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Article
Publication date: 26 December 2023

K. Sandar Kyaw, Yun Luo and Glauco De Vita

This study empirically examines the moderating role of geopolitical risk on the tourism–economic growth nexus by applying a recent geopolitical risk indicator developed by…

Abstract

Purpose

This study empirically examines the moderating role of geopolitical risk on the tourism–economic growth nexus by applying a recent geopolitical risk indicator developed by Caldara and Iacoviello (2022) in a cross-country panel data growth model context for a sample of 24 countries.

Design/methodology/approach

A Dummy Variable Least Squares panel data model, nonparametric covariance matrix estimator and SYS-GMM estimation techniques are employed for the analysis. The authors capture the GPR moderating effect by disaggregating the cross-country sample according to low versus high country GPR score and through a GPR interaction coefficient. Several controls are included in the models such as gross fixed capital formation and—consistent with Barro (1990)—government consumption. Trade openness is used to account for the export-led growth effect. In line with neoclassical growth theory (e.g. Barro, 1991), the authors also include the real interest rate, to account for policy makers' commitment to macroeconomic stability, financial depth, as a proxy for financial development, population growth and the level of secondary school education. The authors also control for unobserved country-specific and time-invariant effects.

Findings

The research finds that the interaction term of geopolitical risk significantly contributes to the predictive ability of the regression and provides empirical evidence that confirms that only in low geopolitical risk countries international tourism positively and significantly contributes to economic growth. Important theoretical and policy implications flow from these findings.

Originality/value

The study not only contributes to advancing academic knowledge on the tourism–growth nexus, it also has impact beyond academia. Many countries have in the past pursued and many continue to pursue, tourism specialization and/or tourism-led growth strategies based on the theoretically well-established and empirically validated positive link between inbound tourism and economic growth. The findings alert policy makers in such countries to the significant moderating role that geopolitical risk plays in affecting the above-mentioned relationship and to the importance of prioritizing geopolitical stability as a policy precursor for the successful implementation of such strategies.

Details

Journal of Economic Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 14 June 2023

Mahmoud Ramadan Al-Azab and Bassam Samir Al-Romeedy

This paper aims at explore the intervening role of servant leadership in tourism businesses' outcomes, in the context of travel agencies. Drawing on servant leadership theory, the…

Abstract

Purpose

This paper aims at explore the intervening role of servant leadership in tourism businesses' outcomes, in the context of travel agencies. Drawing on servant leadership theory, the authors develop a multimediation model exploring the relationships between servant leadership and person–job fit, work–life balance, work engagement, innovative work behavior and job crafting.

Design/methodology/approach

Using SmartPLS3, data collected from 942 travel agencies operating in Egypt, a questionnaire was used to obtain data on how travel agency employees envisage their organization’s adoption of servant leadership, person–job fit, job crafting, work–life balance, work engagement and innovative work behavior.

Findings

The authors show that servant leadership correlates positively with person–job fit, work–life balance, work engagement, innovative work behavior and job crafting, while job crafting correlates positively with work–life balance, work engagement and innovative work behaviors. The partial mediating roles of both job crafting and person–job fit in the link between servant leadership and work–life balance, and the partial mediating role of work engagement in the link between servant leadership and innovative work behaviors.

Originality/value

Up to date, research on the effects of servant leadership on person–job fit, job crafting, work–life balance, work engagement and innovative work behavior has been inadequate. In terms of contextual applicability, an empirical investigation of the relationship between these factors in travel agencies is not available. By empirically examining these relationships in the context of Egyptian travel agencies, the current study has bridged a gap in the tourism and hospitality literature, human resources management and organizational behavior literature.

目的

本文旨在探讨仆人式领导在旅行社背景下对旅游企业成果的干预作用。借鉴仆人式领导理论, 我们开发了一个多重中介模型, 探索仆人式领导与人-工作契合度、工作-生活平衡、工作投入、创新工作行为和工作重塑之间的关系。

设计/方法/途径

使用 SmartPLS3, 从在埃及运营的 942 家旅行社收集的数据, 使用问卷调查获取有关旅行社员工如何设想他们的组织采用仆人式领导、人-工作匹配、工作重塑、工作与生活平衡、工作参与和和 创新工作行为。

