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This study aims to explore browsing extension plugins for searching open scholarly literature and gain an understanding of the various available extensions, their functionalities and their benefits.

Instant retrieval of scholarly literature on the internet is challenging for any researcher due to incredibly accessible free and paid content, including various forms of resources, despite the availability of federated and discovery tools. This paper aimed to explore “Access Broker Browser extensions” available for quick retrieval of open scholarly literature. This paper explicitly explains browser extensions – Google Scholar Button, Open Access Button, Open Access Helper, Core, GetFTR and EndNote Click. Furthermore, the paper elaborated on the extension’s features, functionalities and usability in finding scholarly literature. This study found that the Google Scholar Button and GetFTR extensions seems more user-friendly, effective and easy to use on all internet browsers.

This paper identifies that the “Google Scholar Button” and “GetFTR” browser extensions are more effective than any other extensions and very user-friendly to use.

This study recommends that libraries should create awareness and provide training on access broker browser extensions for discovering scholarly open literature for learning.

The Agents of Change program is a two-year, project-based learning program to develop Extension Professionals’ capacity to engage in Adaptive and Transformative Leadership. Its primary goal is to develop the capacity of Extension Professionals to engage in leadership to create more diverse, equitable, inclusive and just Extension programs and community change initiatives. This manuscript describes the program and an initial evaluation and results.

Results of an evaluation of the first year of the program indicate that regular training sessions and support are appropriate for leadership development and that Extension Professionals are using the learning, awareness and tools from this program to address challenges with Adaptive and Transformative Leadership elements. Also, Extension professionals demonstrated commitment to personal growth, community engagement and understanding of their multifaceted roles as change agents.

Participants are sharing resources from the program with colleagues, leading meetings differently, questioning the status quo and pushing others to try new ways forward.

Delays in utility shifting during road construction have broad ramifications. These delays not only lengthen the project's timeline but also raise expenses and cause problems with resource allocation. Thus, this study investigates the influence of delay in utility shifting for extension of time claims in road construction projects (RCPs) in Sri Lanka.

The study used a quantitative approach with three rounds of Delphi surveys to gather empirical data. Further, the probability impact assessment was used to carefully analyse the data and appraise the information gathered.

The findings initially revealed 33 causes of delays in utility shifting for extension of time claims in RCPs in Sri Lanka. Ultimately, 11 severe causes were identified based on their high probability and impact, concluding with 45 strategies that were assigned to overcoming those most severe causes of delay.

This study will contribute to the industry and theory by providing solutions to handle utility-shifting delays with the linkage of preventing time extension claims for RCPs in Sri Lanka. Further, there is a dearth of literature in the research area, both locally and globally. Thus, the findings of this research will provide a benchmark for further detailed studies in other countries as well.

Brand extension, the use of an existing brand name on a new product, is an exceedingly popular marketing tactic as companies attempt to economise on new product launches and managers attempt to improve short run sales results. Review and analysis of current marketing research concludes that popular claims for general benefits of the practice are contradicted both by marketplace evidence and logical argument. Directions of future research to determine whether any specific conditions exist where brand extension might be an appropriate brand management tactic are outlined.

Examines the negative impacts of brand extension failure upon the original brand by calibrating the difference of brand equity. Using data collected from college students in Taiwan, establishes four hypotheses to identify various effects of a failed brand extension in diluting the original brand’s equity. Analyzes the different effects among four types of equity‐source brands for both close and distant extensions. Equity‐source and equity level of the original brand is identified first. All components of brand equity‐source are then used to evaluate the performance of a brand extension. Finds that an unsuccessful brand extension dilutes the original brand for all three high equity‐source brands. Effects of brand dilution differ according to the type of equity source possessed by the original brand, but there is no difference in brand dilution effects from close and distant extension failures.

Examines the inherent risks of brand extension alongside empirical evidence of the success rates of brand extensions compared with brand‐name product launches. Concludes that the brand extension is justifiable only when it can be clearly shown to enhance the success of a new product launch and existing brand equity. Puts forward a number of rules for the appropriate use of brand extension.

