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The cruise tourism industry has experienced a positive evolution, with an average annual growth rate in the worldwide number of cruise passengers of 7.84% between 1990 and 2013. This chapter presents an empirical analysis particular to Spanish cruise ports and their associated tourist hinterlands. With regard to cruise ports, an evolution analysis and port portfolio analysis technique using the growth-share matrix for the period 2000–2013 is applied in order to identify the competitive positions of a range of 18 ports in the Spanish Mediterranean coast. While for the tourist hinterland of each port is characterized the geographical area encompassed. The results obtained identify the different competitive positions of ports and the different types of hinterlands characterized.

There are numerous pressures on the cruise tourism industry as in the recent past, many well-established cruise tourism locations have been turning tourists and ships away due to overtourism. It is argued here that now is the time to consider the introduction of new destinations.

The article is based on a literature review and discussions with experienced practitioners.

The cruise industry has continued to evolve and the numbers of people engaging in cruise tourism had been on the increase globally until the Covid-19 pandemic. Medium-sized and mega ships with state-of-the-art facilities were in regular use. Despite the fact that there was a boom, the need for an extension of cruise lines destinations has arisen as there are numerous nations with exciting locations waiting to be discovered. Some of the limitations of such destinations include difficulty of access for large mega ships and infrastructure. A way forward can be found though by engaging local smaller boats/ships to transfer tourists to local destinations.

More work is needed to clarify issues such as (1) the readiness of proposed host communities to receive tourists; (2) terms and conditions of engagement of local boat companies; (3) cruising infrastructure development and (4) facilities upgrading that is compatible with international cruising standards.

This paper highlights some of the issues being faced by cruise companies in well-established tourism destinations. It also emphasizes the need for new, hitherto undiscovered locations to accommodate a likely expansion in demand in the post-Covid-19 era.

The purpose of this paper is to explore if Jamaican authorities can improve revenue earnings from cruise tourism in the post Covid-19 period by improving the standards of current attractions, adding new ones and allowing more citizens to participate.

A literature review was undertaken, supported by discussions with other authors who have written and published previous work on cruise tourism, and conversations with prominent tourism industry representatives.

All cruise lines operating in the Caribbean have islands to exclusively entertain their guests and yet, Caribbean islands need more integration. Each island currently negotiates separately with cruise lines to determine the “head tax” payable. Cruise lines could give guests a more authentic experience by employing more workers from the region and tourism workers could improve their earnings by working more closely with cruise lines. Caribbean governments can expand access to more attractions by improving their road network across the islands.

Further investigation could include: ways to integrate more Caribbean islands, negotiations between cruise lines and the Caribbean islands as a group, making Caribbean workers more attractive to the cruise industry and, the cruise lines' appetite for more diversified attractions within the Caribbean region.

This study should raise the consciousness of the Jamaican government and tourism administrators about the fact that Jamaica has far more attractions than that of those present in the market. More Jamaicans could receive training to provide direct or indirect service within the cruise industry. Increased engagement of Jamaican workers would lead to improved economic wellbeing for them and their families and the country as a whole.

Jamaicans might take better care of their environment if they stood a chance of benefiting more from cruise tourism. They might see clearly how cruise tourism impacts their communities. Further, citizens might take better care of their environment and keep it healthier and attractive. They might be even more self-disciplined in their behaviour and reduce crime and violence to acceptable levels.

This paper provided a simple perspective on how disconnected Caribbean islands are reflected in the wide variance in head tax charged by each island. Caribbean Governments should examine the various ways in which lack of integration has affected the region as a whole and agree on a framework for wider cooperation. If the Caribbean islands negotiate with cruise lines as one group, they may enhance their negotiating power. Each government within the region can conduct a comprehensive audit of attractions and include them in their development plan. Governments could involve their citizens more as providers of service to the cruise tourism business. Cruise operators could also see that there is wisdom and economic benefit arising from engaging more workers from the Caribbean.

