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Article
Publication date: 1 January 2006

Martin Bulla and David Starr‐Glass

This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic.

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Abstract

Purpose

This paper aims to examine the context and nature of marketing used by nonprofit organizations in the Czech Republic.

Design/methodology/approach

A number of senior selfā€designated marketing managers in a wide range of nonā€profit organizations in Prague were interviewed to generate a descriptive narrative of what these key persons understood marketing to be and how they devised and implemented marketing within organizational strategy.

Findings

The findings paralleled that of other research (1995ā€2005) on the understanding and role of marketing within the profit sector of the Czech Republic. While marketing was identified as an interesting and powerful concept, nonā€profit policy makers generally had a limited understanding of a marketing theory or of the context in which exchange transactions occurred.

Research limitations/implications

This project was designed as an initial survey. The limited number of representatives interviewed and their purposeful selection from a small number of highā€profile nonā€profit organizations limit the reliability of the findings and reduce the extent to which they can be generalized.

Practical implications

This paper provides a useful entry point for those interested in the use of marketing in the Czech Republic, a very significant transformative economy in the centre of Europe. Since one of the authors is a native Czech speaker, the paper reviews relevant marketing and nonā€profit literature in Czech as well as English.

Originality/value

While there has been some interest in the understanding and practice of marketing in the profit sector, it is believed that this is the first paper to address the nonā€profit sector ā€“ a sector that plays a very significant role within transformative economies.

Details

European Journal of Marketing, vol. 40 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 7 June 2019

Rhonda Povey and Michelle Trudgett

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station (Moola…

Abstract

Purpose

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station (Moola Bulla) in Western Australia, between 1910 and 1955. Of interest is an investigation into how government legislations and policies influenced these experiences and perceptions. The purpose of this paper is to promote the powerful narrative that simultaneously acknowledges injustice and honours Aboriginal agency.

Design/methodology/approach

The research from which this paper is drawn moves away from colonial, paternalistic and racist interpretations of history; it is designed to decolonise the narrative of Aboriginal education in remote Western Australia. The research uses the wide and deep angle lens of qualitative historical research, filtered by decolonising methodologies and standpoint theory. Simultaneously, the paper valorises the contributions Indigenous academics are making to the decolonisation of historical research.

Findings

Preliminary findings suggest the narrative told by the residents who were educated at Moola Bulla support a reframing of previous deficit misrepresentations of indigeneity into strength-based narratives. These narratives, or ā€œcounter storiesā€, articulate resistance to colonial master narratives.

Social implications

This paper argues that listening to Aboriginal lived experiences and perceptions of western education from the past will better inform our engagement with the delivery of equitable educational opportunities for Aboriginal students in remote contexts in the future.

Originality/value

This paper will contribute to the wider academic community by addressing accountability in Aboriginal education. Most important to the study is the honouring of the participants and families of those who once lived on Moola Bulla, many who are speaking back through the telling of their story.

Details

History of Education Review, vol. 48 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

Article
Publication date: 18 March 2019

Solomon Workneh Fanta and Satheesh Neela

This paper is a systemic review on enset plantā€™s role in Ethiopian peopleā€™s life as the source of food. This paper aims to summarize the traditional processing and preparation…

Abstract

Purpose

This paper is a systemic review on enset plantā€™s role in Ethiopian peopleā€™s life as the source of food. This paper aims to summarize the traditional processing and preparation methods of enset-based foods and their nutritional composition.

Design/methodology/approach

Available scientific articles were collected and reviewed for enset plant evaluation, description, enset plantā€™s role in Ethiopian peopleā€™s food security, post harvesting and traditional processing of enset plants, microbiology of the fermented enset foods, different foods reported from enset, nutritional profile of the three food from enset base (kocho, bulla and amicho) and other non-food applications of enset plant.

Findings

Enset plant has a predominant role in people living in the southern part of Ethiopia. This plant is drought-tolerant and provides many non-food applications. Harvesting of the enset plant, preparing for fermentation and food preparations follow the traditional route by using the indigenous knowledge and practices. Limited studies have been reported on the microbiology of the enset fermentation, but various types of microbes have been reported. In case of nutritional composition, foods from enset are reported to contain high carbohydrate and minerals content, such as calcium, potassium and zinc, but limited protein content; they are also the best source of the essential amino acids such as lysine and leucine. Limited data are available on vitamins, anti-oxidant and fatty acids profiles of enset-based foods. The existing data indicate variations, and the reasons for variability are discussed in this paper.

Originality/value

Scientific reviews on enset food nutrition profile and related issues are scarce; this paper will compile information about enset plant-based foods for researchers for their future research.

