Search results

The authors compared garments made in Poland, Japan and China to investigate the effect of country of manufacture (COM) on garment marketability by Japanese and Chinese experts. The purpose of this paper is to investigate the differences between the Japanese and Chinese experts.

The authors compared ten jackets and ten skirts manufactured by four factories in Poland, Japan and China and one Japanese sample maker using five different textiles. The authors provided the same specifications and sample pattern to each of the garment makers. The garment’s marketability was evaluated by 16 Japanese and 18 Chinese experts using a questionnaire survey, considering garment shape, silhouette, face fabric, sub-materials, anticipated appeal to consumers, sewing and ironing skills, and estimated selling price.

There were high correlations between the Japanese experts’ estimated selling price and evaluation scores in relation to shape, silhouette and face fabric. There were high correlations between the Chinese experts’ estimated selling price and evaluation scores in relation to all items except for face fabric and buttons. However, there were no significant differences between manufacturing countries. Therefore, the garment quality was not dependent on COM because the manufacturing skills of all selected factories were adequate.

This study experimentally investigated the effect of COM on garment marketability by evaluating garments manufactured in Japan, China and Poland using the same pattern and specification sheet. Moreover, these results show differences between the Japanese and Chinese experts for the COM effect.

The purpose of this paper is about understanding an existing situation in a South Indian village and developing a strategy to produce and market speciality hand knitting yarn, involving the unpaid labour (women) in the handloom industry. An observation method (field study) is used to identify an appropriate method for the design and development of speciality yarns.

Participatory action research is a recursive process that identifies methods leading to the choice of appropriate technology (AT) for the production of speciality yarn. A field study observation method was carried out to identify an AT that is acceptable for the community considering their socio-cultural background of the society. Once the technology (AT) was identified to design the speciality yarn, the research then tests the quality and marketability of the yarn.

The method used for product design and quality testing can be adapted by researchers and designers to develop craft items that can build a platform to start a small-scale business. The research describes a model/framework that could be used/investigated by other bodies in the future.

The limitation of AT and the approach taken for research cannot be clearly identified without testing the production method with the women in the village.

This research confirms that along with identifying a sustainable method of production for speciality yarn, it is very essential to ensure the quality of the product that can compete with other market-available hand knitting yarns.

The paper aims to investigate accounting's role as a mediating instrument between the tensions of creativity and control within the price competitive world of the fashion chain store.

The paper employs a case study approach, gathering interview data from key members within a UK fashion chain, and uses Goffman's work on impression management to inform its theoretical argumentation.

Drawing on Goffman, the paper considers the roles adopted by organizational actors within fashion retailing and the actions they pursue in order to maintain a team performance. The authors suggest that accounting, as a form of stage prop, helps to sustain this team impression by mediating between the creativity and control concerns inherent in fashion design. In the process, they also gain some understanding of the use of accounting by actors beyond the confines of an organization's finance function.

Despite the magnitude of the fashion industry and its dominance in the identity construction of both individual and streetscape, the role of accounting within this domain of popular culture has remained remarkably unexplored. This paper attempts to redress such scholarly neglect. It also furthers an understanding of the relatively unexplored role of accounting as a mediating instrument within the complex dialectic of creativity and control.

This study has focussed on three main areas. First, an evaluation of the physical attributes of cashmere tops available to commercial spinners; second, the influence of processing variables on the efficiency of producing cashmere tops from raw Australian cashmere; and third, the influence of design of cashmere ultrafine wool blends on the fibre curvature of tops. Testing the physical attributes of cashmere tops from traditional and new sources of supply, was followed by statistical analyses based on factors of origin, processor and other determinants. The analyses demonstrated important processor effects and also that cashmere from different origins shows commercially important variations in fibre attributes. It was possible to efficiently produce Australian cashmere tops with Hauteur, tenacity, extension, softness and residual guard hairs quality attributes equivalent to those observed in the best cashmere tops. The blending of cashmere with wool resulted in a reduction of the mean fibre curvature of the blend compared with the unblended wool. The present work demonstrated that the fibre curvature properties of blended low crimp ultrafine wool tops were closer to the properties of pure cashmere tops than were tops made from blended standard high crimp ultrafine wool. The attributes of textiles made from the relatively rare Australian low curvature cashmere could enhance the marketability of both Australian cashmere and low curvature wool.

Marketing.

The case is aimed at Business Administration students.

Udaipur based Aavaran – the echos of rural India – is a concept by COS-V, a leading non-governmental organization (NGO), which aims at connecting the tribal women of rural India with the mainstream. The NGO, set up in 1988 by Smt. Girija Vyas, was initially involved in imparting vocational training to the rural poor. Later, COS-V was taken up by Alka Sharma, a graduate from the Indian Institute of Crafts and Design, Jaipur, who completely changed the direction of the NGO. Her interest in textiles and crafts led to the genesis of the concept “Aavaran”. Aavaran is a retail outlet which was opened with a vision to provide the Indian market with traditional yet contemporary textiles and clothing. It offers a collection of women's and children's clothing and home textiles using a variety of traditional textiles and crafts. It is an artisan driven concept where the supply chain incorporates the essence of Indian textiles and crafts at every level. From the dyeing, printing, sampling and assembly of garments everything is done by the local women trained by COS-V with the support of DC-Handicrafts. The raw materials – the textiles, grey fabrics, etc. – are sourced directly from the rural weavers and artisans across India. The case study discusses how Aavaran developed the unique positioning of a retail platform for contemporary products made from traditional techniques, skills and hand-based processes; how it could revive the diminishing arts of Dabu and Phetia and how it carved a niche through its channelized marketing efforts.

