Search results

This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.

Through utilising secondary historical data a two-level analysis is conducted. The first level provides information on the institutional actors such as flower merchants, the state, the flower research institutes, market channels and popular culture and their practices. The second level of analysis concerns the flower consumer.

The paper shows that flower consumption and marketing in an early modern non-Western context was not totally divergent from its “Western” counterparts which share the same regional context, i.e. the Mediterranean. As part of the late Renaissance Mediterranean world, the flower cultivator as a leisure-time consumer is reminiscent of the “Renaissance man”, characterised as someone who consumes science, aesthetics and writing in his leisure time. However, Ottoman markets diverge from their counterparts through the formation of an institution, similar to a modern-day accreditation institution, which had an active role in generating standards, brands and norms for the flower market.

The paper is mainly focussed on Istanbul, the capital of the empire and a large city by contemporary standards. Generalisation to the Ottoman context would require further studies.

The paper is original because marketing and consumption in non-Western histories, such as the Ottoman context, have been a neglected area, mainly because of a tendency to locate progress and modernisation in early modern west.

Identifies a small market (flowers) in comparison with western Europe – one with growth potential and examines the particular problems of this commodity. Gives a realistic assessment of the possibilities for expansion. Highlights that flowers are costly to produce, fragile to handle, have a life of no more than a few days in most cases and are used mainly as expressions of sentiment and ornament rather than for more utilitarian purposes. Summarises that flowers have a special place in consumers' appreciation, but one that could easily be lost by the use of clumsy or over‐reaching tactics.

Integrating smallholders into high‐value global markets represents a unique opportunity to effect large‐scale poverty reduction in the countryside. The purpose of the paper is to add empirical evidence to the discussion of how to best incorporate smallholders into the formal economy sustainably and responsibly.

The paper first builds a theoretical framework around global value chain theory and literature on smallholder inclusion and Kenya's growing horticultural sector. It then moves to explore a Kenyan smallholder‐based business model that incorporates 4,000 flower producers through an efficient and transparent intermediary. The analysis focuses on the importance of governance, upgrading and strong intermediaries for including smallholders in horticultural value chains.

In conclusion, this paper finds that although smallholder inclusion is both favorable and feasible based on theory, literature and case study analysis, it remains limited. It proposes embracing innovative smallholder‐based business models as a viable path out of poverty in countries with low labor costs, suitable climatic conditions and basic infrastructural capacities.

Limitations include a reliance on largely qualitative research methods due to gaps in available data.

Policy implications include the necessity of promoting agricultural development through investments in extension services, the creation of research and development centers and improvements in the rule of law.

This paper is unique in its focus on business models and global value chains as mechanisms through which to include smallholders into the global economy.

This paper aims to conduct a case study on the recent rise of floriculture industry in Ethiopia which has taken aback the stakeholders in the global flower industry. Further to understand this success, an attempt has been made to conduct an environmental appraisal of the floriculture industry in Ethiopia amid explicit promotional efforts of the incumbent government towards boosting floriculture exports. Particularly, the study intends to reveal the catalysts and barriers prevalent in the industry that concerns the growth.

The first stage of research involves a general assessment of global and Ethiopian floriculture industry using desk research. The second stage includes analysis of primary data secured through interview of managers at eight functional floriculture farms located around Addis Ababa. The study utilizes qualitative analysis of data acquired using judgmental‐cum‐convenience sampling and semi‐structured interviews with concerned officials.

The success of Ethiopia in the cut flower exports from Africa has been remarkable. Ethiopia enjoys certain advantages that create ample opportunities for being one among the principal producers and exporters of flower in the world. As a whole, the finding reveals that foreign investments, government support and the formation of the Horticulture Producers and Exporters Association are the major catalysts in the sector. However, the opportunities are not without threats. Infrastructural bottlenecks appended by shortage of agricultural inputs, narrow product range, and lack of adherence to international codes of practices are major among the perceived barriers. As a whole, there is a growing trend in the development of the floricultural industry in Ethiopia. With the attention given by the government to this sector coupled with the advantages that Ethiopia has, the country has been able to attract both domestic and foreign investors. Ethiopia's performance in floriculture acts as an eye opener for other African countries.

The study is of benefit to the floriculture industry as well as the investors and policy makers intending to support establishing floriculture industries in countries such as Ethiopia.

The purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.

