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Article
Publication date: 19 February 2020

Pascal Scherrer

This paper aims to track the evolution of an innovative Aboriginal tourism business model with deliberate social and community enterprise objectives in a remote setting.

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Abstract

Purpose

This paper aims to track the evolution of an innovative Aboriginal tourism business model with deliberate social and community enterprise objectives in a remote setting.

Design/methodology/approach

It adopts an in-depth exploratory case study approach to discover key characteristics of an emerging tourism enterprise. The qualitative data sources include publically available planning, promotional and organizational materials, in-depth interviews with key informants and on-site observations. Yunus et al.’s (2010) social business model provides the framework for the case analysis.

Findings

Findings highlight the gradual deepening of Indigenous engagement – from simply providing a place for a non-Indigenous tourism business – to running a fully Indigenous-controlled, staffed and themed on-country tourism business. Complementing existing non-Indigenous tourism experiences reduced the need for start-up infrastructure and market recognition, thus reducing business risk for the Traditional Owners. Despite substantial changes in the business structure in response to political and maturation factors, the core motivations seemed to remain strong. The business model facilitates value creation to stakeholders in varying ways.

Research limitations/implications

The contextual nature of Indigenous tourism reflects limitations of qualitative case study methodology.

Practical implications

The resulting business model provides a contextually appropriate structure to engage in tourism for achieving cultural and societal goals. It mitigates against the identified risk of low market demand for Indigenous tourism experiences by connecting with established non-Indigenous tourism products, while also allowing for product offering independent thereof.

Social implications

Social benefits are high and have potential for replication in similar contexts elsewhere.

Originality/value

The paper contributes to the emerging research on culturally appropriate business models in Indigenous tourism contexts and validates a strategy to overcome low demand. It offers a model that for the tourist facilitates a sustainable experience which enables co-production while for the hosts fosters community resilience, intergenerational learning and improved livelihoods. The case highlights opportunities for further research into the interrelationship, dependencies and thresholds between the social and economic profit equations, particularly in the context of the culture conservation economy.

旅游服务文化:澳大利亚原住民旅游商业模式的演变

目的(不超过100个字)

本文追踪了以社会及社区企业为主的偏远地区的创新原住民旅游商业模式的演变。具

设计/方法/方法(不超过100个字)

本研究采用深入的探索性案例研究方法来发现新兴旅游企业的关键特征。定性数据包括可公开获得的计划, 促销和组织资料, 与主要信息提供者的深入访谈以及现场观察。 Yunus等人(2010)的社会商业模型提供了案例分析的框架。

结果(不超过100个字)

调查结果凸显了土著人参与度的逐步深化–从简单地为非土著人旅游业务提供场所, 到经营完全由土著人控制, 配备人员以及进行主题化的国家旅游业务。丰富现有的非土著旅游体验, 可以减少对启动基础设施和市场认可的需求, 从而降低了传统业主的业务风险。尽管由于政治和成熟因素, 业务结构发生了重大变化, 但核心动机似乎仍然很强。研究得出的商业模型通过各种方式促进了利益相关者的价值创造。

研究限制/含义(限制100个字)

土著旅游的性质反映了定性案例研究方法的局限性。

实际含义(限100个字)

本研究中的商业模型为通过旅游业实现文化和社会目标提供了一种适当情景下的结构。通过与成熟的非土著旅游产品建立联系, 目的地缓解了针对土著旅游体验的低市场需求风险。同时本文之方案还为其独立旅游产品开发提供了可能。

社会影响(限100个字)

此商业模式的社会效益很高, 并且有可能在其他类似情况的地方进行复制。

创意/价值(限100个字)

本文为土著旅游背景下文化相关的商业模式的新兴研究做出了贡献, 并提出并验证了克服低需求的策略。它为游客提供了一种可持续发展的体验模式, 使人们可以实现体验共创, 同时为居民提供的模式则可以提高社区的适应能力, 代际学习机会和改善生计的途径。该案例强调了进一步研究社会与经济利益之间的相互关系, 依存关系和阈值的机会, 尤其是在文化保护经济的背景下。

关键词

土著旅游, 价值创造, 共创, 文化保护经济, 社会企业, 金伯利地区

Turismo para servir a la cultura: la evolución de un modelo de negocio de Turismo Aborigen en Australia

Objetivo (límite de 100 palabras)

Este documento analiza la evolución de un modelo de negocio del Turismo Aborigen innovador, con un objetivo social común y empresarial determinado en un entorno remoto.

