Search results

Regulatory initiatives and related technological shifts have been imposing restrictions on data-driven marketing (DDM) practices. This paper aims to find the main restrictions for DDM and the key management theories applied to investigate the consequences of these restrictions.

The authors conducted a unified bibliometric analysis with 104 publications retrieved from both Scopus and Web of Science, followed by a qualitative, in-depth systematic literature review to identify the management theories in literature and inform a research agenda.

The fragmentation of the research outcomes was overcome by the identification of 3 main clusters and 11 management theories that structured 18 questions for future research.

To the best of the authors’ knowledge, this paper sets for the first time a frontier between almost three decades where DDM evolved with no significative restrictions, grounded on innovations and market autoregulation, and an era where data privacy, anti-trust and competition and data sovereignty regulations converge to impose structural changes, requiring scholars and practitioners to rethink the roles of data at the strategic level of the firm.

With the rapid development of the service industry, service innovation has gradually become a hot topic in business today. How to further improve employees' service innovative behaviors has become critical to organizations' survival and success. Servant leadership, as a leadership style characterized by serving others, is closely related to employees' service innovative behaviors. Therefore, the purpose of this study is to develop a theoretical framework to examine the influence of servant leadership on employees' service innovative behavior, the mediating role of intrinsic motivation and the moderating role of identification with the leader.

To test the theoretical model, a multi-time survey method was used to collect data from 381employees from a large high-tech company in Mainland China.

The results confirm that servant leadership can promote employees' service innovative behavior and intrinsic motivation. Meanwhile, employees' intrinsic motivation partly mediates the influence of servant leadership on their service innovative behavior. Moreover, this mediating relationship is conditional on the moderating role of individual identification with the leader in the path from servant leadership to individual intrinsic motivation.

The key limitation of this study lies in the representativeness of sample data, which is the convenience of non-probability sampling and self-reported data only from a large high-tech company in China.

This study not only further verified a promotion factor of individual service innovative behavior from the perspective of leader influence, but also enriched the understanding of the positive influence of servant leadership on employees.

This study is the first to examine the relationships among servant leadership, employees' intrinsic motivation, identification with the leader and service innovative behavior. The results may help to open the “black box” of the relationship between servant leadership and employees' service innovative behavior by introducing their intrinsic motivation. The conclusions also indicate employees' identification with the leader is an important boundary condition among their relationships. Particularly, it not only moderates the relationship between servant leadership and intrinsic motivation, but also moderates the mediating role of intrinsic motivation.

This study aims to assesses the factors that affected the development of cloud-based accounting education (DCBAE) and students' academic performance at Oman Universities.

In this paper a questionnaire was used to collect data for a sample of students. Partial least squares (PLS) were used to assess the hypotheses and model.

Results indicate that human factors and cultural and social factors have a direct positive effect on the DCBAE and students' academic performance.

This study is carried out after five semesters since the beginning of the COVID-19 pandemic. Thus, it can help universities (accounting education in particular) in the Sultanate of Oman know the factors that affect the development of accounting education and adopt policies and strategies that depend on cloud computing in education operations, even after the COVID-19 pandemic.

The main contribution of this study is to evaluate the factors that affected the DCBAE and the academic performance of students in the Sultanate of Oman from March 15, 2020 to June 2022, a period that witnessed the application of cloud-based education, either in whole or in part using a questionnaire about the opinions of students.

This study aims to research the large cross-section tunnel stability evaluation method corrected after considering the thickness-span ratio.

First, taking the Liuyuan Tunnel of Huanggang-Huangmei High-Speed Railway as an example and taking deflection of the third principal stress of the surrounding rock at a vault after tunnel excavation as the criterion, the critical buried depth of the large section tunnel was determined. Then, the strength reduction method was employed to calculate the tunnel safety factor under different rock classes and thickness-span ratios, and mathematical statistics was conducted to identify the relationships of the tunnel safety factor with the thickness-span ratio and the basic quality (BQ) index of the rock for different rock classes. Finally, the influences of thickness-span ratio, groundwater, initial stress of rock and structural attitude factors were considered to obtain the corrected BQ, based on which the stability of a large cross-section tunnel with a depth of more than 100 m during mechanized operation was analyzed. This evaluation method was then applied to Liuyuan Tunnel and Cimushan No. 2 Tunnel of Chongqing Urban Expressway for verification.

This study shows that under different rock classes, the tunnel safety factor is a strict power function of the thickness-span ratio, while a linear function of the BQ to some extent. It is more suitable to use the corrected BQ as a quantitative index to evaluate tunnel stability according to the actual conditions of the site.

