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Changes in the workplace have raised serious concerns about the future of work and the effectiveness of undergraduate academic programs to sufficiently prepare students for business. The purpose of this paper is to address this concern by exploring how internship employment (placement) is implicated in the young business graduates’ employability prospects.

This research explored the students’ perceptions regarding their degree of “work readiness” after completing an internship program. The concept of “work readiness” is conceptualized in terms of role clarity, ability and motivation. An institution of higher education in Greece provided the sampling frame for this research. Online survey data have been used.

Students who attend internship programs assessed positively all aspects of the work readiness construct. They knew what it was expected by employers from them to do at work. They were able to effectively apply basic academic skills, high-order skills and professional skills required by employers on the job and placed greater importance to the intrinsic rewards than the extrinsic ones.

This is an exploratory study and is designed as a foundation for future empirical studies. Further research could examine the dimensions of the work readiness concept in other geographic contexts and validate the scale measurement with larger samples.

The integration of scattered pieces of literature on graduates’ employability through the lenses of “work readiness” is a novel theoretical approach to explore the effectiveness of internship programs on employability prospects in the Greek context.

The purpose of this chapter is to combine research findings around gender bias and the challenges women face in academia, and to present a unified conceptual framework. Ample research indicates that the issue is far from sufficiently addressed. Even in cases where policies are in place, mediocre outcomes are observed. Fewer women climb the ladder of academic progression all the way up to senior positions, especially in certain institutions and certain disciplines.

After thoroughly reviewing the literature, the authors integrate and organize the different multifaceted causes that appear to obstruct women in academia. They propose a scheme that divides between contextual and non-contextual factors, emphasizing their interplay.

Even when policies are in place, they appear to have limited results, because they mainly address isolated factors rather than taking a multifaceted, integrative approach.

Future research should further examine the interplay of contextual and non-contextual factors by combining multiple variables that contribute to gender bias in academia.

Policy-making should consider both contextual and non-contextual factors, thus providing more integrative solutions and taking a broader perspective on the issue.

Despite the ample and rising amount of research findings, there is no coherent framework to adequately include all the factors that contribute to gender bias in academia. By integrating and organizing the different, multifaceted causes already pointed out by previous findings, the authors hope to contribute to future research with specific variables to test and correlate, as well as to the formulation of more sophisticated policies.

The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.

With the use of secondary data the current research uses variables related to advertising and branding and also R&D expenses for Greek companies.

Results show that there is no significant relationship between R&D intensity and profitability. R&D is not a leading factor to profitability, despite what the literature review supports.

Different variables contribute to a company's profitability. There is little research related to the impact of corporate profitability and marketing. The present study is a first attempt to measure the impact of marketing activities and the corporate profitability on the Greek business environment.

The purpose of this paper is to determine the variables of brand equity measurement for Greek companies quoted in the Greek exchange stock market.

The measurement of brand equity has been a hot issue both for marketing and financial practitioners. Different attempts to measure brand equity have been made by both sides. The present study, by the use of Tobin's Q methodology, tries to measure brand equity for Greek firms in the stock market. The present study tries to adopt both a methodology related to marketing and financial literature.

Tobin's q can be a measure of brand equity for firms in the stock market. The variables which need to be examined are related to research and development but also to financial and marketing activities.

Simone and Sallivan tried to measure brand equity throughout Tobin's q. The present paper is an international attempt to measure brand equity thorough Tobin's q in Greece. Another attempt related to Simon and Sallivan's research had never been done, either in marketing or financial literature.

The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the development of special tourist types.

A group of 1,000 urban Beijing residents from different districts are personally interviewed on their perceptions about Beijing as a tourist destination. Their perceptions are measured on the basis of infrastructure improvements made for the Olympic Games, and the impact these improvements will have in Beijing as a post Olympic city.

The Olympic Games improve tourist infrastructure according to Beijing residents. Infrastructure for the Olympic Games affects the economic development of the Olympic city, as well as the touristic development of the city. The above mentioned factors lead to three clusters of residents, namely the eco tourism supporters, the linked tourism supporters, and the mainstream tourism supporters. These three groups with different characteristics are responsible for tourist improvement, additionally to the development of new tourist models mostly related to the Olympic Games infrastructure.

The improvement of tourist infrastructure in an Olympic City will attract different types of tourists who are not attached only to sports. Tourists interested in culture, in eco‐tourism, in linked tourism, and in mainstream tourism will also be attracted by an Olympic City. The outcomes of the study can be used by future Olympic cities in order to improve their image as a tourist destination.

There is limited research related to the impacts of the Olympic Games into the tourist industry. The present study identifies the impact of the Olympic infrastructure to different types of tourism. Different clusters of residents will provide valuable insights related to tourism stemming from the Olympic infrastructure.

The purpose of this chapter is to provide an overview of the research presented in this edited volume.

This report is based on 13 chapters, which vary in terms of research approach, design, and method, yet aims to present different types of diversity in organizations.

The chapters shed light on existing practices promulgating the value of diversity, while opening the road toward diverse definitions of diversity. Contributors provide a critical reflection of the current discourse on different types of diversity around the world. Findings indicate that multinational organizations are regularly confronted with the absence of the necessary sensitivity on behalf of their top management team and spokespeople. Empirical studies advocate strategies that could potentially facilitate both organizations and immigrants to overcome a plethora of challenges.

The report summarizes and integrates novel insights on how organizations approach, view, and manage different types of diversity.