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The purpose of this paper is to study the introduction of 3D-printing of concrete in the construction sector.

A survey was conducted to collect professional view on ongoing innovations in the construction sector, including 3D-printing. Participants were selected among the members of Norwegian networks for project and construction management research.

The survey highlighted effective leadership, collaboration with partners and industry-academia collaboration as primary enablers of innovation. Few of the respondents to the survey have used 3D-printing technologies.

It is difficult to obtain representative samples in this type of research, including this study. The study can be seen as a snapshot of attitudes in the sector.

3D-printing appear as a potentially interesting technology, especially for unstandardized construction components. Further work is needed to materialise the expectation for technological development in the construction sector.

Most research on 3D-printing has focused on demonstrating technical potential. This study adds a practitioners’ perspective, with a large dose of pragmatism.

Provide explanations to why firms subcontract.

Theoretical analysis based on current and specific conditions of the construction sector and empirical indicators.

Attributes potentially influencing the subcontracting decision are updated.

The paper will only focus on the make-or-buy decision of the main contractor and not the client.

Contributing to coming analysis on the subcontractor decision.

Updated transaction cost analysis on the construction industry.

This study aims to focus on a reinforcement supplier’s efforts to diffuse solutions, more or less innovative, in the construction sector to gain understanding of what facilitates and complicates innovation diffusion from a supplier perspective.

The interpretative research presented builds on 28 semi-structured interviews with the supplier and its customers and document studies. The research emphasizes dynamics in the diffusion process and rests on the assumption that the innovation content, innovation context and the innovation process interacts in the diffusion process.

The findings and the contribution from the study provide significant details concerning how the dimensions interact and how the diffusion process may unfold over time, but also that different solutions interact to push diffusion forward.

The study relates to one supplier’s work and the interplay implies uniqueness in different cases. Studies in other contexts could, therefore, also be suitable to develop findings and their transferability.

The study provides understanding for suppliers diffusing innovations in construction on how to act.

A major contribution from the study is that it puts emphasis on how the diffusion process proceeds in interaction with its content and context and problematizes this dimension. Furthermore, the importance of nuancing sub-contexts to display decisive factors in the diffusion process is emphasized.