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This study reports on a four-month ethnographic project conducted among young Catholic women in Mumbai, India. Here, the author examines how the media consumption of participants is implicated in reconstituting Indian national identity. Because Hinduism is closely tied to conceptualizations of Indianness and because women continue to be marginalized in Indian society, Catholic women in India are viewed as second-class citizens or “not Indian enough” or “appropriately Indian” by virtue of their gender and religious affiliation. However, through media consumption that emphasizes hybridity, participants destabilize narrow definitions of Indian identity. Specifically, participants cultivate hybridity as central to an Indian identity that is viable in an increasingly global society. Within this formulation of hybridity, markers of their marginalization are reframed as markers of distinction. By centering hybridity in their media consumption, young, middle-class Catholic women (re)imagine their national identity in translocal cosmopolitan terms that subverts marginalization experienced by virtue of their religion and leverages privileges they enjoy by virtue of their middle-class status. Importantly, this version of Indian identity remains elitist in that it remains inaccessible to poor women, including poor women of minority groups.

Current research about American Indians of all ages is in short supply, yet design and allocation of public services and resources are increasingly guided by ‘evidence’ provided by research. The health and wellness of this population is persistently poorer than that of other marginalized populations. American Indian tribes have been beset progressively since the earliest arrival of European settlers by both malevolent and well-intentioned assaults on their cultures and peoples. This long history of cultural and physical genocide continues into the present and undermines the effectiveness of Eurocentric processes for research that have been shaped by values and beliefs antithetical to those of most tribes (e.g. individualism, proprietary ownership, science as the way of knowing). Individual and collective historical trauma is present in all of the more than 500 federally recognized tribes in the United States of America, and a lack of trust further compromises the validity and positive impact of most research. This chapter describes the roots and foundations of flawed and successful research and identifies practical resources and approaches that are valid and beneficial for conducting research with indigenous people. The processes described in this chapter are grounded in the experiences of tribes in the United States of America; however, parallel experiences of indigenous populations that have a continuing legacy of trauma are found in many other countries (such as in Brazil and New Zealand) and the insights and approaches found in this chapter may be applicable to some degree.

The information technology (IT) sector has gained prominence since 1990. However, studies on the human resource management (HRM) policies and practices of multinational corporations (MNCs) have been few and far between. In this paper we study the Indian IT sector using both qualitative and quantitative approaches. For the quantitative research design, we used structured measurement tools developed by the Global HRM Project. Data were collected from 36 IT MNCs of Indian and foreign origin (U.S. and European) located in Bangalore and Hyderabad in India. We tested four hypotheses that were verified using the Mann–Whitney test of mean rank. We assessed the flow of HRM practices and the differences in HR practices between Indian and foreign MNCs. For the qualitative design we used an unstructured approach to gather secondary data sources and used anecdotal data gathered over a decade through our interactions with the Indian IT industry. We used the narrative style to show past and current Indian business culture, level of technology, and implications for foreign direct investment in the Indian IT sector. We state two qualitative hypotheses for this part of the research study. We find the current business culture and level of technology of Indian IT MNCs moderately similar to those of foreign MNCs, and more so U.S. MNCs. We find no differences between Indian and foreign MNCs in HRM practices. We assume that the unexpected similarity in international human resource management (IHRM) practices is probably due to: (1) the nature of information technology, (2) closing levels of R&D between Indian and foreign MNCs, and (3) similar business cultures of Indian and foreign MNCs. IT-intensive global organizations are likely get a step closer to global IHRM standardization.

India has a distinct family hierarchy and a vertical collectivistic culture. Indian traditional cultural norms discourage young adults from having romantic or sexual relationships before marriage. Romantic liaisons and marriages are fiercely opposed outside the caste and social network. Despite this cultural practice, research in the last decade demonstrated that more young adults in India engage in premarital romantic relationships and prefer a marriage of choice. However, they strongly wish their parents to approve of their partner and arrange their marriage. This increasing trend of love-cum-arranged marriages could be considered how Indian culture adapts to the demands of modernization strongly impelled by globalization. This chapter discusses the dynamics of change in the romantic and marital agency among young adults in India. First, the authors provide a brief historical introduction to the Indian marital system. Then, the authors discuss the changing cultural dimensions that promote marital choice and independence in partner selection (e.g., filial piety). Further, the authors provide an overview of the trends in premarital romantic relationships in India. In addition, the authors discuss the distress and conflict in Indian families due to the increasing premarital romantic and sexual relationships among Indian youth, as evidenced by eloped marriages, forced marriages, and honor killings.

Indian businesses are expanding to other parts of the world, and companies from across the globe are setting up businesses in India. For executives – both foreign and Indian – to thrive in India and abroad, it has become just as important for foreign executives and expatriates to understand India as it has become imperative for Indian executives to gain a global perspective. As a result of this fast-changing scenario, the demand for coaching is rising in India. This chapter seeks to understand the dynamics of being a European (German) Life Coach in India who also happens to be a woman. It explores cross-cultural coaching in India and attempts to provide some pointers on how to navigate through cultural differences, understanding cultural intelligence/cultural quotient, gaining intercultural sensitivity and helping clients with cross-cultural conflict resolution.

