Search results

After the case discussion in class, the audience is expected to:▪ Apply the use of management tools in identifying core competencies in the sustenance and growth of a venture.▪ Evaluate the sustainability of the core competencies using relevant tools and frameworks.▪ Assess using relevant criteria whether firms should diversify or not?

The case highlights the experience and obstacles encountered by a Kazakh entrepreneur, Moldakhmetova, who is exploring her long-term business continuity choices. Moldakhmetova ran her own tailoring business, which focused mostly on designing and creating national costumes worn at weddings and concerts. However, she was confronted with a number of obstacles pertaining to the long-term viability of her enterprise, especially with the commencement of the Covid pandemic. The volume of national costume sales was affected by the declaration of the lockdown and restrictions on concerts and celebrations. As the lockdown lifted and orders started to pour in, Moldakhmetova pondered the long-term viability of her business venture. In addition, the availability of inexpensive ready-made Moldakhemetova costumes in Almaty (one of the major cities) made her question whether or not they were her competitors. Thus, Atlas contemplated many choices as potential answers to the question of the enterprise's long-term viability. She was currently faced with the dilemma of selecting the most feasible solution from the possibilities she had identified.

BBA and MBA programs.

Teaching notes are available for educators only. Students are recommended to watch the video about the Kazakh folk style of clothing at: https://www.youtube.com/watch?v=ddVzrUeSn64 (25 minutes). Students can watch the following video about specific embroidery styles applied in Kazakh national clothing at: https://www.youtube.com/watch?v=wB0XJE09N9w (first 10 minutes of video). The case could be used in online teaching via the Padlet platform.

CSS: 11: Strategy.

Firms are increasingly making customers key stakeholders in their greening processes, requiring them to voluntarily use their resources to benefit the firm. In this context, this paper develops a new construct – tangible customer citizenship behaviour (CCB), i.e. voluntary participation of customer in operational processes of the company beyond normal requirements of exchange. This requires more involvement than the already documented intangible CCB. The purpose of the paper is to then explore whether service quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening.

This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test the hypotheses.

The authors find that both online and offline SQ positively impact intangible CCB but have no impact on customer greening reciprocity (tangible CCB). Additionally, the authors find that offline SQ positively impacts customer greening awareness. However, in spite of the presence of greening awareness and display of intangible CCB, SQ does not have any impact on greening reciprocity.

This study introduces to literature a more tangible form of voluntary behaviour on the part of the customer, i.e. tangible CCB or reciprocity. To the best of the authors’ knowledge, it is also one of the first to study the customer as an important stakeholder and participant in a business-to-consumer firm’s operating processes, particularly in greening which has no direct impact on the firm’s core offering. The focus on greening in the Indian context is also novel given the greening costs and requirements and the price competition are very different in emerging market contexts where e-commerce firms are experiencing the maximum growth.

This paper aims to examine the geographic distribution of social enterprises at the local sub-district level in one Indian state.

This paper adopts a multimethod approach. The exploratory phase involved interviews and analysis of social enterprise distribution at the national level. Phase 2 involved mapping the distribution of social enterprises at the sub-district level in one state. Distribution around established social enterprises was plotted using latitude–longitude positions. Grounded theory approach to analysing qualitative data was adopted to identify the mechanism for agglomeration.

Social entrepreneurship sees the entrepreneurial problems as solving universalized social problems abstracting them out of the geo-historical and political economic context of the social problem. This study shows that solving a social problem is itself implicated in a social–historical organizational context of aid giving within developing countries. Networks of resources that early enterprises enable draw newer organizations toward them and lead to the formation of clusters. While such clusters might improve chances of enterprise survival, the phenomenon inadvertently leads to a new kind of inequity, as areas with fewer social enterprises lack the organizational infrastructure necessary for delivery of welfare.

Research in social enterprises needs to pay more attention to the context of the enterprises or society in addition to its current focus on universal social problems. Social enterprises themselves could be new sources of inequity in terms of the organizational infrastructure they represent.

Policymakers need to make directed efforts that respond not only to social problems but also to the socio-historic-organizational contexts where the problems are being solved and seeding the entrepreneurial effort in those spaces.

The purpose of this paper is to unpack the conflation between the silence and purported passivity of the Third World NGOs (TNGOs). Explaining the invisibility of their voices in the critical and post-development perspectives, it locates the inquiry in the context of the action of these TNGOs.

The paper follows the phronetic research approach, which involves a case study of a locally developed Indian NGO. It uses phronetic inquiry along with Ashis Nandy’s notion of “silent coping” as the conceptual framework. To explain the purported passivity of TNGOs in the texts under global circulation, the paper uses Walter Mignolo’s discussion on “texts in circulation”.

The uncertain nature of action – that it begets further action possibilities; precludes the prospect of visualizing such action spaces in the context of their generation. This emergent nature of local action spaces makes it difficult to capture them within the dominating global discursive structures, thereby creating local spaces of agency for the TNGO actors. Selective appropriation of artefacts and texts from the global circulation and the creation of alternate stake structures at the local level support the realization of such action spaces. Further, such local artefacts and texts do not travel into texts circulating globally, thereby rendering the TNGOs invisible and silent in the reading of global texts and leading to the TNGOs being framed as passive.

This paper locates the voices and acts of the TNGOs and highlights the mechanisms that enable them to silently cope with structures of discursive domination, thereby contributing to post-development studies and post-colonial organizational analysis.

The study aims to establish the effect of personal resourcefulness and marital adjustment on job satisfaction and life satisfaction of working women in India.

A total of 300 women are studied – 100 each in the working women, home‐based working women, and homemakers categories – using the following scales: socio economic status scale, general health questionnaire, self‐esteem inventory, life satisfaction scale, perceived stress scale, marital adjustment scale, the self‐control schedule, and job satisfaction questionnaire.

It is found that the home‐based working women are the least stressed, most well adjusted, and the most satisfied with their careers among the groups studied. Their ways of perceiving and handling stress are found to be more effective than those used by women in the other two groups.

The study implicates women friendly work policies – like flexible job hours and home office – as well as a cooperative home environment and assistance for housework. Stress relief programmes, yoga and an overall change of attitude towards housework, female employees and sex roles are needed.

The study shows that a positive attitude towards their work in the family and adoption of practical family‐friendly policies by organizations is likely to enhance productivity for the female workforce. Various need‐based interventions are suggested.