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The degreening process for citrus accelerates natural colour break which changes fruit from an “unripe” green colour to the characteristically ripe orange/yellow colour. Degreening is used by producers both to extend the citrus season to make short‐term financial gains and to make fruit more attractive to consumers. This study reviews how, in an attempt to improve fruit appearance, other quality attributes may be sacrificed. The process is known to be detrimental to external fruit quality and is also suspected to be detrimental to consumption quality and shelf life. In the context of a dynamic and competitive fruit market, any reduction in product quality and consequent loss consumer satisfaction inevitably will have a negative economic impact on producers and traders. Further technical and marketing research is necessary, but among the conclusions drawn is that there is sufficient evidence already to be cautious about the widespread use of degreening.

Supply chains in new and emerging agricultural industries typically lack information linking product quality with consumer behaviour. This case study of the emerging persimmon industry in Australia and New Zealand demonstrates how adopting a supply chain orientation can address this situation. Assessing and modelling consumer response to product quality provides information that demonstrates to supply chain stakeholders how better product quality management can improve the performance of the whole chain. Emerging fruit industries, therefore, have more incentive to adopt a supply chain orientation if they understand quality‐related factors that drive consumer satisfaction and repeat buying behaviour.

The purpose of this paper is to gain an understanding of the quality cues that consumers look for in purchasing fresh meat and fresh fruit and vegetables in Malaysia. Through a perceived quality model, this paper identifies the implicit, intrinsic, extrinsic and credence quality cues consumers’ use in their decision to purchase fresh meat and fresh fruit and vegetables.

This study utilised the shopping mall intercept survey method. Data were collected from traditional markets and modern retail outlets in the Klang Valley region in Malaysia. A structured questionnaire was designed to measure consumer’s perceptions and experiences of food quality when purchasing fresh meat and fresh fruit and vegetables from retail outlets. In this study, univariate data analysis (descriptive analysis, one-way analysis of variance) and exploratory factor analysis were performed to analyse the data sets.

Freshness (intrinsic cue), was the most frequently cited variable when respondents thought about the quality of both product categories. Other variables included price and cleanliness (extrinsic cues) and Halal (credence cue), which was associated with the quality of fresh meat. Quality was associated with freshness, food safety, nutrition and value. Exploratory factor analysis identified food safety (implicit cue) as the most important construct in the respondents’ evaluation of quality for both fresh meat and fresh fruit and vegetables.

There is a paucity of research focusing on consumer’s perceptions and experiences of food quality in the purchase of fresh meat and fresh produce in Malaysia. The findings of this research may assist the Malaysian food industry by providing new insights into the consumers’ perceptions of food quality.

The purpose of this paper is to develop an integrative model where perceived competence, perceived warmth and “clean green image” of an exporting country are drivers for Chinese consumers' trust in food quality and food safety, which in turn predict their willingness to buy fresh fruit from this country.

Participants (N = 1,583) from the three metropolises in China were surveyed on their perceptions of the competence, warmth and clean green image of seven contrasting exporting countries and their trust in quality, trust in safety and willingness to buy fresh fruit imported from those countries.

Results support the proposed integrative model, explaining 39%–55% of the variance in willingness to buy. Clean green image was the strongest predictor of willingness to buy through enhanced trust in food quality. The effects of country competence and warmth on willingness to buy through trust in food safety and quality varied with exporting country.

The integrative model and findings of this study can help agri-food industries develop an in-depth understanding of Chinese consumers and to develop targeted strategies to increase willingness to buy through improving consumer trust in food quality and safety.

This study extends the country image framework which previously only consisted of human characteristics (i.e. perceived competence and warmth) by incorporating environmental characteristics (i.e. clean green image) in examining consumers' willingness to buy imported fresh fruit.

This study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported Asian pears. The moderating role of the country image was also assessed.

A total of 413 Americans aged over 19 years who had purchased imported Asian pears were surveyed through an online questionnaire. Structural equation modeling and multiple group analysis were conducted to test the hypotheses.