The cruise sector has undergone a significant transformation over the past decades, rendering it amongst the fastest growing tourism segments. Nevertheless, cruise holidays represent a relatively small fraction of the entire tourism sector; and so do their economic impacts and externalities. The cruise business has emerged as a result of technological developments in passenger air-transportation and the resulting decline of passenger-shipping. While the increased visibility and over-exposure of its market and product developments may have enabled the re-invention and growth of the cruise sector, they are also amplifiers for its economic and sustainability risks. The purpose of this paper is to relativise both the potential risks and benefits to contribute to more pragmatism in future destination development investments and policies.

Based on a brief historical analysis of cruising and current trends, a realistic future is painted where the passenger and capacity growth rates of cruise tourism gradually level out.

Moreover, the cruise business becomes increasingly technologically driven to maintain profitability and establish its position in the wider experience portfolio of holiday consumers.

Traditionally, the relevance argument for cruise tourism research is based on the reported sector's growth rates and corresponding impacts, positive and negative, on destinations. Yet, the mere reproduction of growth rates and passenger numbers in isolation may well foster a misconception and even an overstatement of the cruise sector's significance and role within the wider tourism context. Arguably, the historical analysis and the comparative statistics contained in this paper paint a much-needed realistic picture and contribute to a deeper understanding of the sector's current dynamics.

The purpose of the theme issue was to enable cruise ship owners and destination governments to critically assess the viability, vulnerability and responsiveness of Caribbean cruise tourism in the context of the pandemic.

This concluding article uses content analysis to re-visit the contributions made to assessing the impact of the pandemic and the implications for Caribbean cruise tourism.

Governments across the Caribbean will need to re-think how they work with the cruise industry in a more cohesive and integrated way. This initiative is likely to result in the Caribbean having greater latitude in negotiations with the major cruise conglomerates that control over 80% of the industry in the region. Close attention must also be paid to improving local infrastructure and to facilitating the involvement of local people in providing tourists with an authentic Caribbean experience.

The coronavirus disease 2019 (COVID-19) pandemic has had a significant impact on the Caribbean region. In common with the rest of the world, island destinations had to close their borders to mitigate the impact of the virus and as tourism-dependent locations, this has had financial consequences. At present, there is no end in sight, and it is difficult to predict when Caribbean cruise tourism will ever return to pre-pandemic levels.

COVID-19 has shown the world that we are all dependent on each other and that greater collaboration is needed to re-open the cruise industry. The pandemic has also shown that rapid technological development is needed to drive change. Further, it can be argued that technology will enable all stakeholders to coordinate their responses, together with support from governments across the Caribbean.

This theme issue explored the impact of COVID-19 on cruise tourism in the Caribbean and it proposes factors to mitigate re-occurrence. The proposals contained in this theme issue provide a guide to help enable governments in the Caribbean region to re-position their respective countries in response to the pandemic and related socio-economic impacts.

This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.

This study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.

This study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.

This study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.

This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise tourism and the four indicators that were the positive/negative impact of cruise tourism on the community, perceived conflicts in sharing information and concerns about the COVID-19 pandemic.

Using 278 surveys of local residents near major cruise ports in the Bahamas, this study identified the salient variables in tourism impact and conflict factors. The survey questionnaire was adapted and developed from relevant studies and modified to suit the context of cruise tourism.

The results revealed that residents’ perceived conflict was insignificantly associated with their support for cruise tourism. In contrast, their concerns about COVID-19 and perceptions of the positive and negative cruise tourism impacts were statistically significant in predicting the likelihood of support for tourism.

This study suggests implications for enhancing the long-term growth of the cruise industry, which is vulnerable to environmental threats such as Covid-19.

This study aims to empower cruise academia to assert their role as enablers, and potentially drivers, of sustainable, responsible and resilient cruise futures.

This contribution represents a synthesis and a critical reflection of cruise-related research-review literature over the last four decades, assessing its impact and potential in terms of influencing the evolution and future developments of cruise tourism.

