Deacon, J. (2012), "Special issue on mindfulness and entrepreneurial marketing", Journal of Research in Marketing and Entrepreneurship, Vol. 14 No. 2. https://doi.org/10.1108/jrme.2012.48414baa.002Download as .RIS
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Copyright © 2012, Emerald Group Publishing Limited
Special issue on mindfulness and entrepreneurial marketing
Article Type: Call for papers From: Journal of Research in Marketing and Entrepreneurship, Volume 14, Issue 2
Dr Nelson Oly Ndubisi, Griffith Business School, Gold Coast, AustraliaDr Can Uslay, Rutgers, The State University of New Jersey, USA
In simple terms, mindfulness has been defined as a state of conscious awareness characterized by active distinction drawing that leaves the individual open to novelty and sensitive to both context and perspective (Langer, 1992). Mindfulness-based response to a situation is about creating alternatives; not merely making the best choice from available alternatives. Mindfulness-based approaches hold that individuals' and organizations' ability to achieve reliable performance in changing environments depends on how they think: how they gather information, how they perceive the world around them, and whether they are able to change their perspective to reflect the situation at hand (Langer, 1989; Ndubisi, 2011). At the individual-level mindfulness involves: openness to novelty, alertness to distinction, sensitivity to different contexts, awareness of multiple perspectives, and orientation in the present – paying attention to the immediate situation (Sternberg, 2000). Organizational mindfulness according to Weick and Sutcliffe (2001) involves preoccupation with failure, reluctance to simplify, attention to operations, focus on resilience, and the migration of decisions to expertise. Organizations and individuals who are mindfully engaged in a task are both motivated and able to explore a wider variety of perspectives, make more relevant and precise distinctions about phenomena in their environments, enabling them to adapt to shifts in those environment (Fiol and O'connor, 2003).
Indeed there is a serious dearth of research on mindfulness-based marketing or mindful marketing by SMEs (Ndubisi, 2011). Specifically, there is hardly any effort to integrate the concept of mindfulness within entrepreneurial marketing in order to provide recommendations for entrepreneurs and marketers to develop mindfulness as a trait within them and as a culture in the organization. The guest editors welcome submissions offering new insights into mindful entrepreneurial marketing which may be in the form of conceptual, case-based or empirical papers that consider (but not limited to) the following topics:
Mindfulness and entrepreneurial marketing
Mindfulness and entrepreneurship or entrepreneurial orientation
Mindfulness and market orientation by SMEs
Mindfulness and innovation in SMEs
Mindfulness and product/service quality and/or reliability
Mindfulness and customer service in SMEs
Mindfulness and SME marketing ethics
Mindfulness, environmental quality and sustainability in SMEs
Mindfulness in B2B
Mindfulness and product/service adaptation/personalization by SMEs
Mindfulness, relational dynamics and relationship quality in SMEs
Mindfulness and IMC in SMEs
Mindfulness in born global firms
Mindfulness in international market selection, entry mode, competitive strategy
Mindfulness, customer satisfaction and retention by SMEs
Mindfulness and entrepreneurship education
Mindfulness and social entrepreneurship
Mindlessness in SMEs.
Full papers must be formatted according to the guidelines of the journal (available at: www.emeraldinsight.com/products/journals/ author_guidelines.htm?id=jrme) and submitted to the relevant ``special issue'' section via the online submission system. All papers will be reviewed by the guest editors for suitability for the special issue, and thereafter subjected to a double blind peer review process. Papers selected for publication are expected to be published in late 2013.
Deadline for submission of full papers is Thursday 31 January 2013. Submissions to Journal of Research in Marketing and Entrepreneurship are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at: http://mc.manuscriptcentral.com/jorme. Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre: http://msc.emeraldinsight.com
To help you in developing your research in this area, you may consider submitting papers to the Global Conference on SME, Entrepreneurship and Service Innovation (visit http://gcsmes.org) for presentation at the conference first (deadline for conference full paper or extended abstract submission is April 30 2012), and get comments before final submission for special issue consideration.
Contact details for Guest Editors
Fiol, C.M. and O'connor, E.J. (2003), ``Walking up! Mindfulness in the face of bandwagons'', Academy of Management Review, Vol. 28 No. 1, pp. 54-70.
Langer, E.J. (1989), Mindfulness, Addison-Wesley, Reading, MA.
Langer, E.J. (1992), ``Matters of mind: mindfulness/mindlessness in perspective'', Consciousness and Cognition, Vol. 1, pp. 289-305.