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The purpose of this paper is to develop a comprehensive research framework for understanding the adoption of techno‐relationship innovations. The second purpose is to examine the factors influencing the adoption of electronic customer relationship management (eCRM) applications.

Existing adoption models were discussed and merged. Twenty potential determinant factors were proposed and a survey was conducted using a self‐administered questionnaire. Data were collected from 508 manufacturing small and medium manufacturing enterprises (SMEs) in Thailand. Hypotheses were tested using discriminant analysis.

The research framework was validated. Seventeen factors have the ability to discriminate between eCRM adopters and non‐adopters. However, multivariate statistical analysis suggests that 12 factors have acceptable discriminate power and should be given priority. The top five influential factors are compatibility, industry pressure, customer pressure, subjective norm, and attitude.

The study proposes a comprehensive research model for examining the adoption of techno‐relationship innovations. The model covers 20 factors from individual, technological, organisational, and environmental contexts. The empirical investigation is based on an Asian perspective but the research model is equally applicable in other countries.

The findings offer guidance to government/private agencies and technology suppliers who wish to encourage the adoption of the application of eCRM and its relevant components among manufacturing SMEs.

The concept of techno‐relationship innovation is introduced. The study suggests an inclusive way to understand factors influencing the adoption of techno‐relationship innovations.

A paucity of research on the motivations and goals of vendors who develop electronic customer relationship management (eCRM) tools and systems exists in the literature. This is an important gap in the literature because many eCRM systems are products of outsourcing (to vendors). This paper aims to discuss these issues.

This exploratory case study focuses on an international van‐based service franchise and the experiences of the vendor, company, and franchisees as they design, develop, and implement certain eCRM tools. Participants include the president and founder of the eCRM vendor company, the chief executive officer, chief financial officer, and marketing director from the franchisor company, and six franchisees. This paper is triangulated via personal interviews, member‐checking interviews, and relevant literature from information systems (IS) and marketing.

Specifically, this paper sheds light on the role and influence of the vendor in the design, development, and delivery of eCRM tools. Managerial implications include: customer relationship management (CRM) requires a balance of online and offline activities; vendors may distort the balance between online and offline marketing efforts; and strategic policy should center on the priorities of the franchisor, franchisees, and end customers.

This paper fulfills an identified knowledge gap by capturing the “voice” of the vendor who has historically been overlooked in the literature. The research insights are particularly salient for company managers and marketing practitioners alike. Study limitations and suggestions for future research are also discussed.

The purpose of this paper is to develop an integrated framework to explore the influences of electronic customer relationship management (ECRM) success factors (process fit, customer information quality and system support) on customer satisfaction, customer trust and customer retention, which, in turn, impact upon the business financial performance of Jordanian commercial banks in Amman city.

Using a sample of 343 branch managers, assistant branch managers and heads of departments in Jordanian commercial banks, who answered a self-administrated questionnaire, data were collected and analysed using structural equation modelling (AMOS 17.0).

The results showed that the ECRM success factors (process fit, customer information quality and system support) positively affected customer satisfaction, customer trust and customer retention. Furthermore, the authors discovered that customer satisfaction and customer trust positively influenced customer retention. It was determined that customer satisfaction, customer trust and customer retention positively impact on a business’s financial performance.

Previous research lacks the link between ECRM success factors and business performance (financial and non-financial).

The purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and money invested in the initiative the project was cancelled. This paper will identify factors that the organization should have considered as part of the development and deployment of the initiative.

This paper is explorative in nature, and based on the case study methodology. The data was collected via an on‐line questionnaire of over 300 employees across Europe, the Middle East and Africa (EMEA) involved with the delivery of eCRM.

The research has highlighted what the author believes are ten imperatives organizations must consider when embarking on major e‐business projects. The imperatives support an e‐business strategy framework that was developed through the research findings.