Details

Nutrition & Food Science, vol. 49 no. 5
Type: Research Article
ISSN: 0034-6659

Keywords

Book part
Publication date: 26 November 2020

Raife Meltem Yetkin Özbük, Duygu Aydin Ünal and Büşra Oktay

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has…

Abstract

There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated by the studies dealing with omnichannel retailing from the firmsā€™ perspectives. The studies dealing with omnichannel retailing from the consumersā€™ perspectives have recently begun to attract the attention of researchers. For this reason, this study conducted a literature review to examine various consumer behaviors mentioned in the studies aimed at explaining consumer behaviors in the omnichannel retailing context. The distribution of these studies according to years and journals, research methods used, theories adopted, and the related five-stage consumer decision-making stages are summarized. Additionally, this review addresses future research avenues.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

Article
Publication date: 20 September 2013

Kathryn Lefroy and Yelena Tsarenko

The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and…

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Abstract

Purpose

The goal of this study is to examine the influence of resources provided to nonprofit organisations by corporate partners on the achievement of nonprofits' social and organisational objectives, accounting for mediation effects of dependence and relationship. This goal is investigated from the perspective of nonprofit organisations.

Design/methodology/approach

Following 20 preliminary in-depth interviews, an online survey was administered to people working in nonprofit industry who had experience working with their organisation's corporate partnership. With 273 completed questionnaires, the authors tested the model with mediation analyses, using bias-corrected bootstrap confidence intervals method.

Findings

Although reputation, non-financial resources and cash investments have strong and positive effects on achieving social and organisational objectives, these relations are fully mediated by dependence and relationship between partners. Further analysis shows that relationship is a significantly stronger mediator than dependence on the effect of reputation in regards to the achievement of both sets of objectives.

Originality/value

This article builds on marketing knowledge, using resource dependence theory to focus on the effects of corporate-provided resources on nonprofit organisations; a topic largely unexplored in extant literature. It is the first study to operationalise and empirically examine the specific effects of different types of resources on specific nonprofit performance objectives.

Details

European Journal of Marketing, vol. 47 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 September 1908

IN a preface of Smiles' you will find the statement: ā€œWithout exaggerating the importance of this class of biography, it may at least be averred that it has not yet received its…

Abstract

IN a preface of Smiles' you will find the statement: ā€œWithout exaggerating the importance of this class of biography, it may at least be averred that it has not yet received its due share of attention.ā€ The truth of this statement holds good toā€day. That our national industries lie at the root of national progress is recognized by library authorities, inasmuch as efforts are continually made to bring into prominence books on the useful and industrial arts, without, however, bringing under public notice biographies bearing very closely on the history and development of certain British trades and industries. There may be a feeling that this ā€œclassā€ falls under the head of ā€œlives of very great inherent importance indeed, but which appeal to comparatively small circles of readers, from the large demand they make upon the possession of special culture or knowledge.ā€ In point of fact, accounts of industrial processes (be they ever so clearly written) have little fascination for the general reader, but the lives of men who have created or developed those industries seldom lack incident and romance, and thereby appeal to the popular mind. On the ground of its democratic character, industrial biography deserves the librarian's attention ā€”lifeā€records in most cases of men ā€œignorant of letters; without art; without eloquence; who yet had the wisdom to devise and the courage to perform that which they lacked language to express.ā€

Details

New Library World, vol. 11 no. 3
Type: Research Article
ISSN: 0307-4803

Book part
Publication date: 15 April 2019

Tariq Ahmed, Ijaz Ur Rehman and Bruno S. Sergi

Understanding and predicting the emergence of venture initiation entails research to explore the antecedents of entrepreneurial intention (EI) and behavior. This book chapter aims…

Abstract

Understanding and predicting the emergence of venture initiation entails research to explore the antecedents of entrepreneurial intention (EI) and behavior. This book chapter aims to provide an overview on the role of exogenous factors (entrepreneurship education), contextual and environmental factors (perceived entrepreneurial motivators and barriers) in developing EIs and behavior among the university graduates. It also highlights the different strands of opinion and research on the role that formal entrepreneurship programs may (or may not) play in developing EI and action. This book chapter further provides some developments on the factors mentioned above among the different Asian countries while using Global Entrepreneurship Monitor (GEM). Since 1999 GEM reports have been a key source of comparable data across a large variety of countries on attitudes toward entrepreneurship, start-up, established business activities, and aspirations of entrepreneurs for their businesses.