结果

我们表明, 仆人式领导与人-工作契合度、工作-生活平衡、工作投入、创新工作行为和工作重塑呈正相关, 而工作重塑与工作-生活平衡、工作投入和创新工作行为呈正相关。工作重塑和个人-工作在仆人式领导与工作-生活平衡之间的联系中起部分中介作用, 工作投入在仆人式领导与创新工作行为之间的联系中起部分中介作用。

原创性/价值

该研究进行了一些开创性的检查。迄今为止, 关于仆人式领导对人-工作契合度、工作重塑、工作-生活平衡、工作投入和创新工作行为的影响的研究还不够充分。就情境适用性而言, 尚无对旅行社中这些因素之间关系的实证研究。通过在埃及旅行社的背景下对这些关系进行实证检验, 当前的研究弥合了旅游和酒店文献、人力资源管理和组织行为文献中的空白。

Propósito

El objetivo de este artículo es explorar el papel que desempeña el liderazgo de servicio en los resultados de las empresas turísticas, en el contexto de las agencias de viajes. Basándonos en la teoría del liderazgo de servicio, desarrollamos un modelo de mediación múltiple que explora las relaciones entre el liderazgo de servicio y la adecuación de la persona al trabajo, el equilibrio entre el trabajo y la vida personal, el compromiso laboral, el comportamiento laboral innovador y el diseño proactivo del puesto de trabajo.

Diseño/metodología/enfoque

Con SmartPLS3 se analizaron datos recopilados de 942 agencias de viajes que operan en Egipto mediante un cuestionario con el que se obtuvo información sobre cómo los empleados de agencias de viajes prevén que su organización adopte el liderazgo de servicio, el ajuste persona-trabajo, el diseño proactivo del puesto de trabajo, el equilibrio entre el trabajo y la vida personal, el compromiso laboral y el comportamiento laboral innovador.

Hallazgos

Mostramos que el liderazgo de servicio se correlaciona positivamente con el ajuste persona-trabajo, el equilibrio entre el trabajo y la vida personal, el compromiso laboral, el comportamiento laboral innovador y el diseño proactivo del puesto de trabajo, mientras que el diseño del puesto de trabajo se correlaciona positivamente con el equilibrio entre la vida laboral y personal, el compromiso laboral y los comportamientos laborales innovadores. Mostramos también el papel mediador parcial del diseño proactivo del puesto de trabajo y del ajuste persona-trabajo, en el vínculo entre el liderazgo de servicio y el equilibrio entre el trabajo y la vida personal, asi como el papel mediador parcial del compromiso laboral en el vínculo entre el liderazgo de servicio y los comportamientos laborales innovadores.

Originalidad/valor

Hasta la fecha, la investigación sobre los efectos del liderazgo de servicio en la adecuación de la persona al trabajo, el diseño proactivo del puesto de trabajo, el equilibrio entre el trabajo y la vida personal, el compromiso laboral y el comportamiento laboral innovador ha sido insuficiente. En términos de aplicabilidad contextual, no se disponía de una investigación empírica de la relación entre estos factores en las agencias de viajes. Al examinar empíricamente estas relaciones en el contexto de las agencias de viajes egipcias, el presente estudio cubre un vacío en la literatura sobre turismo y hostelería, gestión de recursos humanos y comportamiento organizacional.

Article
Publication date: 1 December 2022

Rodolfo Baggio, Andrea Guizzardi and Marcello Mariani

By adopting network analytic techniques, this paper aims to examine interlocking directorates among firms operating in the hospitality services sector in seven major Italian…

Abstract

Purpose

By adopting network analytic techniques, this paper aims to examine interlocking directorates among firms operating in the hospitality services sector in seven major Italian tourism destinations.

Design/methodology/approach

The authors collected information for all the hotel corporations whose headquarters are located in the seven top Italian destinations: Florence, Milan, Naples, Rimini, Rome, Turin and Venice. Data come from the Analisi Informatizzata delle Aziende Italiane database by Bureau Van Dijk and were used to build a network where the nodes are board members (people) and corporations (hotels) and the links represent the membership of individuals in the boards. From this, with a one-mode projection, the authors obtain two networks: people and corporations. The overall networks’ structures are analysed by assessing their connectivity characteristics.

Findings

The findings indicate a relatively low number of interlocks that signals a high degree of fragmentation, showing that the interconnections (both within and between destinations) are scarce. This suggests that in absence of formalized cooperation arrangements, corporations might collaborate informally.

