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Article
Publication date: 11 October 2013

Tom Baum, Leonie Lockstone-Binney and Martin Robertson

The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close…

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Abstract

Purpose

The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality and leisure.

Design/methodology/approach

Viewpoint approach.

Findings

The paper highlights various challenges that event educators and researchers face in advancing event studies to discipline status.

Originality/value

It is timely that, as the quantum of event research and the number of event management education programmes surge, those involved in the field engage in greater critical introspection. This opinion piece attempts to provide such a reflective insight, which has been largely absent from the event studies literature to date.

Details

International Journal of Event and Festival Management, vol. 4 no. 3
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 18 May 2021

Fidella Tiew, Kirsten Holmes and Nigel de Bussy

The purpose of this paper is to examine external event stakeholders’ strategic actions to advance their interests in tourism events, based on their resource relationships…

Abstract

Purpose

The purpose of this paper is to examine external event stakeholders’ strategic actions to advance their interests in tourism events, based on their resource relationships with the event. It takes the novel approach of examining stakeholder influence strategies from the external stakeholder perspective.

Design/methodology/approach

The study used a qualitative case study research design, with five government-owned tourism events in Sarawak, involving primary data from 37 interviews with external stakeholders.

Findings

The stakeholders perceived that they were not overly dependent on the events studied due to their short duration. Two types of resource relationships were found: event-dependent stakeholders and event non-dependent stakeholders. Stakeholders were found to be deploying various influence strategies, which were largely subtle, positive and collaborative in nature, regardless of whether they were event-dependent or event non-dependent stakeholders.

Research limitations/implications

The findings are limited to the context examined in this study. Going forward, stronger public–private partnerships and formalised resource relationships are needed to ensure continuity of resource supplies and greater event innovation.

Originality/value

The study adds to the knowledge of how event external stakeholders exert their influence in accordance with their interests and resource dependency relationship with government-owned tourism events in the context of Sarawak, Borneo.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 7
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 26 November 2014

Kimberly M. Ellis and Phyllis Y. Keys

To explain for doctoral students and new faculty, the appropriate techniques for using event study methods while identifying problems that make the method difficult for…

Abstract

Purpose

To explain for doctoral students and new faculty, the appropriate techniques for using event study methods while identifying problems that make the method difficult for use in the context of African markets.

Methodology/approach

We review the finance and strategy literature on event studies, provide an illustrative example of the technique, summarize the prior use of the method in research using African samples, and indicate remedies for problems encountered when using the technique in African markets.

Findings

We find limited use of the technique in African markets due to limited data availability which is attributable to problems of infrequent trading, thin markets, and inadequate access to free data.

Research limitations

Our review of the literature on event studies using African data is limited to English-language journals and sources accessible through our library research databases.

Practical implications

More often, researchers will need to use nonparametric techniques to evaluate market responses for companies in or events affecting the African markets.

Originality/value of the chapter

We make a contribution with this chapter by giving a more detailed description of event study methods and by identifying solutions to problems in using the technique in African markets.

Details

Advancing Research Methodology in the African Context: Techniques, Methods, and Designs
Type: Book
ISBN: 978-1-78441-489-4

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Article
Publication date: 1 December 2020

Katherine Dashper and Rebecca Finkel

To introduce critical gender theory to events studies and set an agenda for research in this area. This paper focuses on various contexts, approaches and applications for…

Abstract

Purpose

To introduce critical gender theory to events studies and set an agenda for research in this area. This paper focuses on various contexts, approaches and applications for “doing gender” in critical event studies. It draws upon interdisciplinary frameworks to develop robust theoretical ways of interrogating issues related to power and structural inequalities in events contexts.

Design/methodology/approach

A conceptual discussion of “doing gender” and critical gender theory and review of relevant research in this area within event studies. Adopting feminist and intersectional perspectives and applying them to events environments has potential to inform current theoretical developments and wider sector practices, and, ultimately, change the dominant heteronormative patriarchal paradigm of the experiential landscape.

Findings

Event studies has been slow to engage with gender theory and gender-aware research, to the detriment of theoretical and practical development within the field.

Research limitations/implications

A call for more gender-aware research within event studies. The goal of this paper is to galvanise gender-aware events research to centralise the marginalised and amplify feminist voices in critical event studies. Feminist and gender-aware frameworks encourage researchers to be critical and to question the underlying power structures and discourses that shape practices, behaviours and interactions. This creates new pathways to find ways to overcome inequalities, which can improve overall events praxis.

Originality/value

The paper introduces critical gender theory as a fruitful framework for future events research. It is an under-researched area of study, representing a significant gap in ways of theorising and representing different aspects of events. We argue it is imperative that researchers take up the challenge of incorporating feminist and/or gender-aware frameworks within their research as a matter of routine.

Details

International Journal of Event and Festival Management, vol. 12 no. 1
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 21 September 2020

Qian Wang and Eric W.T. Ngai

This study aims to provide an objective analysis of the state-of-the-art and intellectual development of publications related to event study methodology in business research.

Abstract

Purpose

This study aims to provide an objective analysis of the state-of-the-art and intellectual development of publications related to event study methodology in business research.

Design/methodology/approach

The sample includes 1,219 papers related to event study methodology, covering all business disciplines and spanning 34 years from 1983 to 2016.

Findings

Through three stages of primary analysis, namely, initial sample, citation and co-citation analyses, the authors identified the publication trends, supplementary techniques, influential publications and intellectual clusters in the area of event study methodology in business.

Research limitations/implications

The findings serve as a benchmark for the extensive literature related to event study methodology in business and may facilitate the transference of the amassed useful techniques among disciplines and the identification of future research directions.

Originality/value

The current study represents as a pioneering effort to review event study-related publications using bibliometric analysis.

Details

Industrial Management & Data Systems, vol. 120 no. 10
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 9 October 2017

Thea Vinnicombe and Pek U. Joey Sou

Academic studies have sought to understand the motivations of festival and event attendees usually through single-event case studies. This approach has failed to generate…

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2985

Abstract

Purpose

Academic studies have sought to understand the motivations of festival and event attendees usually through single-event case studies. This approach has failed to generate a generalizable set of motivation items. In addition, there is increasing criticism in the literature of the common methodological framework used in festival motivation studies, due to a perceived over-reliance on motivations derived from the broader tourism and travel research, with too little attention to event-specific factors. The purpose of this paper is to address these issues by analyzing a sub-category of motivation studies, music festivals, in order to see if this approach can elicit a consistent set of motivation dimensions for the sub-category, which can in turn be compared and contrasted with the broader literature. A new case study of motivations to attend the 28th Macau International Music Festival (MIMF) is included to complement the existing music festival sub-category by adding a classical music and music festivals in Asia.

Design/methodology/approach

Motivation dimensions important to music festivals are compared to dimensions across the broader festival motivation literature to find similarities and differences. Factor analysis is used to identify the motivation dimensions of attendees at the MIMF and the results are compared to those of existing music festival studies.

Findings

Music festival goers are shown to be primarily motivated by the core festival offering, the music, in contrast to festival attendees in general, where socialization has emerged as the primary motivating element. The results of the additional case study support these findings.

Originality/value

In contrast to previous research, this study examines the possibility of identifying common motivations among festival attendees through studying festivals by sub-categories.

Details

International Journal of Event and Festival Management, vol. 8 no. 3
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 10 June 2014

Santu Das, Jamini Kanta Pattanayak and Pramod Pathak

The main purpose of this research study is to investigate the impact of quarterly earnings announcements on stock price movement of the firms constituting the SENSEX under…

Abstract

Purpose

The main purpose of this research study is to investigate the impact of quarterly earnings announcements on stock price movement of the firms constituting the SENSEX under two different market conditions – booming followed by recessionary. Analysis of price effect of quarterly earnings announcements during the five-year period prior to trading suspension, which is also characterized by a booming market condition have been made. Similar analysis during the five-year period following the trading suspension and marked by recessionary market condition has also been carried out side by side.

Design/methodology/approach

Event study methodology using daily returns and market model has been used for the purpose of analyzing the quarterly earnings announcement effects on the security prices of the firms. A sign test has also been used along with the event study.

Findings

The study reveals that quarterly earnings announcement does not have statistically significant effect on stock returns during the booming as well as the recessionary market conditions. The impact of quarterly earnings announcements on stock price movement of firms constituting the SENSEX has been similar for both periods undertaken in the study.

