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This chapter investigates the environmental behaviours of three, four- and five-star hotels in Azuay (Ecuador). The methodology involved a quantitative research that measured the relationship between environmental responsibility (Gallardo, Sanchez, & Corchuelo, 2013) and stakeholder engagement (Kostova & Roth, 2002; Llamas-Sanchez, García-Morales, & Martin-Tapia, 2013; Vargas-Sánchez & Riquel-Ligero, 2012). The main findings suggest that the managers of the hotels implement environmental practices as they reduce waste, gas emissions and recycle materials. These practices are aligned with Ecuador’s extant legislation and regulations. In conclusion, this contribution implies that the hotels’ managers ought to communicate about their environmental responsibility with their stakeholders, including the employees, suppliers and customers.

Chapter 18 closes the book with twelve principles relevant for doing case study research. The chapter includes brief discussions of specific must-read literature for each principle. The discussion also emphasizes that accuracy (validity) comes first, not generality. The chapter emphasizes that the dominant logic in seeking generality by using surveys whereby informants write-out answers, tick boxes, and never have the opportunity to answer questions that they themselves frame fails to deliver accuracy except possibly when informants are describing evaluating their own recent experiences (see Chapter 2 for further details). The following key thoughts signify the twelve principles:

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  Configural not net effects

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  Unconscious not conscious thinking

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  Dynamic not cross sectional designs

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  Multiple routes not one model only

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  Predictive validity not only a best fitting model

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  Context not context free

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  Conjunctive-disjunctive not compensatory decision-making

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  Systems thinking not independent versus dependent conditions

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  Multi-person not one-person

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  Satisfy not optimize decisions

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  Unobtrusive evidence not just obtrusive interviews or observations

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  Visual not just verbal data collection and interpretation.

Configural not net effects

Unconscious not conscious thinking

Dynamic not cross sectional designs

Multiple routes not one model only

Predictive validity not only a best fitting model

Context not context free

Conjunctive-disjunctive not compensatory decision-making

Systems thinking not independent versus dependent conditions

Multi-person not one-person

Satisfy not optimize decisions

Unobtrusive evidence not just obtrusive interviews or observations

Visual not just verbal data collection and interpretation.

If we are concerned about the imprecision of case studies as research data, we can console ourselves by noting that a man named Darwin was able to write about a study of the Galapagos Islands and a few other cases. To the best of my recollection, there are not statistics in Darwin's book (Simon, 1991, p. 128).

This chapter contributes to addressing the gap in the literature on entrepreneurs and enterprise in island and remote rural environments.

The research, policy and practice literature on island enterprises and entrepreneurs is reviewed, taking Scotland as a focus within wider international contexts. Islands – as spaces and cultural places – are recognised in terms of ‘otherness’ and difference, not least in respect of tourism and culture. The importance of distance, isolation and peripherality is discussed as social constructions – myths and narratives – as well as in their mainstream measured equivalences. Agencies and policies are introduced at different levels and given significance reflecting their particular relevance in remote and isolated communities. The significance of the dominant paradigm founded on agglomeration, clusters, connectivity, proximity and competitiveness in the peripheralisation of those establishing and running businesses on islands is explored critically. This is contrasted with experiences from comparative northern European locations of smart specialisation, innovation and resilience, and the underpinning key roles of social capital, relationships and cultural values and norms are identified. Sectoral case studies and enterprise are offered to examine these issues in context.

As this is an exploratory study, results are neither comprehensive nor definitive. However, they are indicative of how forces and obstacles apply in island and remote rural environments.

The study confirms the need to recognise social relations locally, and for policies and strategies to be proofed for locational differences.

Purpose – This chapter reports on a rapidly growing trend in the analysis of data about emerging market (EM) economies – the use of baseline models as comparisons for explanatory models. Baseline models estimate expected values for the dependent variable in the absence of a hypothesized causal effect but set higher standards than do traditional null hypotheses tests that expect no effect.

Design/methodology/approach – Although the use of baseline models research originated in the 1960s, it has not been widely discussed, or even acknowledged, in the EM literature. We surveyed published EM studies to determine trends in the use of baseline models.

Findings – We categorize and describe the different types of baseline models that scholars have used in EM studies, and draw inferences about the differences between more effective and less effective uses of baseline models.

Value – We believe that comparisons with baseline models offer distinct methodological advantages for the iterative development of better explanatory models and a deeper understanding of empirical phenomena.