Research limitations/implications

This work extends previous research on complexity in business settings, focusing specifically on service companies whose output depends on multiple interactions and helps clarifying coopetition practices of hospitality service firms. Policymaking perspectives are discussed as well as managerial viewpoints.

Originality/value

Not many studies of the interlocking directorates in the hospitality domain exist. This paper uses network analysis for a better understanding of the cooperative practices and the formal social structures of the Italian hospitality industry and derives a series of implications important for both researchers and practitioners while also looking at potential future studies.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 12 July 2023

XiaoXi Wu, Jinlian Shi and Haitao Xiong

This paper aims to analyze the research highlights, evolutionary process and future research directions in the field of tourism forecasting.

Abstract

Purpose

This paper aims to analyze the research highlights, evolutionary process and future research directions in the field of tourism forecasting.

Design/methodology/approach

This study used CiteSpace to conduct a bibliometric analysis of 1,213 tourism forecasting articles.

Findings

The results show that tourism forecasting research has experienced three stages. The institutional collaboration includes transnational collaboration and domestic institutional collaboration. Collaboration between countries still needs to be strengthened. The authors’ collaboration is mainly based on on-campus collaboration. Articles with high co-citation are primarily published in core tourism journals and other relevant publications. The research content mainly pertains to tourism demand, revenue management, hotel demand and tourist volumes. Ex ante forecasting during the COVID-19 pandemic has broadened existing tourism forecasting research. The future forecasting research focuses on the rational use of big data, improving the accuracy of models and enhancing the credibility of forecasting results.

Originality/value

This paper uses CiteSpace to analyze tourism forecasting articles to obtain future research trends, which supplements existing research and provides directions for future research.

意图

本文旨在分析旅游预测领域的研究重点、演化过程和未来的研究方向。

设计/理论/方法

本研究使用 CiteSpace 软件对 1213 篇旅游预测文章进行了文 献计量学分析。

结果

结果表明, 旅游预测研究经历三个阶段。机构合作包含国际机构合作和 国内机构合作, 需要持续加强国家之间的合作, 作者之间的合作多以校内合作为 主。高引用文章不仅发表在旅游领域的核心期刊还发表在其他专业的核心期刊上。 旅游预测研究的主要内容为旅游需求、收入管理、酒店需求和游客量。新冠疫情 期间的事前预测拓宽了现有的旅游预测研究。未来预测的研究重点在于合理利用 大数据, 提高模型的准确定以及提高预测结果的可信度。

创意/价值

本文使用 CiteSpace 分析旅游预测文章得到未来研究趋势, 既是对 现有研究的补充, 又为今后的研究提供方向。

Objetivo

Este artículo pretende analizar los aspectos más destacados de la investigación, el proceso evolutivo y las futuras orientaciones de la investigación en el campo de la previsión turística.

Diseño/metodología/enfoque

Este estudio utilizó CiteSpace para realizar un análisis bibliométrico de 1213 artículos sobre previsión turística.

Resultados

Los resultados muestran que la investigación sobre previsión turística ha experimentado tres etapas. La colaboración institucional incluye la colaboración transnacional y la colaboración institucional nacional. La colaboración entre países aún debe reforzarse. La colaboración entre autores se basa principalmente en la colaboración dentro del campus. Los artículos con una alta cocitación se publican principalmente en las principales revistas de turismo y en otras publicaciones relevantes. El contenido de la investigación se refiere principalmente a la demanda turística, el revenue management, la demanda hotelera y los volúmenes turísticos. La previsión previa y durante la pandemia de la COVID-19 ha ampliado la investigación existente sobre previsión turística. La futura investigación sobre previsiones se centra en el uso racional de los big data, la mejora de la precisión de los modelos y el aumento de la credibilidad de los resultados de las previsiones.

Originalidad/valor

Este artículo utiliza CiteSpace para analizar artículos de previsión turística con el fin de obtener futuras tendencias de investigación, lo que complementa la investigación existente y proporciona orientaciones para futuras investigaciones.

Article
Publication date: 17 March 2023

Tao Hu, Yihong Chen, Huimin Chen and Yangyan Zhang

This study aims to expand tourism knowledge by analysing literature review articles published in English Web of Science (WOS) and Chinese China National Knowledge Infrastructure…

Abstract

Purpose

This study aims to expand tourism knowledge by analysing literature review articles published in English Web of Science (WOS) and Chinese China National Knowledge Infrastructure (CNKI) language journals and reviewing their influence, interconnection and trends.

