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Article
Publication date: 27 April 2010

Jonathan H. Deacon

396

Abstract

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Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 31 August 2010

Jonathan H. Deacon

349

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 12 July 2011

Jonathan H. Deacon

334

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 13 no. 1
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 18 December 2009

Jonathan H. Deacon

351

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 11 no. 1
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 12 October 2012

Jonathan H. Deacon

353

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 14 no. 2
Type: Research Article
ISSN: 1471-5201

Article
Publication date: 18 October 2011

Jonathan H. Deacon and Jackie Harris

The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the…

1566

Abstract

Purpose

The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the development of the meaning and operation of language used in context – that is: the language and the associated meaning of words used in a highly socialised setting such as a small firm and articulated through conversation.

Design/methodology/approach

A conceptualisation of the components of CM are proposed based upon a critical review of pertinent literature and the development of extant conceptualisations for research at the marketing/entrepreneurship interface.

Findings

A model is produced that outlines a development of one of the four perspectives (as an outcome of the Charleston Summit) of research at the marketing/entrepreneurship interface and proposes that a third notion be considered in developing research studies that includes the wider aspects of sociology, psychology, anthropology and philosophy – in this case: sociolinguistics, in order that a better insight be gained of the meaning and operation of marketing at the “interface”.

Practical implications

A more detailed understanding of the components of CM will advance research meaning and gain practitioner credibility.

Originality/value

This paper develops a conceptual framework for future and further research at the interface by considering the need to introduce fundamental socially derived aspects to the scope of research – in this case the third notion of sociolinguistics – in order to gain a better insight to the phenomena of marketing in entrepreneurial small firms.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 13 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

Article
Publication date: 2 September 2014

Jonathan H Deacon, Jacqueline A Harris and Louise Worth

The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and…

Abstract

Purpose

The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and gendered identities within husband and wife heterosexual copreneurial businesses. This paper acknowledges copreneurship as a constituent sub group of research within family business and in doing so, the wider small business domain.

Design/methodology/approach

A multiple exploratory interview approach was used, with data generated through face-to-face in-depth interviews and ethnographic participant – observer multi-setting observation. This approach provided exceedingly rich and detailed data, and thus insights into the complex relationships found within copreneurial businesses.

Findings

The interviews generated a large amount of qualitative data, which were organised into themes through a process of recursive abstraction. Expelling the myth of the “male lead entrepreneur”, this study found that entrepreneurial identity and roles and responsibilities within a copreneurial business are shared and complementary, and are dependent upon the unique capacities and capitals of each partner. While there is evidence of duties that could be stereotypically described as either “men’s work or women’s work”, there was no apparent role tension between the partners. Thus, no partner’s contribution was deemed more valuable than the other.

Originality/value

By examining the division of labour and unique value/contribution of both men and women within the copreneurial/familial relationship the stereotyped perception of the husband being the lead (male) entrepreneur is challenged in favour of the more complementary capacities, roles, responsibilities and, thus, value of each actor/participant.

Details

International Journal of Gender and Entrepreneurship, vol. 6 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Content available
Article
Publication date: 14 October 2013

Jonathan H. Deacon

134

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 15 no. 2
Type: Research Article
ISSN: 1471-5201

Content available
Article
Publication date: 12 October 2012

Jonathan H. Deacon

595

Abstract

Details

Journal of Research in Marketing and Entrepreneurship, vol. 14 no. 2
Type: Research Article
ISSN: 1471-5201

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