that consider RE exclusively, namely, Ram Mohan and Ray (2004) and Bhatia and Mahendru (2015). However, Ram Mohan and Ray (2004) considered only the reformatory phase, whereas Bhatia and Mahendru (2015) analyzed the performance for specific points of time only. None of the study has been able to give any concrete findings according to sector-wise performance of banks in terms of RE parameters.

Details

International Journal of Law and Management, vol. 60 no. 6
Type: Research Article
ISSN: 1754-243X

Keywords

Article
Publication date: 18 May 2021

Ishita Batra, Megha Gupta and Sanjay Dhir

The last two decades have witnessed a substantial increase in the body of research on the theoretical perspective of the performance of international joint ventures (IJVs)…

Abstract

Purpose

The last two decades have witnessed a substantial increase in the body of research on the theoretical perspective of the performance of international joint ventures (IJVs). However, the evidence on the antecedents of IJVs performance is inconsistent. The purpose of this paper is to critically review the quantitative studies on the antecedents of the performance of IJVs to identify the research gaps in this area and to prepare a future research agenda using the theory, context, characteristics and methodology (TCCM) framework.

Design/methodology/approach

Meta-Analysis review is conducted on 97 papers from A*, A and B category journals from the Australian Business Deans Council (ABDC) Journal Quality List.

Findings

The results reveal the homogeneity in antecedents such as administrative distance, BOD (board of directors) involvement, resource interdependency, flexibility, learning, competitive overlap, cultural distance, R&D (research and development) intensity, contract, relatedness, the existence of a local IJVs partner, trust, operational experience, partners capability, size asymmetry, goal congruency, capital adequacy, economic distance and heterogeneity in the antecedents such as equity ownership, commitment, control, cooperation and conflict are heterogeneous.

Originality/value

This review seeks to provide deeper insights, which help us to contribute toward the development of the research field of antecedents of the performance of IJVs. The authors have synthesized 97 independent samples with a total sample size of 52,268.

Details

International Journal of Emerging Markets, vol. 16 no. 7
Type: Research Article
ISSN: 1746-8809

Keywords

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