Cruise research between the 1980s and the first decade of this century could be characterised as “ship-centric” and managerially focused. Over the last decade and up to the aftermath of the COVID-19 pandemic, cruise research has become increasingly “cruise-destination centric”, with sustainability emerging as a dominant theme. Diverging somewhat from the public and media emphasis on environmental concerns and risks, academic research tends to focus on the economic aspects of sustainability. Nonetheless, and despite aiming for practical relevance, cruise research tends to remain reactive and lags behind industry trends.

This paper proposes a shift from a “applied” to an “applicable” research paradigm, inspiring researchers to proactively shape the industry‘s future by embracing “what-ifs” in their thematic scope. Such a paradigm calls for a normativity-enriched methodological diversity, as well as the inclusion of transformational relevance as an indicator of research impact.

Public perceptions of cruise tourism have changed over the years, evolving from that of a promising holiday niche to a symbol of unsustainable mass tourism. In this context, cruise scholars are offered guidance for transcending the polarising debate of growth versus de-growth/limits while increasing the relevance and transformational impact of cruise scholarship.

这篇论文是对过去四十年来与邮轮旅游相关的研究评论文献的综述和批判性反思, 评估其在影响邮轮旅游的演变和未来发展方面的影响和潜力。

总体目标是增强邮轮学术界的能力, 使其能够在可持续、负责任和有弹性的邮轮未来发展中发挥促进者和潜在推动者的作用。

20 世纪 80 年代至本世纪头十年的邮轮研究可以说是 “以船为中心”, 以管理为重点。 在过去的十年中, 直到 COVID19 大流行之后, 邮轮研究越来越 “以邮轮目的地为中心”, 可持续发展成为主导主题。 与公众和媒体强调的环境问题和风险有些不同, 学术研究往往侧重于可持续发展的经济方面。 尽管如此, 邮轮研究尽管以实际相关性为目标, 但仍倾向于被动应对, 落后于行业发展趋。

本文提出了从 “应用 “研究范式向 “适用 “研究范式的转变, 激励研究人员通过在其主题范围内接受 “假设”, 积极塑造行业的未来。这种范式要求在方法上丰富规范性, 并将变革相关性作为衡量研究影响力的指标。

多年来, 公众对邮轮旅游的看法发生了变化, 从充满希望的度假小众旅游发展成为不可持续的大众旅游的象征。在此背景下, 为邮轮学者提供了指导, 以超越增长与去增长/限制的两极化争论, 同时提高邮轮学术研究的相关性和变革性影响。

Esta contribución representa una síntesis y una reflexión crítica de la literatura de investigación-revisión relacionada con los cruceros durante las últimas cuatro décadas, evaluando su impacto y potencial en términos de influencia sobre la evolución y futuros desarrollos del turismo de cruceros.

El objetivo general es capacitar al mundo académico de los cruceros para hacer valer su papel como facilitadores, y potencialmente impulsores, de futuros cruceros sostenibles, responsables y resilientes.

La investigación sobre cruceros entre los años 80 y la primera década de este siglo, podría caracterizarse como “centrada en el barco” y enfocada a la gestión. Durante la última década y hasta las secuelas de la pandemia de COVID19, la investigación sobre cruceros se ha vuelto cada vez más “centrada en los cruceros-destino”, con la sostenibilidad emergiendo como tema dominante. Apartándose un tanto del énfasis público y mediático en las preocupaciones y riesgos medioambientales, la investigación académica tiende a centrarse en los aspectos económicos de la sostenibilidad. No obstante, y a pesar de aspirar a la relevancia práctica, la investigación sobre cruceros tiende a seguir siendo reactiva y se queda rezagada con respecto a las tendencias del sector.

Este documento propone un cambio de un paradigma de investigación “aplicado” a otro “aplicable”, que inspire a los investigadores a configurar de forma proactiva el futuro de la industria, abarcando los “y si…” en su ámbito temático. Dicho paradigma exige una diversidad metodológica enriquecida por la normatividad, así como la inclusión de la relevancia transformadora como indicador del impacto de la investigación.

