Teradyne: On the road to China¹

Abstract

Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his career after a three-year hiatus as CEO of a VOIP start-up. Teradyne's operation was struggling through the effects of a bad economy coupled with significant downturns in the electronics industry, and Hotchkiss encountered numerous problems specifically in the China operation, including customer dissatisfaction with service, price, and time required to implement changes. He assembled a strategic team to address these issues and to recommend and implement an accelerated turnaround in China. Students are challenged to design the turnaround plan.

Citation

Hung, K.-T., Hunt, N., Vega, G., Levesque, L., Arslan, H. and DeLaunay, C. (2009), "Teradyne: On the road to China¹", , Vol. 5 No. 2, pp. 121-137. https://doi.org/10.1108/TCJ-05-2009-B006