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1 – 10 of 15Jinzhou Li, Jie Ma, Yujie Hu, Li Zhang, Zhijie Liu and Shiying Sun
This study aims to tackle control challenges in soft robots by proposing a visually-guided reinforcement learning approach. Precise tip trajectory tracking is achieved for a soft…
Abstract
Purpose
This study aims to tackle control challenges in soft robots by proposing a visually-guided reinforcement learning approach. Precise tip trajectory tracking is achieved for a soft arm manipulator.
Design/methodology/approach
A closed-loop control strategy uses deep learning-powered perception and model-free reinforcement learning. Visual feedback detects the arm’s tip while efficient policy search is conducted via interactive sample collection.
Findings
Physical experiments demonstrate a soft arm successfully transporting objects by learning coordinated actuation policies guided by visual observations, without analytical models.
Research limitations/implications
Constraints potentially include simulator gaps and dynamical variations. Future work will focus on enhancing adaptation capabilities.
Practical implications
By eliminating assumptions on precise analytical models or instrumentation requirements, the proposed data-driven framework offers a practical solution for real-world control challenges in soft systems.
Originality/value
This research provides an effective methodology integrating robust machine perception and learning for intelligent autonomous control of soft robots with complex morphologies.
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Peng Guo, Weiyong Si and Chenguang Yang
The purpose of this paper is to enhance the performance of robots in peg-in-hole assembly tasks, enabling them to swiftly and robustly accomplish the task. It also focuses on the…
Abstract
Purpose
The purpose of this paper is to enhance the performance of robots in peg-in-hole assembly tasks, enabling them to swiftly and robustly accomplish the task. It also focuses on the robot’s ability to generalize across assemblies with different hole sizes.
Design/methodology/approach
Human behavior in peg-in-hole assembly serves as inspiration, where individuals visually locate the hole firstly and then continuously adjust the peg pose based on force/torque feedback during the insertion process. This paper proposes a novel framework that integrate visual servo and adjustment based on force/torque feedback, the authors use deep neural network (DNN) and image processing techniques to determine the pose of hole, then an incremental learning approach based on a broad learning system (BLS) is used to simulate human learning ability, the number of adjustments required for insertion process is continuously reduced.
Findings
The author conducted experiments on visual servo, adjustment based on force/torque feedback, and the proposed framework. Visual servo inferred the pixel position and orientation of the target hole in only about 0.12 s, and the robot achieved peg insertion with 1–3 adjustments based on force/torque feedback. The success rate for peg-in-hole assembly using the proposed framework was 100%. These results proved the effectiveness of the proposed framework.
Originality/value
This paper proposes a framework for peg-in-hole assembly that combines visual servo and adjustment based on force/torque feedback. The assembly tasks are accomplished using DNN, image processing and BLS. To the best of the authors’ knowledge, no similar methods were found in other people’s work. Therefore, the authors believe that this work is original.
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Hosam Al-Samarraie, Samer Muthana Sarsam, Ahmed Ibrahim Alzahrani, Arunangsu Chatterjee and Bronwen J. Swinnerton
This study explored the themes and sentiments of online learners regarding the use of Generative Artificial Intelligence (AI) or “generative AI” technology in higher education.
Abstract
Purpose
This study explored the themes and sentiments of online learners regarding the use of Generative Artificial Intelligence (AI) or “generative AI” technology in higher education.
Design/methodology/approach
English-language tweets were subjected to topic modelling and sentiment analysis. Three prevalent themes were identified and discussed: curriculum development opportunities, lifelong learning prospects and challenges associated with generative AI use.
Findings
The results also indicated a range of topics and emotions towards generative AI in education, which were predominantly positive but also varied across male and female users.
Originality/value
The findings provide insights for educators, policymakers and researchers on the opportunities and challenges associated with the integration of generative AI in educational settings. This includes the importance of identifying AI-supported learning and teaching practices that align with gender-specific preferences to offer a more inclusive and tailored approach to learning.
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Seyed Morteza Hosseini, Shahin Heidari, Shady Attia, Julian Wang and Georgios Triantafyllidis
This study aims to develop a methodology that extracts an architectural concept from a biological analogy that integrates forms and kinetic behavior to identify whether complex…
Abstract
Purpose
This study aims to develop a methodology that extracts an architectural concept from a biological analogy that integrates forms and kinetic behavior to identify whether complex forms work better or simple forms with proper kinetic behavior for improving visual comfort and daylight performance.
Design/methodology/approach
The research employs a transdisciplinary approach using several methods consisting of a biomimetic functional-morphological approach, kinetic design strategy, case study comparison using algorithmic workflow and parametric simulation and inverse design, to develop an interactive kinetic façade with optimized daylight performance.
