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The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading tourist website (s). This paper also attempts to unveil the factors based on customer reviews, which will be vital for the tourism industry professionals to promote and position India’s tourist destinations.

This paper involves an analysis of customer feedback from TripAdvisor.com. The approach to research is exploratory and attempts to uncover critical factors arising out of rising visitor experience in the digital media sphere.

Key factors are nuanced around service quality of the destination image. Identified factors that need the attention of the policymakers, site management and service professionals at large are fairness of price, distractions/irritants and varied expectations of the international and national tourists.

The findings will have substantial implications for the policymakers, the site management and service professionals. Research outcomes are based on the analysis of real customer reviews hence makes this study vital for decision-makers as well as for academic researchers working in this area.

This study used the real tourist’s data from TripAdvisor.com. The customer’s postings on the website are those of verified visitors. This paper should help in developing a thoughtful discussion around positioning India as a preferred destination in the online arena aiming at future tourists.

The purpose of this paper is to quantify the benefits of contract farming (CF) on farmers’ income and adoption of food safety measures (FSMs) at the farm level. The paper also investigates the determinants of participation in CF.

The study is based on a survey of 600 tomato farmers from Nepal. Descriptive statistics, regression analysis (using instrumental variable) and propensity score matching have been used to accomplish the objectives of the study.

The study found that the CF ensures higher returns to farmers as well as higher adoption of FSMs at the farm level. The contract farmers earned about 38 per cent higher net returns and had 38 per cent higher adoption of FSM as compared to independent farmers. Caste, occupation, farm size and cropping intensity significantly affected farmers’ participation in CF.

The analysis based on cross-section data has limitations to consider unobserved farmer-level individual heterogeneity.

This study will provide an empirical base to promote CF in Nepal. The study will also contribute to bridge the gap in literature on the drivers of CF and its impact on smallholders’ income and compliance with FSM in Nepal.

New varieties of paddy are constantly being developed in India in order to sustain yield gains in the face of biotic and abiotic stresses. In this study, the authors attempt to identify the drivers for adoption of new varieties of paddy in India; the authors also estimate the impact on yield of the adoption of new paddy varieties.

Survey data consisted of the reported information from approximately 20,000 paddy farmers in India. The study employs Cragg's double-hurdle model to study the probability and intensity of adoption of new varieties; we use regression discontinuity design to estimate the change in yield due to adoption of new varieties.

The authors’ findings indicate that the adoption of new varieties of paddy in India varies significantly within and between regions; further, the adoption of new varieties is affected by a number of socioeconomic and demographic factors; the authors also find that the adoption of new varieties increases yield significantly.

These are observational data and not based on the experiments. The authors relied on farmers' memory to recall the information.

The authors suggest the formulation of strategic policies that can cater to the needs of regions and states that are lagging behind in the adoption of new paddy varieties.

The main aim of this paper is to assess the relevance of caste-based social networks in the dissemination of technologies and innovations in the Indian agriculture.

Using the unit-level data from a large-scale farm survey, this paper constructs a multidimensional index of social networks encompassing households' castes and information sources within the administrative boundaries of a district and subsequently assesses its association with the adoption of modern seeds of staple food crops.

There is a strong effect of caste-based networks on the adoption of modern seeds of different crops, but the effect is linked to the stage of technological change, i.e. the network effect is stronger for the crop that has experienced late technological change. Further, the behavior of network members is found to have a bigger impact on the individuals' technology adoption decisions as compared to the characteristics of individuals in the network.

Given likely, increases in demand for diverse information and limited outreach of public extension systems, the findings suggest that in a socially heterogeneous society the caste-based social networks can serve as an important channel for the dissemination of information and innovations.

What is unique in this paper is that it constructs a multidimensional index of social networks embedding the farm households' castes and information sources within the administratively defined boundaries of a geographical region.

The purpose of this paper is to explore the factors that could contribute towards the enhancement of the tourist experience at the Golden Temple site in Amritsar. The paper also seeks to explore if there is any difference in the above mentioned factors based on the religion and the nationality of the respondents.

The paper uses an exploratory research design. Data were collected using structured questionnaires with open‐ended and close‐ended questions administered to the various tourist groups visiting the Golden Temple.

Significant differences between the factors contributing to the enhancement of the experience of the various tourist groups are expected.

The research findings will help the tourism industry to identify the factors that are important for various groups of tourists. This will help to improve the customer experience and thereby attract more tourists.

