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1 – 10 of 14Marla Israel, Nancy Goldberger, Elizabeth Vera and Amy Heineke
The purpose of this paper is to describe a university-multi-school district partnership that positively affected the lives of P-12 immigrant, migrant and refugee students and…
Abstract
Purpose
The purpose of this paper is to describe a university-multi-school district partnership that positively affected the lives of P-12 immigrant, migrant and refugee students and their parents through an iterative collaboration of talent and resources among institutions.
Design/methodology/approach
This is a case study describing a university-school partnership grant-funded program detailing the processes, products, and implications for policy and practice.
Findings
University faculty and public school educators must work through intentional, contextually informed partnerships. It is through these partnerships that scarce resources of time, talent, and funds can be used wisely to build sustainable systems to educate students in K-12 schools and prepare future leaders for this work.
Research limitations/implications
This is a case study limited to the suburban Chicagoland area. Generalities to other communities cannot be directly made.
Originality/value
This study builds on the extant literature of university-school district partnerships and sustainable leadership theory by exploring the processes for creating iterative and individualized structures that benefit both university and public school districts. This study implores universities to re-examine priorities and purpose, especially within schools and colleges of education, in order to remain viable, relevant institutions for positive school improvement.
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Jeffrey S. Brooks, Anthony H. Normore and Jane Wilkinson
The purpose of this paper is to explore theoretical connections between educational leadership for social justice and support for immigration. The authors seek to identify…
Abstract
Purpose
The purpose of this paper is to explore theoretical connections between educational leadership for social justice and support for immigration. The authors seek to identify strengths, weaknesses and opportunities for further study and improved practice.
Design/methodology/approach
This is a theoretical research paper that introduces, evaluates and expands two frameworks for understanding leadership and immigration.
Findings
Findings suggested that there is a need for educational leadership scholars to more purposefully investigate issues related to social justice and immigration.
Originality/value
This study offers a novel theoretical perspective on leadership, social justice and immigration.
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Jiaying Lyu, Xi Leung, Billy Bai and Marla Stafford
This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated…
Abstract
Purpose
This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated model along with gender effects.
Design/methodology/approach
An experimental design is used to test the proposed hypotheses. Data were collected in China, and the Shangri-La hotel brand was chosen. University students were randomly assigned to watch either a hotel VR commercial or a hotel traditional video commercial. One HTC Vive VR headset was provided to those participants in the hotel VR commercial group.
Findings
The study revealed that VR commercials generate a higher level of vividness and interactivity among customers, which positively influence attitudes toward the ad, brand attitude and booking intention. Moreover, the findings showed that in the virtual environment, women, as compared to men, are influenced more by VR.
Originality/value
This research is the first to bring the presence model and gender effects together to better understand the effectiveness of VR in hospitality advertising research.
研究目的
本论文检验两种酒店广告类型的有效性(VR对比传统广告), 通过构建和检验存在-中介模型和性别影响。
研究设计/方法/途径
本论文使用实验设计方式来验证提供的模型。研究样本数据来自中国, 以香格里拉酒店品牌为例。本论文随机抽样大学学生, 一组看酒店VR广告, 另一组观看酒店传统视频广告。实验参与者使用HTC Vive VR头盔观看VR广告。
研究结果
研究结果表明, VR广告引发酒店客人的生动和互动性, 对广告、品牌态度、和预定房间意图有着积极影响。此外, 研究结果还表明女性相对男性在虚拟环境中受到VR更多影响。
研究原创性/价值
本论文是首个将存在模型和性别影响相结合, 更好地理解VR在酒店广告研究中的作用。
关键词 虚拟现实、酒店广告、广告有效性、存在、生动、互动性、性别影响
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ROBERT J. ROSENBERG and MARLA S. BECKER
This paper first generally discusses United States bank liquidations under the Financial Institutions Reform, Recovery and Enforcement Act of 1989 (FIRREA), and addresses the…
Abstract
This paper first generally discusses United States bank liquidations under the Financial Institutions Reform, Recovery and Enforcement Act of 1989 (FIRREA), and addresses the purposes and impact upon US financial institutions of FIRREA. It also addresses the role and powers of the FDIC as affected by FIRREA. The second section discusses the use of ancillary bankruptcy petitions in the United States to aid in the liquidations of foreign financial institutions. The paper concludes with a discussion of the availability of plenary bankruptcy relief for foreign bank holding companies and foreign banks not engaged in banking business in the United States.