Diseño/metodología/enfoque (límite de 100 palabras)

Adopta un enfoque profundo y exploratorio de estudio de caso para descubrir las características claves de una empresa turística emergente. Las fuentes de datos cualitativos, incluyen materiales de planificación, promoción y organización de acceso público, así como entrevistas en profundidad con informantes claves y observaciones in situ. El modelo de negocio social de Yunus et al. (2010) proporciona el marco para el análisis de casos.

Resultados (límite de 100 palabras)

Los hallazgos destacan la profundización gradual de la implicación indígena, desde proporcionar simplemente un lugar para un negocio de turismo no indígena, hasta un total control de la gestión del negocio turístico con personal y temática indígena. Complementando las experiencias existentes de turismo no indígena, se redujo las necesidades iniciales de infraestructuras y reconocimiento del mercado, disminuyendo así el riesgo comercial para los Propietarios Tradicionales. A pesar de los cambios sustanciales en la estructura empresarial que los factores políticos y de maduración provocan, las motivaciones centrales parecían mantenerse fuertes. El modelo de negocios facilita la creación de valor a las partes interesadas de diversas formas.

Limitaciones/implicaciones de la investigación (límite de 100 palabras)

La naturaleza contextual del turismo indígena refleja las limitaciones de la metodología de estudio de caso cualitativa.

Implicaciones prácticas (límite de 100 palabras)

El modelo de negocio resultante proporciona una estructura contextualmente apropiada para la implicación de las comunidades indígenas en el turismo y poder lograr objetivos culturales y sociales. Mitiga el riesgo identificado de la baja demanda del mercado de experiencias de turismo indígena, al relacionarse con productos turísticos no indígenas establecidos, al tiempo que permite la oferta de productos independientes de los mismos.

Implicaciones sociales (límite de 100 palabras)

Los beneficios sociales son altos y tienen potencial de replicación en contextos similares en otros lugares.

Originalidad/valor (límite de 100 palabras)

El documento contribuye a la investigación emergente sobre modelos de negocio apropiados, desde el punto de vista cultural, en contextos de turismo indígena y valida una estrategia para superar la baja demanda. Ofrece un modelo que por un lado, facilita al turista una experiencia sostenible permitiendo la coproducción, mientras que para los anfitriones, fomenta la resiliencia comunitaria, el aprendizaje intergeneracional y mejora los medios de ganarse la vida. El caso resalta las oportunidades para una mayor investigación sobre la interrelación, las dependencias y los límites entre la ecuación de beneficios sociales y económicos, particularmente en el contexto de la economía de preservación cultural.

Palabras clave

Turismo indígena, creación de valor, coproducción, economía de preservación cultural, empresa social, región de kimberley

Tipo de papel

Trabajo de investigación

Book part
Publication date: 29 November 2019

Christof Pforr and Michael Volgger

Isolation, large distances and geophysical adversities have influenced common perceptions, and with this have reinforced Northern Australia’s (aka Capricornia’s) image as a…

Abstract

Isolation, large distances and geophysical adversities have influenced common perceptions, and with this have reinforced Northern Australia’s (aka Capricornia’s) image as a difficult and unattractive environment. This representation of ‘otherness’ often is contradicted by the fascination of tourists during their temporary encounter with the ‘North’ and its atmosphere. They appreciate its natural beauty and culture, which in their imagination represents the ‘real’ Australia. Thus, the region’s atmosphere is constructed by aesthetic values defined through social and cultural sensemaking of the place. This chapter explores the atmosphere of northern regions of Australia by adopting a historical, geographical and imaginative perspective to better understand the perceptions that define and distinguish the region from the rest of Australia. Through an auto-ethnographic account of travelling along the Gibb River Road in Western Australia’s Kimberley region, the authors accentuate the atmospheric dichotomy and inbuilt contradictions of tourists’ contemporary quest for ‘otherness’.

