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Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors.

This empirical paper adopts an exploratory approach and serves as an initial step for researchers. It utilizes a quantitative methodology, employing a survey with 366 responses, to examine the effects of internationalization efforts in higher education on country brand equity.

The results reveal a direct correlation between student engagement and the brand equity of international branch campuses (IBCs), as well as a link between IBCs and Egypt’s brand equity. Notably, the study highlights the mediating role of IBC brand equity in the relationship between student engagement and the overall brand equity of Egypt.

This paper is innovative in its method of assessing the impact of internationalization efforts in higher education, specifically at IBCs in Egypt, on Egypt’s destination brand equity. Additionally, the study identifies student engagement as an antecedent to IBC brand equity.

In light of the role of religious coping as an alleviation mechanism, the COVID-19 pandemic presents a potential opportunity to build on the literature related to religious coping in a new context. Hence, the study aims to examine the potential role of religious coping in enhancing consumer well-being (CWB) during the pandemic.

A quantitative approach has been employed, with the use of web surveys, to investigate the relationship between CWB and religiosity among a global sample.

Results showed that religiosity has a significant positive impact on satisfaction with life among females only. On comparing between Arabs and non-Arabs, there was a significant positive relationship between religiosity and satisfaction with life among Arabs.

The main contribution of this paper is extending the religiosity and spirituality literature by studying the potential role of religiosity in improving individual well-being during a novel contextual pandemic situation, an area that is still underresearched in the literature.

In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to gain a better understanding of youth materialism in Egypt along with parental influence in the transmission of materialistic values and hence building up recommendations and programs for impeding this phenomenon.

The empirical investigation was conducted through pursuing a mix of qualitative and quantitative research methods. A deeper understanding of the problem at hand was generated by the qualitative research through conducting in‐depth interviews with children, parents and educators; where the broader target was reached as well as a more comprehensive view was attained by quantitative research through self‐administered surveys for parents and children.

The results showed a positive correlation between parental materialism and child materialism. Concerning the relationships between family communication patterns, parental mediation practices and child materialism, the results indicated that indirect mediation was the strongest predictor for child materialism followed by restrictive mediation, while active mediation was not found as a significant predictor for child materialism.

The purpose of this research is tri‐divided and limited to the following goals: first, capturing cultural differences for the manifestation of materialism in the Egyptian context. Second, examining the extent to which parents contribute and influence the transmission of materialistic values among young consumers. Third, proposing parents as a potential countervailing power against excessive youth materialism.

The results of the study show that necessary steps should be taken by designing programs that involve parents as a potential countervailing power against excessive youth materialism. The results also showed a positive relationship between parents and child materialism. Furthermore, the results from the qualitative research indicated that parents are not really aware of the adverse effects materialism can have on their children. Moreover, the results indicated that there is a positive correlation between socio‐oriented communication and restrictive mediation. At the same time and in line with the proposed conceptual model of the current research, restrictive mediation was found to be the second largest contributor to childhood materialism.

It is suggested that greater transparency about the consequences of materialism could work in favor of altering materialism (Abela). Hence, parents should be aware that excess youth materialism, as previously discussed in the literature, is associated with poor school performance, poor ethical behavior, shoplifting tendencies, unhealthy food consumption, and greater levels of life dissatisfaction.

The research is unique in that it sets the ground for research in the critical area of young consumers in an important emerging market; Egypt. In addition, the novel interdisciplinary approach also contributes to the international literature in terms of both conceptualization and findings.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

A persistent grumble of “baby boomers” is that younger generations, including those who are now students, are more materialistic they used to be. There us perhaps a grain of truth in this, although to be excessively censorious might be unfair; we now live in a more materialistic world and the “baby boomers”, as students, had better state support than today's undergraduates. It was perhaps easier to take a non‐materialist stance in those days.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.