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In the digital age, enterprise social media (ESM) use is becoming more prevalent in the workplace. The “group” function is a very important part in the use of ESM. This paper explores how the characteristics of employees' task requirements affect their group participation behaviors on the ESM.

Based on information processing theory, the authors establish a two-stage research model to explore the impact of task characteristics on employees' online group participation behavior in the context of ESM. Data were collected using a survey of 341 Chinese employees.

The results indicate that (1) task interdependence was positively correlated with participation in small closed groups; (2) task complexity was positively correlated with participation in small groups, large closed groups and open professional groups and (3) task non-routineness was positively correlated with participation in small groups, large closed groups and open professional groups.

This study builds on the literature on task characteristics, information processing theory and employees' online group participation behavior, contributing to the research on ESM in the field of information systems and providing guidance for enterprise practice.

The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements. It also examines the influence of brand choice attainment on both satisfaction and participation behaviour.

Drawing on an empirical survey of 238 international students in UK universities, the model was tested using structural equation modelling.

The findings reveal that not all service augmenters are equally important in creating student satisfaction. Campus life and maintenance augmenters are found to be the crucial elements in generating satisfaction for international students. The results also suggest that satisfied students are more likely to participate actively in co-producing the university services compared to dissatisfied students. The effect of brand choice attainment on participation behaviour is mediated by satisfaction.

University administrations might need to prioritize their efforts to put more emphasis on some elements especially crucial for international students and could embellish or deplete the core of education services. The study provides a fresh perspective on segmenting international students based on their brand choice attainment. A superior university experience should be created, particularly for those who did not get into their preferred university, to overcome the disappointment of not studying at the preferred university.

By synthesizing diverse concepts from research on services marketing, branding and HE, this paper contributes theoretically by extending the research on customer participation behaviour into the HE domain. It attempts to address a clear gap between how service literature and HE literature look at “service experience”. The study captures some missing aspects of the “service” in the HE sector (e.g. augmentation aspects). The study also takes the HE literature one step further by identifying the role of brand choice attainment in both satisfaction and students’ participation behaviour.

This paper aims to determine the impact of online community participation on attitudes and product-related behaviour in the health and fitness sector.

Survey data are collected from 221 users of the social medium Instagram, members of the self-proclaimed health and fitness community (#fitfam). Data are analysed with structural equation modelling.

The study shows that online community identification and engagement significantly increase health environment sensitivity, resulting in heightened engagement in physical fitness and healthy product choices.

Given the difficulty to remain engaged in pro-health behaviour and the growing impact of social media on young adults’ lives, these findings are encouraging. They show that online health and fitness communities provide a supportive environment in which consumers can identify and freely engage and a fertile ground to the development of health sensitivity and product-related behaviour.

The study advances knowledge on the role of social media and online communities in promoting health and fitness product behaviours and attitudes.

This paper aims to provide data on the self-perceived state of sustainability consciousness of first-year Hong Kong students.

Within a mixed-method research design framework, the authors conducted 787 questionnaires and collected 989 reflective narratives of first-year students of a university in Hong Kong, who were enrolled in the General Education course.

Attributed to students’ immersion in compulsory sustainability education modules within liberal studies programs in secondary through higher education (HE), the quantitative results revealed an increase in the self-perceived knowledge and behavioral aspects of sustainability consciousness of Hong Kong students and their low engagement in sustainability-related civic, campus or action groups. However, qualitative results revealed three aspects of the students’ sustainability consciousness: intentionality to make a difference; engagement with complex questions about identity, society and nature; and eschatological perspectives, which included imaginative, future-oriented and action-oriented approaches to critical reflection, supported by the rhetoric of hope, promises and commitment for better future.

The study provides insights into the challenge of implementation of the United Nations-based sustainable development model in the Hong Kong educational system through the formal liberal studies curriculum. It advances the field by constructing a momentum for conceptual changes in sustainability education research toward design of the non-linear and culturally sensitive frameworks for sustainability implementation in HE. This allows to utilize universities’ unique capacities for fostering students’ sustainability consciousness in a continuous and systemic way.

One of the most valued management skills is the ability to function effectively in such small group decision‐making settings as meetings. Nevertheless, studies admit that little is definitely known about what makes meetings effective, so that meeting leaders often have to operate on assumptions or conflicting evidence even as they recognize that the move toward team‐based organizations has created a special need for meeting facilitation skills. Presents techniques for running meetings based on the results of experience gained working as a meeting consultant at the international headquarters of an insurance corporation in the northeastern USA (referred to as Alifo). Covers a 12‐month period during which 58 managers, supervisors, and executives participated in a meeting analysis survey, attended training sessions, and evaluated meeting simulations. Based, in addition, on meeting observations, minutes, and transcripts, communication reports, and interviews with company managers, several conclusions were reached about the meeting process, leadership behaviors, and group participation at Alifo.