This research was conducted across one organization only. Although the organization was large (in excess of 300,000 employees) the research findings have not been corroborated through comparative research across other, similar organizations.

However, the findings have allowed the organization to refine the way they define and develop future e‐business projects.

The findings as presented in this paper are a result of looking at theory relating to change, technology, strategy, and knowledge enablement. This holistic view has allowed the author to identify a broader set of impact factors for consideration when driving significant technology integration. It is the belief of the author that these impact factors (imperatives) can be applied to other organizations.

Electronic customer relationship management (eCRM) has become the latest paradigm in the world of customer relationship management. Recent business surveys suggest that up to 50 per cent of such implementations do not yield measurable returns on investment. A secondary analysis of 13 case studies suggests that many of these limited success implementations can be attributed to usability and resistance factors. The objective of this paper is to review the general usability and resistance principles in order to build an integrative framework for analyzing eCRM case studies. The conclusions suggest that if organizations want to get the most from their eCRM implementations they need to revisit the general principles of usability and resistance and apply them thoroughly and consistently.

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (eCRM) has forced marketing managers to reevaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how eCRM has enhanced or altered each concept. Every topic discussed is illustrated with current business examples. Several examples from the business trade press are used to illustrate the success an organization can achieve when using eCRM to enhance marketing skills.

This purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and money invested in the initiative, the project was cancelled. This paper will identify factors that the organization should have considered as part of the development and deployment of the initiative.

This paper is explorative in nature, and based on the case study methodology. The data was collected via an on‐line questionnaire of over 300 employees across Europe, the Middle East and Africa (EMEA) involved with the delivery of eCRM.

The research highlighted ten imperatives organizations must consider when embarking on major e‐business projects. The imperatives support an e‐business strategy framework that was developed through the research findings.

This research was conducted across one organization only. Although the organization was large (in excess of 300,000 employees) the research findings have not been corroborated through comparative research across other, similar organizations.

The findings have allowed the organization to refine the way they define and develop future e‐business projects.

The findings as presented in this paper are a result of looking at theory relating to change, technology, strategy, and knowledge enablement. This holistic view has allowed the author to identify a broader set of impact factors for consideration when driving significant technology integration. It is the belief of the author that these impact factors (imperatives) can be applied to other organizations.

This study looks to understand the opposing forces that would influence continuance intention. This is significant as users will take into account the positive and negative use experiences in determining their continuance intention. Therefore, this study looks to highlight the opposing forces of users’ continuance intention by proposing the Expectation-Confirmation-Resistance Model (ECRM).

Through an online survey, 411 responses were obtained from mobile payment users. Subsequently, a hybrid approach comprised of the Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) was utilized to analyze the data.

The results revealed that all hypotheses proposed in the ECRM are supported. More precisely, the facilitating and inhibiting variables were found to significantly affect continuance intention. In addition, the ECRM was revealed to possess superior explanatory power over the original model in predicting continuance intention.

This study successfully developed and validated the ECRM which captures both facilitators and inhibitors of continuance intention. Besides, the relevance and significance of users’ innovative resistance to continuance intention have been highlighted. Following this, effective business and research strategies can be developed by taking into account the opposing forces that affect users’ continuance intention.

The purpose of this research is to understand the practices of electronic customer relationship management (eCRM) and to establish a process model for online customers' relational assets creation.

Through a case study of a Taiwanese securities company, qualitative data are gathered on the process where online customers' relational assets evolved. This research is primarily based on 20 interviews of the case company. Four managers from the other two securities brokerage companies are also consulted in order to validate and complement the collected information.

The model reveals the relational assets creation as a four‐phase process: establish online relational tie, identify the features of online customers, enhance self‐determined behavior, and exploit research & development advantage for long‐term relationships.

In presenting an integrated view of the relational assets creation issue of eCRM has served as a step in establishing a process model. For each phase of the model, key managerial activities were identified that may facilitate online relationship building. The implications of the lessons learned and its future research directions are also discussed.