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The paper describes two reflective instruments: a reflective diary (RD) and a joint learning protocol (JLP) for teachers' knowledge creation in lesson study (LS), reflects on teachers' reactions and encountered challenges and draws inferences on how teachers' learning and knowledge creation could be facilitated more effectively in LS through “learning keeping.”

This qualitative case study of an action research project utilizes the data collected through the narrative inquiry within an LS initiative with four English as a foreign language (EFL) teachers in a school in Spain.

The study suggests that the incorporation of reflective writing in LS as a method of keeping records of teachers' individual and collective reflections should be considered “a good practice” and yet another important mechanism facilitating teachers' learning in LS.

The study is limited by its scope since the applied LS model suggests carrying out three consecutive cycles rather than two.

Firstly, the two proposed instruments could be of practical value to educators and facilitators employing LS as an approach to teachers' professional learning. Secondly, the study adds to the discussion on the mechanisms fostering teachers' learning in LS by emphasizing “learning keeping” as a form of record-keeping through reflective writing. Thirdly, the study is set in the new for the LS community context, in the autonomous community of the Basque Country, Spain.

Mobile computing research has been focused on developing technologies for handheld devices such as mobile phones, notebook computers, and mobile IP. Today, emphasis is increasing on context‐aware computing, which aims to build the intelligence into mobile devices to sense and respond to the user's context. The purpose of this paper is to present a context‐aware mobile computing model (ContextAlert) that senses the user's context and intelligently configures the mobile phone alert mode accordingly.

The paper proposes a three‐step approach in designing the model based on the embedded sensor data (accelerometer, GPS antenna, and microphone) of a G1 Adriod phone. As adaptivity is essential for context‐aware computing, within this model a new learning mechanism is presented to maintain a constant adaptivity rate for new learning while keeping the catastrophic forgetting problem minimal.

The model has been evaluated in many aspects using data collected from human subjects. The experiment results show that the proposed model performs well and yields a promising result.

This paper is distinguished from other previous papers by: first, using multiple sensors embeded in the mobile phone, which is more realistic for detecting the user's context than having various sensors attached to different parts of user's body; second, by being a novel model that uses sensed contextual information to provide a service that better synchronizes the user's daily life with a context‐aware alert mode. With this service, the user can avoid the problems such as forgetting to switch to vibrate mode while in a meeting or a movie theater, and taking the risk of picking up a phone call while driving, and third, being an adaptive learning algorithm that maintains a constant adaptivity rate for new learning while keeping the catastrophic forgetting problem minimal.

To provide a further examination into the explanatory factors of employees' mobility for organizations wishing to improve performance by keeping right employees judging from their goal orientation and organizational commitment.

The multivariate statistical methods (MANOVA) together with a longitudinal design are used to test the hypotheses generated from the theory with data gathered from two Taiwan‐based financial institutions.

Suggests that those who quit for what they perceive as upwardly mobile career moves and those who enjoy in‐house promotions both demonstrate a greater degree of positive learning goal orientation than their colleagues who remain stationary in long‐term positions with the same firm. Makes note of the inability of performance goal orientation and organizational commitment to explain employee mobility behaviors.

Generalizability is limited due to the concentration of this longitudinal‐design study on two institutions of a single industry in Taiwan.

Provides a positive advice for organizations to create mechanisms and environment that can engage learning‐oriented employees as meaningful contributors in principal challenges and to use learning experiences to revitalize them and deepen their commitment.

This paper clarifies the influence of goal orientation and organizational commitment upon employees' mobility and identifies their relationship with findings suggesting a direct link between positive learning goal orientation and positive job performance.

Explains the use of learning logs as a tool for self‐development as a form of diary for recording and enhancing experiential learning, increasingly advocated owing to the limitations of traditional learning methods and pressures on training resources. Evaluates a study involving over 100 participants on a postgraduate management course who kept a log for one year, recording their self‐directed learning from workplace activities. Explores the relationship between participants’ learning styles and their experiences of using learning logs. Identifies the main benefits for learners as improved self‐awareness and access to more work opportunities, as well as professional development. Highlights managers’ perceptions of benefits in managing staff development. Pinpoints simplicity and flexibility in using logs as important, for both learners and managers. Discusses the importance of support for learners as a key issue, and concludes that self‐development is a social process.

