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In interviews, Jamie Lee Curtis positions Halloween (2018) as a #MeToo film. As merely self-serving publicity, this reading is far too simplistic. In Halloween (1978) Laurie Strode is victimised; she then assumes the role of quintessential Final Girl as described by Carol J. Clover, providing the template for the entire sub-genre of horror slasher films birthed in its wake. However, in the similarly titled 2018 film, Laurie is no longer a victim. Instead of following the role of the stereotypical Final Girl of slasher films, she falls more in line with one of Yvonne Tasker's Warrior Women.

This chapter investigates Laurie Strode's transformation throughout the Halloween franchise. Once passive and victimised, Laurie has evolved: No longer the Final Girl – or victim – her position and behaviour in this film is much more in line with the neoliberal Warrior Woman of action films. Thus, the film assigns her the role of action heroine as a vehicle for responding to the concerns of the #MeToo era – and in this era, women are no longer victims. Women can and will fight back.

In this, the third volume of Emerald Publishing's Gender and Action Film series, the emphasis is placed firmly on the way that Action Cinema has transformed in the post-millennial period. Through a series of in-depth case studies, and using a mix of theoretical approaches and analysis, each chapter will offer comparative gender studies that are both evocative and interrogative of a genre that has often been lambasted for the way in which gender is portrayed. The volume covers such areas as ageing action stars and the roles they portray in geriaction movies, critical examinations of gender in Action Cinema post-9/11, and changes aspects of feminism, gender practices and metamodern narratives.

This paper aims to bring together feminist philosophy, phenomenology, and masculinity studies to consider the gendered formation of ethical practices, focusing on the construction of “male” and “female” identities in quotidian social encounters. While scholarship on masculinity has frequently focused on hegemonic modes of behaviour or normative gender relations, less attention has been paid to the “ethics of people I know” as informal political resources, ones that shapes not only conversations about how one should act (“people I know don’t do that”), but also about the diversity of situations that friends, acquaintances or strangers could plausibly have encountered (“that hasn’t happened to anyone I know”).

The paper rethinks mundane social securities drawing on Martin Heidegger, Simone de Beauvoir, and Sara Ahmed to consider anecdotal case studies around gender recognition and political practice, and in doing so also develops the notion of interpellation in relation to everyday ethical problems.

The paper suggests that inquiry into diverse modes of quotidian complicities – or what de Beauvoir calls the “snares” of a deeply human liberty – can be useful for describing the mixtures of sympathy, empathy, and disavowal in the performance of pro-feminist and queer-friendly masculinities or masculinist identities. It also suggests that the adoption of an “anti-normative” politics is insufficient for negotiating the problems of description and recognition involved in the articulation of gendered social experiences.

This paper approaches questions around political identification commonly considered in queer theory from the viewpoint of descriptive practices themselves, and thus reorients problems of recognition and interpellation towards the expression of ethical statements, rather than focusing solely on the objects of such statements.

The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander were asked to contribute to the author's personal knowledge of him. Selma Hollander (his wife) was interviewed. Stan Hollander's own written work was reviewed for insight into his characteristics.

A brief chronology of his life is provided as a framework within which his personal characteristics and relationships can be examined. The major contributors to his success as a person and scholar are first, the relationship with his wife, Selma; second, the characteristics of his intellect; and third, his fascination with the arts. The result was not only an uncommon scholar considered a giant in the field of marketing but also one who enabled many others through the sharing of his mind and his humor.

This work explores the man behind the body of scholarship and disciplinary development that is his legacy. He was an uncommon scholar.

Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his career after a three-year hiatus as CEO of a VOIP start-up. Teradyne's operation was struggling through the effects of a bad economy coupled with significant downturns in the electronics industry, and Hotchkiss encountered numerous problems specifically in the China operation, including customer dissatisfaction with service, price, and time required to implement changes. He assembled a strategic team to address these issues and to recommend and implement an accelerated turnaround in China. Students are challenged to design the turnaround plan.

This paper aims to describe a multifaceted campus-wide initiative to retain transfer students that was undertaken when it was recognized that their retention rates were lower than those of first-time, full-time students.

The Enhancing Student Experience (ESE) Working Group at the University at Albany (UAlbany) brought together key parties from Student Affairs and academic units, including the University Libraries, and provided an energizing arena in which existing student engagement and retention endeavors were discussed and coordinated, and new initiatives were inspired.

