Search results

The purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist, important distinctions are also apparent.

The authors surveyed 347 performing arts patrons using a structured questionnaire. Their responses along 28 proposed motivational variables were subjected to factor analysis to reduce their dimensionality and collinearity. Cluster analysis was then applied to respondents’ factor scores to group subjects into homogenous segments for subsequent comparison along variables, including demographic and marketing mix elements.

The authors find six key motivating factors influencing the attendance of performing arts events: personal; promotional; product; distribution; economic; and social motivators. The authors also find that infrequent consumers can be further subsegmented into disinclined and fringe consumers with different levels of performance attendance and dissimilarities in responding to motivators.

The survey was conducted in a single county within the San Francisco Bay Area, limiting the generalizability of results.

Fringe consumers are more responsive to the personal benefits (e.g. cultural enrichment) derived from the core product offerings of a performance such as programming and quality of the performers. The disinclined segment is more influenced by economic, social, and distribution related elements associated with a performing arts event such as pricing, the accessibility (or convenience) of the venue, and the opportunity to socialize accompanying attendance.

The practice of relationship marketing by small local performing arts organizations (PAOs) has been emphasized and often advocated by researches in the most recent literature. In order to ensure the viability of PAOs beyond the short-term, further examination of audience development is imperative. This paper indeed places more attention on audience development with a particular focus on expanding audiences among subsegments of infrequent performing arts consumers.

The central purpose of this research is to arrive at comprehensive profiles of subsegments within a group of infrequent arts patrons, along with viable differentiated marketing program and positioning approaches that would appeal to each of these consumer categories. Consequently, the authors address a significant gap in the performing arts marketing literature as few recent studies appear to have been structured to allow for the possibility of producing adequate subsegmentation information within a group of occasional performing arts patrons. Secondarily, this study also answers a call for future research to examine the internet as a channel of promotion for arts consumers.

Previous sales promotion research has focused primarily upon groceries and packaged goods. This research examines what motivates consumers to respond to sales promotions for leisure services. Leisure services may offer price deals, but also frequently offer non‐price sales promotions which may add entertainment value for some consumers. We find that consumers who are likely to respond to leisure service price deals are motivated by primarily economic reasons. Emotional motives, on the other hand, are found to drive consumer responses to organization‐related non‐price deals.

Shortcomings in the BRS MENTOR mainframe interface and the desirability of using the workstation capabilities of the PC were factors in the decision to develop and implement a microcomputer‐based interface to the BRS software and associated databases. The Interface Design Subcommittee's charge was to design and implement the interface components for the Library Information Workstation, a microcomputer public terminal that provides access to local and remote online catalogs, periodical index databases, campus information resources, and information files stored on the microcomputer. This article focuses on the design of the interface to the BRS/SEARCH software and ancillary periodical index databases—initially Current Contents, six Wilson databases, and ERIC.

This paper aims to contribute to the literature that discusses consumer tipping behaviour in eating establishments. Because there is no detailed research into this issue with regard to consumers in Central and East European countries, the authors conducted research aimed at learning about the tipping behaviour of the Poles.

This study was carried out in 2018, using the computer-assisted web interviewing method, for a sample of 1,000 people. Six research questions were asked: How often the Poles give tips in eating establishments? What is an average size of a tip? What determinants influence the frequency and magnitude of tips? Who is likely to give a tip every one to two visits? Who is likely to tip more than the standard 10%? What influences the reasons why Polish consumers tend to tip?

The findings show the strong relationships between both a consumers’ tipping frequency and magnitude and the frequency at which these consumers eat out. This study also implicates income and education as essential factors influencing tipping behaviour and the lack of gender effect on consumers’ decision to tip. It was also noticed that such reasons as the quality of service, a taste of the dishes and a belief that it is proper to tip have a significant impact on the frequency of giving the tips. A significant diversity of the reasons’ meaning for tipping among Polish consumers depending upon their age was also stated.

It would be interesting to compare the results of the current study with studies concerning consumer tipping behaviours in other Central and Eastern European countries historically and culturally similar to Poland to investigate whether the specifics of tipping behaviour noticed in Poland apply elsewhere.

This study shows the specifics of Polish people’s tipping behaviour and partially fulfills the gap in the knowledge of this aspect of consumers’ from Central and Eastern Europe behaviour. The obtained results suggest that with the increasing incomes and the widespread use of food services, tipping is likely to become more common in Poland. Furthermore, the pragmatic reasons for tipping will become more important than social and psychological motivators.

The purpose of this paper is to investigate tool lending library patrons’ perception of their tool borrowing, in order to explore the role of a public lending service in the context of their lives. It addresses the research question, why do patrons borrow tools from the library?

A case study was conducted, consisting of semi-structured interviews with patrons of a tool lending library. Led by a phenomenographic approach, the interviews focused on participants’ recounted experiences. Transcripts were structured into major categories and underlying themes. Findings were discussed from a perspective taking departure in Wiegand’s notion of “the library in the life of the user,” and summarized with regards to sustainable community development.

Participants are found to talk about their tool borrowing from two main viewpoints. First, reasons for making the decision. This involves weighing practical considerations, e.g., cost, storage, access, and frequency of use. It also includes ideological motivations, and sympathy with the concept. Second, effects of their borrowing, interpreted as how it enables them. This enablement includes inspiration, learning, support to self-employment, and strengthening of community. Patrons focus on local aspects of social and economic development, rather than global or environmental motivations.

A single and in part unique setting was studied. The findings provide foundation for a developed discussion on the societal role of public libraries providing “non-traditional” materials such as tools, with particular regards to community settings and sustainability.