Research limitations/implications

The study has been undertaken using the firms listed in BSE SENSEX. The effect of the quarterly earnings announcement with reference to firms listed in other indices, if covered, may provide different sets of results.

Originality/value

The paper identifies the informational value of quarterly earnings announcement of BSE-SENSEX.

Details

Journal of Indian Business Research, vol. 6 no. 2
Type: Research Article
ISSN: 1755-4195

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Article
Publication date: 11 November 2014

Po-Ju Chen, Dipendra Singh, Ahmet Bulent Ozturk and Abdullah Makki

– The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality.

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2768

Abstract

Purpose

The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality.

Design/methodology/approach

This study utilized intercept surveys collected from attendees at a non-profit fundraising event organized by the tourism and hospitality industry in a major tourism destination. Factor analysis was used to explore underlying event performance dimensions. Multiple regression analysis was used to assess predictability of event performance and unique experience design as predictors of event quality.

Findings

Three salient dimensions were identified: Hedonic Event Performance, Event Design Performance and Informative Event Performance. Of the three dimensions, Hedonic Event Performance was found to significantly predict Event Quality. However, Unique Event Experience provided stronger predictability of Event Quality.

Research limitations/implications

The results provide information which can be utilized by event organizers or managers to enhance the overall quality of fundraising events. The distinct attributes of event success identified in this study can be capitalized upon for improving future attendance. The use of event attendees from one particular event, which focused on a very specific cause, can be considered a limitation of the study.

Originality/value

This study focused on identifying different dimensions of a fundraising event which impact quality. The study provides insight into uniqueness of event experiences and their effect on event quality.

Details

Tourism Review, vol. 69 no. 4
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 15 March 2013

Jungwoon Kim, Soyoung Boo and Yonghwi Kim

The purpose of this paper is to investigate shifts and patterns evident in event studies over the past 30 years. It aims to review events‐related academic articles…

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3873

Abstract

Purpose

The purpose of this paper is to investigate shifts and patterns evident in event studies over the past 30 years. It aims to review events‐related academic articles published between 1980 and 2010 in the top three tourism journals.

Design/methodology/approach

By reviewing 178 event‐related articles collected from the Annals of Tourism Research, the Journal of Travel Research and Tourism Management, published between 1980 and 2010, a content analysis was carried out in regard to trends in academic writings related to events.

Findings

The study found that, even though the number of event studies has dramatically increased since 2000, and subject areas have become more diversified, the focus has still remained on a very limited number of topics.

Originality/value

The present study will increase awareness among academia and researchers about the characteristics and development of research in event studies; will increase the understating of the meaning of “event” in the tourism industry by reviewing event studies published in tourism journals; will be a useful reference guide for academic researchers who contribute to event studies, which is a relatively new area of research; and will extend practical knowledge of the event field.

Details

International Journal of Event and Festival Management, vol. 4 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Article
Publication date: 4 August 2021

Varun Kumar Rai and Dharen Kumar Pandey

With a sample of 22 banks, this study examines the significance of the news contents about the privatization of two public sector banks in India. New information does…

Abstract

Purpose

With a sample of 22 banks, this study examines the significance of the news contents about the privatization of two public sector banks in India. New information does impact the stock markets. This study provides evidence on how the privatization of public sector banks impacted the returns of the Indian banking sector.

Design/methodology/approach

This study employs the standard event study methodology with the market model for estimating the normal returns.

Findings

The statistical results indicate that while the private sector banks experienced positive average abnormal returns on the event day, the cumulative effect of the announcement is negatively significant for both private and public sector banks. The statistical results also provide evidence of information leakage, with significant results before the announcement date. The shorter event windows analysis exhibits significant positive returns in the 5-days [−2, +2] window for the private sector banks and the entire sample, signifying a positive short-term impact on the private sector banks.

Originality/value

The event study literature captures the impacts of many events. However, to the best of our knowledge, the impacts of the privatization of the Indian public sector banks have never been examined using the event study methodology. Hence, this study anticipates being the first-ever study to fill this gap and extend the available literature in finance. In addition, although we provide Indian evidence, future studies may be oriented to capture cross-country impacts.

Details

Asian Journal of Accounting Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2443-4175

Keywords

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