Parenthood and Holiday Decisions: A Grounded Theory Approach

Abstract

This chapter investigates how holiday decisions for couples change when they become parents. By the use of a qualitative-explorative research approach (grounded theory method), 10 in-depth interviews were done with Dutch parents-to-be expecting their first child. The results show that emotional response ranks high in terms of the occurred changes, which originate from a set of interrelated consequences. A strong link with a deep fundamental basis rooted in daily life values can be made. Such roots oblige the tourism industry to consider product differentiation to serve this segment better and to capture a competitive position in the dynamic tourism industry.

Citation

Lalicic, L. and Becks, S. (2014), "Parenthood and Holiday Decisions: A Grounded Theory Approach", Tourists’ Behaviors and Evaluations (Advances in Culture, Tourism and Hospitality Research, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 59-64. https://doi.org/10.1108/S1871-317320140000009006