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This paper aims to examine how health consciousness, perceived nutrition of cereals, hedonic eating values and utilitarian eating values would influence consumers’ attitudes towards cereal consumption, willingness to pay for cereals, actual consumption of cereal products, cereal product consumption satisfaction and continuance of cereal consumption.

The research embraced a quantitative approach. The examination was completed in the Eastern Cape province of South Africa (SA). A structured questionnaire was used to collect data from 380 Generation Z consumers of cereal products. Structural equation modelling analysis was used using the smart partial least squares software to test the hypothesized model.

The results uncovered that the study variables were significantly associated, and surprisingly, the relationship between hedonic eating values and attitudes towards cereal consumption was found to be insignificant. It was also found that attitudes toward cereal consumption positively and significantly mediated the relationship between health consciousness and willingness to pay for cereals, perceived cereal nutrition and willingness to pay for cereals, hedonic eating values and willingness to pay for cereals and utilitarian eating values and willingness to pay for cereals.

This research adds new, fresh knowledge to the established body of knowledge on cereal consumption behaviour. This area has had little research attention in developing African countries like SA.

This paper aims to examine the bioactive compounds and texture properties of cereal bars formulated with banana peel flour during storage.

Seven cereal bars were produced and stored during 11 months, under vacuum and protected from the light. The total phenolic compounds, the activity antioxidant by ABTS [2,2′-Azino-bis(3-ethylbenzothiazoline-6-sulfonic acid)] method, the DPPH (2,2-diphenyl-1-picryl-hydrazyl-hydrate) method expressed as EC50 (concentration required to reduce the original amount of free radicals by 50 per cent) and texture properties were evaluated over the storage period.

In general, total phenolic compounds decreased during storage (from 4.19 to 1.11 mg GAE. g-1f.w.). Although the total antioxidant activity (ABTS method) increased during the fifth month, it reduced during storage (from 3.41 to 0.30 µmol TE.g-1f.w.); and the EC50 was not modified in many formulations, though it decreased in other formulations during storage period (from 3913 to 19221 g fruit.g-1 DPPH). The force of rupture began to increase in the fourth month (reaching 62.4 N), and hardness began to increase in the ninth month (reaching 444 N). The formulation and time factors influenced the total phenolic compounds, total antioxidant activity (ABTS method), force of rupture and hardness, while EC50 was only influenced by the formulation (p-value = 0.001). A principal component analysis showed that time had little effect on the most important characteristics considered in description of the cereal bars.

Cereal bars can be consumed up to the third month of storage, considering the texture of the products. Moreover, the presence of bioactive compounds in cereal bars depends on the addition of banana peel flour, which it contributes to the insertion of total phenolic compounds and total antioxidant activity in cereal bars, aggregating functional properties in these products.

The food pattern that includes ready‐to‐eat (RTE) cereals at breakfast is associated with important reductions in total fat, saturated fat, and cholesterol, and increases the likelihood of an individual meeting the recommended dietary allowances for iron and calcium for three sub‐populations studied (Anglos, African‐Americans, and Hispanics). Beverages, fruit, cereals, breads, and egg items represent the major components of breakfast. RTE cereals were consumed in 30 per cent of the breakfasts; they were fifth in the number of grams consumed per capita. Consumers of RTE cereals consumed a very different pattern of food from non‐consumers of RTE cereals. Individuals aged five and older with three days of dietary data from the US 1989‐91 Continuing Survey of Food for Individuals Intake were used for the analysis, n = 9,957. All breakfasts were combined (n = 26,271).

The idea that risk could be a motivating factor in consumers′ choice of breakfast cereal seemed less than plausible on first consideration. However, reports an investigation of secondary sources, some focus groups and a survey of 180 shoppers which revealed that this initial reaction was unfounded and that risk appeared significant in affecting consumers′ purchasing behaviour. The most important risks were those of taste and nutritional value. The most important risk relievers were choosing a well‐known brand and obtaining free samples. The findings seem to support the high advertising spends characteristic of the market, but question the widespread use of celebrity endorsements.