Findings
A key development is the introduction of a periodic interactive region (PIR), which draws inspiration from the butterfly wings' nanostructure. These findings challenge conventional perspectives on façade complexity, highlighting the efficacy of simpler shapes paired with appropriate kinetic behavior for improving visual comfort. The results show the façade with a simpler “Bookshelf” shape integrated with a tapered shape of the periodic interactive region, outperforms its more complex counterpart (Hyperbolic Paraboloid component) in terms of daylight performance and glare control, especially in southern orientations, ensuring occupant visual comfort by keeping cases in the imperceptible range while also delivering sufficient average spatial Daylight Autonomy of 89.07%, Useful Daylight Illuminance of 94.53% and Exceeded Useful Daylight Illuminance of 5.11%.
Originality/value
The investigation of kinetic façade studies reveals that precedent literature mostly focused on engineering and building physics aspects, leaving the architectural aspect underutilized during the development phase. Recent studies applied a biomimetic approach for involving the architectural elements besides the other aspects. While the biomimetic method has proven effective in meeting occupants' visual comfort needs, its emphasis has been primarily on the complex form which is difficult to apply within the kinetic façade development. This study can address two gaps: (1) the lack of an architectural aspect in the kinetic façade design specifically in the development of conceptual form and kinetic behavior dimensions and (2) exchanging the superficial biomimetic considerations with an in-depth investigation.
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Steven J. Bickley, Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran and Alexandra Zimbatu
This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human…
Abstract
Purpose
This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.
Design/methodology/approach
The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.
Findings
Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.
Originality/value
To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.
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Mengxi Yang, Jie Guo, Lei Zhu, Huijie Zhu, Xia Song, Hui Zhang and Tianxiang Xu
Objectively evaluating the fairness of the algorithm, exploring in specific scenarios combined with scenario characteristics and constructing the algorithm fairness evaluation…
Abstract
Purpose
Objectively evaluating the fairness of the algorithm, exploring in specific scenarios combined with scenario characteristics and constructing the algorithm fairness evaluation index system in specific scenarios.
Design/methodology/approach
This paper selects marketing scenarios, and in accordance with the idea of “theory construction-scene feature extraction-enterprise practice,” summarizes the definition and standard of fairness, combs the application link process of marketing algorithms and establishes the fairness evaluation index system of marketing equity allocation algorithms. Taking simulated marketing data as an example, the fairness performance of marketing algorithms in some feature areas is measured, and the effectiveness of the evaluation system proposed in this paper is verified.
Findings
The study reached the following conclusions: (1) Different fairness evaluation criteria have different emphases, and may produce different results. Therefore, different fairness definitions and standards should be selected in different fields according to the characteristics of the scene. (2) The fairness of the marketing equity distribution algorithm can be measured from three aspects: marketing coverage, marketing intensity and marketing frequency. Specifically, for the fairness of coverage, two standards of equal opportunity and different misjudgment rates are selected, and the standard of group fairness is selected for intensity and frequency. (3) For different characteristic fields, different degrees of fairness restrictions should be imposed, and the interpretation of their calculation results and the means of subsequent intervention should also be different according to the marketing objectives and industry characteristics.
Research limitations/implications
First of all, the fairness sensitivity of different feature fields is different, but this paper does not classify the importance of feature fields. In the future, we can build a classification table of sensitive attributes according to the importance of sensitive attributes to give different evaluation and protection priorities. Second, in this paper, only one set of marketing data simulation data is selected to measure the overall algorithm fairness, after which multiple sets of marketing campaigns can be measured and compared to reflect the long-term performance of marketing algorithm fairness. Third, this paper does not continue to explore interventions and measures to improve algorithmic fairness. Different feature fields should be subject to different degrees of fairness constraints, and therefore their subsequent interventions should be different, which needs to be continued to be explored in future research.
Practical implications
This paper combines the specific features of marketing scenarios and selects appropriate fairness evaluation criteria to build an index system for fairness evaluation of marketing algorithms, which provides a reference for assessing and managing the fairness of marketing algorithms.
Social implications
Algorithm governance and algorithmic fairness are very important issues in the era of artificial intelligence, and the construction of the algorithmic fairness evaluation index system in marketing scenarios in this paper lays a safe foundation for the application of AI algorithms and technologies in marketing scenarios, provides tools and means of algorithm governance and empowers the promotion of safe, efficient and orderly development of algorithms.
Originality/value
In this paper, firstly, the standards of fairness are comprehensively sorted out, and the difference between different standards and evaluation focuses is clarified, and secondly, focusing on the marketing scenario, combined with its characteristics, key fairness evaluation links are put forward, and different standards are innovatively selected to evaluate the fairness in the process of applying marketing algorithms and to build the corresponding index system, which forms the systematic fairness evaluation tool of marketing algorithms.
