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Article
Publication date: 12 March 2018

Lidija Lalicic and Christian Weismayer

Airbnb, a popular peer-to-peer accommodation platform, exceeds the yearly revenue of hotel chains, such as Marriot and Hilton. However, the reason why consumers engage with…

5749

Abstract

Purpose

Airbnb, a popular peer-to-peer accommodation platform, exceeds the yearly revenue of hotel chains, such as Marriot and Hilton. However, the reason why consumers engage with peer-to-peer accommodations and become loyal is not completely clear yet. This study aims to investigate Airbnb as a service setting. In doing so, more insights into the relevance of concepts, such as service quality (SQ) and hospitality factors, to explain consumers’ behavioral intentions with peer-to-peer accommodations and its effect on loyalty can be gained.

Design/methodology/approach

Through an online survey among Airbnb users and structural equation modeling, the model connecting the measurement constructs is analyzed.

Findings

This study shows that SQ and importance of having social and authentic experiences are significant antecedents of tourists’ loyalty toward Airbnb hosting services. Interestingly, perceived economic benefits do not impact the level of loyalty, neither does feelings of perceived reduce risk.

Originality/value

The theoretical contributions reveal tourists’ behavioral patterns in the peer-to-peer accommodation context influenced by standard service factors used for other types of accommodations. This study has particular implications for the accommodation sector when segmenting customers according to their needs and designing appropriate marketing strategies.

研究目的

Airbnb是目前流行的大众提供住宿民宿的在线平台,其年收益已经超过很多连锁酒店,包括万豪和希尔顿在内。然而, 关于消费者如何消费和热衷于这种Airbnb民宿的原因还知之尚浅。本研究主要以Airbnb为题进行研究,其研究结果深刻讨论Airbnb相关概念,比如服务质量和酒店管理因素等, 以解释分析消费者行为动机和游客忠诚的联系纽带。

研究设计

本研究采用在线问卷采样的形式,Airbnb客人在线填写问卷,其样本经过结构方程模型(SEM)技术,以分析相关模型结构。

研究结果

本研究结果表明服务质量、社交体验、以及正宗的当地游客体验对于游客Airbnb忠诚度有着显著促进作用。饶有趣味的地方是,游客对于省钱和感知风险等方面并未对其Airbnb忠诚度有任何显著影响。

研究价值

在理论意义方面,本研究深刻探讨游客对于大众提供住宿服务的行为模式。在实践意义方面,本研究结果对细分客户市场的需求探索和营销策略制定方面有着特别贡献。

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 19 June 2018

Lidija Lalicic

This paper aims to visualize the communication processes between stakeholders who discuss, reach consensus and engage with user-generated ideas through an open innovation platform…

1148

Abstract

Purpose

This paper aims to visualize the communication processes between stakeholders who discuss, reach consensus and engage with user-generated ideas through an open innovation platform facilitated by Destination Management Organization (DMO).

Design/methodology/approach

Various discussion and interaction styles between the different types of stakeholders on the innovation platform are analyzed using quantitative content analysis. Likewise, perceived issues among the stakeholders that motivate collaboration and consensus are identified.

Findings

This paper identifies that stakeholders interact with each other, reach agreements and solve joint problems on the platform by using predominantly constructive interaction styles. Meanwhile, feasibility and strategic issues appear to be the most dominant topics when discussing the fruition of ideas; however, this depends significantly on the category of the idea.

Practical implications

DMOs are given an understanding of why and how stakeholders engage with a certain idea and the kind of challenges they perceive when pursuing the execution of an idea. DMOs are advised to carefully design an open innovation platform to facilitate effective online discussions that may lead to working groups.

Originality/value

There is a scarcity of approaches in the field of tourism that invite stakeholders to innovate. This study aims to close this gap in tourism research by identifying how and which stakeholders respond to an invitation from a DMO to engage in an open innovation platform and, subsequently, how they interact with other partners to foster collaborative innovation projects in their destination.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 13 February 2017

Astrid Dickinger, Lidija Lalicic and Josef Mazanec

Online reviews have been gaining relevance in hospitality and tourism management and represent an important research avenue for academia. This study aims to illustrate the…

1064

Abstract

Purpose

Online reviews have been gaining relevance in hospitality and tourism management and represent an important research avenue for academia. This study aims to illustrate the discrimination between positive and negative reviews based on single word items and the sector-specific relevance of hidden topics.

Design/methodology/approach

By probing two parallel approaches of entirely unrelated analytical methods (penalized support vector machines and Latent Dirichlet Allocation), the analysts explore differences in language between favorable and unfavorable reviews in three service settings (hotels, restaurants and attractions).