Design/methodology/approach

A three-stage method was designed to understand the tourism research progress. Performance analysis identified the publication timeline, high-yielding journals and authors that published tourism literature reviews and frequently cited papers. Science mapping visualisation examined the intrinsic connections between co-authorship and co-institution. Finally, emerging trend analysis explored the topic modelling and evolution through Latent Dirichlet allocation (LDA) and regression.

Findings

The key statistics and collaborations relationships of tourism literature reviews were traced. LDA identified 45 and 22 topics, which narrowed the barriers in tourism studies. The regression analysis divided these topics into “hot”, “fresh”, “bell-shaped” and “stable” patterns. These modes represent the progress of tourism studies. The topic “new emerging technologies and the internet” is the focus of tourism literature reviews published in both databases. Future research could pay more attention to the topics in the “hot” and “fresh” patterns. The results enrich the progress of tourism literature reviews and provide a direction for future research.

Originality/value

To the best of the authors’ knowledge, this study is the first literature analysis for tourism literature reviews published in WOS versus CNKI journals. The proposed three-stage systematic method is used for the first time for the literature review and can guide future research.

目的

本研究旨在通过分析英文WOS和中文CNKI语言期刊上发表的文献综述文章, 回顾其影响、相互联系和趋势, 来扩大旅游知识体系。

方法

本研究设计了一个三阶段方法来了解旅游研究进展。绩效分析确定了出版时间线、发表的旅游文献综述的高产期刊和作者以及经常被引用的文章。科学地图可视化审视了合作作者和合作机构之间的内在联系。最后, 新兴趋势分析通过潜在狄利克雷分配和回归探讨了主题建模和演变。

研究结果

本文追踪了旅游文献综述的关键统计数据和合作情况。潜在狄利克雷分配确定了45个和22个主题, 这缩小了旅游研究中的研究缺口。回归分析将这些主题分为“热门”、“新鲜”、“钟形”和“稳定”模式。这些模式代表了旅游研究的进展。主题“新兴技术和互联网”是不同数据库中发表的旅游文献综述的焦点。未来的研究可以更多地关注“热门”和“新鲜”模式中的主题。研究结果丰富了旅游文献综述的进展, 为今后的研究提供了方向。

原创性/价值

这项研究是首次对WOS与CNKI期刊上发表的旅游文献评论进行文献分析。所提出的三阶段系统方法首次用于文献综述, 可以指导未来的研究。

Propósito

El objetivo de este estudio es ampliar el conocimiento turístico analizando los artículos de revisión documental publicados en revistas, tanto en la versión WOS en inglés cómo en CNKI China, y revisando sus efectos, interconexiones y tendencias.

Metodología

Se ha diseñado el método de tres etapas para comprender el progreso de la investigación turística. El análisis del desempeño determinó la línea de tiempo de publicación, las revistas de alto rendimiento y los comentarios de la literatura turística publicados por los autores, así como los artículos citados con frecuencia. La visualización de los mapas científicos, examina los vínculos intrínsecos entre los autores colaboradores y las instituciones colaboradoras. Finalmente, el análisis de tendencias emergentes explora el modelado temático y la evolución a través de posibles asignaciones y regresiones de dilick-ray.

Hallazgos

Se han analizado las estadísticas clave y las relaciones de cooperación de la revisión de la literatura turística. La asignación potencial de dilich-ray identifica 45 y 22 temas, lo que reduce las barreras en la investigación turística. El análisis de regresión divide estos temas en patrones “populares”, “novedosos”, “en forma de campana” y “estables”. Estos modelos representan el avance de la investigación turística. El tema “tecnologías emergentes e internet” es el foco de la revisión de la literatura turística publicada en diferentes bases de datos. La investigación futura puede centrarse más en temas en modelos “populares” y “novedosos”. Los resultados de la investigación enriquecen el progreso de la revisión de la literatura turística y proporcionan una dirección para futuras investigaciones.

Originalidad/valor

El estudio es el primer análisis documental de los comentarios de la literatura turística publicados en las revistas WOS y CNKI. El método sistemático de tres etapas propuesto se utiliza por primera vez en la revisión documental y puede guiar futuras investigaciones.