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Truong Nguyen Xuan, Ngoc Bui Hoang and Phuong Pham Thi Lan
Many countries have a significant vaccination hesitancy rate regardless of vaccine prosperity. This study aims to identify factors restricting hesitancy and fostering vaccination…
Abstract
Purpose
Many countries have a significant vaccination hesitancy rate regardless of vaccine prosperity. This study aims to identify factors restricting hesitancy and fostering vaccination intention and uptake against coronavirus in Vietnam.
Design/methodology/approach
The study has proposed an extended COM-B model based on the Theoretical Domains Framework to explore critical factors influencing vaccination intention and uptake in Vietnam. A database was collected from 1,015 suitable respondents who had received at least one dose of the COVID-19 vaccine, and ten hypotheses were tested by the partial least squares structural equation model.
Findings
The findings showed that six factors, including knowledge, experience, resource, social influence, belief and reinforcement, have either direct or indirect positive effects on COVID-19 vaccine uptake behavior. The output also indicated that personal experience positively affects vaccination intention and uptake.
Originality/value
This study contributes to understanding COVID-19 vaccine uptake behavior by identifying several direct and indirect factors of the extended COM-B model that include “knowledge” and “reinforcement” in shaping behavior change. The study adds to the literature on COVID-19 vaccine uptake behavior and could help achieve higher vaccination rates, ultimately leading to better control of the pandemic.
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Morteza Ghobakhloo, Masood Fathi, Mohammad Iranmanesh, Mantas Vilkas, Andrius Grybauskas and Azlan Amran
This study offers practical insights into how generative artificial intelligence (AI) can enhance responsible manufacturing within the context of Industry 5.0. It explores how…
Abstract
Purpose
This study offers practical insights into how generative artificial intelligence (AI) can enhance responsible manufacturing within the context of Industry 5.0. It explores how manufacturers can strategically maximize the potential benefits of generative AI through a synergistic approach.
Design/methodology/approach
The study developed a strategic roadmap by employing a mixed qualitative-quantitative research method involving case studies, interviews and interpretive structural modeling (ISM). This roadmap visualizes and elucidates the mechanisms through which generative AI can contribute to advancing the sustainability goals of Industry 5.0.
Findings
Generative AI has demonstrated the capability to promote various sustainability objectives within Industry 5.0 through ten distinct functions. These multifaceted functions address multiple facets of manufacturing, ranging from providing data-driven production insights to enhancing the resilience of manufacturing operations.
Practical implications
While each identified generative AI function independently contributes to responsible manufacturing under Industry 5.0, leveraging them individually is a viable strategy. However, they synergistically enhance each other when systematically employed in a specific order. Manufacturers are advised to strategically leverage these functions, drawing on their complementarities to maximize their benefits.
Originality/value
This study pioneers by providing early practical insights into how generative AI enhances the sustainability performance of manufacturers within the Industry 5.0 framework. The proposed strategic roadmap suggests prioritization orders, guiding manufacturers in decision-making processes regarding where and for what purpose to integrate generative AI.
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Abstract
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Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin, Akshaya Rangarajan and Russell Currie
Against social cognitive and social exchange theories, this research paper aims to investigate the significance and interaction between perceived knowledge, involvement, trust and…
Abstract
Purpose
Against social cognitive and social exchange theories, this research paper aims to investigate the significance and interaction between perceived knowledge, involvement, trust and brand community engagement in brand communities (BC).
Design/methodology/approach
BC participants (n = 503) completed a cross-sectional survey for this research. Analysis was performed using PLS-SEM via SmartPLS (v. 4.1.0.2) and the novel Necessary Condition Analysis (NCA).
Findings
An integrative KITE model with positive and significant relationships of key BC constructs was established. The perceived BC knowledge influenced involvement and engagement. Furthermore, the constructs of involvement and trust were discovered to have a positive and significant impact on engagement, with trust having a substantial effect on BC engagement. The indirect effects of the trust construct via the BC knowledge and BC involvement constructs were also significant.
Originality/value
This research advances the existing conceptual approaches by introducing knowledge as the key BC constructs. The study illustrates that members’ knowledge about a BC facilitates their involvement in the BCs. The vital role of trust is revealed in the KITE model, as it is significantly related to BC knowledge, BC involvement and BC engagement with at least medium to large effect sizes. Notably, the role of trust is enhanced as it is the only necessary must-have (instead of “should-have”) condition to achieve high levels of BC engagement. Furthermore, the KITE model provides insights for marketers to develop a valuable BC.
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