Accessibility, quality perception, and price perception exhibited a significant impact on consumer satisfaction with imported Asian pears and influenced behavioral intention through satisfaction. Multiple group analysis results revealed a moderating effect of the country image on these relationships. Accessibility had a significant impact on consumer satisfaction of consumers with a high country image of Korea, whereas prices had no significant impact on them. In contrast, price was determined as a key satisfaction factor for consumers with a low country image of Korea, whereas accessibility did not have a significant impact.

This study contributes to the literature on imported fruits and provides practical implications for promoting the consumption of imported Asian pears in the US.

The purpose of this paper is to develop a structural model of factors determining quality of juices and to indicate major variables that are significant for further product development.

Juices of apples, oranges, grapefruits, black currants and mixed fruits were subjected to testing in order to determine the qualitative structure of fruit juices. The following determinations were carried out in all fruit‐juice samples: total solids (Brix), Brix other than sucrose, total acidity, pH, vitamin C content, total sugars, direct‐reducing‐sugar content, saccharose content and volatile acidity. In addition, a sensory assessment in a 5‐grade score scale was carried out, covering the sensory characteristics of taste, flavour and colour. Based on the results of sensory analysis, a total sensory quality index (TSQI) was calculated.

Values of the linear correlation coefficient were calculated, and force and direction of the interdependence between the measured juice quality factors were determined. Analysis of major components was applied to develop a model of the structure of quality characteristics of fruit juices and to disclose latent variables. It enabled disclosure of four independent (orthogonal) areas, which determine the quality of fruit juices, and explain 70 per cent of the total juice quality area. They are represented by: total sugars, total solids (Brix), sensory quality and total acidity.

The research enabled identification of factors determining the fruit juice quality. It may prove very useful for R&D departments, as it informs an enterprise of which areas to focus their product development efforts on. Reducing the number of the major factors to four reduces costs and shortens the time necessary for product design and development.

The aim of this research is to determine the effects of pre‐harvest harpin (H) and modified atmosphere packaging (MAP) on the storage and fruit quality of cherry tomato (Lycopersicon esculentum Mill. cvs. “Alona” and “Cluster”).

H was used at 50 g 100 l‐1 concentration. First application was done on the seedlings in 3‐4 leaf stages and the other four applications were repeated at 20‐day intervals. Then, treated and untreated fruits were stored in plastic film materials with various O2 and CO2 permeabilities.

Weight loss was significantly higher in tomatoes stored under normal atmosphere (NA) compared to MAP. Initial total soluble solids of 3‐4 percent increased to 7‐9 percent in without H (WH)+NA. Firmness was measured as 0.44 (“Alona”) and 1.20 kg (“Cluster”) in H+NA and 0.17 (“Alona”) and 0.30 kg (“Cluster”) in WH+NA at the end of storage. The acidity and ascorbic acid contents of tomatoes decreased during storage. Between H and WH treatments the levels of lycopene and β‐carotene were different significantly. At the end of the study, H gave successful results in both cultivars. This success was even higher especially when the H was combined with MAP. This combination slowed down the changes in TSS, firmness values. Therefore, H+50μ PE (polyethylene) treatment was effective with regard to delaying the maturity along the storage and fruit quality in cherry tomatoes.

He is a plant activator. It is the first bacterial hypersensitive response (HR)‐elicitor characterized. Effectiveness of H is evaluated on quality changes in treated cherry tomato fruits.

The purpose of this study is to determine French consumer perceptions and preferences for fresh fruit from different countries. French consumer willingness to pay (WTP) for citrus fruit and the factors affecting WTP are also determined.

An online consumer survey was conducted in France to collect data on consumer perceptions and preferences for fresh fruits from different countries. The contingent valuation method is used to estimate consumer WTP for fresh citrus fruit. A double hurdle model is used to determine the factors that have substantial impact on consumer preferences.

Results show that fresh fruit from China was perceived as the lowest quality, the least safe, and the cheapest among the fruit from various countries. French consumers had the highest stated WTP for fresh fruit from France, followed by fruit from Spain. In addition, consumer WTP for country of origin varies by type of fruit.

