Search results

The purpose of this theme issue is to explore the enduring changes and innovations shaping the future of the event industry in the post-pandemic world. While much of the existing literature focuses on the immediate impacts of COVID-19, this issue aims to provide a comprehensive analysis of the broader transformations, including the integration of sustainability, emerging technologies, and evolving event formats.

The theme issue encompasses a range of methodologies, including systematic reviews, bibliometric analyses, and in-depth case studies. The papers examine various aspects of the event industry, such as the adoption of hybrid event formats, the role of new technologies, and the importance of sustainability in event planning. Each paper contributes unique insights into the future direction of the industry by analyzing trends, technologies, and practices that are defining the next era of event management.

The findings highlight a significant shift in the event industry towards sustainability, with an increasing emphasis on eco-friendly practices, waste reduction, and the use of sustainable materials. Emerging technologies are also transforming the landscape, enabling more personalized and immersive event experiences. The rise of hybrid and micro-events is identified as a key trend, providing flexibility and inclusivity while maintaining the benefits of in-person interactions. These developments suggest a permanent change in consumer expectations and engagement strategies within the event industry.

This theme issue offers a holistic analysis of the innovative practices, technologies, and trends that are defining the future of the event industry. By bridging the gap between immediate pandemic responses and long-term industry transformations, it provides valuable insights for academics, practitioners, and policymakers looking to navigate the next era of event management.

Event studies have gained lots of popularity and momentum since 1960. It is an effective method to understand the event impact on the variables being tested. This paper aims to examine the reaction of Indian stock market to Russo–Ukrainian Crisis 2022, it is to understand the efficiency of Indian stock market for international events and how information content flow into the market is reflected in the stock prices and how the whole market reacts to the new information. The Event Study methodology is employed in this paper to investigate the effect of an event (Russo–Ukrainian Crisis) on a specific dependent variable (Stock Prices). The Small, Mid and Large cap indices of the Indian Stock exchange were taken for the Event Study. However, the abnormal return, standard deviation and t-statistics were calculated to examine the event effect on stock prices. It is found that there is a significant negative effect of the event on the stock prices.

This study examines the relationships among residents' event impact perceptions, attitude towards events, attitude towards sponsors and sponsor-related behavioural intentions (i.e. purchase intention and word-of-mouth).

Focusing on the Naha Marathon in Okinawa, Japan, as a research context, data were collected from residents of Okinawa who were familiar with the Naha Marathon and its sponsors (N = 322). Structural equation modelling was employed to test the hypotheses, developed based on theories of social exchange, image transfer and planned behaviour.

The findings revealed that residents’ perceptions of social event impacts, rather than economic and environmental impacts, were associated with attitudes towards the event. Such an effect was indirectly associated with purchase intentions and word-of-mouth intentions via attitude towards the sponsors.

The current research contributes to the literature on sport sponsorship, especially in participation-based sports, by exploring how event sponsors can enjoy fruitful returns on investment. The findings can extend our understanding by highlighting the importance of positive community engagement for sponsors. Sponsors who aim to enhance consumer behaviour should prioritize strategies aligning with the positive social impacts of events.

Most employees are forced to telework due to the COVID-19 pandemic, which brings novel, disruptive, and critical challenges both in work and life. Based on event system theory and equity theory, this research explores how and when forced teleworking event strength (i.e. novelty, disruption, and criticality) affects employees’ work and life-related outcomes.

We conducted two studies to test the hypothesized moderated mediation model (Study 1: an experiment survey, N = 141; Study 2: a time-lagged survey, N = 243) with employees forced to telework from China.

The results largely support our hypotheses. Study 1 indicates that the manipulation of forced teleworking event strength (high vs low) is effective, and the main effect of forced teleworking event strength on work-family conflict is significant. Moreover, Study 2 shows that work-family conflict mediates the relationship between forced teleworking event strength (i.e. novelty, disruption, and criticality) and counterproductive work behavior (CWB). Furthermore, perceived overqualification positively moderates the relationship between work-family conflict and CWB. In detail, the relationship between work-family conflict and CWB becomes stronger when perceived overqualification is higher.

This research provides a new perspective on how forced teleworking event strength impacts CWB and advances the literature on the relevant theories.

The main objective of this research is to unravel and analyze emergent technologies that are altering and improving the event industry. The study seeks to recognize the most vital technological advancement, uses and effects on event preparation, management and participant experience.

In this study, a narrative literature review method was used to examine emerging technologies in event management.

The research reveals that the emerging technologies examined in the articles affect and transform the event industry differently. Many of these technologies are currently being used in the event industry and are likely to be utilized in the coming years.

Numerous studies in the literature are related to the research field. However, as technology evolves rapidly, it is necessary to repeat studies at regular intervals. This article contributes to the literature by tracking new technological developments in the event industry.

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

The purpose of this study investigates the short-term market reaction of three commodity futures indices for four recent events of high geopolitical risk: the Ukraine–Russia war, the Taiwan Strait crisis and the Hamas terrorist attack on Israel.

The author examines three commodity futures indices at and around the beginning of four recent events of high geopolitical risk using an event study methodology.

