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This study aims to explore the dimensions and sub-factors of Airbnb hosts’ affinity-seeking strategies. It also aims to build a conceptual framework of hosts’ affinity-seeking strategies and their impact on Airbnb guests’ feelings of affection toward their host and/or the homestay and their behavioral intentions.

Based on 150,161 Inside Airbnb online reviews in three major US cities, this study uses semantic analysis to explore processes through which hosts’ affinity-seeking strategies are constructed.

A conceptual framework is proposed to identify two dimensions (warmth and competency) and their sub-factors (“presenting friendly attitudes,” “showing personality traits,” “providing service and help” and “promoting social interaction and sharing”) of Airbnb homestay hosts’ affinity-seeking strategies. The framework shows a positive relationship between these strategies and guests’ affection and behavior in response.

The research findings provide valuable insights to hosts for improving their affinity and strengthening their competitive advantages. They also offer guidance to destination management organizations on how to build a positive destination image.

To the best of the authors’ knowledge, this study is the first to conceptualize Airbnb homestay hosts’ affinity-seeking strategies. It contributes to the literature by incorporating social cognition theory and service theory in the analysis of these strategies.

Drawn from the push–pull perspective, this research aims to identify the determinants of Chinese technology's outward foreign direct investments (OFDI) into the Eurasian region.

The authors argue that contrary to the extant literature, technology-driven OFDI from emerging-market multinationals (EMNEs) do not always seek developed countries, and EMNEs' technology investments in emerging economies are rising indicating that there are factors in these economies that can prove attractive. The authors recognize the influence of the macroeconomic environment and the interaction of home and host-country institutional contexts that influence the location choice of EMNEs technology-driven OFDI into other emerging economies, mediated by the industry sector and firm's ownership structure. The authors test our hypotheses using a sample of 1,656 observations of Chinese MNEs' tech-investments in the Eurasian region from 2005 to 2019.

The study results indicate that bilateral diplomatic relations pave the way of the host-country institutional environment for Chinese MNEs uncovering the role of the Chinese government as an OFDI facilitator. This study also unveils a lower technology level of the Chinese MNEs' investments in the Eurasian region connoting an interest in market opportunities exploitation through their existing technologies – through its comparative advantage in the global markets – rather than strategic assets acquisition aiming at augmenting their technological capabilities. This trend is similar to that of other major foreign direct investment (FDI) source countries.

This research contributes to a better understanding of the characteristics and the location choice of technology investments from EMNEs into other emerging economies that have received scant attention in the literature. In addition, it extends the institutional theory by analyzing how home-country institutions, through bilateral diplomatic relations, may smooth the host country institutional environment for home-country MNEs' foreign investments and contributes as well to the debate on the applicability of the existing theoretical framework in the case of emerging-market MNEs.

This study aims to explore how two affective factors (i.e. brand attachment and consumer affinity) influence host country consumers' responses to an international brand alliance (IBA).

A two (brand attachment: high vs low) × two (consumer affinity: high vs low) factorial experiment was conducted with 336 US university students. The partial least squares structural equation modeling (PLS-SEM) method was used to test the conceptual model.

(1) Pre-attachment to the host brand and consumer affinity for the country-of-origin (COO) of the foreign partner brand positively influence attitudes toward the IBA. (2) Attitudes toward the IBA positively influence post-attachment to the host brand, intention to buy the IBA product and willingness to recommend the IBA product. (3) Pre-attachment to the host brand positively influences post-attachment to the host brand.

This study extends the literature on factors influencing attitudes toward IBAs by finding the significant influences of pre-attachment to the host brand and consumer affinity for the COO of the foreign partner brand on host country consumers' responses to IBAs.

Mainland Chinese students are the largest group of international students globally. The role of international students in destination marketing can be seen as “Word-of-Mouth Champions”. This study attempts to examine the effect of place attachment and affinity for Mainland Chinese students on generating word-of-mouth intention towards their place of study.

Six well-trained research assistants collected paper-based questionnaires in six institutions in Macao. They chose every tenth student who passed by to fill in the questionnaire at six locations in each institution. This study employed partial least squares structural equation modelling (PLS-SEM) to estimate the strength of causal relationship among place identity, place dependence, affinity and intention to word-of-mouth.

The results of the survey from 327 students in Macao indicate that place dependence, place identity and affinity drive Mainland Chinese students to provide word-of-mouth regarding Macao. Place dependence has a positive influence on place identity, and place identity has a positive influence on affinity with residents. However, place dependence has no significant direct effect on affinity.

Evidence from this study indicates the importance of students' word-of-mouth as they as sojourners, in particular, the students' place attachment and affinity for residents is critical to positive their Word-of-mouth on destinations. This research offers insights about the potential group which need require attention.

This study fills a research gap by exploring the relationship between place attachment and social distance in influencing Mainland Chinese students' behaviour, a relationship that has rarely been investigated in tourism research. Practical recommendations are provided to the governments, universities and education enterprises according to the results of the study. From both theoretical and practical perspectives, the findings from this study suggest promoting international students to turn into real “Word-of-Mouth Champions”.

