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Book part
Publication date: 12 October 2018

Tahir Sufi and Narges Shojaie

Hotel classification systems are used to convey information about facilities and services. Yet, they have been prone to criticism for overemphasizing facilities at the expense of…

Abstract

Hotel classification systems are used to convey information about facilities and services. Yet, they have been prone to criticism for overemphasizing facilities at the expense of other matters of importance to service quality. In contrast, online travel agents (OTAs) use innovative methods to evaluate satisfaction with hotels. Conventional systems will lose relevance if they do not step up to consider service aspects associated with customer satisfaction. This chapter probes five hotel classification systems along with one OTA and leverages the literature to propose an improved framework classification. This is based on nine critical areas that include service quality, infrastructure, facilities and services, human resources, sustainability, safety and security, accessibility, quality systems, and online hotel ratings.

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

Keywords

Open Access
Article
Publication date: 24 March 2023

Dimitris Koutoulas and Akrivi Vagena

The purpose of this study is, first, to determine which developments have shaped official hotel classification systems over recent years (including the impact of guest-review…

3144

Abstract

Purpose

The purpose of this study is, first, to determine which developments have shaped official hotel classification systems over recent years (including the impact of guest-review platforms) and second to establish the future of those systems through the eyes of the people who are actually in charge of operating them.

Design/methodology/approach

Semi-structured interviews were chosen as the most suitable method for approaching hotel classification system administrators. This method is in line with previous research on approaching key informants in their respective fields. Sixteen people representing 12 different official national hotel classification systems from across the world as well as one commercial hotel star rating system participated in the online interviews.

Findings

The first main conclusion is that hotel classification systems – especially voluntary ones – would not have survived the enormous impact of guest-review platforms without quickly adjusting to the ever-changing hotel industry landscape. The frequent review of classification criteria and procedures has become the main survival strategy of classification systems. The second conclusion is that system operators are strongly optimistic about the future outlook of hotel classification based on their proven flexibility to swiftly adapt to new market conditions.

Originality/value

Research about hotel classification systems is usually based on the views of the systems' users, i.e. hotels or hotel guests, whereas the present paper reflects the perspective of the systems' operators, an angle rarely analyzed in the literature.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 1 June 1994

Roger J. Callan

Indicates that it is 14 years since the Beavis Consultative Committeerecommended that the matter of hotel registration and its effectivenessbe reviewed within three to five years…

2032

Abstract

Indicates that it is 14 years since the Beavis Consultative Committee recommended that the matter of hotel registration and its effectiveness be reviewed within three to five years. Presents definitions of registration, classification and grading together with a recent historical perspective of the developments of statutory registration in the United Kingdom. Examines the reasons for statutory registration and describes existing UK compulsory schemes outside the mainland. Contrasts the lack of progress in the UK, and the degree to which price and tariff controls are in operation, with schemes in the European Community. A brief literature review presents the support for statutory registration and classification. Re‐examines the eight conclusions of the Beavis Consultative Committee. Concludes that it may be pertinent to review the position of statutory hotel registration, classification and grading.

Details

International Journal of Contemporary Hospitality Management, vol. 6 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 27 October 2020

Sunyoung Hlee

The purpose of this study is to explore the effect of reviewer qualification and credibility (RQC) and hotel classification involving online hotel reviews (OHRs). The study…

847

Abstract

Purpose

The purpose of this study is to explore the effect of reviewer qualification and credibility (RQC) and hotel classification involving online hotel reviews (OHRs). The study examines the effects of the reviewer level as a proxy of RQC on review helpfulness and reviewing behavior (review rating, review length). The study also included hotel classification as a moderating variable.

Design/methodology/approach

Data from 1,968 reviews were collected from TripAdvisor.com using a web data-harvesting technique. Hypothesized relations in the model were tested with t-test and MANOVA analysis.

Findings

The empirical results show that the effect of reviewer level on review helpfulness is not significant. In addition, a high-level reviewer tends to leave a lower rating and a lengthier review than a low-level reviewer. Regarding the moderating effects, for the high-level reviewer, three-star independent hotels have a greater effect on review helpfulness.

Research limitations/implications

The study has several useful implications for researchers, hotel industry when managing OHR and disseminating information to their potential consumers.

Practical implications

The findings help online review website organizers manage the operation of RQC and hotel classification in a proper manner. Marketing managers, especially those of three-star independent hotels, can effectively utilize review management to the desired effect.

Originality/value

Unlike previous studies, this study explores the effect of RQC on review helpfulness and reviewing behaviors across the hotel classification. In addition, this study contributes to the hotel industry developing more effective online reviews from the reviewer level and diverse hotel types (three-star independent, four-star chain, five-star luxury hotels).

