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1 – 10 of over 57000Vaishali Rajput, Preeti Mulay and Chandrashekhar Madhavrao Mahajan
Nature’s evolution has shaped intelligent behaviors in creatures like insects and birds, inspiring the field of Swarm Intelligence. Researchers have developed bio-inspired…
Abstract
Purpose
Nature’s evolution has shaped intelligent behaviors in creatures like insects and birds, inspiring the field of Swarm Intelligence. Researchers have developed bio-inspired algorithms to address complex optimization problems efficiently. These algorithms strike a balance between computational efficiency and solution optimality, attracting significant attention across domains.
Design/methodology/approach
Bio-inspired optimization techniques for feature engineering and its applications are systematically reviewed with chief objective of assessing statistical influence and significance of “Bio-inspired optimization”-based computational models by referring to vast research literature published between year 2015 and 2022.
Findings
The Scopus and Web of Science databases were explored for review with focus on parameters such as country-wise publications, keyword occurrences and citations per year. Springer and IEEE emerge as the most creative publishers, with indicative prominent and superior journals, namely, PLoS ONE, Neural Computing and Applications, Lecture Notes in Computer Science and IEEE Transactions. The “National Natural Science Foundation” of China and the “Ministry of Electronics and Information Technology” of India lead in funding projects in this area. China, India and Germany stand out as leaders in publications related to bio-inspired algorithms for feature engineering research.
Originality/value
The review findings integrate various bio-inspired algorithm selection techniques over a diverse spectrum of optimization techniques. Anti colony optimization contributes to decentralized and cooperative search strategies, bee colony optimization (BCO) improves collaborative decision-making, particle swarm optimization leads to exploration-exploitation balance and bio-inspired algorithms offer a range of nature-inspired heuristics.
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Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Khurram Altaf, Nasser Alqahtani and Ding Hooi Ting
This study investigates two important research questions. First, does YouTube advertising create value for customers to activate their inspired-by state (motivation), or does…
Abstract
Purpose
This study investigates two important research questions. First, does YouTube advertising create value for customers to activate their inspired-by state (motivation), or does customer engagement in advertised brands have a mediating role? Second, does the inspired-by state influence customers’ inspired-to state (action) to purchase the advertised brand?
Design/methodology/approach
This study employs Ducoffe’s advertising value model to investigate how customers’ engagement mediates perceived advertising value and their inspired-by state. The authors split customer inspiration into two primary states: inspired-by (i.e. the early interest in taking action) and inspired-to (i.e. the intention to act), demonstrating that the latter is positively influenced by the former. The study employs SmartPLS V3.2.9 to analyze survey data from 360 respondents in Pakistan – an emerging market.
Findings
This study found that informativeness, entertainment, creativity and incentives exerted a significant positive impact on perceived advertising value. The perceived advertising value of YouTube ads fails to influence customers’ inspired-by state directly; however, customer engagement positively mediates the relationship between the perceived advertising value of YouTube and customers’ inspired-by state. Finally, the customers’ inspired-by state is successfully converted into an inspired-to state.
Practical implications
This study has numerous practical implications for advertisers and marketers seeking to optimize social media advertising and marketing performance.
Social implications
YouTube ads shape consumer behavior, empowering informed choices; authentic engagement transforms the advertising landscape.
Originality/value
This study is the first to examine the perceived advertising value of YouTube ads for eliciting customers’ inspired-by state, assessing the mediating role of customer engagement as a mechanism. Moreover, the authors examine the role of customers’ inspired-by state as a predictor of the inspired-to state.
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Pianpian Yang, Hong Sheng, Congcong Yang and Yuanyue Feng
This research examines the underlying psychological process of customers' impulsive buying on social media through the lens of customer inspiration. Drawing on the customer…
Abstract
Purpose
This research examines the underlying psychological process of customers' impulsive buying on social media through the lens of customer inspiration. Drawing on the customer inspiration theory, it identifies the factors influencing customer inspiration on social media from three perspectives: source characteristics, platform characteristics and personal characteristics, which subsequently lead to impulsive buying. Since the conceptualization of source credibility includes three mostly reported components: attractiveness, expertise and trustworthiness, it further contrasts the effects of three dimensions of source credibility on customer inspiration.
Design/methodology/approach
A structural equation model of customers' impulsive buying on social media was developed through the lens of customer inspiration. An online survey with 625 participants was conducted to test the hypotheses, and the partial least squares (PLS3) method was used.
Findings
This research found that source credibility, social presence and customer innovativeness are antecedents of customer inspiration on social media, which positively influence the inspired-by state of the customers, which impacts the inspired-to state and further leads to impulsive buying. By comparing the three dimensions of source credibility, the authors found that attractiveness and expertise positively affect the inspired-by state, while trustworthiness has no significant effect.
Originality/value
This research establishes the link between impulsive buying and customer inspiration, which provides a new psychological perspective to understand impulsive buying. In addition, it investigates the source characteristics of customer inspiration by comparing the effect of three dimensions of source credibility on customer inspiration, which provides the first evidence for connecting customer inspiration and source credibility.
