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The purpose of the paper is to investigate the following issues. Investors traditionally prioritised tangible outcomes (money, land, machinery) in order to protect their financial assets. However, the intangible economy (trust, human resources, information, reputation) that co‐exists draws attention to new expectations that request the continuous, active and within the public sphere involvement of investors in order to protect their assets by prioritising intangible resources.

In this paper the case of non‐profit‐business partnerships is employed in order to demonstrate how change can be achieved.

The paper finds that investors in intangible outcomes who aim to achieve change in corporations share the same limitations within the financial and non‐financial field.

The paper highlights investment in the intangible economy as a mechanism of co‐determining the priority of responsibilities in the context of corporate social responsibility. The role of investors is crucial in facilitating the shift from the tangible to the intangible economy.

This study aims to identify the nature of the characteristics and the social results of partnerships established between nongovernmental organizations (NGOs) and the company.

This research is a qualitative collective case study. Data were collected through 12 interviews and analyzed through the content analysis technique.

The findings indicate that in the first case, the partnership is driven by the company’s interest in qualifying its supplier, facing a relational identity orientation, establishing philanthropic relationships. In the second case, the search for social legitimacy is evident, in the face of a collectivist identity orientation, in which Petro establishes a relationship of a transactional nature. Thus, the differential in intersectoral collaboration lies in the interaction among company, NGO and cooperatives. The results also show that the dialogue proximity between companies and civil society have a strong relationship with social results for the local communities.

This study reveals the need to broaden the understanding of the social results of social partnerships to local communities.

The nature of the relationship among state, companies, NGOs and local communities in developing countries are different from developed countries. In the first case, companies are called to assume state’s role in improving quality of life and income generation.

This paper aimed to analyze the contribution of the interorganizational relationship (IOR) factors trust and knowledge resources to the relational and transactional performance of a Brazilian agricultural cluster formed by small farmers.

A survey was conducted using a questionnaire divided into groups of variables, each group seeking to identify one of the three constructs: trust, knowledge resources and relational and transactional performance. A theoretical framework was elaborated and later compared with survey results, which were analyzed using exploratory factor analysis (EFA) and partial least squares–structural equation modeling (PLS-SEM).

Correlations between trust and relational and transactional cluster performance varied according to actors involved, being significant between some actors and not significant between others. Knowledge resources, on the other hand, proved to be significantly relevant for cluster performance, considering both relational and transactional measures.

It was made in a Brazilian single cluster and its conclusions cannot be generalized.

Farmers cannot innovate with the efficiency and effectiveness that the process demands. They need complementary capacity that apparently is not in the agricultural cluster. Research and development involve knowledge and techniques that empirical knowledge alone may not provide. And much of the formal knowledge is embedded in universities and research institutes. If there were investments by public entities in research and development to improve the culture and its by-products, this could contribute to improving the income of farmers.

This study provided a photograph of the current scenario of a Brazilian agricultural cluster. Changes in trust and knowledge resources could affect cluster relational and transactional performance. Special attention is deserved to the important role of scientific research on agricultural clusters to strengthen the capacity of critical analysis by the researcher who, with the results in hand, makes them public, hoping that the shared information can contribute with the research of other scholars and improve the quality of life of farmers involved.

This study offers empirical evidence that trust and knowledge resources can contribute to a Brazilian agricultural cluster performance, which can be analyzed considering both relational and transactional measures. These findings brought new fact to Singh and Shrivastava’s (2013) research.

Advance the state-of-the-art on how frugal innovation links to sustainability outcomes and based on content analysis of empirical publications in the field of frugal innovation, analyzing when and how FI is connected with social, environmental and economic outcomes.

Quantitative content analysis on empirical papers published on frugal innovation, using data visualization techniques to disclose relationships among the constructs adopted. Materials were collected following a step-wise methodology. In total, 130 articles were identified, read in depth and coded according to five main categories: context; development; implementation, adoption, diffusion; characteristics; and impacts.

