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1 – 10 of 35Hyeyoon Bae, Sang Hyun Jo and Euehun Lee
The purpose of this study is to advance the understanding of consumer innovativeness during aging. This study explores why older consumers have decreased innovativeness and how…
Abstract
Purpose
The purpose of this study is to advance the understanding of consumer innovativeness during aging. This study explores why older consumers have decreased innovativeness and how awareness of age-related change affects the adoption of innovation.
Design/methodology/approach
A survey was conducted on 200 older consumers aged 50 and older to investigate whether awareness of age-related change influences innovativeness.
Findings
The results show that awareness of age-related change causes older consumers to have a decreased tendency to adopt novel products. Moreover, the stereotype threat of older consumers is found to play a mediating role. Older individuals who sense they are negatively viewed as older people restrict their innovativeness to avoid situations that would confirm their incompetence to others. Furthermore, the effects of older consumers’ stereotype threat on innovativeness are moderated by self-monitoring. Older consumers who exhibit high self-monitoring cope with stereotype threat by showing increased innovativeness; however, the opposite effect occurs in older consumers with low self-monitors.
Originality/value
The findings deepen the understanding of older adults’ consumption behavior regarding innovative products and show why people are reluctant to adopt innovative products and services because they grow older by identifying the underlying process that hinders customer innovativeness.
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Arzu Deveci Topal, Esra Çoban Budak and Aynur Kolburan Geçer
The purpose of this paper is to identify the effects of algorithm teaching on the problem-solving skills of deaf-hard hearing students.
Abstract
Purpose
The purpose of this paper is to identify the effects of algorithm teaching on the problem-solving skills of deaf-hard hearing students.
Design/methodology/approach
In this research, a pre-test and post-test problem-solving scale was applied to the single group (16 deaf-hard hearing students at a secondary school level) that had received algorithm education. Pre-test and post-test results were compared in order to see whether there was a significant difference among students in terms of their problem-solving attitudes. Students’ levels of performing the applications were examined through observation forms and their opinions about algorithm teaching were received.
Findings
As a result of the research, it was determined that implemented algorithm teaching had a significant effect on improving the problem-solving skills of the students.
Originality/value
Scratch training can be administered as either a compulsory or an optional course for hearing students as the Scratch programme offers the opportunity of teaching algorithmic reasoning with games, making the courses entertaining and giving students the chance to create their own designs which helps to improve their creative problem-solving skills and their motivation accordingly. Scratch teaching can be beneficial in developing students’ problem-solving behaviours and creativity.
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Jung Eun Kwon, Jongdae Kim and Sang-Hoon Kim
This study aims to comprehend luxury brands' corporate social responsibility (CSR) strategies. In addition to facing a demand for new CSR strategies (consumer-centric CSR)…
Abstract
Purpose
This study aims to comprehend luxury brands' corporate social responsibility (CSR) strategies. In addition to facing a demand for new CSR strategies (consumer-centric CSR), changes in CSR discourse among luxury brands are observed. This study examines how CSR-related and luxury-related agendas relate in the news media, especially concerning the difference between traditional and new luxury brands.
Design/methodology/approach
A total of 117,171 fashion-related news articles were collected from January 2016 to December 2020. The word2vec method was used to determine the relationship between CSR and luxury agendas.
Findings
The results indicate that company-centric CSR is more prominent with traditional luxury brands, while consumer-centric CSR is more relevant for new luxury brands. In addition, specific CSR attributes and luxury-related attributes are associated with media discourse, which means that CSR and luxury are compatible.
Originality/value
Studies on CSR in the luxury industry are not extensive in the literature. This study addresses this gap through a unique framework that combines agenda-setting theory and existing CSR literature and applies them to the luxury industry. Specifically, this study captures the development of each construct (company-centric CSR to consumer-centric CSR and traditional luxury to new luxury) and identifies the specific relationships between them. This result provides a novel view of the luxury industry indicating that it has evolved to encompass CSR-related values. The empirical results also offer practical implications for luxury marketing.