The study will add to better understanding of the factors contributing to enhancement of the tourist experience at religious sites.

The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards India as a destination for Buddhist sites vis‐à‐vis other countries such as Japan, Thailand and China.

The paper uses an exploratory research design. Data were collected using structured questionnaires administered to Indian and foreign tourists, interviews of officials in the tourism department and through internet sources.

Findings show a low level of awareness among both Indian and foreign tourists about India as a destination for Buddhist sites as compared to countries such as Japan, Thailand and China. Further, the findings to show a low level of engagement in promoting India as a destination for Buddhist tourism on part of tourist officials.

The paper develops insights into better promotion of Buddhist tourist sites in India.

The paper serves as a stepping stone towards future research on overlooked religious sites and their promotion.

This hypothetical case study aims to revisit the classical model given by Henri Fayol whereby he put forward a set of 14 principles to guide managers in decision-making across organizations. The case study showcases the dilemma in which the top manager of an automobile company finds himself when some of the very basic principles – on which the whole discipline of management is founded – are ignored. It will also serve as an aid for faculty members in B-Schools to teach students the significance of basic management principles postulated many years back which stand relevant even in contemporary times.

This case study is based on a hypothetical scenario in the corporate world. Different incidents in a fictitious automobile manufacturing firm are presented and the corresponding principles given by Henri Fayol are inferred.

This case study highlights that decision-making gets complicated if fundamental principles of management are not complied with. The decision taken during each and every situation which has been discussed in this case study is contrary to the correct course of action as propounded by Fayol. Modern-day managers must acknowledge the relevance and importance of these principles for achieving success in business.

This case study underscores that even in this volatile business environment where most of the management practices are technology-driven, we cannot disregard the most elementary rules of management. The managers working at different levels in the organizational hierarchy may be guided to make the right decisions in situations similar to the ones described.

Agriculture insurance is the panacea for the farming community. Many policy interventions were implemented for stimulating agriculture insurance access to farmers in India. However, access to agriculture insurance constantly remained one of the major challenges to Indian policy planners. The goal of the present paper is to explore current policy interventions in the area of agriculture insurance in India.

The present paper reviews and analyzes the evidence literature through a content analysis method on development and performance analysis perspective of existing agriculture insurance schemes in India.

Agriculture insurance is a significant risk management policy, but this is not easily reachable to the majority of farmers in India. The government of India introduces a novel agriculture scheme every decade, but every crop insurance scheme was inconsistent and ineffective owing to operational defects. Agriculture insurance in India is still developing in terms of coverage, scope, and exposure, but farmers' dissatisfaction about agriculture insurance turned out to be a negative word of mouth. Insurance illiteracy and farmers' preference for agriculture relief payments are the main reasons for limited access to agriculture insurance. The current crop insurance schemes are improperly operated because of implementation issues at the state level.

This paper will be useful for researchers and academicians to analyze the past and present status of crop insurance in India.

The paper is the unique work of the authors as it has attempted to present India's journey with agriculture insurance. An effort is made in the present study to provide a comprehensive and holistic developmental and performance analysis perspective of agriculture insurance in India.

The purpose of this study is to explore and prioritize the barriers that affect weather index-insurance (WII) adoption among customers by utilizing interpretive structural modelling (ISM) and fuzzy-MICMAC.

This paper utilized the combined approach in two phases. In first phase comprehensive literature study and expert mining method have been performed to identify and validate WII adoption barriers. In second phase, ISM has been utilized to examine the direct relationships among WII adoption barriers in order to develop a structural model. Further, fuzzy-MICMAC method has been utilized to analyse indirect relationships among barriers to explore dependence and driver power.

This study has identified 15 key barriers of WII adoption among customers and developed a structural model based on binary direct relationship using ISM. Later, the outcomes of ISM model have been utilized for analysing the dependence and driver power of each WII adoption barriers in cluster form using fuzzy-MICMAC. The customer awareness related WII adoption barrier are mainly at the top level, WII demand related barriers are in the centre and WII supply related barriers at the bottom level in ISM model.

The findings offered important insights for WII insurers to understand mutual relationships amongst WII adoption barriers and assists in developing strategy to eliminate dominant key barriers in order to enhance their customer base.

Based on best of author's knowledge this paper firstly integrates the ISM fuzzy-MICMAC method into identification and prioritization of barriers that affects WII adoption among customers.