A decade of growth in the health food market is typified by the case of cereal bars. They have undoubtedly benefited from an increased consumer awareness about healthier ways to eat, but to what extent do consumers perceive these bars to be the “healthy alternative snack”, and how healthy are they? The results of a consumer survey (n=200) are reported which suggests that cereal bars are perceived as being healthy. Chemical analysis revealed that on sugar, fat, salt and fibre content, these bars were only marginally better than favourite traditional snacks. Sensory analysis showed that consumers much preferred cereal bars which contain chocolate but that these were not the healthiest. The gap between consumers′ perception of product benefits and actual benefits is something which should be further investigated in other products within the health food market.

International commodity prices have escalated to an unprecedented level since 2008. Although commodity prices have declined recently, prices are still high compared to the pre-2008 levels. Combining this market phenomenon with Bangladesh Government’s Household Income and Expenditure Survey (HIES) data sets HIES 2005 and HIES 2010, and applying the seemingly unrelated regression (SUR) estimation process, the purpose of this paper is to examine paddy rice marketing, and the cereal and non-cereal food expenditure behavior of rural smallholders in Bangladesh under rising commodity prices.

This study uses information collected by the Government of Bangladesh and applies two-step Heckman-type selection model estimation procedure, first to estimate total rice production by the rice production self-sufficiency status of the household. Second, the study estimates the paddy marketing behavior by the households by their rice self-sufficiency status under rising commodity price regime applying SUR estimation process combing with Heckman’s selection model estimation procedure.

Empirical findings demonstrate that there was no positive assertion between higher paddy rice prices and paddy rice marketing by the rural smallholders. Rather, under the rising commodity price regime, smallholders significantly reduced consumption expenditure on high food value-enriched non-cereal food items to adjust to the market shocks.

This is a Bangladesh-based case study. Individual country-level case studies should be conducted in order to generalize the findings of the present study.

The present study warns that the market volatility may discourage farm households to market their cereals more due to uncertain future. To the authors’ knowledge, this is the first attempt to explore the cereal marketing behavior of the farm households in Bangladesh under commodity price hikes by the rice production self-sufficiency status of the farm households.

The purpose of the paper is to provide a contextual basis for the supply chain activity of the generic Australian cereal products supply chain. It identifies the business‐environment factors underpinning the cereal products supply chain efficiency. It also further highlighted the complex nature of the extended supply chain and all the factors to be considered in its management. The approach to the topic is that of developing a holistic overview of the extended supply chain, its networks and its business‐environment influences in order to understand the complex reality of issues that a supply chain manager must deal with in order to optimise efficiencies.

A qualitative methodology was used in the study, involving an examination of supply chain practices throughout the cereal product supply chain, determined through interviews with players at all stages from seed to supermarket supply. Identification of key business‐environment influences impacting on the cereal products supply chain was achieved through thematic examination of the responses and comparison of the findings with literature relating to the Australian business‐environment. Field research activity included semi‐structured interviews throughout the supply chain for mapping and examining the status of supply chain networks and practices.

The business‐environment factor findings, depicted in a model, concerned the impact of globalisation and demand trends; industry complexity and realignment; power relationships; delivery imperatives; the competitive supply chain imperative; the information economy; industry accountability requirements; freight challenges; supply chain labour requirements and climatic conditions affecting crop yields.

The research was limited in that it represented a sample of viewpoints/supply chain activity in the Australian cereal products industry and lacked the comprehensiveness of a full industry study covering the entire gamut of regional, crop‐wide and circumstantial influencing factors.

The paper highlights the influence of the identified business‐environment factors on supply chain activity and points the way for supply chain managers in the cereal product industry to be aware of broad contextual factors as well as their own immediate operating environment. The identified business‐environment influences present strategic challenges to players throughout the cereal products supply chain. A globally responsive cereal products supply chain will need to strategically align itself with the wider Australian grain industry, food industry and government to meet future market requirements. It will also need to maintain a constant supply chain dialogue focusing on common goals, being aware of constraints and future challenges.