Article
Publication date: 2 March 2023

Noleen R. Chikowore and John M. Kerr

Football tailgating is a focus of campus sustainability in the United States because it produces large amounts of waste. In states where recyclables can be redeemed for cash, this…

Abstract

Purpose

Football tailgating is a focus of campus sustainability in the United States because it produces large amounts of waste. In states where recyclables can be redeemed for cash, this waste also is a resource for earning income. University officials face the challenge of encouraging proper waste disposal, cleaning up efficiently and coexisting productively with income-earning recyclers. This paper aims to understand how bridging formal and informal actors can yield improved campus waste management outcomes.

Design/methodology/approach

Using the institutional analysis and development framework this study combines observational data throughout one football season with semi-structured interviews with informal recyclers, tailgaters and campus officials. Data are analyzed using thematic analysis.

Findings

The case displays interaction between formal and informal waste management actors and between formal and informal rules of interaction. Campus officials have largely succeeded in encouraging proper waste management by tailgaters, who in turn loosely coordinate with income-earning recyclers under unwritten rules. Officials tolerate recyclers, but waste management could be improved with better communication and coordination and more trust between them. Many recyclers conduct their work with a sense of environmental stewardship that could support waste management efforts.

Originality/value

Uncoordinated coexistence between formal and informal waste management systems is common in the global South. With few studies in the global North, this is the first the authors know of in a campus sustainability context.

Details

International Journal of Sustainability in Higher Education, vol. 24 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 28 June 2011

Ghulam Nabi and Francisco Liñán

The purpose of this paper is to introduce the special issue by positioning and examining some of the key issues, tensions and challenges in graduate entrepreneurship in the…

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Abstract

Purpose

The purpose of this paper is to introduce the special issue by positioning and examining some of the key issues, tensions and challenges in graduate entrepreneurship in the developing world.

Design/methodology/approach

The paper recognises the complexity and diversity of approaches considered by the different authors, highlighting a range of issues and challenges in their contributions. The paper is divided into the following sections: entrepreneurial intentions, attitudes and motivations; the role of higher education; and contextual cases, opportunities and challenges in graduate entrepreneurship.

Findings

The paper suggests that there is a lack of research in the field of graduate entrepreneurship in the developing world, and that further research in developing countries may help to understand and shed light on the issues evolving around graduate entrepreneurial intentions, business startā€up and education. Some preliminary themes emerge from research included in this special issue. First, entrepreneurial intentions seem to be higher in developing countries when compared with developed ones. Second, economic and institutional frameworks tend to be unfavourable to entrepreneurial activity. As in developed countries, entrepreneurship seems to be experiencing an upsurge. This could be a tremendously powerful force to accelerate economic growth and development. In this sense, higher education in general, and entrepreneurship education in particular, may be key instruments to help promote entrepreneurial activity.

Originality/value

The paper provides an insight into entrepreneurial intentions and related education and training in developing countries. This should be of interest to researchers, policyā€makers, and higher education institutions.

Details

Education + Training, vol. 53 no. 5
Type: Research Article
ISSN: 0040-0912

Keywords

Article
Publication date: 30 March 2021

Mansik Hur, Seong-Jong Joo and Jaeyoung Cho

The purpose of this study is to provide the benchmarking guideline to improve managing maintenance man-hour in producing sorties of fighter jet aircraft in the Korean Air Force by…

Abstract

Purpose

The purpose of this study is to provide the benchmarking guideline to improve managing maintenance man-hour in producing sorties of fighter jet aircraft in the Korean Air Force by measuring relative efficiency of aircraft in a fleet.

Design/methodology/approach

Using actual operational data from 2014 to 2018, this paper measures the relative efficiencies of aircraft by data envelopment analysis (DEA) model. To analyze the efficiencies across different operational units and among aircraft with different attributes, non-parametric statistical techniques and tobit regression are employed.

Findings

The overall management of maintenance man-hour turns out to be 63.2% efficient compared to the best practice. Operational unit possessing aircraft with different configurations shows the poorest performance implying efficiency depends on the complexity of job processes. Identification of aircraft on the best-practice frontier indicates the efficiency is closely related with the reliability of components and the age of aircraft.

Practical implications

Performance of aircraft maintenance has a tremendous impact on military readiness, utilization of work force, and the quality and safety of flight operations. This study confirmed there exists plenty of room for performance enhancement and presents a reference to find a balance in the performances of maintenance practices across different installations as well as among different types of aircraft.

Originality/value

Application of DEA to engineering systems has been limited in literature, especially in military operations. Thus, this study presents meaningful guidelines to which fleet manager can refer to when establishing strategic maintenance plans to balance the utilization of manpower.

Details

International Journal of Quality & Reliability Management, vol. 39 no. 1
Type: Research Article
ISSN: 0265-671X

Keywords

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