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Xiaolong Yang, Long Zheng, Da Lü, Jinhao Wang, Shukun Wang, Hang Su, Zhixin Wang and Luquan Ren
Snake-inspired robots are of great significance in many fields because of their great adaptability to the environment. This paper aims to systematically illustrate the research…
Abstract
Purpose
Snake-inspired robots are of great significance in many fields because of their great adaptability to the environment. This paper aims to systematically illustrate the research progress of snake-inspired robots according to their application environments. It classifies snake-inspired robots according to the numbers of degrees of freedom in each joint and briefly describes the modeling and control of snake-inspired robots. Finally, the application fields and future development trends of snake-inspired robots are analyzed and discussed.
Design/methodology/approach
This paper summarizes the research progress of snake-inspired robots and clarifies the requirements of snake-inspired robots for self-adaptive environments and multi-functional tasks. By equipping various sensors and tool modules, snake-inspired robots are developed from fixed-point operation in a single environment to autonomous operation in an amphibious environment. Finally, it is pointed out that snake-inspired robots will be developed in terms of rigid and flexible deformable structure, long endurance and multi-function and intelligent autonomous control.
Findings
Inspired by the modular and reconfigurable concepts of biological snakes, snake-inspired robots are well adapted to unknown and changing environments. Therefore, snake-inspired robots will be widely used in industrial, military, medical, post-disaster search and rescue applications. Snake-inspired robots have become a hot research topic in the field of bionic robots.
Originality/value
This paper summarizes the research status of snake-inspired robots, which facilitates the reader to be a comprehensive and systematic understanding of the research progress of snake-inspired robots. This helps the reader to gain inspiration from biological perspectives.
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Ernest Emeka Izogo and Mercy Mpinganjira
Although previous research emphasized the importance of inspiration in influencing consumer behavior, there is no categorical response to how social-media inspirational content…
Abstract
Purpose
Although previous research emphasized the importance of inspiration in influencing consumer behavior, there is no categorical response to how social-media inspirational content inspires consumers across cultures. This paper aims to take on this agenda through a vignette experimental study.
Design/methodology/approach
This paper devised a vignette study involving subjects (n = 370) recruited from Nigeria and South Africa. The structural equation modeling procedure, analysis of variance (ANOVA) and regression analysis aided the examination of the scale psychometrics and hypotheses testing.
Findings
Among other findings, this study shows that: inspirational content (utilitarian vs hedonic) exerts a positive differential effect on customer inspiration (CI) such that the effect of hedonic content is more pronounced than utilitarian content; collectivistic consumers are inspired more than individualists; CI triggers customer engagement behaviors (CEBs) and purchase intention, and an inspired-to component of CI mediates the effect of inspired-by on CEBs and purchase intention.
Research limitations/implications
While this study makes significant contributions to knowledge on CI, the focus on firm-generated content limits the scope of this study. Future research should examine the effect of consumer-generated content on CI. Additionally, the likely contextual influence of product type on CI and its triggers in the context of the foote, cone and belding grid creates the room to further interrogate the research model under conditions of high/low involvement products.
Originality/value
By showing how social-media inspirational content and cultural orientation separately influence and interact to influence CI which consequently triggers CEBs and purchase intention, the findings highlight the psychological mechanisms through which CEBs and purchase intention can be simultaneously triggered.
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Hong Sheng, Pianpian Yang and Yuanyue Feng
Social media has emerged as a new marketing channel and an important source for customer inspiration. Understanding the sources and consequences of customer inspiration via social…
Abstract
Purpose
Social media has emerged as a new marketing channel and an important source for customer inspiration. Understanding the sources and consequences of customer inspiration via social media is important for both researchers and marketers. However, little has been done to empirically examine customer inspiration in the social media context. Specifically, the process through which customers become inspired and motivated by social media to purchase the advertised products remains elusive. Therefore, this study extends the conceptualisation of customer inspiration into the social media context, and explores the antecedents of customer inspiration from three perspectives: informational, social and personal. This study also examines the impact of customer inspiration on customers' behavioral intention.
Design/methodology/approach
Survey methodology was used and data from 679 respondents were collected in China. To examine the hypothesized relationships, partial least squares (PLS) was used to analyse the data and Smart PLS 3.0 was used for data analysis.
Findings
The study findings demonstrated that the vividness of ads, social influence and promotion focus had positive impacts on the “inspired-by state”, and subsequently the “inspired-to state”, which in turn positively influenced customers' purchasing intentions. However, media richness has a negative impact on the “inspired-by state”.
Originality/value
This study provides the first evidence of customer inspiration via social media and examines its antecedents and consequences. Practically, this study offers useful guidelines and suggestions for firms on how to inspire customers using social media.
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The purpose of this paper is to describe Inspire, a service that promotes cross‐sectoral resource sharing in the UK.
