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1 – 10 of 29Despite the growing importance of visual information, user-generated photos in product reviews have received relatively little attention. We investigate whether the contextual…
Abstract
Purpose
Despite the growing importance of visual information, user-generated photos in product reviews have received relatively little attention. We investigate whether the contextual background of a product image can influence consumers' perceptions of review helpfulness and product evaluation.
Design/methodology/approach
Online experiments were conducted using a scenario technique. A single factor (contextual background: low vs. high) between-subjects design was conducted in Study 1. A 2 (contextual background: low vs. high) × 2 (mental simulation: outcome vs. process) between-subjects design was conducted in Study 2.
Findings
A photo with a high (vs. low) contextual background enhances mental imagery, increasing perceived helpfulness and product evaluation. Furthermore, mental simulation plays a significant moderating role in the relationship between contextual background and mental imagery.
Originality/value
Based on cue utilization theory, this study identifies how the contextual background of product images affects consumers' perception and product evaluation by uncovering the underlying mechanism of mental imagery. Furthermore, the research examines the moderating effect of mental simulation while reviewing user-generated photos.
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Neo Ligaraba, Brighton Nyagadza, Danie Dӧrfling and Qinisoliyakhulula Mhlengi Zulu
This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.
Abstract
Purpose
This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.
Design/methodology/approach
Data were collected from selected young adult participants using a stratified probability sampling strategy. Smart PLS was used to analyse the data.
Findings
The findings of the study indicate that perceived usefulness (PU), peer review (PR) and attitude (ATT) positively influence continuance intention (CI).
Research limitations/implications
In line with the available literature, there are few prior post-adoption studies that delineate the influence of individual characteristics on digital commerce usage activities. There is high mobile penetration as a result of positive digital commerce and mobile application usage and adoption, creating the need to investigate and better understand the drivers behind, not just adoption and usage, but continued use of digital commerce platforms and applications. Since the sample size is relatively small, further future research studies can test the same model with bigger sample sizes to assess generalisability of the results in different locations.
Practical implications
This study adds to the current literature by concentrating on the extent to which systems and marketing elements influence young adult customers' intention to continue using online and mobile grocery shopping platforms in South Africa.
Originality/value
The study adds value from a theoretical standpoint, contributing to the antecedent factors of the technology acceptance model (TAM), theory of reasoned action (TRA) and stimulus-organism-response (S-O-R) model and giving marketing academics insights into what aspects drive re-use of online and mobile grocery shopping and on what should be the focus.
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Wenlong Zhu, Jian Mou, Morad Benyoucef, Jongki Kim, Taeho Hong and Sihua Chen
This paper analyzes the existing body of work on the relationship between depression and social media use in the information system field, including the impact of social media use…
Abstract
Purpose
This paper analyzes the existing body of work on the relationship between depression and social media use in the information system field, including the impact of social media use on depression, the effect of depression on social media use and the association and interaction between depression and social media use.
Design/methodology/approach
Using the systematic review method, this study selected the Web of Science, Emerald, Science Direct, JSTOR, Wiley Online Library and Taylor and Francis Online as search databases and ended up with 29 papers that met all the authors' requirements.
Findings
This study identified five possible reasons for the inconsistencies between the findings of the selected studies. First, uses and gratifications theory has different influence mechanisms in evaluating the relationship between social media use and depression. Second, gender can moderate the impact of social media use on depression. Third, age moderates the association between social media use and depression. Fourth, for adolescents, the time spent on social media has a critical effect on their depression. Fifth, negative personality traits (e.g. rumination, envy, etc.) can play a significant role in mediating the relationship between passive social media use and depression.
Originality/value
This study conducted an evaluation of the relationship between depression and social media use. First, the authors summarized the research framework and main body of work covering the relationship between depression and social media use. Second, the authors proposed possible explanations for the inconsistencies between the findings. Third, the authors discussed and explained the possible influence mechanisms of the existing results.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2021-0211.
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Chien-Wen Shen and Phung Phi Tran
This study aims to provide a more complete picture of blockchain development by combining numerous methodologies with diverse data sources, such as academic papers and news…
Abstract
Purpose
This study aims to provide a more complete picture of blockchain development by combining numerous methodologies with diverse data sources, such as academic papers and news articles. This study displays the developmental status of each subject based on the interrelationships of each topic cluster by analyzing high-frequency keywords extracted from the collected data. Moreover, applying above methodologies will help understanding top research topics, authors, venues, institutes and countries. The differences of blockchain research and new are identified.
Design/methodology/approach
To identify and find blockchain development linkages, researchers have used search terms such as co-occurrence, bibliographic coupling, co-citation and co-authorship to help us understand the top research topics, authors, venues, institutes and countries. This study also used text mining analysis to identify blockchain articles' primary concepts and semantic structures.
Findings
The findings show the fundamental topics based on each topic cluster's links. While “technology”, “transaction”, “privacy and security”, “environment” and “consensus” were most strongly associated with blockchain in research, “platform”, “big data and cloud”, “network”, “healthcare and business” and “authentication” were closely tied to blockchain news. This article classifies blockchain principles into five patterns: hardware and infrastructure, data, networking, applications and consensus. These statistics helped the authors comprehend the top research topics, authors, venues, publication institutes and countries.