La percepción pública del turismo de cruceros ha cambiado a lo largo de los años, evolucionando desde la de un nicho vacacional prometedor a la de un símbolo del turismo de masas insostenible. En este contexto, se ofrece a los estudiosos de los cruceros una guía para trascender el polarizante debate de crecimiento frente a decrecimiento/límites, al tiempo que se aumenta la relevancia y el impacto transformador de los estudios sobre cruceros.

The cruise industry has used technology to attract more millennials than ever before. The progression of social media has transformed the way young individuals gather information for their travel decision-making. Hence, this study aims to investigate the effects of the characteristics of social media – Instagram – on millennials’ trust in and attitudes toward social media content and their behavioral intentions.

A self-administered survey was designed to test the study model, and 323 responses collected were deemed valid for main data analysis.

The results revealed that perceived enjoyment of content is a powerful antecedent of trust, attitudes and behavioral intentions. Content quality is a strong predictor of trust but has no meaningful effect on attitudes and behavioral intentions.

Theoretically, this study contributes to the research in the tourism literature on social media and cruise marketing based on integrating into the technology acceptance model, the characteristics of social media content and trust based on commitment-trust theory. This study can help cruise operators use Instagram to influence millennials and suggests significant implications based on social media interactions with millennials.

The purpose of this paper is to systematically analyze existing studies related to the adoption of smart technologies in cruise tourism services, particularly robots, artificial intelligence, service automation and virtual reality. More specifically, the authors intend to highlight the current state of research on this topic, present the findings within a conceptual framework and propose a research agenda.

The relevant literature was extracted using two major electronic databases, web of science (WoS) and Scopus. The authors identified 31 articles from high-quality journals and used a systematic review and the VOSviewer software to analyze them.

Since 2014, there has been an increase in the number of studies related to smart technologies in cruise tourism services. At first, researchers focused on Royal Caribbean’s robotic bartender arm, whereas other technologies such as digital signage, self-service options, facial recognition and virtual culinary experiences received less attention. However, the interest in exploring these last smart technologies has grown significantly since 2019. The adoption of RAISA in the cruise tourism service (ASCT) framework was proposed, identifying five major domains: cruise robotic technology, technology innovation, cruise passengers’ engagement behavior, cruise passengers’ technology readiness and privacy perception and knowledge expertise. These domains provide valuable guidance for future research in this field.

To the best of the authors’ knowledge, this is the first study to systematically analyze literature on the adoption of new technologies in cruise tourism services, specifically focusing on the major technologies available on cruise ships.

本文的主要目标是系统地分析与邮轮旅游服务中智能技术采用（RAISA）相关的现有研究, 特别是关于机器人、人工智能、服务自动化和虚拟现实等方面。具体而言, 我们意图突出此主题的当前研究现状, 将研究结果呈现在一个概念框架中, 并提出一个研究议程。

我们使用了两个主要的电子数据库 WoS 和 Scopus 提取相关文献。我们从高质量期刊中找到了 31 篇文章, 并采用系统综述和 VOSviewer 软件对它们进行了分析。

自 2014 年以来, 与邮轮旅游服务中智能技术相关的研究数量不断增加。最初, 研究人员着重关注皇家加勒比邮轮公司的机器人调酒师臂, 而其他技术, 如数字标识、自助选项、面部识别和虚拟烹饪体验等, 得到的关注较少。然而, 自 2019 年以来, 探索这些智能技术的兴趣显著增长。提出了 ASCT 框架, 识别了五个主要领域：邮轮机器人技术; 技术创新; 邮轮旅客参与行为; 邮轮旅客技术准备度; 以及隐私感知和专业知识。这些领域为该领域的未来研究提供了有价值的指导。

这是第一篇系统分析邮轮旅游服务中新技术采用文献的研究, 特别聚焦于邮轮上的主要技术。