The purposes of this paper are to implement a spaced repetition algorithm into a learning game, analyze the pros and cons of this implementation and make different considerations about designing the game to make the algorithm work in an optimal way. While games offer a promising way of engaging and motivating learners to deal with a certain topic, repetitions foster immersing this topic sustainably. Those repetitions should be done at sophistically determined intervals to maximize learning outcomes.

The work is implemented as two prototype learning games which use the SM2 algorithm for content selection and repetition scheduling. Based on our findings about user behavior, this study developed an auxiliary algorithm to aid SM2 in the special setting of a learning game. To design the game in a way which supports the spaced repetition approach, this study have analyzed best-practices in this domain and made some considerations for adapting them accordingly.

An auxiliary algorithm is needed to support the usage of common spaced repetition algorithms in mobile learning games. Best-practices in designing those games need to be to suit the spaced repetitions approach.

This paper shows the benefits of combining learning games with the spaced repetition approach and points out specifics in designing spaced repetition based mobile learning games.

While spaced repetitions are already commonly used with other types of learning, it has yet to be implemented in learning games. This study’s approach shows ways to do this and which considerations have to be made.

This is paper is concerned with the learning outcomes associated with connectivity through online networks, open online exchange and wider changes associated with contemporary information practices. The theme of connectivity is used here to capture both the detailed specificity of relations that define networks of learners and the ambient effect of wide accessibility to resources and people through open, online forums.

The paper follows the idea of a network from the ground up, outlining the social network perspective as a way to consider the foundational bases of learning and networks, as well as the effect of ambient influence. The paper addresses the ways learning may be viewed as a social network relation, an interpersonal relationship and an outcome of interaction and connectivity, and how network connectivity can be used as input for design for learning.

The paper presents a range of perspectives and studies that view learning from a social network and connectivity perspective, emphasizing both the person-to-person connectivity of a learning tie and the impact of contemporary data and information sharing through the dynamics of open contributory practice.

The outcome of connectivity in the service of learning is bound up with digital information practices, including individual practices of search, retrieval, participation, knowledge dissemination, knowledge construction and more. This paper provides a network perspective on learning relations that accommodates analysis in online and offline environments, but incorporates attention to the open, online retrieval and contributory practices that now influence learning practices and which may support design of new learning environments.

This paper offers insight into the way social networks and connectivity combine to show network relations, relationships, outcomes and design input at the actor, network and societal levels.

This paper sets out to posit that the new economy places a new set of demands on schools and those who lead. Mindfulness, intentional engagement of people and adaptive confidence are needed developmental features of beginning principal success. The paper examines how beginning principals in Canada respond to the capacity‐building work of leading learning communities.

The paper examines data from a number of Canadian studies of beginning principalship and makes sense of these data using learning community and leadership literature.

Beginning principals must create a learning community culture that sustains and develops trust, collaboration, risk taking, reflection, shared leadership, and data‐based decision making. Mindfulness, engaging people in capacity building and the development of adaptive confidence are key features of new principal maturation.

Beginning principals need to first develop personal, then collective efficacy, as well as mindfulness of their own learning and the learning culture. Further, beginning principals must intentionally engage people in acts of capacity building, together with conveying adaptive confidence in order to effectively foster professional learning communities.

This paper aims to reveal the current status of China university teachers’ learning content focus (LCF) and collaborative learning (CL) and empirically examine the influential effects LCF and CL play on individual pursuit of lifelong learning (LLL) by investigating the mediating role of individual psychological empowerment (PE).

Descriptive analysis and structural equation modeling (SEM), including exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and path analysis, are conducted.

The results of this study indicate significant direct impacts of LCF, CL and PE on university teachers’ LLL. LCF shares significant positive relationship with PE, validating the mediating role of PE between LCF and LLL. University teachers show their consciousness of learning required in professionalism and willingness to keep learning. However, the four major discrepancies: Lifelong Learning Process (LLLP) vs Lifelong Learning Behavior (LLLB), focus of professional promotion system vs that in LCF, lower levels in Self-determination and Impact (in PE) and less external partnerships, indicate the gaps between learning supports provided by university and policy designing in promoting LLL.

This study emphasizes the LLL ideology in professional development. Emphasis on university teachers’ learning within specific professional development contexts would encourage researchers to pay more attention to context-relevant factors enhancing LLL. And the four major discrepancies identified in this study deserve further investigations.