This paper reports a replication of Broniarczyk and Alba’s study of the influence of brand‐specific associations on brand extensions. The results broadly support the original study showing brand‐specific associations ( i.e. attributes which differentiate a brand from the competition)can dominate the effects of the parent brand to the point where they reverse extension evaluations. Thus the study provides further evidence to challenge the commonly held assumption that the effect associated with the original brand name and product category is automatically transferred to the brand extension.

The purpose of this paper is to conduct a series of tests designed to highlight changes in the physical characteristics of the yarn resulting from mechanical efforts comparable to that to which they are subjected on the weaving machine. Among the physical properties of the warp yarn, the authors examined changes include: the residual deformation, strength, elongation and elasticity, on the extender repetition effort overtension growing steadily, leading, after some time, to break. Therefore, the yarn treated extender repetition is subject to a more severe test than the actual weaving on the loom.

The initial length of the specimen under constant static load of 20 g, was 50 cm in all tests. The yarns are stored on several coils, the authors collected a quantity of thread on each of them, according to the law of chance, to avoid errors due to long periods of irregularity and the authors estimated that the extensions can be supported by the wire without danger of rupture are interesting practical point of view. Three rate extensions were chosen for the two yarns: 0.5, 1.2 and 1.9 percent. The maximum number of tractions was calculated for each wire by multiplying the maximum thread count practice by the average distance between the warp beam and the weft yarn on the weaving machine.

The fall of the resistance and elongation resulting from repeated extensions which yarn are subjected on the extensometer, corresponds almost exactly to the residual deformation recorded. Increasing the rate of extensions causes relatively large decrease in strength and elongation. The authors also notice that the strength and elongation at break tends to decrease when the number of extensions decreases. The fall of the resistance and the elongation at break is more important for carded yarns then combed yarns increases or when the frequency decreases.

The maximum difference of the resistance is 32 g, 10.3 percent in the case of carded yarns, while in the case of the combed yarns; the same difference is 25 g, or 6.4 percent of the initial strength. Similarly, the maximum fall of the elongation at break for carded yarns is about 2 or 16.1 percent of the initial elongation, while the corresponding drop in the case of the combed yarns is 1.8 or 10.9 percent of the initial elongation. The corresponding values found during the testing wool combed yarns, were, respectively about 4.8 and 6.6 percent.

This chapter sheds light on the ‘country of origin’ concept. The author contends that this concept is composed of micro- and macro-components. He argues that the tourists’ hedonic and monetary gratifications are derived from the travel experiences. Therefore, the country-of-origin image (COI) can have an impact on the destination’s brand extension. In this light, this contribution examines the relationship among COI, overall brand equity and brand extension. The author implies that the hedonic and monetary values can have a moderating effect on the impact of COI and on destination brand extension.

Low-fit brand extensions offer several potential benefits, yet their success is challenging. Building on construal level theory, this study aims to investigate how different advertising appeals can improve the evaluations of low-fit brand extensions through two different processes (cognitive and affective).

Two experiments were conducted with US consumers. Study 1 used a 2 (extension fit: high, low) × 2 (ad appeal: abstract, concrete) between-subjects design. Study 2 applied a 2 (brand associations: promotion, prevention) × 2 (ad appeal: promotion, prevention) between-subjects design. Multivariate analyses and follow-up means comparisons were used to analyse data.

Study 1 found that an abstract ad appeal is more effective for promoting low-fit brand extension because it improves the perception of fit. Study 2 showed promotion vs prevention ad appeals lead to better evaluation of low-fit brand extensions when matched with parent brand associations (promotion vs prevention) in terms of construal level. This matching effect is underpinned by processing fluency.

Ad appeals can influence low-fit brand extension evaluation by influencing the perception of fit (cognitive process) or processing fluency (affective process). Future research could consider different ad appeals and other construal related factors to generalise these findings.

Marketers can design different ad appeals to effectively advertise low-fit brand extensions. These findings can guide managers in the development of effective advertising strategies.

This research offers a new perspective on how ad appeals can enhance low-fit brand extension evaluation.