Abstract
Purpose
The purpose of this paper is to describe Inspire, a service that promotes cross‐sectoral resource sharing in the UK.
Design/methodology/approach
The service is described and its many benefits identified, especially at a time of significant cuts in public services.
Findings
The paper finds that Inspire provides a valuable resource‐sharing service in England as well as having connections to Wales, Scotland and Ireland.
Originality/value
This is the first article to fully describe and give an up‐to‐date picture of this valuable service.
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Glenn D. Searle and Stephanie J. Hanrahan
The purpose of this paper was to examine inspiring others as a psychological construct in leadership contexts by investigating lived and personal experiences of inspiring leaders.
Abstract
Purpose
The purpose of this paper was to examine inspiring others as a psychological construct in leadership contexts by investigating lived and personal experiences of inspiring leaders.
Design/methodology/approach
A phenomenological design was used to investigate leaders' personal and lived experiences of leading to inspire others. In‐depth interviews were conducted with seven participants nominated by others as inspiring leaders based on the demonstration of five characteristics (vision, openness, transparency, passion, and being somewhat unconventional).
Findings
Participant responses coalesced into five key dimensions of leading to inspire others: connecting, leading, inspiree, action, and context; enabling a functional description of the phenomenon. Furthermore, results indicated that leaders could intentionally cultivate opportunities to inspire others through interaction and effort.
Research limitations/implications
Given that the paper investigates leaders' experiences of the phenomenon, further investigation into the relational and reciprocal aspects of inspiring others is required. Research has primarily focused on participants in the inspiring relationship independently of each other (i.e. either the inspiree or the leader).
Practical implications
Contrary to assertions in some transformational leadership studies that personal charisma is the primary component to inspiring others, these findings indicate that inspiring others requires an active process where leaders establish interpersonal connections and enable action.
Originality/value
Research on inspiration is at a formative stage. This paper represents an initial foray into the space where scholarly knowledge on leadership theory and inspiration intersect to provide greater insight into leading to inspire others.
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This paper aims at understanding the role of customer inspiration in driving loyal (versus competitive) showrooming behaviour and positive word of mouth towards a retailer.
Abstract
Purpose
This paper aims at understanding the role of customer inspiration in driving loyal (versus competitive) showrooming behaviour and positive word of mouth towards a retailer.
Design/methodology/approach
This paper designed a model of customer inspiration in the showrooming context and tested it with data from more than 600 showroomers.
Findings
Showroomers are inspired in-store by salesperson quality and offline-to-online integration services. Inspired-by is positively related to inspired-to, which in turn drives loyal showrooming behaviour and positive word of mouth.
Originality/value
This paper develops the construct of customer inspiration in an omnichannel context and uncovers novel antecedents and consequences. The outcome provides useful implications for retailers in dealing with showroomers, with the aim of increasing their loyalty.
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Mohamed Arif Raj Mohamed, Rajesh Yadav and Ugur Guven
This paper aims to achieve an optimum flow separation control over the airfoil using a passive flow control method by introducing a bio-inspired nose near the leading edge of the…
Abstract
Purpose
This paper aims to achieve an optimum flow separation control over the airfoil using a passive flow control method by introducing a bio-inspired nose near the leading edge of the National Advisory Committee for Aeronautics (NACA) 4 and 6 series airfoil. In addition, to find the optimised leading edge nose design for NACA 4 and 6 series airfoils for flow separation control.
Design/methodology/approach
Different bio-inspired noses that are inspired by the cetacean species have been analysed for different NACA 4 and 6 series airfoils. Bio-inspired nose with different nose length, nose depth and nose circle diameter have been analysed on airfoils with different thicknesses, camber and camber locations to understand the aerodynamic flow properties such as vortex formation, flow separation, aerodynamic efficiency and moment.
Findings
The porpoise nose design that has a leading edge with depth = 2.25% of chord, length = 0.75% of chord and nose diameter = 2% of chord, delays the flow separation and improves the aerodynamic efficiency. Average increments of 5.5% to 6° in the lift values and decrements in parasitic drag (without affecting the pitching moment) for all the NACA 4 and 6 series airfoils were observed irrespective of airfoil geometry such as different thicknesses, camber and camber location.
Research limitations/implications
The two-dimensional computational analysis is done for different NACA 4 and 6 series airfoils at low subsonic speed.
Practical implications
This design improves aerodynamic performance and increases the structural strength of the aircraft wing compared to other conventional high lift devices and flow control devices. This universal leading edge flow control device can be adapted to aircraft wings incorporated with any NACA 4 and 6 series airfoil.
Social implications
The results would be of significant interest in the fields of aircraft design and wind turbine design, lowering the cost of energy and air travel for social benefits.
Originality/value
Different bio-inspired nose designs that are inspired by the cetacean species have been analysed for NACA 4 and 6 series airfoils and universal optimum nose design (porpoise airfoil) is found for NACA 4 and 6 series airfoils.
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