Article
Publication date: 1 May 1993

Roger J. Callan

Examines a definition of hotels and the number of hotels in thecountries of the UK. Indicates by country the proportions of hotel stockrepresented by the major grading schemes and…

Abstract

Examines a definition of hotels and the number of hotels in the countries of the UK. Indicates by country the proportions of hotel stock represented by the major grading schemes and guides. Analyses the schemes by number and quality of grade where appropriate, and each category by its share of the country′s hotel stock. Explains the difficulties of comparison between grades of different schemes, concluding that a percentage share of grades should be employed. Indicates with equivalence tables percentage shares of quality grades for the major comparable schemes. Concludes that although the numerical comparisons can be criticized because of minor differences in the schemes, a foundation is provided for more meaningful comparisons than has previously existed.

Details

International Journal of Contemporary Hospitality Management, vol. 5 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 3 March 2023

Li Zhou, Ying Lu, Hu Yu, Lin Lu, Dianting Wu and Juanjuan Zhao

While the economic benefits of the exhibition industry for the hotel sector have been addressed, the impact of exhibitions on individual hotels is unknown, especially when…

Abstract

Purpose

While the economic benefits of the exhibition industry for the hotel sector have been addressed, the impact of exhibitions on individual hotels is unknown, especially when individual hotels’ star classification and locations are considered. This study aims to provide a better understanding of how room rates of different hotels change during different stages of the Canton Fair in China from a spatial-temporal perspective.

Design/methodology/approach

Room rates of 681 star-hotels within the city of Guangzhou before, during and after the Fair were extracted from websites. Through spatial interpolation and autocorrelation analysis and geographical detector (GeoDetector) technique, spatial and temporal patterns of hotel room rates and the interdependence between the convention center and the hotels with different star classification and locations were examined.

Findings

An inverse-U shape of room rate change was identified before, during and after the Fair, and the five-star hotels had the sharpest increase. Moreover, the distribution of hotel room rates followed the law of distance decay. The variation of hotel rates became larger when the distance to the convention center was larger. Spatial high-high clusters varied among hotels with different star classification.

Originality/value

This study contributed to the hotel literature by providing empirical evidence regarding how hotels with different star classification and locations were affected by events. This study also advanced the event literature by introducing GeoDetector. The findings of this study offered insights into the hotel location selection, pricing strategies and hotel collaboration with events.

研究目的

虽然展览业对酒店业的经济效益已经得到解决, 但展览对单个酒店的影响尚不清楚, 尤其是在考虑单个酒店的星级和位置时。本研究旨在从时空角度更好地了解中国广交会不同阶段不同酒店的房价变化情况。

研究方法

网站提取了广交会前、中、后广州市内681家星级酒店的房价。通过空间插值和自相关分析以及地理探测器(GeoDetector)技术, 研究了酒店房价的时空格局以及会议中心与不同星级和位置的酒店之间的相互依赖关系。

研究发现

会前、会中、会后房价变化呈倒U型, 其中五星级酒店涨幅最大。此外, 酒店房价的分布遵循距离衰减规律。到会展中心的距离越远, 酒店价格的变化就越大。不同星级酒店的空间高-高集群存在差异。

研究原创性

该研究通过提供关于不同星级和位置的酒店如何受到事件影响的经验证据, 为酒店文献做出了贡献。这项研究还通过引入 GeoDetector 推进了事件文献。研究结果为酒店选址、定价策略和酒店与活动的合作提供了见解。

Details

Journal of Hospitality and Tourism Technology, vol. 14 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 18 August 2021

Atie Rachmiatie, Fitri Rahmafitria, Karim Suryadi and Ajeng Ramadhita Larasati

The research aims to classify halal hotels based on Islamic values as embodied in both physical and non-physical attributes.

Abstract

Purpose

The research aims to classify halal hotels based on Islamic values as embodied in both physical and non-physical attributes.

Design/methodology/approach

This study explores the perceived values of business owners of the halal hotels.

Findings

Perceptions of hotel owners are divided into three types: those who view the value of halal hotel only in terms of branding and attracting consumers; those who consider the ideology behind halal hotels based on strong Islamic values; and those who avoid halal branding but implement Islamic values in their hotels. For the hotel industry, halal certification is not a priority because a minimum effort at implementing halal standards can already attract Muslim customers. This case is especially true for countries where Muslims make up the majority of the population.

Research limitations/implications

This study was limited to a case study in Bandung and Bangkok as a representative of halal tourism in Asia. Hence, it could be extended by conducting comparative studies with other cities in Association of South East Asian Nation which already declare to develop halal tourism.

Practical implications

The findings of this research show that there is a large variety of halal hotel products, depending on the Islamic values upheld, which is causing difficulties for the government in creating standards. Then the result can help inform the government in establishing the strategic framework of halal tourism development, more particularly in the formulation of policy for industrial actors.

Originality/value

The findings contribute to the concept of product-centered business, in which it is generally assumed that industrial actors are frequently focused on the mere label of “halal” and ignore the true values. However, the research shows that some industrial actors put Islamic values first instead of the mere halal label, and another case shows that some of them implement Islamic values in their business but avoid halal branding. This empirical evidence shows that in halal hotels, the concept of product-centered is not always proper. The quality of halal hotel products depends on the Islamic value of the owner, not always influenced by business imperatives.