Religious institutions can affect organizational practices when employees bring their religious commitments and practices into the workplace. But those religious commitments function in the midst of other organizational factors that influence the working out of employees’ religious commitments. This process can generate varying outcomes in organizational contexts, ranging from a heightened effect of religious commitment on employee behavior to a negligible or nonexistent influence of religion on employee behavior. Relying on social identity theory and schematic social cognition as unifying frameworks for the study of religious behavior, we develop a theoretically informed approach to understanding how and why the religious beliefs, commitments and practices employees bring to work have varying behavioral impacts.

The purpose of this paper is to empirically examine the inequality perpetuated through social categories in accessing the social capital generated through the microfinance interventions in India as the country has pronounced economic inequality by social categories like many developing stratified societies.

The study uses survey data collected from 75 villages in rural India and tests whether the formation and maximization of social capital through self-help groups (SHGs) is dominated by social categories, e.g. high-caste groups, males and superior occupation classes. Using logistic regression framework, the study assesses the formation and maximization of social capital through multiple SHG membership.

The paper finds that the microfinance approach of empowering weaker sections is considerably limited in its success, in the sense that it provides them with the opportunity to the credit access and support through SHGs. But, the empirical model further indicates that social capital in form of these SHGs may fall prey to the dominant social categories, and thus, these institutions may potentially enhance inequality.

The paper is derived from the secondary data set, so it is unable to comment field reality qualitatively.

Microfinance policy makers will have an improved understanding of inherent social inequalities while implementing group-based programs in socially stratified societies.

Social capital, if treated as an outcome accumulated in form of groups, provides with an important framework to assess the unequal access through the microfinance interventions. Overlooking the inherent unequal access will deceive the purpose of social justice in the group-based interventions. The microfinance and other welfare policies engaged in group formation and generating the social capital need to be more sensitive to the disadvantageous sections while focusing on multiple group access by disadvantaged social groups.

Online communities are increasingly important for organizations and marketers. However, the issue of how structural features of online communities affect consumers' behavioral engagement remains relatively unexplored. The purpose of this study is to examine how and why different types of interdependence within online communities (i.e. task/outcome interdependence) influence individual engagement in group activities, thereby providing insights regarding online community design.

Two surveys were conducted with two online groups in China. One is a task-interdependent group from Douban Forum, and the other is an outcome-interdependent group from Sina Forum. A total of 159 valid responses from the task-interdependent group and 162 valid responses from the outcome-interdependent group were received. We analyzed the data using multivariate regression with Smart PLS and SPSS.

The results reveal that both task and outcome interdependence are positively related to individual behavioral engagement in online group behavior, and collective efficacy mediates the aforementioned effects. In addition, task complexity moderates the relationship between task interdependence and individual behavioral engagement; communication within group moderates the relationship between outcome interdependence and behavioral engagement, and the effect is mediated by collective efficacy.

This study is the first to investigate the role of an important factor of group structure, namely, interdependence, in fueling individual behavioral engagement in online communities. The results shed light on companies' design strategies to develop and retain online community members and also provide important insights for researchers interested in social network marketing.

Observes that the group size of some US retail hardware cooperatives increased during the 1990s, as cooperative managements strove to increase the quantity and quality of group members. For example, a 1997 merger doubled the membership of one group. Large size was deemed necessary to achieve the economies of scope and scale needed to compete in an intense retail marketplace. Group research generally shows that large size has a negative impact on group dynamics. The current study examines size of retail hardware cooperative groups in relation to group identification, communication frequency, and relationship effectiveness. Findings show that size does not influence the relationships between the variables in the study. Also, a member’s level of group identification is a primary driver of perceptions of relationship effectiveness. The higher the identification with the group, the more effective the relationship is perceived to be by the member.

The adequacy and appropriateness of official responses to food poverty in 1980s′ Britain are questioned. A qualitative study was carried out in NW England, 1987/88, exploring the mechanisms behind social inequalities in eating behaviour, as the basis for the development of effective social policy. Structural and material constraints and pressures external to and beyond the control of low‐income households were found to be largely responsible for their eating behaviour. The implications of inadequate domestic financial resources are discussed here.