Research limitations/implications
Since Web of Science (WoS) and LexisNexis Academic data are used, the study has few sources. Others advise merging foreign datasets. WoS is one of the world's largest and most-used databases for assessing scientific papers.
Originality/value
This study has several uses and benefits. First, key concept discoveries can help academics understand blockchain research trends so they can prioritize research initiatives. Second, bibliographic coupling links academic papers on blockchain. It helps information seekers search and classify the material. Co-citation analysis results can help researchers identify potential partners and leaders in their field. The network's key organizations or countries should be proactive in discovering, proposing and creating new relationships with other organizations or countries, especially those from the journal network's border, to make the overall network more integrated and linked. Prominent members help recruit new authors to organizations or countries and link them to the co-authorship network. This study also used concept-linking analysis to identify blockchain articles' primary concepts and semantic structures. This may lead to new authors developing research ideas or subjects in primary disciplines of inquiry.
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Thi-Thao-Nguyen Nguyen, Sy Tien Do, Viet Thanh Nguyen and Thu Anh Nguyen
This study aims to identify the enabling factors for Building Information Modeling (BIM) adoption in Vietnamese construction enterprises and uncover their interrelationships. This…
Abstract
Purpose
This study aims to identify the enabling factors for Building Information Modeling (BIM) adoption in Vietnamese construction enterprises and uncover their interrelationships. This will help stakeholders focus on controlling and allocating resources (time, personnel, and costs) appropriately to adopt BIM and differentiate themselves from fierce competition in the architectural, engineering, construction and operations (AECO) industry.
Design/methodology/approach
This study first identifies and evaluates 32 enabling factors for applying BIM in the Vietnamese construction industry according to the TOE extended framework. Afterwards, a hybrid questionnaire survey using a convenient sampling method is conducted to capture stakeholders' views. The exploratory factor analysis (EFA) and the partial least squares structural equation modelling (PLS-SEM) technique are then applied to identify the constructs of the enabling factors and their interrelationships.
Findings
The study extracts six constructs that could have a significant impact on the adoption of BIM in construction enterprises, namely: technical feasibility (TF), human resources and management (HRM), company business vision (CBV), political environment (PE), economic viability (EV), and legal aspects (LA). Based on eleven proposed hypotheses, the analysis results confirm nine hypotheses and show that the HRM, TF, and CBV have the strongest effects on managers in evaluating the factors for BIM.
Originality/value
The results of the study fill the gap in knowledge by discovering the interrelationships among the enabling factors for BIM adoption in construction enterprises. The results might support the construction enterprises and their stakeholders in increasing the application of BIM, and digital transformation in construction industry.
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Stephan M. Wagner, M. Ramkumar, Gopal Kumar and Tobias Schoenherr
In the aftermath of disasters, humanitarian actors need to coordinate their activities based on accurate information about the disaster site, its surrounding environment, the…
Abstract
Purpose
In the aftermath of disasters, humanitarian actors need to coordinate their activities based on accurate information about the disaster site, its surrounding environment, the victims and survivors and the supply of and demand for relief supplies. In this study, the authors examine the characteristics of radio frequency identification (RFID) technology and those of disaster relief operations to achieve information visibility and actor coordination for effective and efficient humanitarian relief operations.
Design/methodology/approach
Building on the contingent resource-based view (CRBV), the authors present a model of task-technology fit (TTF) that explains how the use of RFID can improve visibility and coordination. Survey data were collected from humanitarian practitioners in India, and partial least squares (PLS) analysis was used to analyze the model.
Findings
The characteristics of both RFID technology and disaster relief operations significantly influence TTF, and TTF predicts RFID usage in disaster relief operations, providing visibility and coordination. TTF is also a mediator between the characteristics of RFID technology and disaster relief operations and between visibility and coordination.
Social implications
The many recent humanitarian disasters have demonstrated the critical importance of effective and efficient humanitarian supply chain and logistics strategies and operations in assisting disaster-affected populations. The active and appropriate use of technology, including RFID, can help make disaster response more effective and efficient.
Originality/value
Humanitarian actors value RFID technology because of its ability to improve the visibility and coordination of relief operations. This study brings a new perspective to the benefits of RFID technology and sheds light on its antecedents. The study thus expands the understanding of technology in humanitarian operations.
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Ning Zhang and Zhu Liya
The use of brand slogans that represent brand concepts on app launch pages can improve user brand impressions. The purpose of this paper is to investigate the impact of using…
Abstract
Purpose
The use of brand slogans that represent brand concepts on app launch pages can improve user brand impressions. The purpose of this paper is to investigate the impact of using animated or static spokes-characters with brand slogans on app launch pages.
Design/methodology/approach
Using the theory of attention selection, the authors conducted two experiments to study the boundary and mediation path of the influence of the motion attributes of spokes-characters (static vs animated) on brand memory based on app launch time (3 s vs 5 s), user engagement with spokes-characters and the level of attention to brand slogans.