This study investigates the synergetic impact of joint marketing collaboration between a bank and an affinity organisation on their affinity credit card holders' behaviours. Seeks to identify the sources of the influence of the alliance partners which induce changes in the attitude and behaviour of cardholders.

A theoretical model was developed to reveal the impact of perceived card benefits, affective customer loyalty toward the bank, affective customer loyalty toward the affinity organisation, and perceived prestige of affinity organisation, on the card usage behaviours of customers. Survey data were obtained from 162 students who were holders of a university affinity credit card in Hong Kong.

Findings indicated two routes of influence that affect the intention and behaviours of affinity credit cardholders. The two routes were complementary rather than competitive in a symbiotic collaboration. The first is a cognitive route. It shows that a cardholder's attitude formation is strongly influenced by the cognitive evaluation of card benefits instead of by affective loyalty toward the bank or toward the affinity organisation. The second route is an emotional route of influence. It originates from the perceived prestige of the affinity organisation to cardholders' intention and usage behaviours.

The impact of the symbiotic collaboration on customer behaviours is an important question which has yet to be answered in the literature of strategic alliances. To the best of one's knowledge, this is a pioneering empirical study addressing this research issue.

Using the remarkable olfaction ability, insects can sense trace amounts of host plant volatiles that are notorious for causing severe damage to fruits and vegetables and in consequence the industry. The purpose of the paper is to investigate the interactions between olfactory proteins, odorant-binding proteins (OBPs) and host plant volatiles through the developed olfactory biosensors. It might be helpful to develop novel pest control strategies.

Using the successfully expressed and purified OBPs of the oriental fruit fly Bactrocera dorsalis, a biosensor was developed by immobilizing the proteins on interdigitated electrodes through nitrocellulose membrane. Based on electrochemical impedance sensing, benzaldehyde emitted by the host plants, such as Beta vulgaris, was detected, which could be used to investigate and analyze the mechanisms of pests’ sense of chemical signals. The relative decreases of charge transfer resistances of the sensor were proportional to the odorant concentrations from 10⁻⁷ M to 10⁻³ M. Meanwhile, the interactions between OBPs and benzaldehyde were studied through the process of molecular docking.

The paper provides a pest OBPs-based biosensor that could sensitively detect the host odorants benzaldehyde. Meanwhile, the most related amino acids of OBPs that bind to host plant volatiles can be distinguished with molecular docking.

An olfactory biosensor was developed to explore interactions and mechanism between the pest OBPs and benzaldehyde, which showed promising potentials for small organic molecule sensing. Simultaneously, it might be helpful for novel pest control strategies.

This paper aims to refine the concept of community/ethnic resources for migrant communities by focusing on the way ethnic migrant entrepreneurs (EMEs) use co-ethnic-based (CEB) resources in their entrepreneurial activities, taking into account their migration contexts. Migrants are usually considered as disadvantaged individuals given their restricted opportunities in the labor market and in the business arena; thus, they rely on ethnic resources for survival in the host country.

Through Bourdieu’s (1986) forms of capital model, the authors compare the experiences of EMEs from three migrant communities in Malaysia (specifically, the Indonesian, Pakistani and South Korean communities) with regard to their ethnic resources. The authors used a qualitative approach in analyzing our data, which includes interview narratives with 41 individuals consisting of EMEs, community leaders, embassy representatives and trade experts.

This study’s findings indicate that migration contexts influence the differences in the way ethnic resources are used by EMEs. The findings are synthesized into a framework of ethnic resources within the context of ethnic migrant entrepreneurship.

Adopting a qualitative approach was useful in studying the subject, but the findings are still limited within the context of the study. As such, future research is encouraged to test the proposed framework and examine the underexplored aspects of migration in influencing the utilization of ethnic resources for entrepreneurial migrant communities.

A practical implication of this paper lies in the illustration of migrants’ usage of alternative routes for resources through co-ethnic networks, which is useful for policymakers and businesses focusing on migration and trade.

This framework contributes to the discourse of ethnic migrant entrepreneurship through further clarifying aspects shaping the utilization of community ethnic resources.

While the literature on migration highlights the reshaping of host and immigrant population in countries, there is a paucity of research in marketing investigating the evolving dynamics for acculturation. The purpose of this study is to further the understanding of the emerging phenomenon of acculturation and identity negotiation.

Three experiments examined situational ethnicity, self-construal and identity negotiation in home and host culture work and social settings. Study 1 and Study 2 were conducted in the United Kingdom (UK), where the host country is the majority population. Study 3 was conducted in the United Arab Emirates (UAE), where the host country is the minority population. Study 4 utilized qualitative interviews in both countries.

Results from all four studies show that ethnic consumers deploy “indifference” as an identity negotiation mechanism when the host society is the majority population (UK) and when the host society has the minority population (UAE).

The authors offer new insights into identity negotiation by ethnic consumers when the host society is the majority population as well as the minority population. “Indifference”, i.e. preferring to neither fit in nor stand out as an identity negotiation mechanism, is deployed in work and social settings of home and host societies. The authors also advance the existing literature on acculturation by examining whether independent and interdependent self-construal influence identity negotiation.