Addresses knowledge gaps on borrowing and tool lending libraries.

In the last decade, the academic library has been transformed into an environment which is heavily reliant on computers. At the same time, usage of academic computer applications elsewhere on campus has increased. This study was conducted to determine if there is a relationship between student use of a university library and student use of computers. Results of this study are reported, and implications for academic libraries in areas such as user education, information technology support and library/computer centre cooperation are discussed.

This study investigates restaurant patrons' comfort level with the sudden shift in the dining-in climate within the state of Massachusetts during the onset of the COVID-19 pandemic.

An exploratory study utilized learning algorithms via gradient boosting techniques on surveyed restaurant patrons to identify which restaurant operational attributes and patron demographics predict in-dining comfort levels.

Past consumers' eating habits determine how much their behavior will change during a pandemic. However, their dining-in frequency is not a predictor of their post-pandemic dining-in outlook. The individuals who were more comfortable dining in prior to the pandemic dined in more often during the COVID pandemic. However, they had a poorer outlook on when dining in would return to normal. Although there are no clear indicators of when and how customers will embrace the new norm (a combination of pre-, peri-, and post-pandemic), the results show that some innovative approaches, such as limiting service offerings, are not well accepted by customers.

The study offers several managerial implications for foodservice providers (i.e. restaurants, delivery services, pick-up) and investors. In particular, the study provides insights into the cognitive factors that determine diners' behavioral change in response to a pandemic and their comfort level. Operators must pay attention to these factors and consider different offering strategies when preparing to operate their business amid a pandemic.

This is a study of a specific location and period. It was conducted in Massachusetts before a vaccine was available. The restaurant industry was beset with uncertainty. It fills a gap in the current literature focused on the COVID-19 pandemic in customers' transition from pre-COVID-19 dining-in behaviors to customers' refreshed COVID-19 outlook and industry compliance with newly established hygiene and safety standards.

Considers the significant increase in interlibrary loan requests on OCLC. Details how one interlibrary loan department uses the OCLC to cope with an increasing workload. Briefly reviews the OCLC′s role in ILL and discusses changes implemented in ILL at Colorado State University.

Libraries can be seen as the collective identity of its employees engaged in providing a myriad of services to a community of patrons. Libraries can also exist in virtual settings, defined with descriptive parameters, described by a wider user group external to the library environment. The diverse nature of what constitutes libraries is illustrated by researchers, such as Marino and Lapintie (2015), who use the term “meta-meeting place” when describing its environs. Whatever model is used to describe contemporary libraries, the library environment usually has numerous needs and demands coming from a variety of stakeholders, from administrators to patrons. This chapter examines how we, as librarians, with users, co-construct library as both space and place.

We used a theoretical framework (social constructionism) to show how library identity is established by its users in the space planning process to address their needs and expectations and provided a case study of the main library at the University of South Florida.

We found that libraries are reflective of the vision and values of a diverse community and the social-political milieu in which they are housed. Librarians used a number of innovative methods and frames to create best/evidence-based practice approaches in space planning, re-envisioning library functions, and conducting outcomes/programmatic assessment. For librarians to create that sense of place and space for our users requires effective and open conversations and examination of our own inherent (and often unacknowledged) contradictions as to what libraries are or should be as enduring structures with evolving uses and changing users. For example, only a few of the studies focused on the spatial use and feel of libraries using new technologies or methodologies, such as social network analysis, discourse analysis, or GPS, to map the use of physical and virtual space.

First, new ways of working and engaging require reexamination of assessment and evaluation procedures and processes. To accomplish this, we must develop a more effective culture of assessment and to use innovative evaluation measures to determine use, user paths, and formal and informal groupings. Changes that affect patron and staff perceptions of library as place/third space may be difficult to assess using quantitative surveys, such as LibQual, that may not provide an opportunity for respondents to provide specifics of what “place” means to them. Second, it is important to have effective communication among all members of the library (patrons, library staff, and university administration) so that we design spaces/places that enhance the relationships among users, technology, pedagogy, and learning spaces, not just the latest “thing” in the literature.

This value of this review is to provide a social constructionist perspective (frame) on how we plan library space. This approach provides opportunities to truly engage our patrons and administration in the co-construction of what “our library” should be since it provides insight to group, place, and social dynamics.

This paper aims to analyze data from a pilot study at one academic library using Google Voice for text message (SMS) reference. It also aims to analyze SMS reference question typology, compare question typology to other reference services, and analyze communication in the context of SMS reference.

Analysis of all reference service models was conducted, including question typology. SMS transcripts were analyzed in the following areas: presence of a reference interview, evidence of a referral, number of librarian and patron texts, response time, and transaction duration.

The number of SMS queries was lower than expected. Questions were primarily non‐research‐based or ready reference. The average number of texts per transaction was 7.5. With outliers removed, average response time was 9.5 minutes, and average transaction time was 53.2 minutes. Users appear to be regulating question difficulty.

Data collection occurred during a state furlough period, which likely impacted the number of reference transactions. Conversation analysis and user feedback were not incorporated into this study, but could aid in understanding communication patterns in SMS reference.

Google Voice offers a viable option for implementing SMS reference, and this paper offers direction to interested parties. Challenges in answering complex questions via SMS should not be a concern, since patrons generally are not asking difficult questions.

This pilot study expands the growing body of literature on SMS reference in academic libraries, comparing it to other reference service models at the same institution. It also highlights Google Voice as a free alternative to subscription or fee‐based models of SMS reference service.