This chapter presents a cultural re-interpretation of race/ethnicity and sexuality in the American academy from the perspective of a gay man originally from India settled in the United States for more than 22 years. The reflection is based on experiences in graduate education in the United States during the closing decade of the 20th century.

The author employs a personal critical narrative, gaining insights and developing an alternative “voice” of race/ethnicity and sexuality other than what gets reported in the mainstream media and contrary to stereotyped representations. It involved resisting real and/or imagined lapses emerging in Asian-Indian contexts in areas such as ethnic gender role differentiation, heterosexism, improper academic practices, and unethical intellectual property infringement, while at the same time questioning the limitations of American gay white hegemonic dictates in a journey of self-discovery and self-growth.

The chapter identifies select strategies in the provision of information services that, had they been available during the author’s graduate education, would have better addressed (and supported) efforts to deconstruct and understand perceptions of unjust/prejudiced behaviors. The insights are meant to provide future directions to both individuals and institutions that are coping with similar needs, situations, and perceptions of people who are stuck between a rock and hard place owing to intersections in their multiple (and seemingly conflicting) identities (e.g., based on race/ethnicity and sexuality). The chapter calls for a more inclusive understanding of diversity-information-leadership intersections to better respond to the needs of such marginalized individuals and communities.

Chapters explore the concept of toy tourism (Toyrism) with the objective of the study of the Indian toy industry and the impact of toys on the tourism economy of the country. The first part of this chapter deals with introducing Indian toys and their growth aspect. Study conducted to identify different determinants of the toyrism, as per the previous studies, culture, co-creational values and experiential values has strong association with toyrism. Culture has strong associations with toys which reflect regional culture, elaborate culture through toy storytelling such as puppet shows in Rajasthan, internationally Barbie dolls replicate American culture. Co-creational values have considered toys as innovative characteristics, and experiential values of toys related to created experiential aspects of toys, which tourist can explain and the concept is well taken by the Walt Disney with their creation of Disneyland Toy Story. The next part of this chapter discusses some of the government schemes to create toys for all travellers to develop indigenous, innovative toys with development of clusters. The last part of this chapter included the conclusion and way forward to research.

This chapter outlines current developments in Indian libraries, information services and cultural sector collectively highlighting recent trends and developments as India increasingly takes centre stage in the area of libraries and information literacy development. The chapter also provides a critical analysis of library and information science education in India and highlights the need for government strategies and policies related to public libraries. Some 17 federal states and union territories in the Republic of India have no public library legislation and therefore low literacy rates. India needs public awareness campaigns, civic engagement and community developments including the grass-roots empowerment of public libraries. Financial reforms, modernization and federal funding strategies for public libraries are also required to energize cultural organizations and national libraries. A recent major development is the establishment of a National Commission on Libraries following recommendations by the National Knowledge Commission. However, Indian public libraries do not cater sufficiently for the growing youth population or other strata's of Indian society. The growing Indian higher education sector also necessitates information policies for open access, digital preservation and repositories development.

The sporting body in Indian sports studies has been studied in the context of changing power relations in society, and this essay continues in a similar vein. The significance of sport in India evolved from being used as a means of control by the coloniser to becoming a point of resistance and then a tool for nation-building for the colonised peoples. Post-liberalisation wrought significant changes to the social and cultural landscape and brought with it a singular focus upon the individual, as the idea of the nation receded to the background and the link between sport and self-making became prominent. In the context of the changing cultures of sport and the body from colonial to post-liberalisation India and the growing prominence of sport in popular culture, this chapter turns a critical eye towards the representation of sport in three Nike advertisements between 2007 and 2016 with the understanding that these representations are shaped by the workings of power and ideology in society and therefore provide a window to access the evolution of sports discourse over time. Through this examination, it explores the complex dynamic between the liberation of the postcolonial sporting body from discursive shackles and its evolution – and possible entrapment – into becoming a placard of the neoliberal vision and what this means in terms of the decoloniality discourse.

India is a country of socio-cultural diversity. Every society and culture existing in India is full of values, ethics and morality regarding good deeds. The exhaustive survey of corporate social responsibility (CSR) literatures from Indian philosophical perspectives observes many studies based on the socio-cultural and religious aspects. It has been observed all these philosophical views and concepts covering socio-cultural and religious backgrounds have received attention in the field of CSR. It is observed that almost all views have been fully explored in the context of CSR. Therefore this chapter tries to detect the drivers of CSR with all these philosophies prevalent in the culture of Indian society. This study utilises the hermeneutics, a qualitative research methodology which involves an in-depth study, critical analysis, thoughtful understanding and explanatory interpretation of the concepts of CSR originated from diversified Indian society and culture. In a nutshell, from these viewpoints and philosophies of different cultures, CSR is seen from an inside-out perspective.