This case study is designed to enable students to formulate the strategic planning process in relation to an organization’s resources; assess the critical tasks required for the company’s business planning for growth and market expansion; and examine the importance of the value delivery process for the company, its customer and its employees. At the end of the case discussion, students will learn how to plan their business in an emerging market by using their existing resources, where the business stands at present and where it may go in the coming future.

The case study discusses how Byju’s, an Indian multinational educational technology company, revolutionized student learning programs through its innovative strategic implementation. It explores the company’s growth and expansion strategy by considering a strength, weakness, opportunity and threats analysis. It elaborates on how Byju’s acquired various companies in India and other countries to become an international technology-based educational brand with 150 million users in 2022. The case study also highlights the marketing and promotional strategy used by the company on online and offline platforms. The case study elaborates on the value delivery process and its importance for customer and employee satisfaction. Despite its success in the Indian market, Byju’s faced tough challenges in the US and European markets, such as lower-than-expected growth rates and lower subscription numbers, even though it followed the same strategy as in the Indian market. The acquisition and celebrity strategy works in emerging economies such as India but not in developed countries. The company’s return on investment was down owing to the high costs it had incurred over the years on market acquisitions and marketing promotions. The growing competition was also expected to bring more challenges for Byju’s. New players such as Tata Studi and YouTube planned to enter the market. Byju Raveendran and his management group had to decide whether to maintain or change the current market offering to reflect market developments to satisfy their customers and employees. They also had to determine whether the main components of the marketing strategy, such as the company’s ongoing value delivery process and ongoing strategy toward the target audience, partners and rivals, are advantageous to the firm or not. The team was in dilemma whether the marketing planning process was going in the right direction and how to make all elements of its businesses more efficient in dealing with the issues. Raveendran kept asking questions about to what extent it is still possible to alter the marketing plan.

The case study is appropriate for discussion in courses such as marketing management, service marketing and strategic marketing management, whether they are part of an undergraduate program (Bachelor of Business Administration [BBA]), a postgraduate program in business management (Master of Business Administration [MBA]) or an executive-level program (executive MBA). The breadth of business topics addressed and the intricacy of the scenario make this case study best suited to be used after the semester as either a culminating project or as a seminar discussion for undergraduates (BBA). The case study can also be discussed in the marketing management course (graduation level) under the marketing and service strategy chapters.

CSS8: Marketing

Teaching notes are available for educators only.

The purpose of this paper is to report the research findings of an evaluation of the impact of continuing education programs (CEPs) on library information science (LIS) professionals of academic libraries in Mumbai, India. The paper also introduces Donald Kirkpatrick model of training evaluation for Library Science research in the area of program evaluation.

The impact of CEPs was evaluated using Donald Kirkpatrick model of training evaluation using survey method. The impact was evaluated at four levels; reaction, learning, behavior and results. The population of the present study included 344 LIS professionals working at colleges libraries affiliated to University of Mumbai and Shreemati Nathibai Damodar Thackersey (SNDT) Women’s University in Mumbai, India. The data collected through questionnaire were supplemented by five specimen interviews of heads of institutions of the academic librarians who had attended more than five CEPs in five years, 2009-2013.

The findings of the study revealed that professionals were satisfied with CEP attendance; keen on gaining more knowledge and transferring the acquired knowledge and skills at their workplaces and interested in implementing the learning to achieve results. The reasons given by academic librarians on not implementing the learning in the library indicated that there were hindrances like lack of management support, lack of technical expertise, inadequate staff in the library, poor IT Infrastructure, etc. in transferring the learning at work.

The study was based on self-perceptions of respondents. The limitation of self-perception was eliminated to some extent by supplementing qualitative data wherever required. CEPs included conferences, seminars, workshops, refresher courses, orientation programs and online courses. Pre-test and post-test recommended by the Kirkpatrick model could not be conducted as the researcher has not adopted experimental design. The data of feedback from the organizers and content of the CEPs attended by respondents were not analyzed in the study.

The paper describes the implementation of Kirkpatrick model to evaluate the CEPs, which can be used by the organizers or institutions to evaluate the impact of CEPs in future. This will help them to improve upon the contents of CEPs making them more relevant and effective.

Evaluation of CEPs will be useful to ensure the effectiveness of CEPs and performance of LIS professionals.

This paper reports an original research initiative undertaken to evaluate the impact of CEPs attended by LIS professionals of Indian academic libraries in Mumbai, India. It fills the gap in LIS research. The application of Donald Kirkpatrick model of Training evaluation is also valuable for LIS research.