A material world that knows no boundaries: The effects of TV advertising on children in the Middle East
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
A persistent grumble of “baby boomers” is that younger generations, including those who are now students, are more materialistic they used to be. There us perhaps a grain of truth in this, although to be excessively censorious might be unfair; we now live in a more materialistic world and the “baby boomers”, as students, had better state support than today's undergraduates. It was perhaps easier to take a non‐materialist stance in those days.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2013), "A material world that knows no boundaries: The effects of TV advertising on children in the Middle East", Strategic Direction, Vol. 29 No. 8, pp. 22-25. https://doi.org/10.1108/SD-06-2013-0036
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited