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Purpose – This chapter analyses social networks and discourses in relation to YouTube videos and user comments relating to the traumatic event of a school shooting.

Methodology/approach – First, general patterns in the YouTube responses are mapped. What was the overall structure of the flow of videos posted in response to a shooting? Second, social network aspects are discussed. Which systems of interrelated (re)actions emerge through the videos? Finally, a set of three videos representing key texts in the analysed discursive formation are further analysed as regards the written discourse of their comment threads.

Findings – Participants were organised in the form of relatively autonomous and isolated islands of meaning making, but one could still identify a core public engaging in the creation, maintenance and negotiation of the branching and relatively open-ended narratives that recount and try to make sense of what happened and why.

Implications – The main result is that, also in relation to largely dramatic and tragic events such as a school shooting, there are patterns to support the idea of an emerging new media landscape where audiences play an increasingly active role as co-producers of content and interpretations.

Originality of paper – The paper deals with comments as well as video content, and on analysing them from the joint perspectives of social network analysis and discursive network analysis. This means that results give knowledge about two things; how the YouTube audience(s) to videos about the Virginia Tech shooting is/are organised, and what topics are discussed in relation to the videos.

This article discusses how certain sensibilities and techniques from a network perspective can facilitate different levels of thinking about symbolic interaction in mediated contexts. The concept of network implies emergent structures that shift along with the people whose connections construct these webs of significance. A network sensibility resonates with contemporary social media contexts in that it focuses less on discrete objects and more on the entanglements among elements that may create meaning. From a methodological stance, this involves greater sensitivity to movement and connection, both in the phenomenon and in the researcher’s relationship to this flow. The goal is to embody the perspective of moving with and through the data, rather than standing outside it as if it can be observed, captured, isolated, and scrutinized outside the flow. Rather than reducing the scope, the practice of moving through and analyzing various elements of networks generates more data, more directions, and more layers of meaning. We describe various ways a network sensibility might engender more creative and ethically grounded approaches to studying contemporary cultures of information flow.

Through an ethnographic content analysis of 936 letters to the editor, op-eds, and editorials and 1,195 online comments, this chapter examines how participants in the public sphere neutralized accusations of racism leveled against Donald Trump in the early phase of his presidential campaign. The study shows that both supporters and opponents effectively (if not purposefully) neutralized racism through a number of techniques. Trump’s opponents neutralized racism by calling attention to a number of other perceived flaws in his candidacy. Trump’s supporters obscured the charges of racism by endorsing him and calling attention to positive qualities. Others neutralized racism by changing the subject or making neutral observations. Supporters neutralized charges of racism in three additional ways. Most commonly, they framed Trump’s comments as accurate. Some defensively drew a distinction between legal and illegal immigration. A relative few claimed that others were also racist or xenophobic. That there were a number of ways of defining Trump’s stance toward Mexican immigrants demonstrates the role of human agency in producing social structures. Structural factors in the discursive field such as the stock of existing conservative frames, Trump’s absurdity shield, and political partisanship also facilitated the neutralization of accusations of racism.

The changes in the industry have gone through many stages until today. These changes can be called a transition phase of industries that lasts for years. The process that started with the emergence of the Industry 1.0 concept first came to the concept of Industry 4.0. Recently, Industry 5.0 concepts are spoken around the world. Germany, where the concept of Industry 4.0 first emerged, is leading Industry 4.0 revolution. With the emergence of this concept, different topics such as smart factories, cybersecurity, simulation, 3D printers, and autonomous robots have come to the fore. These subheadings are undoubtedly very important topics for a factory. To fully implement the Industry 4.0 system, these subheadings must be applied and their sustainability must be ensured. In this study, the 3D printer selection process of a factory that wants to fully integrate its factory into a new revolution is discussed. This problem is called a multicriteria decision problem in terms of being very different criteria and alternatives. Decision-making trial and evaluation laboratory (DEMATEL) method was used to solve the problem, and the results were interpreted.

Additive manufacturing (AM) has the potential to transform the organisation of all the activities carried out by firms. The growing diffusion of these technologies is increasingly challenging multinational enterprises to reinvent their businesses. Accordingly, many scholars argue that AM may reduce countries’ participation in global value chains (GVCs) or, at least, affect GVCs’ geography, length and further developments. However, so far, the lack of available data on the real worldwide diffusion of these technologies has precluded the possibility to study this phenomenon from an empirical standpoint.

This study investigates AM technologies, with a particular focus on their possible impact on GVCs, in the framework of the current debate in international business. In order to examine this relationship and overcome the lack of adoption data, the authors identify a potential proxy of AM diffusion – that is, patenting activity. Coherently, the authors employ this proxy and a country-level measure of GVC participation (i.e., the Share of Re-Exported Inputs on Total Imported Inputs) to empirically investigate the role of AM in influencing countries’ participation to GVCs. This country-level analysis is focussed on three specific industries and the aggregate economy in 58 countries for the period 2000–2014.

The results show that AM decreases a country’s participation in GVCs, both at the country level and, in particular, in the sectors which are more likely to be affected by AM technologies. This evidence suggests that this phenomenon might be induced by a decreasing reliance on intermediates processed abroad, hence an increasing importance of domestic goods, manufactured via AM.

Women working in public relations (PR) in the 1990s developed the power of metamodern pragmatism to avoid being constrained in this decade of contradictions.

This was a time of promise for female empowerment and careers. The PR industry in Britain had quadrupled in size, yet increased feminisation and professionalisation did not resolve gender inequity. Indeed, alongside the existence of ‘old boys clubs’ and hedonistic macho agencies in the industry, the 1990s offered a lad's mag culture and an AbFab image of PR.

An original collaborative historical ‘Café Delphi’ method was developed using three themes (sex, sexuality and sexism) to explore women's careers and contributions in the expanding and increasingly powerful field of PR in the United Kingdom during the 1990s. It built on feminist critique of the industry and paradoxical portrayals of women resulting from significant changes in media, popular culture and a pluralistic marketplace.

Individual and collective experiences of women working in PR at the time reveal the power of attitudes to affect their ability to achieve equality and empowerment. Women navigated tensions between the benefits of accelerated pluralism and the patriarchal resistance in the workplace through performative choices and a deep sense of pragmatism.

Connectedness is essential for student success in online learning. By projecting themselves as real people through video, instructors support connectedness. In this chapter, researchers apply the theory of social presence (Garrison, Anderson, & Archer, 2000) to case studies from two public higher education institutions: a four-year university and a large research university. Analysis identifies video as a humanizing element of online courses. Findings suggest video could be used in a variety of ways (e.g., video lectures, synchronous office hours, weekly overview videos), and no single use of video was perceived to be more or less effective in developing social presence and humanizing the learning experience. However, participants especially perceived connectedness when video was used in a variety of ways. Students from the second case study validated a perception of connectedness to the instructor that faculty in our first case study hoped to achieve. However, one instructor’s perception of disconnect illustrates that video is just one of several pedagogical practices necessary to create a satisfying learning experience for both students and instructors. While video is not the only way to establish social presence, findings suggest video is an effective practice toward creating a humanized and connected online learning community.