This paper reflects the work of a subcommittee of the ESE group that focused on developing strategies to increase the retention rate of students who transferred to UAlbany, and identifying characteristics of those first-time, full-time students who transferred from UAlbany. The efforts discussed in this paper, which were guided by professional experiences, institutional data and published reports, resulted in a 2 per cent increase in the student retention rate in the past two years.

The data collection and analysis, and the initiatives, are specific to one public research university.

Initiatives undertaken to address the retention of transfer students have begun to have an impact.

The “all-hands-on-deck” approach described in this paper demonstrates how strategic collaborations among the many institutional stakeholders at a public research university were marshalled to have a significant and positive impact on student retention.

HIS MAJESTY THE KING is winning new admiration, if that were possible, as the speaker of words on libraries which are memorable. At the opening of the University Library at Cambridge on October 22nd, he described that great new library as “both a power house and a testing station of educational activities,” and went on to say, “It is a workshop of new knowledge and a store‐house of seasoned wisdom.” It is difficult to think of phrases which convey more fully the work and aspirations of a great national library. We cannot refrain from mentioning again the significant fact that within one year His Majesty has opened two libraries, which together have cost £1,000,000 to build. If any have doubts as to the national attitude towards the library movement, they will probably be resolved in favour of the future of libraries by thinking of this. Of course, the Manchester Public Library was built out of the sum accumulated from the sale of a previous central library, and we know that one half of the £500,000 spent at Cambridge came from the International Education Board; but in the first case, the good will of Mancunians was required for the spending on the library of this large sum of money, and in the second case, £229,000 was obtained by public subscription from friends of Cambridge. These are works of faith which must have a very great effect upon the future of education and culture of England. If they were alone, however, they would have been significant, but when we remember that Leeds University and the City of Sheffield have built great libraries, and even in smaller places such as Dover a new library has been established, while there are many new branch libraries at Birmingham, Bristol, and elsewhere, and renovations of older libraries, as at Coventry and Croydon, and Nottingham, we realise that in a time which is thought to be one of depression, the public library has made strides which are almost as great as those of the early Carnegie days.

Low health literacy is a hidden epidemic. Identifying individuals with low health literacy is a formidable barrier to eliminating disparities and improving health care quality and health outcomes. However, screening individual patients for low health literacy can be prohibitively expensive, time consuming, and inefficient. Focusing on communities, rather than individuals, provides opportunities for action. Identifying geographic areas with large numbers of individuals with low health literacy can enable stakeholders to focus interventions in areas of greatest need. Creating such a measure also sheds light on health literacy as a community or neighborhood-level resource that contributes to health disparities and can inform health interventions.

We applied regression coefficients from a predictive model of health literacy to US Census data to estimate health literacy scores for census geographic areas in Missouri. We then created maps displaying the variability in health literacy levels. Finally, we compared areas identified by the predictive model to those identified on the basis of educational attainment alone.

Areas identified by the predictive model as having the lowest health literacy were substantially different from those identified using educational attainment alone, suggesting that a multivariate approach using a limited set of widely available predictors is considerably more accurate.

This study demonstrates a cost-effective and feasible method for estimating and mapping community-level health literacy. Predicting and mapping areas of low health literacy is relatively straightforward and inexpensive and makes complex data readily accessible to many stakeholders. Such maps can also identify and prioritize geographic areas for intervention by health care and public health providers. Moreover, this focus on community-level health literacy may help foster stakeholder collaboration, leading to efficient resource use that is targeted effectively and resulting in a positive return on investment for stakeholders.

Multiple intelligence, cognitive thinking, and sensory theories provide the framework for understanding how to improve learning and learning environments for students. Research involving the use of a multimodal video game to enhance student learning is discussed. It is proposed in the chapter that multimodal and multiplayer video games make use of sensory-rich interactions to engage users, create meaningful experiences, and often facilitate communication between people located all over the world. Multiple learning theories are addressed and evaluated in order to bring to light issues and areas for investigation when designing technology-rich learning environments. Implications of the findings in relation to connections with gaming technologies, capacity for community building, and next steps for investigating ideal designs for 21st century learning environments are discussed.