Talent identification is a critical process of any Global Talent Management system, and little is known about it in Latin American multinationals (multilatinas). This study aims to understand, through the perceptions of Corporate Global Talent Managers, the talent identification strategy in place, the factors involved and the sources of the tools for its implementation.

The sample is made up of 17 multilatinas (Argentina, Brazil, Mexico, Chile and Colombia). Semi- structured interviews were conducted with Corporate Global Talent Managers.

Results reveal that the standardisation strategy constitutes the main trend. This choice is explained by numerous factors such as the new corporate structures, the entry mode via mergers and acquisitions, the national/regional culture, geographical closeness and shared cultural affinity, organizational culture, host country management practices and level of integration between headquarters and subsidiaries. Most of the multilatinas do not rely on “best practices”; they prefer home-made tools instead. Several factors were identified. Conclusions and further research are presented.

This paper attempts to fill a perceived gap in the literature investigating, empirically, the talent identification strategy in multilatinas.

La identificación del talento es un proceso crítico de todo sistema de Gestión del Talento Global, y poco se conoce sobre el mismo en las multinacionales de origen latinoamericano. Este estudio cualitativo tiene por objetivo comprender, a través de las percepciones de los directores globales de talento corporativo, la estrategia de identificación de talento adoptada, los factores involucrados en esas elecciones estratégicas y el origen de las herramientas utilizadas en su implementación.

La muestra de este estudio está compuesta por 17 multilatinas de Argentina, Brasil, México, Chile y Colombia. Entrevistas cualitativas fueron realizadas con los responsables globales de gestión del talento.

Los resultados muestran que la estrategia de estandarización en la identificación del talento constituye la tendencia principal. Esta elección estratégica puede explicarse por diversos factores: nuevas estructuras corporativas, modo de ingreso a través de fusiones y adquisiciones, cultura nacional/regional, cercanía geográfica y afinidad cultural, cultura organizacional, prácticas de gestión de los países de destino y grado de integración entre Casa Matriz y subsidiarias. La mayoría de las multilatinas privilegian las herramientas de diseño propio, en lugar de aquellas “mejores prácticas”. Numerosos factores han sido identificados. Se presentan conclusiones y futuras líneas de investigación.

Este es el primer estudio que examina la estrategia de identificación de talento en las multinacionales latinoamericanas y los factores involucrados, cerrando una brecha en la literatura.

A identificação de talentos é um processo crítico de todo sistema de gestao global de talentos, e pouco se sabe sobre isso em multinacionais de origem latinoamericana. Este estudo qualitativo tenta compreender, através das percepções dos diretores globais de talento corporativo, a estratégia de identificação de talentos adotada, os fatores envolvidos nessas escolhas estratégicas e a origem das ferramentas utilizadas na sua implementação.

A amostragem do estudo foi baseada em 17 multilatinas da Argentina, Brasil, México, Chile e Colômbia. Entrevistas qualitativas foram realizadas com gerentes globais de gestão de talentos.

Os resultados mostram que a estratégia de padronização na identificação de talentos constitui a principal tendência. Essa escolha estratégica pode ser explicada por vários fatores: novas estruturas societárias, modo de entrada por meio de fusões e aquisições, cultura nacional/regional, proximidade geográfica e afinidade cultural, cultura organizacional, práticas de gestão dos países de destino e grau de integração entre Matriz e subsidiárias. A maioria das multilatinas privilegia as ferramentas de seu próprio design, em vez das “melhores práticas”. Diversos fatores foram identificados. São apresentadas as conclusões e futuras linhas de pesquisa.

Este é o primeiro estudo que examina a estratégia de identificação de talentos em multinacionais latinoamericanas e os fatores envolvidos, contribuindo a preencher uma lacuna na literatura

The purpose of this study is to examine the impact of key decision-making attributes on consumers’ choice of accommodation among and between hotels and Airbnb.

The study used a choice-based conjoint approach using 21 key decision-making factors that impact consumers’ choice of accommodation across five segments ranging from economy to luxury. Latent class estimation was used to identify segments of respondents who tend to have similar preferences for accommodation.

The results showed the presence of a consistent pattern of decision-making across the five accommodation segments, culminating in a hierarchy of importance in accommodation choice. The 21 key decision-making attributes comprised three tiers in order of decreasing importance: quality and service, amenities, and accessibility and safety. Further, latent class analysis indicated the presence of a hotel group and an Airbnb group of customers, which allowed us to identify how both types of providers might maximize the value of their offers to encourage customer switch.

The accommodation landscape is extremely dynamic (particularly as the COVID-19 pandemic unfolds) and complex. The present study cannot capture all of its intricacies but provides an invaluable foundation for future research on the topic of consumer choice in an evolving and competitive accommodation market.

Extant research on accommodation choice has focused on hotels or Airbnb only. Moreover, research that has considered both types of accommodation simultaneously is limited in its conceptual and methodological scope. The present study synthesizes the fragmented literature on consumers’ accommodation choices and offers a holistic and coherent schematic – the hierarchy of importance in accommodation choice – that can be used by future researchers and practitioners alike.