Findings

The percentage of correctly predicted positive and negative review reports by means of individual word items does not decrease if reports from the three tourism businesses are analyzed together.

Originality/value

However, there is limited generalizability of the discriminant words across the three businesses. Also, the latent topics relevant for generating customers’ review reports differ significantly between the three sectors of tourism businesses.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 3 June 2019

Lidija Lalicic and Astrid Dickinger

This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and…

Abstract

Purpose

This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and innovation processes. The structure of the idea quality, contest-related factors and user-related factors are investigated in relation to the overall quality of the ideas submitted by users.

Design/methodology/approach

A total of 489 ideas were assessed based on the overall quality and effects of various factors. A structural model was tested to analyze the dimensions contributing to quality of the submissions that influence the overall idea quality. Furthermore, non-parametric tests were performed to reveal how specific user traits as well as contest-related traits relate to overall idea quality. Lastly, post-hoc analyses were performed to reveal if mean values differ among users who are grouped according to age, overall idea quality, place of residence and age at time of submission.

Findings

The study demonstrates that novelty, feasibility, relevance and elaboration explain overall idea quality. Only the age of the idea submitter exhibits an impact on the level of idea quality, wherein younger users tend to submit higher quality ideas. The areas of innovation significantly differ depending on the users’ place of residence and age. Moreover, none of the contest-related traits that were analyzed have an impact on the level of overall idea quality.

Practical implications

Marketing managers and destination management organizations are given a set of recommendations on how to facilitate internet-based participation tools, such as idea contests, to collect high-quality input from various user segments and, subsequently, to feed their value creation and innovation processes.

Originality/value

Within the field of tourism, the open tourism paradigm is relatively new. New insights into the role of online tools, and how they can be leveraged to harvest users’ ideas, as well as users’ capabilities for enhancing tourism firms’ value creation and innovation processes, are provided.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 14 August 2014

Lidija Lalicic and Suzan Becks

This chapter investigates how holiday decisions for couples change when they become parents. By the use of a qualitative-explorative research approach (grounded theory method), 10…

Abstract

This chapter investigates how holiday decisions for couples change when they become parents. By the use of a qualitative-explorative research approach (grounded theory method), 10 in-depth interviews were done with Dutch parents-to-be expecting their first child. The results show that emotional response ranks high in terms of the occurred changes, which originate from a set of interrelated consequences. A strong link with a deep fundamental basis rooted in daily life values can be made. Such roots oblige the tourism industry to consider product differentiation to serve this segment better and to capture a competitive position in the dynamic tourism industry.

Details

Tourists’ Behaviors and Evaluations
Type: Book
ISBN: 978-1-78441-172-5

Keywords

Article
Publication date: 25 February 2014

Lidija Lalicic

The aim of this study is to understand how parents-to-be expect their future holidays with their first child to change accordingly, and most important the reasoning behind this…

Abstract

Purpose

The aim of this study is to understand how parents-to-be expect their future holidays with their first child to change accordingly, and most important the reasoning behind this.

Design/methodology/approach

By the use of a qualitative-explorative research approach (Grounded Theory method), ten in-depth interviews were done with Dutch parents-to-be, expecting their first child.

Findings

The results show that emotional response ranks high in terms of the occurred changes, which originate from a set of interrelated consequences. A strong link with a deep fundamental basis rooted in daily life values can be made.

Research limitations/implications

To surmount the limitations of this study observational methods would have to be employed. The collection of information relating to decision making can only evoke faults if the research would take place after the couples transform into parents-to-be through a setting of a longitudinal study. In addition, generalization should be carefully taken into account in terms of cultural backgrounds, which can devise changes as well.

Practical implications

This will oblige the tourism industry to consider product differentiation to serve this segment better and to capture a competitive position in the dynamic tourism industry.

Originality/value

The holiday has been perceived as a part of daily life and should create a certain degree of added value which refers to a deeper fundamental basis. Therefore, it can be argued that this study contributed to the decision-making literature by going beyond the scope of family holidays.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Book part
Publication date: 14 August 2014

Abstract

Details

Tourists’ Behaviors and Evaluations
Type: Book
ISBN: 978-1-78441-172-5

Content available
Article
Publication date: 7 August 2018

Alfonso Morvillo, Alessandra Marasco, Marcella De Martino and Alice H.Y. Hon

481

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

Content available
Article
Publication date: 21 November 2019

Alessandra Marasco, Marcella De Martino, Alfonso Morvillo and Cihan Cobanoglu

720

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 11
Type: Research Article
ISSN: 0959-6119

Content available
Article
Publication date: 25 February 2014

Andreas H. Zins

89

Abstract

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 1
Type: Research Article
ISSN: 1750-6182

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