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Article
Publication date: 31 May 2019

Dongha Kim, JongRoul Woo, Jungwoo Shin, Jongsu Lee and Yongdai Kim

The purpose of this paper is to analyze the relationship between new product diffusion and consumer internet search patterns using big data and to investigate whether such data…

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Abstract

Purpose

The purpose of this paper is to analyze the relationship between new product diffusion and consumer internet search patterns using big data and to investigate whether such data can be used in forecasting new product diffusion.

Design/methodology/approach

This research proposes a new product diffusion model based on the Bass diffusion model by incorporating consumer internet search behavior. Actual data from search engine queries and new vehicle sales for each vehicle class and region are used to estimate the proposed model. Statistical analyses are used to interpret the estimated results, and the prediction performance of the proposed method is compared with other methods to validate the usefulness of data for internet search engine queries in forecasting new product diffusion.

Findings

The estimated coefficients of the proposed model provide a clear interpretation of the relationship between new product diffusion and internet search volume. In 83.62 percent of 218 cases, analyzing the internet search pattern data are significant to explain new product diffusion and that internet search volume helps to predict new product diffusion. Therefore, marketing that seeks to increase internet search volume could positively affect vehicle sales. In addition, the demand forecasting performance of the proposed diffusion model is superior to those of other models for both long-term and short-term predictions.

Research limitations/implications

As search queries have only been available since 2004, comparisons with data from earlier years are not possible. The proposed model can be extended using other big data from additional sources.

Originality/value

This research directly demonstrates the relationship between new product diffusion and consumer internet search pattern and investigates whether internet search queries can be used to forecast new product diffusion by product type and region. Based on the estimated results, increasing internet search volume could positively affect vehicle sales across product types and regions. Because the proposed model had the best prediction power compared with the other considered models for all cases with large margins, it can be successfully utilized in forecasting demand for new products.

Details

Industrial Management & Data Systems, vol. 119 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 19 February 2018

Madalasa Venkataraman, Venkatesh Panchapagesan and Ekta Jalan

The purpose of this paper is to examine whether internet search intensity, as captured by Google’s search volume index (SVI), predicts house price changes in an emerging market…

Abstract

Purpose

The purpose of this paper is to examine whether internet search intensity, as captured by Google’s search volume index (SVI), predicts house price changes in an emerging market like India.

Design/methodology/approach

Using data on Google’s SVI for four Indian cities and their corresponding house price index values, the authors examine whether abnormal SVI (growth in search intensity normalized by the national average) impacts abnormal house prices (house price change normalized by the national average).

Findings

Like developed markets such as the USA, the authors find that internet search intensity strongly predicts future house price changes. A simple rebalancing strategy of buying a representative house in the city with the greatest change in search intensity and selling a representative house in the city with the smallest change in search intensity each quarter yields an annualized excess (over risk-free government T-bills) return of 4 percent.

Originality/value

Emerging markets have low internet penetration and high information asymmetry with a dominant unorganized real estate market. The results are interesting as it sheds light on the nature and role of the internet as an infomediary even in emerging markets

Details

Property Management, vol. 36 no. 1
Type: Research Article
ISSN: 0263-7472

Keywords

Article
Publication date: 4 April 2016

Nicole Braun

The purpose of this paper is to analyze the effect of investor sentiment, measured with Google internet search data, on volatility forecasts of the US REIT market.

Abstract

Purpose

The purpose of this paper is to analyze the effect of investor sentiment, measured with Google internet search data, on volatility forecasts of the US REIT market.

Design/methodology/approach

The author uses the S&P US REIT index and collects search volume data from Google Trends for all US REIT. Two different Generalized Autoregressive Conditional Heteroskedastic models are then estimated, namely, the baseline model and the Google augmented model. Using these models, one-step-ahead forecasts are conducted and the forecast accuracies of both models are subsequently compared.

Findings

The empirical results reveal that search volume data can be used to predict volatility on the REIT market. Especially in periods of high volatility, Google augmented models outperform the baseline model.

Practical implications

The results imply that Google data can be used on the REIT market as a market indicator. Investors could use Google as an early warning system, especially in periods of high volatility.

Originality/value

This is the first paper to use Google search query data for volatility forecasts of the REIT market.

Details

Journal of Property Investment & Finance, vol. 34 no. 3
Type: Research Article
ISSN: 1463-578X

Keywords

Article
Publication date: 10 January 2024

Nugroho Saputro, Putra Pamungkas, Irwan Trinugroho, Yoshia Christian Mahulette, Bruno Sergio Sergi and Goh Lim Thye

This paper investigated whether a bank’s popularity and depositors' fear of Google search volume could affect bank deposits and credit.

Abstract

Purpose

This paper investigated whether a bank’s popularity and depositors' fear of Google search volume could affect bank deposits and credit.

Design/methodology/approach

The authors used two different quarterly data from Google Trends and banking data from 2012 Q1 to 2020 Q1. Based on available data, Google Trends data start from 2012. The authors exclude data after 2020 Q1 because the Covid-19 pandemic arguably increased the volume of Internet users due to shifting behavior to online activities. They merged and cleaned the data by winsorizing at 5 and 95 percentiles to avoid any outlier problems, reaching 74 banks in the sample. They used panel data estimation of quarterly data following Levy-Yeyati et al. (2010) and Trinugroho et al. (2020).