Open Access
Article
Publication date: 6 February 2024

I Gede Sutarya

In 2022, the new normal era began to experience an increase in the number of tourists visiting Bali. Even though spiritual tourism was optimistic in attracting foreign visitors…

Abstract

Purpose

In 2022, the new normal era began to experience an increase in the number of tourists visiting Bali. Even though spiritual tourism was optimistic in attracting foreign visitors, most tourists come from nearby nations like Australia, indicating that the visits had a brief duration in this new era. To sustain the income of spiritual tourism advocates, it is possible to overcome the brief visit. Therefore, this study aims to analyze the collaboration of digitalized spiritual tourism activities in 2022. Data were collected through literature study, observation and in-depth interviews to determine the spiritual tourism hybrid business. The result showed that the digitalization of spiritual tourism builds an on-off hybrid method in marketing and products, thus developing a theory of the characteristics. This on-off hybrid provides a touch of experience for tourists to visit directly. Therefore, digitalization builds the resilience of spiritual tourism in the new normal era through marketing and service of hybrid products.

Design/methodology/approach

The gap between word-of-mouth marketing habits, direct product service and the tendency to digitize creates adaptation problems that take time. These problems make a practical contribution to building marketing and spiritual tourism products. The theoretical contribution is to build integrated marketing and spiritual tourism digital product concepts. A qualitative research method was adopted because the population of spiritual tourism is very limited. Therefore, it needs to be explored through experienced and knowledgeable informants. Literature study, observation and in-depth interviews were used to collect data. The literature study technique collects data from written sources, namely books, articles and internet sources. Observations were made by analyzing non-participants by recording various marketing activities and services for spiritual tourism products. Additionally, in-depth interviews were conducted with informants about digitalization in the new normal era.

Findings

The result showed that the digitalization of spiritual tourism builds an on-off hybrid method in marketing and products, thus developing a theory of the characteristics. This on-off hybrid provides a touch of experience for tourists to visit directly. Therefore, digitalization builds the resilience of spiritual tourism in the new normal era through marketing and service of hybrid products.

Originality/value

The method has successfully built digital and direct visit products. Digital products share knowledge, while direct visit products serve to gain hands-on experience. These products provide income for spiritual tourism actors. However, direct visit products are more emphasized to spread income, such as hotels, restaurants and souvenirs. This development provides a theoretical implication that the characteristics of tourism products can be enjoyed at the service provider’s premises and the area of origin of tourists with digital technology. Therefore, digitalization has changed the theory of the characteristics of tourism products from having to be enjoyed by service providers (Yoeti, 1991).

Details

Southeast Asia: A Multidisciplinary Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1819-5091

Keywords

Article
Publication date: 19 February 2024

Tchai Tavor

This research investigates Airbnb’s financial implications in emerging economies and their potential to influence stock market profitability.

Abstract

Purpose

This research investigates Airbnb’s financial implications in emerging economies and their potential to influence stock market profitability.

Design/methodology/approach

Employing a multifaceted approach, the study combines parametric and nonparametric tests, robustness checks, and regression analysis to assess the impact of Airbnb’s announcements on emerging economy stock markets.

Findings

Airbnb’s announcements affect emerging economies' stock markets with a distinct pattern of cumulative abnormal returns (CAR): negative before the announcement and positive afterward. Informed investors strategically leverage this opportunity through short selling before the announcement and acquiring positions following it. Regression analysis validates these trends, revealing that stock index returns and inbound tourism affect CAR before announcements, while GDP growth influences CAR afterward. Announcements pertaining to emerging economies exert a more pronounced impact on stock indices compared to city-specific announcements, with COVID-19 period announcements demonstrating greater significance in abnormal returns than non-COVID-19 period announcements.

Originality/value

This study advances existing literature through a comprehensive range of statistical tests, differentiation between emerging countries and cities, introduction of five macroeconomic variables, and reliance on credible primary Airbnb data. It highlights the potential for investors to leverage Airbnb announcements in emerging markets for stock market profits, emphasizing the need for adaptive investment strategies considering broader macroeconomic factors.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 23 April 2024

Linda Bitsch, Jon H. Hanf and Isabel Kottmann

With increasing wine consumption in Armenia, both residents and inbound tourists have become attractive target groups for wine sales, which are stimulated by wine tourism…

Abstract

Purpose

With increasing wine consumption in Armenia, both residents and inbound tourists have become attractive target groups for wine sales, which are stimulated by wine tourism activities. The objective of this explorative study is to shed light on the potential of wine tourism for rural development in Armenia.