The case will familiarize management students with the concept of niche marketing with Udaipur based firm Aavaran as an example which developed a unique positioning through its traditionally developed products. It will also acquaint students with a basic understanding of a supply chain with a cooperative firm in focus.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

To minimise business risk of incurring increased marketability and acquisition costs due to volatile demand exacerbated by the bullwhip phenomenon.

Based on the vision of the seamless supply chain and the active support of the decision support system exploiting the automatic pipeline inventory and order based production control system (APIOBPCS) algorithm. The approach has been tested on simulated real‐world value stream data.

Demonstrates that it is possible to reduce risk via a combination of the APIOBPCS algorithm plus optimal location of the material flow de‐coupling point separating lean and agile pipelines.

The methodology only substantially reduces risk generated within the supplier echelon. External bullwhip must be reduced via other routes to streamline flow.

Provides businesses with a composite methodology for matching their ordering systems to enable risk minimisation within their span of control.

The Bullwhip On‐costs Johari Window is a unique tool for mapping supply chain ordering policy risks.

This paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women (Muslimah) and how these differ between sponsoring websites.

A qualitative content analysis of 24 websites promoting halal maternity wear to pregnant customers was undertaken.

Several issues related to the availability and promotion of halal maternity wear online, particularly when addressing the needs of Western Muslim women, were found. Successful marketing solutions to the problems of halal maternity wear require solving a number of tensions arising at the intersections of the following distinctions: mahram versus non-mahram settings, crude versus stylish fashion and the normative perceptions of immodesty versus modesty.

Careful research and attention need to be taken before promoting and targeting products as appropriate for Muslimah maternity wear. Those brands that display the requisite skills and knowledge necessary to determine whether a product meets the needs of modesty, fashionability and local climate/weather conditions in their maternity lines have much to gain from the Muslimah maternity market.

The availability of maternity wear that makes Muslimah feel comfortable and satisfied with their appearance will contribute to a positive pregnancy body image. Positive pregnancy body image is associated with positive pre and postnatal infant attachment by the mother, which in turn leads to beneficial outcomes for mother and baby.

Research to date has focused on Islamic fashion in general, with a dearth of research on Islamic maternity wear. This paper addresses the gap by focusing on maternity wear and associated marketing practices, from the Islamic point of view.

This study aims to explore and understand consumers' perceptions and behaviour towards pyjamas in the People's Republic of China (China).

A quantitative analysis and comparative methods were used for this study. From a large body of literature, seven product attributes were identified and used to measure and evaluate what constitutes consumers' purchasing decision for pyjamas. A total of 203 usable surveys were compiled, analyzed and collated.

This study shows evidence that consumers are more conscious of the functional values of a low‐involvement product than the symbolic values. The results of this survey indicate that comfort, fabric and quality are significant attributes, whereas country‐of‐origin and brand are relatively insignificant determinants for purchasing a pair of pyjamas.

Limitations of this study include the use of a convenience sample of female college students and confinement to a specific product – pyjamas. The results of this study are useful for fashion designers and marketers to understand Chinese consumers' perceptions of pyjamas.

This study is one of the few consumer research studies on a low‐involvement and privately consumed apparel product – pyjamas. The findings of this study provide insight and implications for fashion practitioners to develop their product and business in China.

The “change of sovereignty,” the transfer of Puerto Rico to U.S. rule after Spain’s loss in the Spanish-American War of 1898, could not easily erase centuries of Spanish misrule of its island colony. Nor could it reconstruct an economy based on monocultural agricultural crops. For centuries, ranching and subsistence farming had lured settlers from the coast. Highland towns, founded in the eighteenth century under royal auspices but increasingly isolated and removed from imperial control came to define the peasant, the jı́baro, who though generally slight in stature came to loom large as the cultural backbone of Puerto Rico. Run by ministers of the Spanish monarchy and corrupt and sometimes tyrannical military governors, the island during the 1800s ineptly staggered through sequential agricultural monocultures. Sugar crops tended by coastal workers of mixed African and European backgrounds (with slavery and peonage existing side by side) yielded prominence in mid-century to large-scale coffee plantations in the mountainous interior, attracting capital and labor from the coast as well as from the Spanish homeland. By the mid-1800s U.S. interests had begun to pull on this strategically located military outpost – first through trade and then by conquest and new guardianship.

This paper aims to propose a model of the determinants of the expansion of mature business-to-business relationships in the downstream channel of the Italian clothing industry. The authors investigate the role of both economic and social determinants of retail buyers’ intentions to expand their relationships with a seller.

The empirical analysis is based on surveys of more than 150 retail buyers in mature relationships with a major clothing company. This context offers a unique opportunity to explore the interplay between the need for stable relationships and the need to continuously innovate to satisfy consumer demand, given rapidly changing tastes and styles, which can inhibit relationship expansion.

Buyers’ intentions to expand relationships are primarily determined by the absence of a formal agreement with the seller. Perceptions of a seller’s goodwill seem to overshadow the detrimental effects of two likely sources of opportunism in the clothing industry: demand uncertainty and the availability of alternative suppliers. Findings also provide evidence of a substitutive effect of formal control and trust in mature business relationships.

The authors provide insights into the dynamics of mature business relationships with a focus on expansion, rather than just the propensity for relational continuity, and they show how the interplay of transaction costs and social dimensions leads to this expansion. The authors also provide empirical evidence of a context, the clothing industry, where downstream relationships represent an important source of competitive advantage.