Findings

The results show that a higher search volume of a bank’s name leads to higher deposits. A higher search volume of depositor fear reduces deposits and credit. The authors also found that banks with high risk and a high search volume of their name have a significantly lower volume of deposits.

Originality/value

To the best of the authors’ knowledge, not many papers in banking and finance have used Google Trends data to gauge related issues regarding depositors' behavior. The authors have filled a gap in the literature by investigating whether the popularity of Google search and depositors' fear could impact deposits and credit. This study also attempted to establish whether Google Trends data could be a reliable source of information to predict depositors' behavior by using a Zscore to measure bank risk.

Details

Managerial Finance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 7 March 2016

Marian Alexander Dietzel

Recent research has found significant relationships between internet search volume and real estate markets. This paper aims to examine whether Google search volume data can serve…

Abstract

Purpose

Recent research has found significant relationships between internet search volume and real estate markets. This paper aims to examine whether Google search volume data can serve as a leading sentiment indicator and are able to predict turning points in the US housing market. One of the main objectives is to find a model based on internet search interest that generates reliable real-time forecasts.

Design/methodology/approach

Starting from seven individual real-estate-related Google search volume indices, a multivariate probit model is derived by following a selection procedure. The best model is then tested for its in- and out-of-sample forecasting ability.

Findings

The results show that the model predicts the direction of monthly price changes correctly, with over 89 per cent in-sample and just above 88 per cent in one to four-month out-of-sample forecasts. The out-of-sample tests demonstrate that although the Google model is not always accurate in terms of timing, the signals are always correct when it comes to foreseeing an upcoming turning point. Thus, as signals are generated up to six months early, it functions as a satisfactory and timely indicator of future house price changes.

Practical implications

The results suggest that Google data can serve as an early market indicator and that the application of this data set in binary forecasting models can produce useful predictions of changes in upward and downward movements of US house prices, as measured by the Case–Shiller 20-City House Price Index. This implies that real estate forecasters, economists and policymakers should consider incorporating this free and very current data set into their market forecasts or when performing plausibility checks for future investment decisions.

Originality/value

This is the first paper to apply Google search query data as a sentiment indicator in binary forecasting models to predict turning points in the housing market.

Details

International Journal of Housing Markets and Analysis, vol. 9 no. 1
Type: Research Article
ISSN: 1753-8270

Keywords

Open Access
Article
Publication date: 6 November 2017

Júlio Lobão, Luís Pacheco and Carlos Pereira

People often face constraints such as a lack of time or information in taking decisions, which leads them to use heuristics. In these situations, fast and frugal rules may be…

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Abstract

Purpose

People often face constraints such as a lack of time or information in taking decisions, which leads them to use heuristics. In these situations, fast and frugal rules may be useful for making adaptive decisions with fewer resources, even if it leads to suboptimal choices. When applied to financial markets, the recognition heuristic predicts that investors acquire the stocks that they are aware of, thereby inflating the price of the most recognized stocks. This paper aims to study the profitability against the market of the most recognized stocks in Europe.

Design/methodology/approach

In this paper, the authors perform a survey and use Google Trends to study the profitability against the market of the most recognized stocks in Europe.

Findings

The authors conclude that a recognition heuristic portfolio yields poorer returns than a market portfolio. In contrast, from the data collected on Google Trends, weak evidence was found that strong increases in companies monthly search volumes may lead to abnormal returns in the following month.

Research limitations/implications

The applied investment strategy does not account for transaction costs, which may jeopardize its profitability given the fact that it is necessary to revise the portfolio on a monthly basis. Despite the results obtained, they are useful to understanding the performance of recognition heuristic strategies over a comprehensive time horizon, and it would be interesting to depict its viability during different market conditions. This analysis could provide additional information about a preferable scenario for employing our strategies and, ultimately, enhance the profitability of recognition heuristic strategies.

Practical implications

Through the exhaustive analysis performed here on the recognition heuristic in the European stock market, it is possible to conclude that no evidence was found for the viability of exploring this type of strategy. In fact, the investors would always gain better returns when adopting a passive investment strategy. Therefore, it would be wise to assume that the European market presents at least a degree of efficiency where no investment would yield abnormal returns following the recognition heuristic.

Originality/value

The main objective of this paper is to study the performance of the recognition heuristic in the financial markets and to contribute to the knowledge in this field. Although many authors have already studied this heuristic when applied to financial markets, there is a lack of consensus in the literature.

Details

Journal of Economics, Finance and Administrative Science, vol. 22 no. 43
Type: Research Article
ISSN: 2077-1886

Keywords

Article
Publication date: 7 June 2022

Matin Keramiyan and Korhan K. Gokmenoglu

This paper aims to examine the predictive power of the volume of Economic Uncertainty Related Queries and the Macroeconomic Uncertainty Index on the Bitcoin returns.

Abstract

Purpose

This paper aims to examine the predictive power of the volume of Economic Uncertainty Related Queries and the Macroeconomic Uncertainty Index on the Bitcoin returns.