The results show a positive abnormal return for the commodity futures indices for three of the four recent events considered in the analysis. The exception in terms of abnormal returns observed is the visit of US Speaker of the House Nancy Pelosi to Taiwan on August 2, 2022, which resulted in statistically significant negative abnormal returns in the commodity futures around the visit. The other three geopolitical events, by causing an increase of uncertainty level and supply-side constraints, led to a rise in the price of most commodity futures. This allowed commodity-exporting countries to achieve positive and statistically significant abnormal returns. Policy implications of our findings are discussed.

The effect of high geopolitical risk events on commodity futures indices has been relatively little examined in the financial theory. This study intends to fill this gap in the literature.

This study examines the international literature on sports events published between 1981 and 2024 within the framework of specific parameters.

The data were analyzed using quantitative and bibliometric analyses. Studies related to sports events were scanned through the Scopus database, and 1,072 studies were evaluated.

It has been revealed that the highest number of studies related to sports events were published in 2021, with Tichaawa, T.M. being the author with the most publications. Griffith University conducted the most studies on this topic, and the United States had the highest number of publications. Additionally, the findings indicate that the number of studies on sports events is increasing, with more studies being conducted in business and social sciences. Regarding keyword usage frequency, the studies focus on destination image, economic impact, and sustainability. Clustering analysis results show that the studies are divided into four clusters, focusing on sports, tourism, and tourism development.

Due to methodological limitations, the results of bibliometric analysis generally focus on metrics related to articles, sources, and authors. Another limitation is the examination of studies in the context of tourism that are published in the international literature and accessible only through the Scopus database in English. An additional limitation is that the publications analyzed in this study are specifically on sports events. This study aims to fill a gap in the field by examining sports event studies in the international literature, thereby providing researchers with a holistic perspective. It is considered significant as it will offer a different viewpoint on bibliometric studies related to sports events and sports tourism in the international literature, both in terms of the parameters used in the study and the study’s focus.

It is believed to be important because it is the first bibliometric study explicitly conducted on sports events.

The primary objective is to analyze the direct and short-run impact of hosting the FIFA World Cup on inward FDI, considering both aggregate and sectoral levels. Additionally, the study aims to investigate the moderating role of governance quality on this impact, emphasizing the importance of robust institutional frameworks in attracting FDI.

This paper uses panel data spanning 1970–2022, encompassing 12 countries that have hosted FIFA World Cup events. The study employs a linear regression model with a robust weighted least squares (RWLS) estimation method. It incorporates various control variables and the institutional quality as moderating variables, to evaluate the impact of hosting the FIFA World Cup on inward FDI at both aggregate and sectoral levels.

Hosting the FIFA World Cup is associated with a significant average increase of $4.33 bn in inward FDI at the aggregate level. Notably, governance quality serves as a critical moderating factor, with well-governed countries experiencing a more substantial increase in FDI, totaling $10.5 bn. At the sectoral level, the results reveal that poorly governed countries attract FDI in primary sectors, while well-governed countries attract FDI in secondary and tertiary sectors. This highlights the nuanced dynamics of FDI attraction depending on the institutional quality of the host countries.

A primary limitation lies in the scarcity of sectoral-level data, constraining the comprehensive study of the relationship between hosting mega-sport events and FDI. Future research could explore alternative data sources and methodologies to overcome this limitation. Additionally, extending the analysis to include other economic indicators beyond FDI could provide a more holistic understanding of the economic implications of hosting major international sporting events.

This study contributes to the literature by focusing exclusively on the FIFA World Cup and undertaking a comprehensive sectoral analysis. By incorporating governance quality as a moderating variable, it adds a nuanced layer to the understanding of the impact of hosting international events on FDI at the sectoral level. The findings underscore the importance of targeted strategies and robust institutional quality in enhancing FDI attractiveness.

This paper looks at how stakeholders co-create value at mega-events from a service ecosystem perspective. Despite the growing interest, little is known about how value is co-created through such initiatives for individual stakeholders and the community.

Drawing on institutional and stakeholder theory, the study focuses on Cortina 2021, the World Ski Championships held in Italy in February 2021. It investigates how multiple actors co-create value within a service ecosystem through qualitative interviews with key stakeholders combined with the analysis of official documents and reports.

The research established that key stakeholders were willing to get involved with Cortina 2021 if they recognised the value which could be co-created. Such an ecosystem requires a focal organisation with a clear regulative and normative framework and a common cultural basis. The latter helped resilience in the extraordinary circumstances of Cortina 2021 and safeguarded long-term impacts, even though the expected short-term ones were compromised.

From a managerial point of view, the evidence from Cortina 2021 shows how a clear strategy with well-defined stakeholder engagement mechanisms can facilitate value co-creation in service ecosystems. Moreover, when regulative and normative elements are blurred because of an extraordinary circumstance, resource integration and value creation processes need to be entrusted to those cultural elements that characterise an ecosystem.

The study takes an ecosystemic approach to mega-events to explore value creation for the whole community at the macro level, not only at the individual or organisational level, even during a crisis, which greatly impaired the preparation and running of the event.