Details

International Journal of Tourism Cities, vol. 8 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 3 February 2012

John W. O'Neill

The purpose of this paper is to explore the apparent norm of partying that persists in the hotel industry despite evidence suggesting it can negatively affect both employees and…

2151

Abstract

Purpose

The purpose of this paper is to explore the apparent norm of partying that persists in the hotel industry despite evidence suggesting it can negatively affect both employees and organizations.

Design/methodology/approach

Telephone surveys of 544 managers from 65 hotels were conducted. Multiple regression analyses and analyses of variance were performed to examine the extent to which differences in hotel organizational culture, hotel classification, hotel corporate organization, hotel size and manager age affect the extent to which employees spend time gathering and partying with their work colleagues outside work.

Findings

The paper finds that in hotels with organizational culture oriented towards work and family balance, managers displayed less partying behavior. It also finds that such work and family culture may vary based on certain hotel corporate organizations, hotel location classifications, and hotel sizes, because partying behavior significantly varies based on such corporate, locational and size differences. Findings also indicate that relatively older employees spend less time than younger employees partying with work colleagues outside work.

Research limitations/implications

Limitations include the use of self reports of hotel managers from full‐service hotels in the USA.

Practical implications

A workplace culture oriented towards work and family balance may yield less partying behavior, which may be particularly relevant in certain hotel types and sizes, and may have positive implications for reducing turnover and health care costs.

Originality/value

This study explores the common practice, but understudied topic of hotel employees partying with colleagues outside work. In so doing, it provides greater understanding of the phenomenon to researchers and practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 8 February 2011

Usha Ramanathan and Ramakrishnan Ramanathan

This paper seeks to explore the performance of UK hotels, in terms of various service attributes, and whether it influences customers' intention to stay again.

16169

Abstract

Purpose

This paper seeks to explore the performance of UK hotels, in terms of various service attributes, and whether it influences customers' intention to stay again.

Design/methodology/approach

Data are used from online customer ratings of 664 hotels in the UK for the purpose. The approach is based on an interesting use of statistical regression reported in the literature that attempted to classify different cues in hotels as critical, satisfier, dissatisfier, etc. In this study, six prominent attributes are considered, namely: customer service, cleanliness, room quality, value for money, quality of food, and family friendliness, rated by guests, based on their experiences of staying in hotels.

Findings

The findings reveal that “Value for money” is a critical attribute, while “Customer service”, “Room quality” and “Quality of food” are dissatisfiers. Business guests, and guests of independent hotels, exhibit similar behavior, but for leisure guests, and guests of chain hotels, “Value for money” is a dissatisfier.

Practical implications

“Value for money” is a critical attribute, in that good performance, in terms of this attribute, is critical for positively influencing guests' intention to stay again; however, failures in terms of this attribute cannot be compensated by improving service in terms of other attributes. There are three dissatisfier attributes (“Customer service”, “Room quality”, and “Quality of food”), implying that an inadequate performance in terms of these attributes could significantly adversely impact guests' intention to stay again.

Originality/value

This study would appear to be the first to use the extensive data available on the internet on guest ratings of hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 23 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 27 April 2010

Claudio Giannotti, Gianluca Mattarocci and Luca Spinelli

The purpose of the paper is to compare the role of the sector and geographical features in explaining the performance of a hotel structure.

1287

Abstract

Purpose

The purpose of the paper is to compare the role of the sector and geographical features in explaining the performance of a hotel structure.

Design methodology/approach

The paper constructs a measure of net profit for available room (GOPPAR) for a representative sample of Italian hotels and uses a constrained linear regression model in order to identify the role of sectoral and geographical features. The analysis is released adopting a multiple cross sectional approach and considering not only the average role of sectoral and geographic characteristic, but also the time trend of relation inspected.

Findings

Results obtained show that the overall national trend is not significant for explaining the performance of each hotel. Considering geographical and sectoral features, the first of these explain better the disalignment of the performance respect to the national average.

Research limitations/implications

The paper proposes an analysis of the hotel industry using a standard geo‐sectoral classification. More data about the characteristics of the firms considered in the sample could allow to define a more detailed model that consider also other hotel features that could impact on the demand and supply of the service.

Practical implications

Results could be useful for the hotel chains and for institutional investors specialized in the hotel sector, in order to define a first guideline for the property selection process and diversification portfolio strategy.

Originality/value

The paper represents the first work that analyse the role of regional and sectoral factors in explaining the performance of the hotel industry and supports the thesis proposed with and empirical evidence on world leading market (Italy).

Details

Journal of Property Investment & Finance, vol. 28 no. 3
Type: Research Article
ISSN: 1463-578X

Keywords

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