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This study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward…
Abstract
Purpose
This study investigates how reward type (single vs. plural), reward characteristic (utilitarian vs. hedonic) and product involvement (high vs. low) affect the design of reward programs.
Design/methodology/approach
A 2 ✕ 2 ✕ 2 fractional factorial experimental design is constructed to explore the main factors influencing the effectiveness of reward programs on a sample of 436 Chinese customers.
Findings
The results indicate that reward type is an important determinant of customers' preference toward reward programs. Plural rewards are preferable to a single reward when the alternatives provide the same benefits, particularly in the low level of product involvement. In the high level of product involvement, reward characteristic has a significant effect on customers' preference. Hedonic rewards are more effective in building a program's value than utilitarian rewards. Moreover, reward characteristic interacts with reward type, positively impacting customers' preference toward reward programs.
Originality/value
This study suggests that managers should consider the effects of reward type, reward characteristic and product involvement to formulate attractive reward programs for sustainable business in China.
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Charmant Sengabira Ndereyimana, Antonio K.W. Lau, Dana-Nicoleta Lascu and Ajay K. Manrai
Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying…
Abstract
Purpose
Heeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to counterfeit luxury goods in Rwanda, one of Sub-Saharan Africa's fastest-growing economies and growing luxury markets, developing and testing a model examining the effect of social context on personal attributes, providing evidence on economic and social-status factors as drivers for counterfeiting.
Design/methodology/approach
The data were collected using an online survey administered in Rwanda to consumers who had previously purchased luxury goods and counterfeits. A total of 312 valid responses were analyzed using structural equation modeling.
Findings
This study found that normative and informational influences had a positive effect on Rwandan consumers' attitude toward purchasing counterfeit luxury products, with attitude influencing purchase intentions directly and indirectly, through mediating variable desire for status or through value consciousness and desire for status.
Originality/value
The study contributes to academic research − one of the first empirical studies to examine consumers' desires and motivations for buying counterfeit luxury goods in Sub-Saharan Africa, providing insights that benefit scholars and practitioners seeking to better understand a market where more than half of the world's fastest economies are located.
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Individuals’ daily leisure activities undertaken close to home often appear in tourism contexts when individuals are away from home. Previous studies have suggested that such…
Abstract
Purpose
Individuals’ daily leisure activities undertaken close to home often appear in tourism contexts when individuals are away from home. Previous studies have suggested that such leisure-tourism connection behaviors are enhanced by leisure involvement and leisure habits. However, few studies have examined if such a connection may have variations by life stage and gender. Therefore, this study aims to examine the roles of life stage and gender in consistency between leisure and tourism, in consideration of involvement and habit. The study samples were university graduates (n = 681) who had graduated from a university in the United States and were currently working and university students (n = 706) who were enrolled and taking classes at a university in the United States.
Design/methodology/approach
Data were analyzed using descriptive analysis, exploratory factor analysis, t-test, two-way ANOVA and multiple regression analysis.
Findings
The findings revealed differences in the effects of leisure involvement and habit factors on the leisure-tourism connection behaviors by life stage and gender. More details are presented in this paper.
Originality/value
This study is the first study to examine the leisure-tourism connection behaviors in consideration of life stage and gender.
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Antoine Bres, Bruno Monsarrat, Laurent Dubourg, Lionel Birglen, Claude Perron, Mohammad Jahazi and Luc Baron
The purpose of this paper is to establish a model‐based framework allowing the simulation, analysis and optimization of friction stir welding (FSW) processes of metallic…
Abstract
Purpose
The purpose of this paper is to establish a model‐based framework allowing the simulation, analysis and optimization of friction stir welding (FSW) processes of metallic structures using industrial robots, with a particular emphasis on the assembly of aircraft components made of aerospace aluminum alloys.
Design/methodology/approach
After a first part of the work dedicated to the kinetostatic and dynamical identification of the robotic mechanical system, a complete analytical model of the robotized process is developed, incorporating a dynamic model of the industrial robot, a multi‐axes macroscopic visco‐elastic model of the FSW process and a force/position control unit of the system. These different modules are subsequently implemented in a high‐fidelity multi‐rate dynamical simulation.
