To read the full version of this content please select one of the options below:

Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach

The Value of Design in Retail and Branding

ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0

Publication date: 10 June 2021

Citation

Lloyd-Parkes, E. and Deacon, J.H. (2021), "Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Bingley, pp. 147-157. https://doi.org/10.1108/978-1-80071-579-020211012

Publisher

:

Emerald Publishing Limited

Copyright © 2021 by Emerald Publishing Limited