James Harris, Ruth Elwood Martin, Heather Filek, Ann C Macaulay, Jane A. Buxton, Marla Buchanan, Mo Korchinski, Veronika Moravan and Vivian Ramsden
This participatory health research project of researchers and women prisoners examined housing and homelessness as perceived by incarcerated women to understand this public health…
Abstract
Purpose
This participatory health research project of researchers and women prisoners examined housing and homelessness as perceived by incarcerated women to understand this public health concern and help guide policy. The paper aims to discuss these issues.
Design/methodology/approach
A participatory research team designed and conducted a survey of 83 incarcerated women in BC, Canada. Using descriptive statistics, the authors examined socio-demographic factors related to social support networks and family housing and women’s housing preference upon release.
Findings
In total, 44 percent of participants reported no family home upon release while 31 percent reported lost family ties due to their incarceration. Most vulnerable subpopulations were women aged 25-34, aboriginal women and those with multiple incarcerations. Housing preferences differed between participants suggesting needs for varied options. Further implementation, evaluation and appraisal of social programs are required.
Research limitations/implications
This study surveyed one correctional facility: future research could utilize multiple centers.
Practical implications
Addressing housing instability among released incarcerated individuals is important fiscally and from a public health lens. Improved discharge planning and housing stability is needed through policy changes and social programs. A social support network, “Women in2 Healing,” has developed from the research group to address these issues.
Social implications
Housing stability and recidivism are closely linked: providing stable housing options will lessen the social, fiscal and medical burden of individuals returning to crime, substance abuse, illness and poverty.
Originality/value
Housing instability addresses an important social determinant of health and focussing on incarcerated women builds upon a small body of literature.
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Nancy D. Albers‐Miller and Marla Royne Stafford
Examines differences in emotional and rational advertising appeal use across experiential and utilitarian services for 11 culturally diverse countries. Pooled across countries…
Abstract
Examines differences in emotional and rational advertising appeal use across experiential and utilitarian services for 11 culturally diverse countries. Pooled across countries, rational appeals were found to be more dominant in utilitarian service advertising, while emotional appeals were used more heavily in experiential service advertising. On a country by country basis, utilitarian service advertisements consistently used a larger number of rational appeals, and experiential service advertisements contained more emotional appeals. Finally, culture appeared to influence the use of appeals more when the appeals were important to the service selling premise. That is, more variation across cultures was observed for emotional appeal use in experiential service advertising, and more variation was observed for rational appeal use in utilitarian service advertising.
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Desiré J. M. Anastasia received her PhD in sociology from Wayne State University in Detroit, Michigan, in September 2008. Before attaining her doctoral degree, she received her…
Abstract
Desiré J. M. Anastasia received her PhD in sociology from Wayne State University in Detroit, Michigan, in September 2008. Before attaining her doctoral degree, she received her Bachelor of Arts degree in Interdisciplinary Studies in Social Sciences: Law & Society from Michigan State University in East Lansing in December 1999, and her Master of Liberal Arts in Women's Studies from Eastern Michigan University in Ypsilanti in August 2001. Her areas of specialization include sociology of the body, body modification, gender inequality, domestic violence and sexual assault, social control, deviance, feminist theory, and feminist research methods. She has taught Women's Studies courses at both Oakland University in Rochester, Michigan, and San Diego State University as well as Sociology courses at both Wayne State University in Detroit, Michigan, and the University of San Diego. In addition to her sociological and phenomenological dissertation on extensively tattooed women, her research has included an analysis of theoretical perspectives on same-sex domestic violence as well as female violence against men, a statistical analysis of survivors of domestic violence in San Diego County, and content analyses of educational television programs on tattoos.
Marla E. Hacker and Jonathan D. Lang
Discusses the process and issues involved in developing a performance measurement system for a virtual engineering team working within a high technology environment. This team…
Abstract
Discusses the process and issues involved in developing a performance measurement system for a virtual engineering team working within a high technology environment. This team consists of members from many different sites across the world with a unique role in maintaining standardized manufacturing processes at the lowest possible cost. As a result, they faced many challenges including communication barriers, culture differences, as well as different reporting structures within each individual site. To help address these issues, a performance measurement system was developed to focus the team on the key actions affecting performance instead of the issues getting in the way. A measurement system was developed that linked the team’s objectives to its mission and identified the critical actions associated with each objective.
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