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Article
Publication date: 26 January 2024

Ioulia Poulaki, Evi Chatzopoulou, Mary Constantoglou and Vaia Konstantinidou

This paper aims to examine how Airbnb has been transformed from an informal form of tourism accommodation into an emerging form of tourism e-micro-entrepreneurship through an…

Abstract

Purpose

This paper aims to examine how Airbnb has been transformed from an informal form of tourism accommodation into an emerging form of tourism e-micro-entrepreneurship through an interesting triangle consisting of three distinct parts: hosts, platform and guests.

Design/methodology/approach

Considering that the peer-to-peer response has sealed the sharing economy's success, research methodology involves primary research that focuses on the adeptness of Airbnb hosts as e-micro-entrepreneurs from the customers' perspective. A quantitative methodology was employed by applying a convenience sampling strategy through a structured questionnaire that was distributed online, resulting in a collection of 150 useable responses. A statistical analysis has been performed to test the research's objectives.

Findings

Driven by Airbnb hosts' entrepreneurial behavior in managing their listings and guests' responses, research findings led to the development of a post-conceptual IRMA model, which describes this particular form of hosting as an e-micro-entrepreneurship opportunity, while guests' satisfaction confirms the platform's performance and hosts' efforts in service quality provision.

Research limitations/implications

This study brings valuable insights to the tourism e-entrepreneurship literature through the assessment of the Airbnb platform and the hosts as e-micro-entrepreneurs, providing useful information to researchers and managers involved in the Sharing Economy's disruptive innovation and a more complete understanding of the drivers of Airbnb's consumer adoption.

Originality/value

Research on Airbnb mainly focuses on service quality from the customer perspective, while the existing literature does not highlight how a new type of e-micro-entrepreneurship has emerged by operating in the sharing economy's disruptive innovation ecosystem, which illustrates the factors that motivate hosts and guests to share accommodation services in an equilibrium bond.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 6 May 2021

Vicky Katsoni and Ioulia Poulaki

The rapid digital transformation (DX) that airlines experienced during the past decade has been proven to be the driving force of significant benefits for the airlines when it…

1305

Abstract

Purpose

The rapid digital transformation (DX) that airlines experienced during the past decade has been proven to be the driving force of significant benefits for the airlines when it comes to cost reduction, branding and revenue opportunities when passengers purchase tickets and ancillaries directly from their websites. This paper aims to contribute empirically to the theoretical approaches of DX and revenue management (RM) with the investigation of the Aegean airlines DX progress, focusing on emerging RM practices and digital distribution channels.

Design/methodology/approach

A content analysis of the airlines’ website and social media performance is used to note the current situation combined with previous and upcoming developments. Evaluation of the company’s digitalization progress is approached by using a combination of two selected DX models, the digital transformation maturity (DTM) concept and the technology acceptance model (TAM).

Findings

The analysis of qualitative and quantitative secondary data provided by the Aegean airlines indicates that the adoption of a digital evolution marketing plan, enriched with emerging RM practices, is leading to the increase of the bookings coming from the airline’s direct distribution channels (Web & Apps) over those from intermediaries (GDSs). Consequently, Aegean airlines’ DX progress favors cost reduction and revenue increase at the same time.

Originality/value

DX model-based airline steps combined with direct versus indirect ticket purchase pattern compose a tool to evaluate the airline digitalization progress toward revenue integrity and product customization, as the latest trend in customer-centric strategy of businesses and customer relationship management (eCRM).