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Keywords

Book part
Publication date: 25 January 2022

Johan Nordensvärd and Anne Poelina

Sustainable luxury has often been seen to offer both environmental sustainability and the possibility for innovative entrepreneurial development of natural and cultural heritage…

Abstract

Sustainable luxury has often been seen to offer both environmental sustainability and the possibility for innovative entrepreneurial development of natural and cultural heritage. The possibility and challenges of sustainable luxury tourism for Indigenous groups have been discussed by Poelina and Nordensvärd (2018) at some length by including a cultural governance perspective that brings culture and nature together. They stressed how protecting our shared human heritage and human culture can be aligned with a new wave of sustainable luxury tourism. To achieve this, we need to create links to both management and protection of landscapes and ecosystems as vital parts of heritage protection and social development. This chapter explores how and why we need to integrate social sustainability into sustainable luxury tourism, where we can foresee potential pitfalls and conceptualise nature-based and Indigenous tourism to empower local Indigenous communities and provide them with sustainable employment, economic development and community services. The sustainable tourism model provides brokerage necessary to strengthen their capacity for innovation, entrepreneurship and transformational change. This transformational change requires tourist visitors and non-Indigenous tourism operators to be open to a new experience with Indigenous guides and tourism operators to see, share and learn how to feel ‘Country’ (Poelina, 2016; Poelina & Nordensvärd, 2018). We will use Martuwarra (Fitzroy River) and its communities in Kimberley (Western Australia) as a case study to develop a sociocultural sustainable luxury tourism framework that includes governance, legal and management and social policy perspective.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

Keywords

Article
Publication date: 7 June 2019

Rhonda Povey and Michelle Trudgett

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station (Moola…

Abstract

Purpose

The focus of this paper is to centre the lived experiences and perceptions of western education held by Aboriginal people who lived at Moola Bulla Native Cattle Station (Moola Bulla) in Western Australia, between 1910 and 1955. Of interest is an investigation into how government legislations and policies influenced these experiences and perceptions. The purpose of this paper is to promote the powerful narrative that simultaneously acknowledges injustice and honours Aboriginal agency.

Design/methodology/approach

The research from which this paper is drawn moves away from colonial, paternalistic and racist interpretations of history; it is designed to decolonise the narrative of Aboriginal education in remote Western Australia. The research uses the wide and deep angle lens of qualitative historical research, filtered by decolonising methodologies and standpoint theory. Simultaneously, the paper valorises the contributions Indigenous academics are making to the decolonisation of historical research.

Findings

Preliminary findings suggest the narrative told by the residents who were educated at Moola Bulla support a reframing of previous deficit misrepresentations of indigeneity into strength-based narratives. These narratives, or “counter stories”, articulate resistance to colonial master narratives.

Social implications

This paper argues that listening to Aboriginal lived experiences and perceptions of western education from the past will better inform our engagement with the delivery of equitable educational opportunities for Aboriginal students in remote contexts in the future.

Originality/value

This paper will contribute to the wider academic community by addressing accountability in Aboriginal education. Most important to the study is the honouring of the participants and families of those who once lived on Moola Bulla, many who are speaking back through the telling of their story.