Applying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.

The best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.

Internationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

The purpose of this paper is to investigate the issue of low yields in the packinghouses of green ornamentals and cut flowers due to the high rate of crops waste. Waste may be caused by pests, diseases and extreme weather or environmental conditions that are not under the farmer’s control. Other causes may relate to work processes as follows: irrigation, spraying, harvesting, handling, transportation, sorting, bundling and packaging.

The farm under study is a private owned business managed by the owner’s family members with growing area of 22 ha and eight daily workers. The farm produces about 2.5m units (flower stems) per year. The farm represents a typical flower farm in Israel. A costing model and decision rules were developed to identify the critical waste rate that will consider being economic to ship to the market. The model takes into account the production process, the production yield, the operational costs and sales price and calculates the breakeven point. A simulation model was developed to verify the relationships between waste rate to the total process time per stem and flow time.

Results show that the critical waste rate for Ruscus, Antirrhinum, Aralia and Aspidistra crops is 16, 74, 22 and 39 percent, respectively. The total process time per harvested stem decreases as the waste rate increases.

A working model was developed to determine the waste threshold rate and support the farmer in day-to-day economic decisions regarding shipment to the market and effective management of his workers.

Air freight transportation is an increasingly important element in the production supply chains of both developed and less-developed countries. This chapter looks at the particular features of air freight transportation that pertain to the developing world. In doing this, it is borne in mind that much of the trade involves international interactions with developed countries and this affects the technology and costs involved. The markets for the transportation of flower products is given particular attention.

The CFO of a diversified baking company must decide whether to issue convertible debt rather than straight debt or equity. In evaluating the proposed terms of the convertibles offering, the student must value the securities by valuing the call option (using option pricing theory) and the bond component. This case introduces the topic of convertible securities. Student and instructor worksheet files are available for use with the case and teaching note.

This paper aims to question the capacity of firms embedded in global value chains to manage their natural resources in a sustainable way. Thus, it offers guidelines for more sustainable value chains.

While business strategies have focused on optimizing natural resource exploitation and on constructing global value chains to face sustainability issues, this study first explains why these strategies are not effective in preventing natural resource depletion. Second, it offers a model for anticipating resource depletion. The cut flower industry constitutes a central case to explain the model. Two other industry cases complement the demonstration.

To anticipate natural resource depletion and thus improve industry sustainability, firms must shift from the exploitation of endangered natural resources to the use of alternative local ones. This shift, however, encourages firms to reconstruct value chains and rethink how they create value within these new value chains. It also has an impact on firms’ growth strategy: they must replicate value chains on a local scale instead of taking part in global value chains.

The findings rely on illustrations from the cut flower, fishing and textile fiber industries. Generalization to other industries may strengthen the argument.

This study offers a model of sustainable growth for firms willing to anticipate natural resource depletion by offering a shift in value chains. It consists of exploiting alternative natural resources and of rethinking the value offered to consumers. Thus, it goes against current models that merely focus on optimizing natural resource exploitation within global value chains.

Purpose – The purpose of this study is to gain insights into strategies used by entrepreneurs developing radical innovations to influence the system surrounding them. Specific attention is given to determine the differences between environmental-technology entrepreneurs (ETEs) and non-eco radical innovation entrepreneurs.

Methodology/approach – Ten entrepreneurs (five ETEs) in the Dutch greenhouse horticulture sector are selected for this case study. Their motivations and strategic actions are determined through interviews. The results are analysed using an innovation system function approach.

Findings – Radical innovations in the sector encounter barriers due to the lack of relevant knowledge and subsidies that support the old system. To overcome this, the studied entrepreneurs focus their strategies on building new innovation systems. Interestingly, ETEs receive more governmental support and try to improve the sector as a whole. However, sustainability alone is not enough to create added value.

Social implications – Policy makers can provide better support for radical innovations by increasing the availability of relevant knowledge and creating a level playing field. Alternatively, they can present these pioneering entrepreneurs as examples for others to follow. Sustainability has been important in the sector for some time, but until now has not changed the nature of business.

Originality/value of paper – In innovation systems research, the micro-level actions of entrepreneurs have not received much attention. Furthermore, the insights regarding motivations and strategies of radical innovation entrepreneurs in the context of a mature system are novel. Finally, the results regarding barriers for ETEs are an original addition to the theory of barriers for eco-innovations.