Findings
The developed simulation infrastructure allowed the research team to analyze and understand the dynamic interaction between the industrial robot, the control architecture and the manufacturing process involving heavy load cases in different process configurations. Several critical process‐induced perturbations such as tool oscillations and lateral/rotational deviations are observed, analyzed, and quantified during the simulated operations.
Practical implications
The presented simulation platform will constitute one of the key technology enablers in the major research initiative carried out by NRC Aerospace in their endeavor to develop a robust robotic FSW platform, allowing both the development of optimal workcell layouts/process parameters and the validation of advanced real‐time control laws for robust handling of critical process‐induced perturbations. These deliverables will be incorporated in the resulting robotic FSW technology packaged for deployment in production environments.
Originality/value
The paper establishes the first model‐based framework allowing the high‐fidelity simulation, analysis and optimization of FSW processes using serial industrial robots.
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Walid Mensi, Ramzi Nekhili, Xuan Vinh Vo and Sang Hoon Kang
This paper examines dynamic return spillovers and connectedness networks among international stock exchange markets. The authors account for asymmetry by distinguishing between…
Abstract
Purpose
This paper examines dynamic return spillovers and connectedness networks among international stock exchange markets. The authors account for asymmetry by distinguishing between positive and negative returns.
Design/methodology/approach
This paper employs the spillover index of Diebold and Yilmaz (2012) to measure the volatility spillover index for total, positive and negative volatility.
Findings
The results show time-varying and asymmetric volatility spillovers among the stock markets under investigation. During the coronavirus disease 2019 (COVID-19) pandemic, bad volatility spillovers are more pronounced and dominated over good volatility spillovers, indicating contagion effects.
Originality/value
The presence of confirmed COVID-19 cases positively (negatively) affects the good and bad spillovers under low and intermediate (upper) quantiles. Both types of spillovers at various quantiles agree also influenced by the number of COVID-19 deaths.
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Jaewoo Park, Hyo Jin Eom and Charles Spence
This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products.
Abstract
Purpose
This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products.
Design/methodology/approach
Three online studies were conducted to examine the moderating role of perceived product scarcity on the attitude–willingness to pay (WTP) relationship in the case of sustainable luxury products. A preliminary study (n = 208) examined the existence of an attitude–WTP gap toward a sustainable luxury product (i.e. a bag). Study 1 (n = 171) investigated the moderating effect of perceived scarcity induced by a limited quantity message on the relationship between consumer attitude and the WTP for a sustainable luxury product (i.e. a pair of shoes). Study 2 (n = 558) replicated these findings using a different product category (i.e. a wallet) while controlling for demographic variables and examined the moderating role of consumer characteristics on the scarcity effect.
Findings
Consumers’ perceived scarcity for sustainable luxury products positively moderated the relationship between product attitudes and their WTP for the products. The moderating effect of perceived scarcity was significant for consumers regardless of their tendency toward socially responsible consumption and their preference for product innovativeness. Meanwhile, the scarcity effect was influenced by the consumers’ attitude toward the brand of sustainable products.
Practical implications
This research provides empirical evidence for marketers with clear managerial implications concerning how to immediately promote consumers’ acceptance of sustainable luxury products.
Originality/value
This study is the first to examine the role of scarcity strategy on strengthening the attitude–behavior relation for sustainable luxury products.
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Hyun‐Hee Kim and Chang‐Seok Choi
The purpose of this paper is to show how XML is applied to digital library systems. For a better understanding of XML, the major features of XML are reviewed and compared with…
Abstract
The purpose of this paper is to show how XML is applied to digital library systems. For a better understanding of XML, the major features of XML are reviewed and compared with those of HTML. An experimental XML‐based metadata retrieval system, which is designed as a subsystem of the Korean Virtual Library and Information System (VINIS) is demonstrated. The metadata retrieval system consists of two modules: a retrieval module and a browsing module. The retrieval module allows the retrieval of metadata stored in Microsoft Access files and the display of search results in an XML file format, while the browse module permits browsing of metadata in XML/XSL document formats. Finally, some issues for a more efficient application of XML to digital libraries are discussed.
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