Findings
Study 1 explores the effect of the interaction between launch time and the motion attributes of spokes-characters on brand memory. The results show that when the launch time of the app is 3 s, the advertisement memory effect of using a static spokes-character is better than that of using an animated spokes-character; when the launch time of the app is 5 s, the advertisement memory effect of using an animated spokes-character is better than that of using a static spokes-character. Study 2 shows that user engagement with spokes-characters and the level of attention given to brand slogans play a continuous mediating role in the effect of the interaction between launch time and the motion attributes of spokes-characters on brand memory.
Originality/value
This paper contributes to the marketing literature by expanding the knowledge of spokes-characters and animated visual images, providing new insights for future research.
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Shinhye Kim, Melanie Bowen and Xiaohan Wen
The objectives of this study are threefold: to delineate the phenomenon of “You Share, We Donate” (YSWD) campaigns and what distinguishes them from sales-based cause-related…
Abstract
Purpose
The objectives of this study are threefold: to delineate the phenomenon of “You Share, We Donate” (YSWD) campaigns and what distinguishes them from sales-based cause-related marketing; to contrast the effectiveness of YSWD and sales-based cause-related marketing campaigns and provide an explanation for the differences in the effectiveness; to explore boundary conditions of the proposed differences.
Design/methodology/approach
Three experiments were conducted to empirically test the differential effect of campaign formats (i.e. YSWD vs sales-based cause-related marketing), the underlying mechanism and structural as well as contextual features moderating the differential effect.
Findings
The findings suggest that YSWD messages elicit consumers’ message-sharing intentions more than traditional cause-related marketing messages. The effect is explained by consumers’ sense of empowerment and can be enhanced through donation cap non-specification. The findings further indicate that YSWD campaigns are especially fruitful in low power distance cultures.
Research limitations/implications
This study contributes toward corporate donation campaign literature by focusing on the usage of social media.
Practical implications
From a managerial perspective, this research provides marketers with guidelines on how to choose between the two cause-related marketing campaign formats and how to enhance the effectiveness of YSWD campaigns.
Originality/value
This paper extends cause-related marketing literature by not only introducing the phenomenon of YSWD campaigns to the literature but also exploring strategies to enhance the effectiveness of such campaigns and shedding light on an outcome beyond the sales impact of cause-related marketing campaigns, i.e. an increase of visibility in social media. From a managerial perspective, this research provides marketers with guidelines on how to choose between the two cause-related marketing campaign formats and how to enhance the effectiveness of YSWD campaigns.
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Xiaojie Xu and Yun Zhang
The Chinese housing market has gone through rapid growth during the past decade, and house price forecasting has evolved to be a significant issue that draws enormous attention…
Abstract
Purpose
The Chinese housing market has gone through rapid growth during the past decade, and house price forecasting has evolved to be a significant issue that draws enormous attention from investors, policy makers and researchers. This study investigates neural networks for composite property price index forecasting from ten major Chinese cities for the period of July 2005–April 2021.
Design/methodology/approach
The goal is to build simple and accurate neural network models that contribute to pure technical forecasts of composite property prices. To facilitate the analysis, the authors consider different model settings across algorithms, delays, hidden neurons and data spitting ratios.
Findings
The authors arrive at a pretty simple neural network with six delays and three hidden neurons, which generates rather stable performance of average relative root mean square errors across the ten cities below 1% for the training, validation and testing phases.
Originality/value
Results here could be utilized on a standalone basis or combined with fundamental forecasts to help form perspectives of composite property price trends and conduct policy analysis.
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Aslıhan Kıymalıoğlu and Raife Meltem Yetkin Özbük
The study aims to understand how corporate social responsibility (CSR) and happiness are used together in various research studies to serve the ultimate goal of corporate…
Abstract
Purpose
The study aims to understand how corporate social responsibility (CSR) and happiness are used together in various research studies to serve the ultimate goal of corporate sustainability (CS), which in turn contributes to sustainable development.
Design/methodology/approach
A systematic literature review (SLR) was made using Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) method in the two most-reputable databases of Web of Science (WoS) and Scopus, revealing a final list of 54 studies to analyse.
Findings
The review concludes that the literature on CSR and happiness provides three main findings: first, concerning the pillars of sustainability, most of the studies concentrate on people, neglecting the planet and profit, second, employees are subject to the highest number of studies as the target of CSR initiative and third, almost all studies employed the hedonic aspect of happiness in CSR literature.
Research limitations/implications
This particular research finding points to the need for developing a comprehensive framework to assess stakeholder happiness from both hedonic and eudaimonic aspects from a CSR perspective which is then represented under the three pillars of sustainability.
Practical implications
To contribute to the ultimate goal of CS, management would design CSR initiatives for all stakeholders to increase both hedonic and eudaimonic happiness of them.
Originality/value
The literature provides reviews of research in CSR and happiness separately; however, there is not any research revealing how these two concepts are used together in studies and how this association could be read to serve the goal of CS.
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