The existing industry standards do not consider the influence of buried depth and span in the evaluation of tunnel stability. The stability evaluation method of large section tunnel considering the correction of overburden span ratio proposed in this paper achieves higher accuracy for the stability evaluation of surrounding rock in a full or large-section mechanized excavation of double line high-speed railway tunnels.

The current outbreak of COVID-19 is an unprecedented event in air transportation. In this study, we investigate the impact of COVID-19 on global air transportation through the lens of complex networks different at different scales, ranging from worldwide airport networks where airports are nodes and links between airports exist when direct flights exist, to international country networks where countries are contracted as nodes, and to domestic airport networks for representative countries/regions. We focus on the spatial-temporal evolutionary dynamics of COVID-19 in air transportation networks, discovering hidden patterns on flight frequency reduction. Our study provides a comprehensive empirical analysis on the impact of the COVID-19 pandemic on aviation from a complex system perspective.

Drawing on the discursive properties of placemaking theory, this paper discusses the development of film tourism in Crete from the release of the award-winning Zorba the Greek (dir. Michael Cacoyannis, ZG) to date. The approach is “genealogical,” seeking to explain how ZG-inspired tourism on Crete ended up being more than about the film itself owing to historical contingency.

Beijing rail transit can actively control the density of rail transit passenger flow, ensure travel facilities and provide a safe and comfortable riding atmosphere for rail transit passengers during the epidemic. The purpose of this paper is to efficiently monitor the flow of rail passengers, the first method is to regulate the flow of passengers by means of a coordinated connection between the stations of the railway line; the second method is to objectively distribute the inbound traffic quotas between stations to achieve the aim of accurate and reasonable control according to the actual number of people entering the station.

This paper analyzes the rules of rail transit passenger flow and updates the passenger flow prediction model in time according to the characteristics of passenger flow during the epidemic to solve the above-mentioned problems. Big data system analysis restores and refines the time and space distribution of the finely expected passenger flow and the train service plan of each route. Get information on the passenger travel chain from arriving, boarding, transferring, getting off and leaving, as well as the full load rate of each train.

A series of digital flow control models, based on the time and space composition of passengers on trains with congested sections, has been designed and developed to scientifically calculate the number of passengers entering the station and provide an operational basis for operating companies to accurately control flow.

This study can analyze the section where the highest full load occurs, the composition of passengers in this section and when and where passengers board the train, based on the measured train full load rate data. Then, this paper combines the full load rate control index to perform reverse deduction to calculate the inbound volume time-sharing indicators of each station and redistribute the time-sharing indicators for each station according to the actual situation of the inbound volume of each line during the epidemic. Finally, form the specified full load rate index digital time-sharing passenger flow control scheme.

The purpose of this paper is to examine the effect on price of different cruise industry characteristics from the point of view of actual prices. The analysis is carried out from the supply side but taking into account the real prices paid by customers.

This paper uses the hedonic price methodology. To develop this research, a database of more than 36,000 prices paid by cruise passengers and different characteristics of ships in 2013 was built. To obtain the results, ten models have been developed with significant adjusted R² of between 0.85 and 0.93 making the models and results robust.

The results show that the main attributes affecting prices are the number of nights of the itinerary, the departure date, the number of days before departure the booking is made, the accommodation type and some facilities, such as casinos, cinemas and swimming pools. The results also yield a ranking of ship companies based on price and quality dimensions. Finally, the authors suggest some implications for management and new research.

This paper offers a new approach in the academic literature of the cruise industry in two respects. First, in its use of a broad database of actual prices paid by passengers – more than 36,000 observations. Second, in the application of the hedonic pricing methodology, widely used in the tourism sector (see the Methodology and Database section) but until now not in the cruising segment.

In this paper, the C80 special coal gondola car was taken as the subject, and the load test data of the car body at the center plate, side bearing and coupler measured on the dedicated line were broken down to generate the random load component spectrums of the car body under five working conditions, namely expansion, bouncing, rolling, torsion and pitching according to the typical motion attitude of the car body.

On the basis of processing the measured load data, the random load component spectrums were equivalently converted into sinusoidal load component spectrums for bench test based on the principle of pseudo-damage equivalence of load. Relying on the fatigue and vibration test bench of the whole railway wagon, by taking each sinusoidal load component spectrum as the simulation target, the time waveform replication (TWR) iteration technology was adopted to create the drive signal of each loading actuator required for the fatigue test of car body on the bench, and the drive signal was corrected based on the equivalence principle of measured stress fatigue damage to obtain the fatigue test loads of car body under various typical working conditions.

The fatigue test results on the test bench were substantially close to the measured test results on the line. According to the results, the relative error between the fatigue damage of the car body on the test bench and the measured damage on the line was within the range of −16.03%–27.14%.

The bench test results basically reproduced the fatigue damage of the key parts of the car body on the line.

This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.

This study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.

This study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.

This study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.