Design/methodology/approach

Data consists of 118 monthly observations from September 2010 to June 2020. Due to the departure of series from Gaussian distribution and the existence of outliers, the authors use the quantile analysis framework to investigate the persistency of the shocks, the long-run relationships and Granger causality among the variables.

Findings

This research provides several important findings. First, the substantial differences between conventional and quantile test results stress the importance of the method selection. Second, throughout the conditional distribution of the series, stochastic properties of the variables, long-run and the causal relationships between the variables might be significantly different. Third, rich information provided by the quantile framework might help the investors design better investment strategies.

Originality/value

This study differs from the previous research in terms of variable selection and econometric methodology. Therefore, it presents a more comprehensive framework that suggests implications for empirical researchers and Bitcoin investors.

Details

Studies in Economics and Finance, vol. 40 no. 1
Type: Research Article
ISSN: 1086-7376

Keywords

Article
Publication date: 2 February 2022

Lee A. Smales

Motivated by the lure of cryptocurrencies for retail investors, whose concentrated holdings are particularly exposed to price crash risk, this paper aims to study the relationship…

Abstract

Purpose

Motivated by the lure of cryptocurrencies for retail investors, whose concentrated holdings are particularly exposed to price crash risk, this paper aims to study the relationship between investor attention and crash risk for a range of cryptocurrencies.

Design/methodology/approach

This study adopts a quantile regression approach to determine the effect of investor attention on crash risk. Crash risk is measured using the negative coefficient of skewness and down up volatility.

Findings

This study finds that the connection is concentrated in the tails of the crash risk distribution. Investor attention has a positive relationship with crash risk when crash risk is low (below-median quantiles) and negative when crash risk is high (above-median). The findings are consistent for different measures of crash risk, for alternate internet searches and for a panel of large cryptocurrencies in addition to Bitcoin. This study also notes seasonality in crash risk, with higher crash risk during the June–August period and lower crash risk in the Halloween period that runs from November to April.

Originality/value

The results provide insights that are not apparent in previous analyses of cryptocurrency price crash risk. The results are particularly important for retail investors, who constitute a large portion of the cryptocurrency market, as they tend to hold concentrated investments and so a price crash of a single asset may have a large bearing on their wealth.

Details

Studies in Economics and Finance, vol. 39 no. 3
Type: Research Article
ISSN: 1086-7376

Keywords

Article
Publication date: 1 September 2022

Sanjay Gupta, Nidhi Walia, Simarjeet Singh and Swati Gupta

This comprehensive study aims to take a punctilious approach intended to present qualitative and quantitative knowledge on the emerging concept of noise trading and identify the…

Abstract

Purpose

This comprehensive study aims to take a punctilious approach intended to present qualitative and quantitative knowledge on the emerging concept of noise trading and identify the emerging themes associated with noise trading.

Design/methodology/approach

This study combines bibliometric and content analysis to review 350 publications from top-ranked journals published from 1986 to 2020.

Findings

The bibliometric and content analysis identified three major themes: the impact of noise traders on the functioning of the stock market, traits of noise traders and different proxies used to measure the impact of noise trading.

Research limitations/implications

This study undertakes research papers related to the field of finance, published in peer-reviewed journals and that too in the English language.

Practical implications

This study shall accommodate rational traders, portfolio consultants and other investors to gain deeper insights into the functioning of noise traders. This will further help them to formulate their trading/investment strategies accordingly.

Originality/value

The successful combination of the bibliometric and content analysis revealed major gaps in the literature and provided future research directions.

Details

Qualitative Research in Financial Markets, vol. 15 no. 1
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 12 November 2021

Ángel Pardo and Eddie Santandreu

The study aims to test the existence of a meeting clustering effect in the Spanish Stock Exchange (SSE).

Abstract

Purpose

The study aims to test the existence of a meeting clustering effect in the Spanish Stock Exchange (SSE).

Design/methodology/approach

This paper studies the relationship between the clustering of annual general meetings and stock returns in the SSE. A multivariate analysis is carried out in order to analyse the relationship between monthly returns and the clustering of general meetings in the SSE.

Findings

The authors show that meeting clustering exists and that some months exhibit significant and positive additional returns related to the holding of ordinary or extraordinary general meetings.

Research limitations/implications

The authors have explored some possible explanations for the meeting clustering effect, such as a potential link with the “Halloween” effect or the presence of higher-than-normal levels of volatility, trading volumes or investor attention. However, none of these can explain the meeting clustering effect that emerges as a new anomaly in the SSE.

Practical implications

The authors have documented significant and positive abnormal returns in some months that coincide with the holding of general meetings. Therefore, the holding of ordinary and/or extraordinary meetings in some months involves the release of relevant information for investors.

Originality/value

This study complements the financial literature because it is focused on the clustering of meetings and its effect on a stock market whose legal order is based on civil law. This fact allows us to shed new light on meeting clustering and its effect on other types of markets.

Details

Review of Behavioral Finance, vol. 15 no. 2
Type: Research Article
ISSN: 1940-5979

Keywords

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