Design/methodology/approach

The paper starts with a structured and interdisciplinary literature review. Based on qualitative surveys among local tour operators and wine producers, and complemented by three expert interviews, the offer of wine tourism activities in Armenia will then be analyzed.

Findings

Each of the surveyed wine producers offers wine tourism activities. Foreign tourists know little about the Armenian wine industry, however, and are interested in cultural experiences and Armenia’s breathtaking nature. Armenian wine producers need to understand the expectations of their target groups to develop or adapt their offers successfully.

Research limitations/implications

Due to the explorative nature of this study, the sample size of the surveyed wineries and tour operators is small and hence not representative. In addition, only local tour operators were surveyed. The sample should be extended to include foreign tour operators and more wineries in future research projects.

Originality/value

Whereas first studies on the structure and competitiveness of the Armenian wine sector exist, there is no survey on the general wine tourism in Armenia and its potential to foster rural development.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Book part
Publication date: 22 January 2024

Mehmet Yavuz Çetinkaya, Yurdanur Yumuk and Halyna Kushniruk

Diaspora tourism primarily refers to various population groups, including migrants, foreign workers, political refugees, ethnic and religious minorities and overseas communities…

Abstract

Diaspora tourism primarily refers to various population groups, including migrants, foreign workers, political refugees, ethnic and religious minorities and overseas communities living away from their ancestral homeland for various reasons. Throughout history, people have been forced to leave their original homeland due to various factors ranging from economic crises to natural and human-made tragedies, including war. The 24 February 2022 unjustified and unproved Russia's war of aggression against Ukraine, which started on the heels of the two-year COVID-19 pandemic, has resulted in massive and terrible consequences for many domains of political, economic and social life. The Russian invasion of Ukraine has generated the largest historical migration flows at a scale unforeseen in Europe since World War II. Since Russia invaded Ukraine, at least 12 million people have been displaced from their homes, according to the United Nations. The unprecedented influx of the Ukrainian people raises concerns about future developments, issues and challenges associated with Ukrainians' presence in other countries, particularly neighbouring ones. Therefore, this chapter analyses the possibility of diaspora tourism for Ukrainians shortly by utilising a critical approach when the situation stabilises in Ukraine. To begin with, this chapter first explains diaspora tourism with its definition and characteristics. Furthermore, it reviews the literature on the Russia–Ukraine war and its impact on Ukrainian tourism. In conclusion, it discusses the new Ukrainian diaspora wave soon.

Details

Future Tourism Trends Volume 1
Type: Book
ISBN: 978-1-83753-245-2

Keywords

Article
Publication date: 27 October 2023

Berta Cabral

This paper aims to present the Azores tourism strategy and outline how local communities are centered at the heart of tourism development.

246

Abstract

Purpose

This paper aims to present the Azores tourism strategy and outline how local communities are centered at the heart of tourism development.

Design/methodology/approach

This paper analyzes the development of tourism in the Azores Archipelago and how it contributes to value creation and retention, as well as job creation. It explores the role of local communities in the tourism experience, and the strategic options on the 2030 horizon.

Findings

Tourism has become a main driver for economic growth and social prosperity in the Azores, with sustainability acting as a definitive driver of tourism development. However, to fully leverage the potential of tourism to impact local communities and the regional economy, it is of the utmost importance to stimulate the dispersal of inbound tourism across the nine islands. This will help to spread out value and job creation, help in reducing pressure on fragile resources and at the same time, mitigate seasonality and provide more stable income throughout the year.

Originality/value

A new approach to tourism development is proposed, where the success of tourism is to be measured by the quality of the tourist experience and the benefits that tourism adds to the Azores, assigning the local community with a central role in decision-making processes related to tourism. To reinforce the focus on the sustainable development of the territory, anchored on its certification as a sustainable tourist destination, the first archipelago in the world with this distinction, a strong focus on Nature (Land and Sea), is adopted as the main priority. Communication with the end consumer is strongly proposed as a way of stimulating the desire to travel, supported by the positioning proposed in the new tourism strategy (PEMTA, 2030) – Azores: Nine islands, the experience of a lifetime.

Details

Worldwide Hospitality and Tourism Themes, vol. 15 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

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