The contingent valuation method does not require consumers to purchase the product being evaluated, which may overestimate consumer stated WTP.

More domestically produced fresh fruit may be provided to satisfy consumer demand for fruit produced in their own countries. As second in consumer stated WTP, Spain should take advantage of the lower price high quality perceptions of their fresh fruit to gain a larger market share in France. Lower rated countries, such as China, Brazil, and Israel, need to improve consumer perception of the fruit from their countries to gain a better position in the fresh fruit market of France.

This is the first paper to present French consumer perception of fresh fruit and WTP for citrus fruit from different countries.

In his letter which appeared in the April number of this Journal, Mr. Edward Hinks, B.Sc., F.I.C., criticises our remarks on the jam standards set up by the Food Manufacturers Federation in conjunction with the Society of Public Analysts and Other Analytical Chemists, and the tone of his letter seems to indicate that he has not appreciated the position we take with regard to standards, a position which is consistent with the policy we have always followed, namely, to deprecate the making of a standard which lowers or tends to lower the quality of any product, and especially to deprecate it when the label does not adequately disclose any additions which have been made to the article in question. Whatever Dr. Johnson may have thought about jam in 1755, his definition undoubtedly agrees with what the British public considers jam should be to‐day, and that is, that it should be made from the fruit from which the jam derives its name and sugar—and nothing else.— It is hardly necessary to add that beet sugar—sucrose derived from beet, could be used as well as cane sugar —sucrose derived from cane.—Any extraneous addition should be properly described on the label. With regard to the standards which have been put forward by the Jam Section of the Food Manufacturers Federation in consort with the Society of Public Analysts and Other Analytical Chemists, we certainly take exception to the proportion of fruit permitted, which in many cases is so low, that pectin, derived from apple or some other source, has to be added to make a jam of saleable consistency. This addition means a shorter boil and a lower fruit content, a distinct gain to the manufacturer in the cheapening of the production of his article. How it can be contended that the public will get a good article if the manufacturers make jam according to these standards we cannot understand. In our opinion the public will get a poor jam, and may and probably will, in fact purchase a product containing added fruit juices, citric and tartaric acids and foreign colouring matter, and further they will have no opportunity of learning that these additions have been made, because no declaration need be made on the label. On the contrary such jam may be labelled “Full Fruit Standard.” Why no disclosure is to be made of such additions to First Quality Jam while the disclosure of the presence of added fruit juice is insisted on in Second Quality Jam—which doubtless no manufacturer will be too anxious to make —is difficult to understand. It appears to us that the Federation has had its own way too much in the fixing of these standards and that in its anxiety to reach agreement the Society of Public Analysts and Other Analytical Chemists, or its representative committee has allowed itself to be led much too easily. Again the country of origin of the fruit may perhaps not be regarded as relevant but what an excellent thing it would have been to have insisted that first quality jam should be made from home‐grown fruit. It is true that analysis cannot prove the country of origin of the fruit any more than, with our present knowledge, it can show that any jam contains for instance 42 per cent. of a particular fruit, but on the other hand there are methods of ascertaining whether imported fruit is used in a jam factory. As to the spirit in which we approach this matter we have felt it our duty to criticise, somewhat severely, standards which as it seems to us, give to a certain class of manufacturer permission to do the very thing he wants to do in the way of making extraneous additions to jams without imposing the necessity of declaration on the label. Such standards accordingly afford practically no protection to the unfortunate public, but tend ultimately to lower the general quality of the jam made in this country.

Surveys trends in the supply and consumption of fruit in the UK, covering: the varied range of fruits available and benefits to health associated with them; improved transportation and storage capabilities; contributions by health promoters and retail marketers to increase public awareness of the benefits to health of greater consumption of fruit. Against this background, considers the findings of a recent national survey that, for one week surveyed, 21 per cent of the UK households involved purchased no fruit at all. Discusses some of the quality‐related issues of fruit growth, importation, storage and transportation, including the use of agrochemicals, irradiation processes and the genetic engineering of produce. Gives unreserved support to the efforts of various agencies to promote the benefits to health of increased consumption of fruit (and vegetables).