研究目的

近十年来的快速数字化改革(DX)证实了航空体验成为航空公司在降低成本、品牌效应、以及收益机会的时候显著受益的驱动因素, 这体现在当乘客通过网站购买飞机票和附加服务的时候。本论文旨在以Aegean航空DX进展为实例, 以事实来验证DX和收益管理(RM)的理论论断, 尤其在新兴RM措施和数字化分销渠道方面。

研究设计/方法/途径

本论文采用文本分析航空网站和社交媒体表现的方法, 以展示结合过去和未来发展的目前情况分析。本论文通过结合两种DX模型, 数字化改革成熟概念(DTM)以及科技接受模型(TAM), 对该航空公司的数字化进程进行评估。

研究结果

本论文对Aegean航空公司的定量和定性的分析结果表明, 数字化改革营销计划, 结合新兴RM措施, 能够增加航空公司直接分销渠道(网站&APP)的订单收益, 相较于中间分销渠道(GDS)。因此, Aegean航空公司DX进程同时也降低了成本和增加了收益。

研究原创性/价值

DX模型航空业措施, 结合直接vs间接售票模式, 能够评估航空业数字化进程改进收益情况和产品定制化的有效工具, 这作为以客户为核心的商业战略和客户关系管理(eCRM)最潮流的趋势。

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 17 June 2021

Ioulia Poulaki and Ioannis A. Nikas

COVID-19 pandemic crisis has led the scientific community in continuous efforts to estimate its impact on tourism. UNWTO predictions indicated a decline in international tourist…

Abstract

Purpose

COVID-19 pandemic crisis has led the scientific community in continuous efforts to estimate its impact on tourism. UNWTO predictions indicated a decline in international tourist arrivals and the respective loss in revenues generated by tourist activity for the first year of the pandemic. Undoubtedly, such an impact may not be the same for every country, especially on a domestic level. In fact, the recovery process upon COVID-19 suggests domestic tourism as the driving force. Therefore, this paper aims to investigate the tourist behavioral intentions after the first outbreak of COVID-19 with evidence from the Greek market.

Design/methodology/approach

A primary survey with questionnaires distributed via online channels (email and social media) has been undertaken to focus on the travelers’ preferences when it comes to the main parts that compose the holiday travel (destination, transport mode, accommodation type). Additionally, there were questions regard to their perceptions on the international norms of health protection against the virus.

Findings

The results of the survey illustrate some prima facie evidence of tourist behavioral intentions of Greeks, upon a statistical analysis, which indicates preference in domestic tourism and personalized services, issues related with travel costs and health safety awareness, toward tourism recovery process and customers’ reengagement and trust to the tourism businesses and destinations.

Originality/value

As Greece is a popular destination that includes a plethora of tourism cities, this paper illustrates the intentions of Greeks toward tourism activity upon pandemic crisis, when it comes to their travel preferences, as well as their perceptions on health and safety protocols applied in destinations and tourism businesses.

Details

International Journal of Tourism Cities, vol. 7 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 1 November 2019

Spyros Avdimiotis and Ioulia Poulaki

The purpose of this paper is to re-establish the role of Airbnb platform in the contemporary tourism destination management. Given the fact that sharing economy is mega-trend with…

1919

Abstract

Purpose

The purpose of this paper is to re-establish the role of Airbnb platform in the contemporary tourism destination management. Given the fact that sharing economy is mega-trend with various impacts at any destination, the paper’s purpose is to underline that sharing economy platforms, such as Airbnb, has a different impact on each stage of destination’s life cycle. Given this, a more effective strategy and policies plan should be deployed and implemented, expanding the benefits of multiplying and accelerating effects on local economy.

Design/methodology/approach

The neologisms of “Over-tourism” and “Tourism-phobia” and the growing conflicts between locals and tourist, along with various collateral implications in local economy, were the initial incentive to focus on the subject. The methodology was based on the critical approach of regulatory measures taken in destinations with different characteristics.

Findings

Findings indicate that general and nationwide restrictions on Airbnb are often unfounded, mainly based on bias against its impact on traditional hotels and local lifestyle preservation, rather than concrete and objective impact measurements.

Research limitations/implications

A primary qualitative and quantitative research should follow the concept of association between destination’s life cycle and sharing economy applications, for authorities to form the appropriate regulatory framework.

Originality/value

The paper associates the implications of sharing economy with the stages of destinations life cycle, underlying that measures need to be customized to the specific characteristics of each destination.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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