This research paper is original and of value to supply chain management theory in presenting a wide contextual view of the supply chain and hence supply chain management.

To elicit the visual memory of packaging that facilitates consumers’ identification and selection of products from store displays, children were asked to draw a cereal box and the results were compared with actual cereal boxes. Over 97 percent spontaneously drew a cereal box with a brand name and other brand related symbols. This may be the first time to have a glimpse of the consumer’s evoked set as it really exists. The results suggest that one’s evoked set is not just a list of brand names in the mind, but an elaborate symbolic environment made up of visual and verbal codes in which the brand name is nested. Major implications for brand and package management are discussed.

This paper investigates the effects of the total abolition of all forms of agricultural subsidies to producers and border tariffs on the prices of staple cereals.

The authors use the GTAP global economy-wide model and focus on 27 countries and 8 regions. The GTAP database that is used contains information on budgetary transfers to producers and market price support such as domestic price support, tariffs, export subsidies, quotas on exports or imports and other border measures.

The removal of subsidies is estimated to significantly increase the prices of wheat and other cereal grains in Japan, paddy rice in Malaysia and Indonesia, processed rice in Malaysia and Indonesia and wheat in Brazil and India. When border tariffs are removed, cereal prices are projected to fall in several countries, but the decline is more pronounced for wheat in Kenya and Japan, other cereal grains in South Korea and all staples in Nepal.

The alternative scenarios on the removal of agricultural subsidies in all agricultural sectors and the elimination of border tariffs are purely speculative as the analysis ignores important political economy considerations of agricultural and food policy reforms.

The findings from this study point to the importance of implementing additional policy measures to mitigate the possible negative effect of repurposing the support to agriculture and ensure the food security and welfare of those categories of buyers who heavily depend on the price of staple food for their livelihoods.

This study’s findings confirm that the elimination of agricultural subsidies would impact global food security directly by making staple food less affordable to the poorest and indirectly by decreasing the available household budget for other presumably more nutritious food groups. Consequently, it is expected that these price increases could make segments of the world population poorer, particularly the net-food buyers due to a decline in their real income.

The authors assess the impact of removing the subsidies on the economy in a comprehensive way, particularly given the recent policy focus on net zero emissions and Sustainable Development Goals that include healthy foods. The authors also consider the counter effects of tariff reduction on this, which is price-reducing.

This study aims to examine the effects of front-of-package (FoP) labels on the healthy evaluation of Peruvian consumers. This relationship was examined in cases where snacks were healthy and unhealthy. In addition, the study included the role of three consumer purchase objectives (i.e. hedonic, healthy and weight loss) and two types of consumers (high and low use of labelling) in the healthy evaluation.

The sample consisted of 628 Peruvian youngsters aged between 16 and 24 years who frequently consume processed food. The research panel “QueOpinas” oversaw the recruitment of the participants through social media and television. Four types of FoP labels were studied in depth: Nutritional Warnings, Monochrome Guideline Daily Amount (GDA), Polychrome Guideline Daily Amount (GDA-Semaphore) and Traffic Light Labelling. A paired sample t-test and MANOVA were performed to evaluate the research objectives.

The GDA FoP label was found to be insufficient to promote a healthy evaluation. In contrast, the Nutritional Warnings and GDA-Semaphore and Traffic Light FoP labels had a significant and positive effect on the healthy evaluation of the snacks at a 95% confidence level. However, a comparative analysis of the labels revealed that some can be more efficient than others in promoting healthy purchase decisions. For the nutritional warnings (NWs) and traffic light FoP labels, the results revealed that consumers better distinguish unhealthy and healthy cereal bars when these products display traffic light labels.

This research topic has not been investigated in Peru and relevant research in this region is still incipient. In addition, the findings are important for policymakers as the findings will be able to implement specific labelling systems that will help consumers make healthier choices and support the debate about the effectiveness of the main FoP systems.