Details

History of Education Review, vol. 48 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

Abstract

Details

SDG3 – Good Health and Wellbeing: Re-Calibrating the SDG Agenda: Concise Guides to the United Nations Sustainable Development Goals
Type: Book
ISBN: 978-1-78973-709-7

Content available
Book part
Publication date: 29 November 2019

Abstract

Details

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
ISBN: 978-1-83867-070-2

Book part
Publication date: 3 February 2015

Derek Hurrell and Lorraine Day

This chapter looks at two stories from visiting teachers/consultants in settings that were extremely diverse; one situated in a remote community with indigenous students in…

Abstract

This chapter looks at two stories from visiting teachers/consultants in settings that were extremely diverse; one situated in a remote community with indigenous students in Western Australia, and the other in suburban schools in two capital cities in Australia. Even though the settings and experiences of the visiting teachers/consultants varied greatly, several themes around working with teachers and teacher assistants in inclusive education emerged. As the visiting teachers/consultants were invited into many schools they had the opportunity to view practices in a range of settings. They came with few preconceived ideas about the constraints of particular workplaces and consequently were in a position to offer objective and pragmatic advice. The visiting teachers/consultants found that they were in a position to foster relationships between teachers and teacher assistants that led to practices which had the potential to improve educational outcomes for the students in the schools.

Details

Working with Teaching Assistants and Other Support Staff for Inclusive Education
Type: Book
ISBN: 978-1-78441-611-9

Keywords

Book part
Publication date: 7 July 2017

Susan Main and Deslea Konza

This chapter explores inclusive approaches to reading instruction for Australian Aboriginal and/or Torres Strait Islander children. Drawing from the literature on effective…

Abstract

This chapter explores inclusive approaches to reading instruction for Australian Aboriginal and/or Torres Strait Islander children. Drawing from the literature on effective reading instruction, culturally appropriate instructional practices, and the authors’ research on reading interventions in remote communities in Australia we assert that to be inclusive you must provide a learning environment that supports all students to learn. Further, that the approaches used in this learning environment should be evidence-based.

Details

Inclusive Principles and Practices in Literacy Education
Type: Book
ISBN: 978-1-78714-590-0

Keywords

Article
Publication date: 6 July 2015

Oluwole Alfred Olatunji and Abiola Akanmu

Building information modelling (BIM) offers a new direction of project implementation. It promotes integration of multiple lifecycle stages as well as multidisciplinary…

Abstract

Purpose

Building information modelling (BIM) offers a new direction of project implementation. It promotes integration of multiple lifecycle stages as well as multidisciplinary integration; whereas conventional approaches are primed on fragmentation. The purpose of this paper is to add to existing debates on the relationship between the rationality of the legal structures underlying fragmented project delivery and BIM’s ability to successfully foster integration across different lifecycle stages. A step further from extant arguments on whether BIM could be sufficiently serviced by the same legal provisions that had serviced fragmented relationships, the study opens up some new fronts regarding the consequences of shared trusts and reciprocity in an integrated project platform.

Design/methodology/approach

In addition to a deep analysis of traditional literature on BIM and project management, the study draws its strength from two recent court cases on the limitations of disclaimers against breaches. It also targets court decisions on consequential loss and the duty of care to explain project team’s liabilities when BIM could not live to its theorized promises.

Findings

The study shows that disclaimers are a weak protection against liabilities. As BIM offers a dynamic project environment, the study relies on decided cases to show that duty of care to a project (and its owners) is not entirely representable by prototype contract language. More importantly, the study concludes that the applications of BIM to facilities management are better supported on BIM’s new dimension of multidisciplinary integration, rather than a mere coalescing of deliverables across different lifecycle fragments.

Originality/value

This work presents a novel approach to the debate on the potentiality of BIM to drive project success. It adds to the growing discourse on the legal implications of BIM by considering the potential of digital models as a valid and admissible contract instrument.

Details

Built Environment Project and Asset Management, vol. 5 no. 3
Type: Research Article
ISSN: 2044-124X

Keywords

Content available
Article
Publication date: 1 April 2003

159

Abstract

Details

International Journal of Health Care Quality Assurance, vol. 16 no. 2
Type: Research Article
ISSN: 0952-6862

Keywords

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