The potential of frugal innovation to drive sustainability outcomes is influenced by the type of actors developing the innovation, regarding their organizational form (large firms, small firms, non-firm actors), their geographical origin (foreign or local) or motivations (mostly profit-motivated or socially-oriented). Collaboration plays a key role along the various stages of the frugal innovation cycle and is thus relevant for its potential to drive sustainability outcomes. The results reaffirm the need for greater attention to where and when sustainability-enhancing outcomes of frugal innovation are more likely to occur.

This study provides a qualitative study based on content analysis of empirical studies to explore the associations between frugal innovations and improved economic, environmental and social sustainability outcomes. The key novelty of this study lies in the systematic coding of each paper regarding the features of the innovation, the innovators, and the outcomes achieved. This allows taking stock of the evidence emerging in such a scattered literature, quantifying the extent to which insights take place in the empirical literature, looking for correlations, and highlight research gaps to understand to what extent frugal innovation can contribute to sustainable development.

The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These alternatives rely on sponsorship and patronage as well as the newer and more innovative public-private partnership (PPP).

The paper is organized in two conceptual sections based on a literature review. The first section presents and compares two closely associated business strategy forms that are increasingly becoming popular within companies: sponsorship and patronage. These strategies are analyzed to show their advantages and disadvantages and are assessed based on their best uses in terms of the benefits from their implementation to all stakeholders involved (benefactors, recipients and the public) and, more particularly, to the benefactor’s company communication policy. The second section analyzes the PPP as a newer innovative practice in the cultural heritage sector, a recent development that has great potential, especially during an economic crisis where public funds are reduced, which risks the future recovery and proper maintenance of sites.

In the paper, the authors stressed that sponsorship, patronage and PPP are not merely alternative ways of primarily obtaining government funding for the cultural heritage sector but are also new strategic management practices that, when properly performed, will not only preserve and improve the sector but also allow more value to be distributed among all stakeholders.

Although the topic of PPP is treated fairly in the scientific literature, especially with regard to infrastructure, there are few cases of the application of this model to cultural heritage management.

Society's concern about issues related to development aid to underdeveloped countries has grown significantly in recent years. The gross inequalities between North and South, constant conflicts, political crises, and natural disasters have sensitized society to the urgent need to help these depressed areas. The objective of the present study is to examine the role Spain's savings banks play in international cooperation and development as a field that society and the general public see as ever more crucial.

The paper describes an exploratory analysis of the interventions carried out by all Spain's savings banks during 2009.

The results of this exploratory study reflect an increasingly relevant role of these savings banks in cooperation for development, mainly due to pressure from their customers and from society in general. They also show the importance of so‐called “Works in collaboration”, mainly with non‐governmental organizations/non‐governmental development organizations, in designing and implementing corporate social responsibility programs.

Much of the value of the present work is because of the lack of previous studies focused specifically on analyzing the role of Spanish savings banks in the field of cooperation for development. Its originality also lies in its proposing new courses of action in this area to improve that role.

The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of green consumption in the cosmetics industry. Specifically, the authors examine the relationship between attitude towards the environment, attitude towards green consumption, subjective norms of green consumption, green consumption intention, green consumption behaviour and cause-related marketing.

A cross-sectional research design was used to test the results of a random sample of 241 respondents and quantitative research was conducted using the data collected through an online questionnaire.

The research expanded the current knowledge on the effect of cause-related marketing on consumers’ green purchase behaviour and the findings suggested that green cosmetics producers and sellers should clearly define their target audience before choosing the type of cause-related marketing, as it mainly influences those consumers who have a positive attitude towards green consumption.

The implications of the research are relevant for marketing specialists, managers and agencies who are looking to promote green cosmetics products.

Before promoting green cosmetics products, it is important to understand who the target consumer is and whether they have a positive attitude towards the environment, green consumption and also if they are affected by acquaintances’ opinions.

The study contributes to the already existing academic literature by providing a greater understanding of the effect of cause-related marketing on the attitude–behaviour gap of green consumption.